Commerce Bank case

Presentation date: 22/09/2014

Mode:

i. All the groups should be submitting the PPT presentation before the deadline i.e. 22/9/2014 (10:00 AM).

ii. Two groups will be called for presentation followed by the interactive debriefing by the faculty

iii. Feedback will be provided (with relative performance grading) for all the groups on the presentation

Assignment Questions: Commerce Bank case

1. Analyze Commerce bank’s Service Delivery System prior to Retailment. How well company’s operational design supports its competitive position? Which decision in particular do you find critical to Bank’s success?

2. What was the motivation for the Retailment program? How well did Retailment meet its goals? How if at all you modify the programme.

3. How would you advise as the competitive response to Commerce bank’s market entry?