• Combined, there are over 449,000 students (undergraduate & graduate) at the Big Ten schools.

• There are well over 1,800,000 people living in the cities where the schools are located.

• When you consider alumni, fans living outside the immediate area, faculty, etc. these numbers become even greater.

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•College-Aged, primarily 18-25•Busy, Frequent Multi-taskers•Tech Savvy, often using multiple technologies simultaneously. •Members of social groups and organizations•Varied race and socioeconomic status, however the makeup across campuses is relatively similar demographically.

• Based geographically in a specific area of the country– Therefore, some events will affect students all across our region of

coverage, fostering intergroup discussion• Many of the same interests and activities• Big Ten=tons of school spirit

– Fostering competition and bragging between schools• One major aspect is inter-school travel, so advertisers can get in the

minds of people thinking about visiting another B10 school– That way, when they arrive the students will already

know which restaurant/bar/stores etc. to visit

• We want to include a large, diverse amount of information, to draw in college students with widely varying interests.

• They currently use numerous online social media platforms, and generally are familiar with how to use and create content

• Well-educated, well informed and well connected 24/7

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• Our audience will be college-aged or somehow connected to Big Ten schools

• They are generally young, tech-savvy, intelligent, social, outwardly/upwardly mobile and most have some regular income

• Very commonly known set of interests• Very easily targeted by advertisers for a variety of

products and services– Always looking for cheap deals on food, drink specials, merchandise

discounts, extra event tickets, etc.

• Will each part of the website require the same amount of moderation? Can any areas be relatively moderation-free and still function effectively?

• If people are not planning to visit other Big Ten schools in the near future, would the site still interest them?

• Why would our audience choose our website for regional and national news over the other available options? What can we offer that these other websites can’t?

• Would they be willing to pay for any “premium” content on the website?

• –If so, what particular areas would be most successful with use of a pay wall?

• What specific parts of the site might be especially attractive to provide in the form of mobile updates?

• Will each part of the website require the same amount of moderation? Can any areas be relatively moderation-free and still function effectively?

• Convenient site to create connections, both social and academic, across Big 10 campuses.

• A single site with any and all resources a student in a Big 10 school would utilize, including athletics, travel, global news, employment opportunities, dialogue, ect.

• Information that’s quickly and easily accessible from multiple types of media.

• One Stop Information Shop– Larger Scale/Range of College Info Sharing

• Advanced Technology– Newsfeeds/Interactive Polls & Graphs

• Stimulate Interest– Community Feel

• Light, Quick, Organized, Easy Read– Multitasking Generation

•Philanthropy•Competition

•Rituals•Social events•Sisterhood/ brotherhood

•Support •Networking!

- Organizations- Involvement

- Sportscommunity

Night life- where to

go!Where to

eat!Where to dance!