2. SCHEMAS A cognitive framework that helps organize and
interpretinformation. Allows us to take shortcuts in interpreting
the vast amount ofinformation. Focus only on things that confirm
our preexisting beliefs andideas.(i) May contribute to
stereotypes(ii) Makes it difficult to certain new information
3. SOCIAL INFLUENCE Occurs when ones emotions, opinions,
orbehaviors are affected and influenced bysocial groups. Seen in
conformity, socialization, peerpressure, obedience, leadership,
persuasion,sales and marketing.
4. PERSUASION The action or fact of persuading someone ofbeing
persuaded to do or believe something.
5. COMFIRMATION BIAS Confirmation bias is the tendency to
searchfor, interpret, or prioritize information in a waythat
confirms ones beliefs or hypothesis.
6. INTRINSIC MOTIVATION Self-desire to seek out new things and
newchallenges, to analyze ones capacity, toobserve and to gain
knowledge. Driven by an interest or enjoyment in the taskitself,
and exists within the individual.
7. OBSERVATIONAL LEARNING Occurs through observing the
behaviorof others and repeating those actions.
8. DOWNWARDCOUNTERFACTUAL THINKING Focuses on how things might
have been muchworse. Recognize the consequences could have beenmore
undesirable, improves moodmomentarily.