Comfort Inn: Reimagined. Redesigned. Redefined

Comfort Inn

Reimagined.Redesigned.Redefined.

We’ve reimagined, redesigned and redefined the entire Comfort Inn brand to make

it stronger and more inviting. Now with our Truly YoursTM new prototype, our flagship

midscale brand offers a whole new level of accommodations that will enhance

guest loyalty and contribute to a return on investment.

Our stunning redesign caters to the three key stages of the guest experience.

Our warm exterior and lobby send immediate visual cues that guests can RELAX,

confident they’re in for a wonderful, worry-free stay. Our new guest rooms are

tranquil retreats in which guests can kick back and RESTORE. In the morning,

guests RENEW for the day ahead in our enhanced breakfast area.

COMfOrT INN®

Reimagined. Redesigned. Redefined.

COMfOrT INN

2

When Guests Speak, We Listen

We designed the new Comfort Inn hotel with the idea that our guests and developers are the

true architects. Through extensive consumer testing, we identified the amenities and design

elements that appeal most to them. The result is a warm, inviting hotel design that not only

resonates with our guests, but also appeals to experienced developers seeking a hotel which

is highly cost-effective to build, maintain and operate.

*Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents would be more likely to stay at a Comfort Inn with the Truly Yours design than the current design and gave the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes. Element Market Research, Inc. is a provider of primary market research to companies nationwide to help improve products, services, and processes by providing information, consultation, and strategic direction.

**Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Respondents indicated that they would be likely to stay at a Comfort Inn with the Truly Yours design (75%) than the current design (40%) and to give the Truly Yours design high ratings (top-three box scores) on the brand positioning attributes.

***Source: Element Market Research, Inc., Choice Hotels International Comfort Inn Design Test, January 2010. Design test found that respondents expect to pay an average nightly rate of $93 for the Truly Yours design vs. $77 for the current design.

****Source: Millward Brown Advertising Tracking Study 2010. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. According to the study, the Comfort Inn brand enjoys 99% unaided brand awareness.

The new Truly Yours™ design achieved significant lift in stay intent among hotel users.** research also

found guests are willing to pay significantly more on average per night compared to the current design.***

Comfort Inn is one of the hotel industry’s most recognized brands.**** The largest of the Choice Hotels®

brands, it offers owners and developers strong potential for a return on investment. Low development

and operating cost models, in addition to the long-standing equity in our flagship brand, make the Truly

Yours design an appealing investment.

3

Designed with Developers in Mind

We worked closely with developers during the design process. The result? A flexible and efficient

prototype with a cohesive look and feel throughout. Every aspect was thoughtfully considered in

our goal to blend sophistication and value.

The ExteriorThe design welcomes you with a sense of warmth

and character. Every detail was strategically placed

to provide a premium appearance while being

mindful of costs.

Public SpacesHere, perception is truly reality. Votive-like lighting

compliments an elegant signature welcome wall

behind the front desk—presenting a first impression

of gracious greeting and warmth. Open spaces

feature generous natural light, enhancing the

indoor-outdoor connection. Designed with flexibility

in mind, these spaces meet a variety of needs for

business and leisure.

Guest RoomsGreat care has been applied to creating guestrooms

that offer a luxurious experience. Pleasing natural color

palettes and soothing textures provide true relaxation.

THE NEW WELCOME EXPErIENCE. rELAXATION AT fIrsT sIgHT.

4

COMfOrT INN

Relax• Contemporary lobby with warm decorative lighting and

plush furnishings

• Spacious seating areas for relaxing, working or gathering

5

6

RelaxCOMfOrT INN

7

• Elegant signature welcome wall behind the centrally located front desk with votive-like lighting

• The fireplace provides warmth and promotes social gathering and conversations

• Complimentary high-speed internet connection throughout hotel

• Signature map offers an artistic sense of place

Lobby Amenities

Our NEW rOOMs ArE PrIvATE sANCTuArIEs Of CALM.Restore

8

COMfOrT INN

• Soothing materials, textures and colors

• Spa-like upscale bath design

9

10

COMfOrT INN

RestoreKING ROOM

KING SUITE

11

DOUBLE QUEEN ROOM

• Inviting new bedding package

• Complimentary in-room high-speed internet access

• Signature artwork

• 32” flat panel high definition TV

• King suite offers pull out sofa bed, microwave and refrigerator

• King room features full size walk-in showers

Guestroom Amenities

frEsH ENErgY sErvEd dAILY IN Our NEW brEAkfAsT ArEA.Renew

12

COMfOrT INN

• Natural light and bright, invigorating colors create a memorable breakfast experience

13

14

COMfOrT INN

Renew

15

• Breakfast area makes serving hot breakfast to guests easy and efficient

• Flexible seating and ample counter space

• Fitness center conveniently located for guest

• Meeting room conveniently connected to breakfast area for dual purpose and easy conversion

COMfOrT INN

16

PUBLIC SPACE

The public space is a warm greeting for our guests, but that feeling is only the beginning. Look

closer and you’ll find features that marry form with function, and meet the needs of a modern

hotel operator. The meeting room opens to the breakfast area to create overflow breakfast

seating or meeting space. Location of the sales office helps you do business with your biggest

clients. back-of-house areas were arranged by developers to smooth the flow of daily operators.

Working areas are arranged to minimize guest impact and ample storage space is provided.

As guests enjoy the welcoming look and feel, you’ll enjoy a new level of functional efficiency.

17

COMfOrT INN

18

PUBLIC SPACE (NSF) Total (sf)

Function Lobby 1131 Lobby seating 619 business Lounge 179 meeting room 346

Food & Beverage breakfast room 144

Recreation Fitness room 473

Public Circulation Vestibule 113 Public relations 192 Public Corridor 654

Total Public Space 3,851

GUESTROOMS (NSF) rooms unit Area Total (sf)

King 25% 22 282 6,204 Double Queen 48% 42 318 13,356 King suite Wide 5% 4 496 1,984 King suite 16% 14 355 4,970 Acc. roll-in King 1% 1 318 318 Acc. King suite 2% 2 457 914 Acc. Double Queen 2% 2 355 710

Total Guestrooms 87 327 28,456 GUESTROOM SUPPORT (NSF) Per Floor Total (sf)

elevator Lobby 337 stairs 2 924 elevators 1 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 145 Guestroom Corridors 3,811

Total Guestroom Support 5,446

3 STORy OUTDOOR POOL87 room, 45,106 gsf

Site Statistics

building footprint: 15,320 sf

Total Acres: 1.70 Acres

Total Parking: 87 spacesstandard spaces: 83 spacesAccessible spaces: 4 spaces

19

87 Room–3 Story End Loaded with Outdoor Pool

BACK OF HOUSE (NSF) Total (sf)

Administration reception 128 Work room 255 office 109 Work room Closet 56 Director of sales office 125

Employee employee restroom 97 employee break room 249

Laundry & Linen Storage main Laundry 605 Linen storage 147 Laundry storage 125 Housekeeping room (upper Floors) 236

Food Service Food Preparation 144

Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 226 storage room (Central to All Floors) 472 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 97 PbX room 64 elevator equipment 46

Total Back-of-House 3,593

PROGRAM AREA SUMMARY Total (sf)

total Guestroom 28,456 total Guestroom support 5,446 total Public space 3,851 total back-of-House 3,593

Total Net Building Area 41,346 Walls and shafts/total estimated 9.70% 4,443

Total Gross Building Area 45,789 Total SF per Room 526 DEVELOPED SITE SUMMARY Total (sf)

building Coverage 15,320 Paved Areas (Parking, Walks, Desks, etc). 38,642 net Landscape Area 20,468

Total Developed Site Area 1.71 AC. 74,430

COMfOrT INN

20




Recreation Fitness room 547 indoor Pool 1186 Fitness Vestibule 56 Pool mechanical 195 Pool storage 120






elevator Lobby 337 stairs 2 924 elevators 1 218 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 145 Guestroom Corridors 3,671


3 STORy INDOOR POOL82 room, 45,106 gsf

Site Statistics



Total Parking: 82 spaces standard spaces: 78 spacesAccessible spaces: 4 spaces

21

82 Room–3 Story End Loaded with Indoor Pool






Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 226 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 97 PbX room 64 elevator equipment 46








COMfOrT INN

22

3 Story End Loaded with Outdoor Pool

87 ROOMFLOOR 1

23

3 Story End Loaded with Indoor Pool

82 ROOMFLOOR 1

COMfOrT INN

24

82 & 87 ROOM

FLOOR 2

25

3 Story End Loaded (Indoor and Outdoor Pools)

82 & 87 ROOM

FLOOR 3

COMfOrT INN

26










elevator Lobby 337 stairs 2 924 elevators 1 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 145 Guestroom Corridors 3,811



Site Statistics




27

87 Room–3 Story Center Loaded with Outdoor Pool






Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 226 storage (Central to All Floors) 472 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 97 PbX room 64 elevator equipment 45








COMfOrT INN

28

87 ROOMFLOOR 1

29

3 Story Center Loaded with Outdoor Pool

FLOORS 2 & 3

COMfOrT INN

30










elevator Lobby 452 stairs 2 1,240 elevators 1 290 Cart storage 43 Guest Laundry 135 ice room (First Floor) 51 Vending (upper Floor) 217 Guestroom Corridors 3,872



Site Statistics




31

89 Room–4 Story End Loaded with Outdoor Pool






Miscellaneous Service General storage 0 meeting room storage 81 storage room (upper Floors) 339 mechanical room 234 electrical room 97 electrical/tel. Data (upper Floors) 147 PbX room 64 elevator equipment 46








COMfOrT INN

32

89 ROOMFLOOR 1

33


FLOORS 2, 3 & 4

COMfOrT INN

34

ELEVATION

fEATurEs

• Warm and elegant facade

• Combination of brick and stone conveys a timeless and upscale feel to the exterior

• Complex blend of earthy colors and patterns ground the building within its natural surrounding

• roofline is adaptable to a variety of roofing applications

• Extensive use of glazing enhances the indoor-outdoor connection

• specialty lighting adds a sense of sophistication

35

3 Story Center Loaded with Outdoor Pool

SANDALWOOD

COMfOrT INN

36

ELEVATION

ALTERNATE COLOR OPTIONS

AL

PIN

ES

OL

EIL

37


SANDALWOOD

Comfort INN

10750 Columbia Pike

Silver Spring, MD 20901

800.547.0007

choicehotelsfranchise.com

this advertisement is not an offering. For new york: an offering can only be made by a prospectus filed first with the Department of Law in the state of new york. such filing does not constitute approval by the Department of Law. For minnesota: Comfort inn and Comfort suites #F-3577. For California: tHese FrAnCHises HAVe been reGistereD unDer tHe FrAnCHise inVestment LAW oF tHe stAte oF CALiForniA. suCH reGistrAtion Does not Constitute APProVAL, reCommenDAtion or enDorsement by tHe Commissioner oF CorPorAtions nor A FinDinG by tHe Commissioner tHAt tHe inFormAtion ProViDeD Herein is true, ComPLete AnD not misLeADinG. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels international at 10750 Columbia Pike, silver spring, mD 20901, 800.547.0007.

© 2011 Choice Hotels international, inc. All rights reserved.

Documents

Comfort Inn: Reimagined. Redesigned. Redefined