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Comedy Presentation 2010

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Page 1: Comedy Presentation 2010
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• Banner ads are bullshit

• Engagement is more valuable than impressions

• Distribution scale is still key

• The destination site is dead

Do You Believe What We

Believe?

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YOU ONLY PAY FOR CLICKS: You pay for what matters most: interactions

between comedy fans and your brand on a cost-per-click or cost-per-view basis.

MORE COST-EFFECTIVE THAN SEARCH ADS: Our campaigns

consistently outperform paid Google search campaigns in terms of engagement, and at a significantly lower price point.

MORE EFFICIENT THAN BANNER ADS: Our campaigns routinely deliver 10 times as many clicks as display advertising campaigns.

We Provide Better Value

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PLATFORM AGNOSTIC: We distribute your content to the

comedy audience wherever they live. Unlike other sites who

only sell you their audience, we deliver your content to comedy

fans across hundreds of blogs, websites, and social media

communities.

EDITORIAL PLACEMENT: The content we promote receives

editorial placement on Comedy.com and through our network of

partner comedy sites, as opposed to being limited to banner ad

placements. This is the most valuable real estate on the web.

DISTRIBUTION SCALE: We generate millions of quality clicks

from hundreds of trusted sources.

We Provide a Unique Distribution

Platform

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AUTHENTIC: All traffic is not created equal. We deliver real comedy fans,

as opposed to other sites who generate automated “traffic” through porn

sites, bots, and from foreign countries.

ENGAGED: Our audience discovers your content through sites and

communities they already trust, framing your content/product in the best

possible light and adding another layer of engagement.

TRUSTED: Comedy fans look to us as a “guide to what’s funny” and value

our recommendations when it comes to content and products.

We Deliver A Higher Quality

Audience

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