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Combining Centre-based and In-firm Training in Bangladesh Leather & Footwear Sector Md. Mominul Ahsan Group Head of HR, Apex & Chief Executive Officer Centre of Excellence for Leather Skill Bangladesh Limited (COEL) September 13, 2012, Zurich, Switzerland

Combining Centre-based and In-firm Training in Bangladesh ...00000000-0803-05ee-0000-000047f1cfbd/Ah… · Market Share- Country wise Sl Country In % age 1 Germany 21.80 2 Japan 11.18

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Page 1: Combining Centre-based and In-firm Training in Bangladesh ...00000000-0803-05ee-0000-000047f1cfbd/Ah… · Market Share- Country wise Sl Country In % age 1 Germany 21.80 2 Japan 11.18

Combining Centre-based and In-firm

Training in Bangladesh Leather & Footwear

Sector

Md. Mominul Ahsan

Group Head of HR, Apex&

Chief Executive OfficerCentre of Excellence for Leather Skill Bangladesh Limited (COEL)

September 13, 2012, Zurich, Switzerland

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Our Businesses

Honest Growth

APEX TANNERY LIMITED

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Market Share-Region wise

11.86%

7.19%

0.60% 0.20%

80.15%

Europe Asia USA UK Others

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Market Share- Country wiseSl Country In % age

1 Germany 21.80

2 Japan 11.18

3 Austria 9.59

4 Czech Republic 8.53

5 Italy 8.12

6 France 7.5115.00

20.00

25.00

7 USA 7.19

8 Netherlands 5.09

9 Belgium 3.85

10 Switzerland 3.81

11 Sweden 3.09

12 Spain 2.42

13 Lithuania 2.05

14 Russia 0.86

15 Others 4.91

0.00

5.00

10.00

Ger

man

y

Japa

n

Aus

tria

Cze

ch R

epub

lic

Italy

Fra

nce

USA

Net

herla

nds

Belgium

Switz

erland

Swed

en

Spa

in

Lith

uania

Rus

sia

Oth

ers

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RECOGNITION

�Apex Adelchi Footwear has been awarded the Presidents Export Trophy for more than 6 years.

� Received Macy’s 5 Star award for the 2nd

consecutive year 2010 & 2011

� Factory is compliant with Business Social Compliance Initiative (BSCI) standard

� Received the prestigious Worldwide Responsible Accredited Production (WRAP) certification with their Compliance to the 12 WRAP principles.

�HSBC Export Excellence Award in 2010-11 in emerging export sector.

�Selected as “Super brand 2009-2011” Bangladesh.

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COEL:The first legal entity of its kind in the Country, an initiative of Industry Skills Council (ISC), the apex industry body on skills development which will act as one point service

Centre of Excellence for Leather Skills Bangladesh Limited (COEL)

which will act as one point service center on any skills development issue

Registration: Registered under section 29 of the Companies Act 1994: Not for Profit

International

Labour

Organization

European Union

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Centre of Excellence for Leather Skill Bangladesh

Limited (COEL)

Involving Everyone making

it Happen:

1.IndustryStakeholders

2.GOB

(Ministry of education,

labor, industry, DTE, BTEB,

Announcing the launch of Center of Excellence for

Leather (COEL) Skills Bangladesh

labor, industry, DTE, BTEB,

BMET)

3. Donor agencies (ILO

TVET Reform Project, USAID

funded PRICE Project, SDC)

International

Labour

Organization

European Union

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Centre of Excellence for Leather Skill Bangladesh

Limited (COEL)

Formal Launching of Establishment: June 7, 2011

International

Labour

Organization

European Union

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Centre of Excellence for LeatherSkill Bangladesh Limited (COEL)

Apprenticeship Program

International Labour Organization

European Union

Facilitated by Bangladesh TVET Reform Project

Apprenticeship Program

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PPP Leather

College

COEL

Industry

TVET Reform

Project

Model of Piloting of

Apprenticeship (1 year)

BTEB

DTE BMETCollege

UNICEF

3 MonthsInd

ustry

Industry

9 months

PRICE

DTE BMET

SDC

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Centre of Excellence for Leather Skill Bangladesh Limited (COEL)

Priority Occupations:

• Machine Operator (Sewing, Lasting, & Cutting)

International Labour Organization

European Union

Facilitated by Bangladesh TVET Reform Project

• Supervisory Training• Machine Maintenance Technician

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Apprenticeship Apprenticeship Duration: • Duration of the program is 01 year of which 03 months in COEL

Payroll, 09 months in industry payroll. Apprentice Placement: • COEL finds out the demand of skilled workers from different

industries and commence enrolling trainees upon signing industries and commence enrolling trainees upon signing agreement or MoU.

Performance Monitoring Mechanism: • An in-charge/mentor for each batch from the respective industry

supervises every trainee.• Log-book of each trainee are routinely checked by the supervisor.• An overall coordinator (international or national) is placed by

COEL to oversee the program. • The coordinator also runs ToT program for the teachers and

factory supervisors and acts as in-charge of the apprentices.

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ChallengesCOEL has identified internal & external risks such as:• Dependent over few trained & qualified trainers• Poor quality of prospective trainees, as general education

level is low in Bangladesh• Initial investment & fund from private sector & donor

agenciesagencies• Industry partnership in Apprenticeship model• Leather and environmental issues are correlated and

relocation of tanneries impedes leather industry development.

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Selection Criteria

Machine 0perators• Age minimum 18

years and Maximum 35 years

• Women are preferred• Minimum Educational • Minimum Educational

Qualification Class V• National ID/ Birth

certificate• School Certificate• Certificate from Local

Authority

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Selection Criteria Supervisory Program

• Age minimum 18 years and Maximum 30 years

• Minimum H.S.C• Minimum H.S.C• National ID /Birth

Certificate• All Academic

Certificate• Certificate from Local

Authority

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Trainee Recruitment

Machine Operator

• Fresh Unskilled workforce come to industry gate/ COEL gate

• Joint interview with • Joint interview with factory and COEL.

• Select Trainees on the basis of recruitment criteria.

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Trainee Recruitment • Pre-test

• Recruit them by signing a joint contact with factory and COEL in log book

• Orientation class • Orientation class • Handover temporary ID

card• Handover logbook to

Trainee for regular work follow-up

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Trainee Recruitment Supervisor

• Call for Supervisor through Paper advertisement

• Jointly Select Candidates • Jointly Select Candidates for interview

• Written and Viva take place

• Appointed for on the job training

• Orientation

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Learning Progress

Pre test Theory class and practical class in COEL center

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On-the-Job in the Industry

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Centre of Excellence for Leather Skill Bangladesh Limited (COEL)

List of Industry partners working with COEL

• APEX Adelchi Footwear Limited

• FB Footwear Limited

• Landmark Footwear Limited

International Labour Organization

European Union

Facilitated by Bangladesh TVET Reform Project

• Picard Bangladesh Limited

• The Shoemaker Limited

• Madina footwear Limited

• Earth footwear Limited

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Achievements and Way Forward

MoU signed between COEL & Footwear design and developments institute (FDDI), India

MoU signed between COEL & KAIZEN

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Centre of Excellence for LeatherSkill Bangladesh Limited (COEL)

• Run on-the-job training program for apprentices. Already enrolled- 2000+ machine operator - 50 Supervisors- 20 Machine Maintenance Technician

Achievements and Way Forward

International Labour Organization

European Union

Facilitated by Bangladesh TVET Reform Project

- 20 Machine Maintenance Technician• Approval and accreditation from BMET & BTEB.• Inclusion of women and other disadvantaged groups.• Placement of competent apprentices in the leather

sector.

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Centre of Excellence for LeatherSkill Bangladesh Limited (COEL)

Planned Activities for Future• Piloting Three Priority Occupations

• Piloting Programs for Machine Operator,

International Labour Organization

European Union

Facilitated by Bangladesh TVET Reform Project

• Piloting Programs for Machine Operator, Machine Maintenance Technician & Supervisor in partnership with TVET Reform Project (Training equipment from Industry & TVET Project)

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Photo Gallery

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Photo Gallery

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Photo Gallery

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Good Example to follow by other Sectors

• With successful implementation of the Project, COEL believes that the leather, leather goods and footwear industry would receive a proven apprenticeship model followed by increased number of skilled followed by increased number of skilled workforce and an institutionalized platform for the cooperation among the stakeholders which can be replicated in other sectors.

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Sustainability• CoEL’s strategy for ensuring and improving the sustainability

of the Project is independent revenue generation. The Project has been designed to generate its own revenue through placing apprentices in different industries. CoEL will receive one month salary for each skilled worker placement which will increase gradually. At the projected rate, the which will increase gradually. At the projected rate, the revenue will rise at an increasing rate allowing the Project to break-even in its 5th year and effectively acting as the Project’s exit strategy to reduce donor dependency.

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Centre of Excellence for Leather Skill Bangladesh Limited (COEL)

Thank you

International Labour Organization

European Union

Facilitated by Bangladesh TVET Reform Project

Thank you