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Boolean is not an Alien language
PresentersAaro
n Lintz aka Mr.
Spock 2
Kevin
Walters aka
Captain
Kirk
Captain's LogKevin Walters
aka “Captain Kirk” is the fearless leader with more than 17 years of staffing expertise, mostly focused in technology. He fell into the field of recruiting because
of his love of technology and helping people. His mission is to travel the galaxy to share his knowledge
and wisdom with his fellow recruiting/sourcing community.
Aaron Lintz aka “Mr. Spock” is the logical one. He is heavily
involved in technical sourcing methods and underlying data that leads to recruiting success.
Together they can solve any challenge 3
2
1
Our Purpose Today
What is Boolean? Syntax Commands
4
4
3 Types of Search Engines
Best Practices for Practical Use
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Our Purpose Today cont.
Automated Boolean Tools
Google Search Engine (CSE)
Organizing and sharing your work
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5 Good vs Great Boolean use
What is Boolean?Boolean is the use of logical commands/operators to perform searches:
Search Engines (Google, Bing, Yahoo),
Resume databases (CareerBuilder, Monster etc.) Applicant tracking systems
Internal systems and social media sites
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What is Boolean?Boolean operators help you find results more closely related to profiles or resumes you are looking for.
QuotesANDORNOTParentheses
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Boolean Operators“Quotes” Tell your string exactly
what to look for in the search “Systems Engineer”
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“Systems
Engineer”
Boolean OperatorsAND - Tells your string to join different
concepts or aspects of the search. Separate terms using upper-case AND
Systems AND Engineer
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Systems Enginee
r
WARP
Boolean OperatorsOR Tells your string to connect similar
concepts, terms that mean the same thing. Separate terms using upper-case OR
Systems OR Engineer
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Systems
Engineer
Boolean OperatorsNOT Tells your string to exclude a
particular terms from your search, use a uppercase NOT before the term
“Systems Engineer” NOT developer
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Systems Engineer
Developer
Boolean OperatorsParentheses – For more complex searches allows you to nest terms and modifiers ( )
(“Sales Engineer” OR “Technical Sales Engineer”) AND territory
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Sales Engineer Territor
y
Technical Sales
WARP
Syntax CommandsInurl: keywords in the URL of the page or file
Intitle: keywords in the title of the page or file
Filetype: Restricts results to a specific format (i.e. Docx, PDF)
Site: Restricts results to a single domain13
Syntax Commands inurl:
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inurl:linkedin.com/pub emc “account manager” enterprise
Syntax Commands intitle:
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About 22,100 results
(intitle:”resume for” OR intitle:”resume of” OR intitle:”Curriculum Vitae” OR intitle:”’s resume”) EMC ("cloud systems engineer“ OR "storage engineer")-submit -jobs -apply -example -sample
intitle: & filetype:
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(intitle:portfolio OR intitle:resume OR intitle:CV OR intitle:vitae) (filetype:pdf OR filetype:doc OR filetype:docx) Atlanta, GA "cloud" “systems engineer” -job -apply –submit -postjob
Syntax Commands LinkedIn
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site:www.linkedin.com/in OR site:www.linkedin.com/pub -pub.dir "Atlanta area" emc “account manager” enterprise
Types of Search Engines
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• Crawler Based Engines: (Google & Bing)
• Meta- Search Engines: (ixQuick, Dogpile, Torrentz)
• All-Purpose Search Engines: Business, Image, News, Forum, Games, Human Search, International, Job, Legal, Maps, Medical, Multimedia, Peoplehttp://www.thesearchengin
elist.com/
http://www.searchenginedir.com
Best PracticesUse multiple search engines (Google, Bing, Yahoo)
Try using crawler / meta-search engines like www.dogpile.com
Learn the keywords and syntax commands to help maximize your searches 19
What is the difference betweengood & great Boolean?QUIZ
TIME
Which keywords give you the best results on LinkedIn?
A "Presidents Club"
B "President's Club"C "Presidents' Club"D President's Club 21
Best is not the same as most results
A "Presidents Club" 59,051 B "President's Club" 87,175C "Presidents' Club" 59,047D President's Club 1,341,514
"Presidents Club" OR "President's Club“LI Currently ignores apostrophe after wordFree LinkedIn, keyword only as shown
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Context matters"Presidents Club" OR "President's Club" = 139,333
Title = Sales (Current or Past)
Remove 40% junk = 85,505Free LinkedIn, keyword only as shown
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Industry MattersTop CompaniesADP, Oracle, Cintas, Medtronic, Avon = 3k
Let’s chip away and find moreNovartis, Boehringer Ingelheim, AT&T, Xerox, Hewlett-Packard =1.5k
Correct Boolean in Company facet to remove top 10 companies from resultsNOT(ADP OR Oracle OR Cintas OR Medtronic OR Avon OR "Novartis" OR "Boehringer" OR "Ingelheim" OR "AT&T" OR Xerox OR "Hewlett-Packard")
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Not an Alien LanguageIf I recruit pharma, I only want theseMedtronic IngelheimBoehringer Novartis
When I speak to someone from these companies, I will always ask about recent president’s club success
This is the value of Great Boolean in the right life form’s hands 25
Stay organized
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Sync iPhone bookmarks to chrome
Official from apple so safe
Shared bookmarks with multiple editors
Group by category
Automated Boolean tools cont.
mentor.socialtalent.co
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Google Search Engine (CSE)
https://cse.google.com/cse/
Write the Boolean once so searching is simpleSynonym engine or turn offSchema meta data controlSearch only listed sites or emphasize or excludeSuggested sitesLabel refinements to filter results
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Useful example CSEs
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Diversity SourcingCarlos GarciaDiversity Associationsbooleanstrings.comGoogle-Plussourcebreaker.comLinkedIn Newsourcebreaker.comAnother LinkedIn Onerecruitingtools.comHidden Resumesbooleanstrings.comRESUME SEARCHairsdirectory.comDocument Finder booleanstrings.comEmail Formatbooleanstrings.com
Thank YouAaron Lintzaka Mr. Spock
@aaronlintz
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Kevin
Walters
aka Captain
Kirk
@top2krecruiter
