COLUMBUS ROTARY 2015 MEMBER SURVEY

ABOUT YOU

262 SURVEYS SENT OUT VIA EMAILSURVEYMONKEY TOOL

--- 137 RESPONDENTS

52.29% RESPONSE RATE

58% Members 10+ Yrs

23% Members <3Yrs

6.5% (9 respondents) <1Yr

76.64% Respondents Male

23.36% Respondents Female

(Note: Reflective of 80%/20% demography of Club)

54% Ages of 41-65

Networking – 27.74%

Someone Asked – 24.82%

Local Service – 23.36%

I think you should be able to check more than one category because for me there were several reasons, all of which were the same degree of importance. I wanted to provide service and at my first meeting the club meeting began with the singing of the national anthem, followed by a prayer. That told me you believed in something. I was sold at that moment.

All the above

24% Did Consider Membership In Another Club

It's THE rotary club

The club's reputation and size of the club

Biggest, most influential

The size and prestige of the club. Its history and resources

I wanted to support the Columbus City Schools

I wanted to belong to the premier club in Central Ohio

It’s the size of the club and the fact that I can meet new people rather than have lunch with those I already know

the impact of service that could be made by this large a club

Size and potential impact of club

Calloway Robertson

Millie told me that was the place to be

ATTITUDES

Q10: How much do you value your membership in Columbus Rotary as compared to...

63.5% Rate CR Greater Value Than Other Trade or Biz Assoc. TheyBelong To

60.2% Rate CR GreaterValue Than OtherService Clubs They Belong To

79% Agree Being Part of an InternationalOrganization is Important

76% Agree Being Part of a Large Rotary Club with an ExecutiveDirector is Important

89% Feel Monday Meetings AreEnergizing & Enjoyable

Dead Split 36.64% Each Between Those Who Agree and Disagree That YPs have “No Interest” in Joining Institutional Organizations

But Overwhelming (82%) Believe YPs would join Rotary if They Saw Value.

76% Say if CR Wants to Attract YPs – we have to make some changes.

91% Say Membership isRewarding & Fulfilling

80% Say Club OffersExcellent Opps for Networking

92% Say Membership inCR is, and Should Be, Considered an Honor

SERVICE

79% Agree With Statement: The Number& Diversity Of Service Projects is What Sets CR Apart. It is a Benefit of the Club

32% Agree With Statement: CR Tries toDo Too Many Projects.

Practically Equal Split for Types of Projects Respondents Are Interested In

MEMBERSHIP

60% of Respondents Have Sponsored a Member

72% of Those Saying Yes –Say it Has Been Longer Than 3 Years Since They Sponsored Someone

Networking – 27.74%

Someone Asked – 24.82%

Local Service – 23.36%

PRIMARY REASONS PEOPLE JOIN ROTARY…

Why did you initially join Rotary?

To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

…ARE THE SAME REASONS THEY STAY ROTARIANS

Why do you stay with Rotary?

To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

Community & Connection

12.21% Say it Would BeEasier to Do in Teams

i am retired

not working full-time now

None - don't have extensive contact with potential young professionals

Our average age as a club turns younger people off

No inhibitions, fewer contacts as a retiree

mostly it is getting to know younger people

Semi-retired

retired and not in Columbus that much anymore

Out of loop with young persons that would be a good fit

Don't know very many young prospects

My commitment to follow through with a good-fit prospect and effectively persuade him/her to join

Time and effort

I have invited numerous guests to a Monday meeting but cannot seem to "close the deal”

It takes time and follow-up during several weeks.

I just need to become more proactive in recruiting

I have tried numerous times to bring in a new member, but I always get the "I'm too busy," or "i don't see what I will gain from that," or "I am too broke" answers. Others think it's just a bunch of old guys.

Membership Fee is Too High

Cost for Young Professionals… it is a jump from $25/yr to over $700 by time you add up all the costs

Cost in dues, other membership & time constraints

Cost in $ and Time

Value from membership is lower than cost to be a member.

Justification of membership and continual asks for donations

Not a priority right now

My Bad

Time and effort

I just need to become more proactive in recruiting

Lazinessi can't think of anything but inertia

Just don't think of it. Tried some, but not a priority.

Conclusions – The Good News• Our Members are Engaged and CARE about the Club – 52+% RESPONSE RATE

• They see being part of a LARGE CLUB WITH AN EXECUTIVE DIRECTOR as Important

• They see being part of an INTERNATIONAL ORGANIZATION as Important

• They VALUE their MEMBERSHIP more than other organizations in which they belong

• They feel MONDAY MEETINGS are ENERGIZING & ENJOYABLE

• They like the NUMBER & DIVERSITY of SERVICE PROJECTS and see this as a benefit to being part of CR

Conclusions – The Concerns

• It’s been LONGER THAN 3 YEARS since the majority have SPONSORED A NEW MEMBER

• They think we’re only interested in Young Professionals

• They are overwhelmed by the PROCESS (Time, Effort & Follow-Through) of Bringing in New Members

• They can’t OVERCOME OBJECTIONS or CLOSE THE DEAL

• They don’t view it as a PRIORITY

• They are focused on COST vs. VALUE