Columbia Publishing

Courseformerly the Radcliffe Publishing Course

For InformationShaye Areheart, Director

Columbia Publishing CourseThe Graduate School of Journalism

Columbia University2950 Broadway, MC 3801

New York, NY 10027Tel. 212-854-1898

E-mail: publishing-jrn@columbia.edu @columbiapubcrse

https://journalism.columbia.edu/publishing

The Columbia Publishing Course does not discriminate among applicants or students on the basis of race,

religion, age, gender, sexual orientation, national origin, color, or disability.

A Professional Experience in the Business of Publishing

June 9 – July 19, 2019

Columbia Publishing

Course

Columbia UniversityGraduate School of Journalism

New York City

Columbia Publishing Course

Careers in publishing have always attracted people with talent and energy and a love of reading. Those with a love of literature and language, a

respect for the written word, an inquiring mind, and a healthy imagination are naturally drawn to an industry that creates, informs, and entertains. For many, publishing is more than a business; it is a vocation that constantly challenges and continuously educates. Choosing a career in publishing is a logical way to combine personal and professional interests for people who have always worked on school publications, spent hours browsing in bookstores and libraries, or subscribed to too many magazines. The Columbia Publishing Course was originally founded in 1947 at Radcliffe College in Cambridge, Massachusetts, where it thrived as the Radcliffe Publishing Course. In 2001, the course moved to Columbia University’s Graduate School of Journalism. New York City is the heart of American publishing, and the Publishing Course has taken every advantage of its current location while building on its strong legacy. For seventy-two years, the Publishing Course has provided an intensive introduction to all aspects of book and magazine publishing, from evaluations of original manuscripts to the sales and marketing of finished products. Students learn from writers, editors, publishers, design directors and illustrators, advertising experts, and publicists—all are leaders in the industry, and many are course graduates. More than one hundred publishing professionals come to the Publishing Course each summer to describe the nature of their work, conduct workshops and seminars, and answer questions in classroom discussions and informal sessions. The curriculum is very intensive. Students learn about publishing through a rigorous schedule of lectures and group activities and by completing professionally evaluated assignments. By spending time with speakers and instructors at meals and in late-night discussions, working on assignments after classes end, and living with like-minded colleagues for six weeks, students take part in a total-immersion program that cannot be duplicated by a series of part-time courses. In the process, students discover a capacity to assimilate and produce more than they ever imagined possible. The Publishing Course allows students to compare

book, magazine, and digital publishing, which helps them determine their career preferences. During the first weeks, the course concentrates on book publishing—from manuscript to bound book, from bookstore sale to movie deal. Students study every element of the process: manuscript evaluation, agenting, editing, design, production, publicity, sales, e-books, and marketing. Students also learn about different types of publishing houses, publishing strategies, and career paths. The class then divides into small groups for a seven-day book workshop. Each workshop group simulates the operation of a publishing house, giving students a chance to apply what they’ve learned and to gain hands-on experience in a particular area of book publishing. The second section of the course is devoted to magazines and digital media. Magazine and Web professionals lecture on every facet of print and digital publication, from planning, writing, and design to marketing, promotion, and distribution. Through lectures and regular assignments, students learn what it takes to publish a successful magazine and launch a profitable website. During the magazine and digital workshop, student groups develop proposals for new print and online publications, researching possible audiences, establishing editorial mission statements, designing layouts and wireframes, assessing competitors, determining potential advertisers, and developing a branding strategy. By the end of the six weeks, course graduates have a greater understanding of book, magazine, and digital publishing than many people working in the field do. The final week of the Publishing Course ties together everything students have learned in the previous five weeks and features lectures, field trips, and additional career guidance.

y The class of 2018

The Columbia Publishing Course provides an unparalleled overview of the entire publishing process, teaches basic publishing skills, and offers students the opportunity to meet and learn from top publishing professionals.

New York CityThe New York City publishing community continues to welcome students of the course to various special events. In the past, students have had a choice between visiting Time, Inc., where the media company’s human resources team organized a cocktail event at their beautiful downtown headquarters, and children’s book publisher Scholastic, Inc., for an intimate lunch with publisher Arthur A. Levine, J. K. Rowling’s editor. In past years HarperCollins, Random House, Macmillan, Hearst, Condé Nast, and Rolling Stone have also welcomed our students.

Course FacultyThe instructors and lecturers, drawn from all areas of the publishing industry, are recognized as experts in their fields. Many speakers are course regulars; others are invited to speak because they are setting trends or challenging traditional methods. Faculty members represent publishing’s diversity: some are executives in multinational conglomerates, others are successful entrepreneurs, some work with blockbuster franchises, and others strive to reach specialized markets. The detailed list of the 2018 faculty (see the following pages) is representative of the high caliber of instructors who teach at the course each year.

Editing SeminarsShort seminars are held during the course to teach the fundamentals of book manuscript evaluation and magazine editing. For the manuscript evaluation seminar, each student reads an unpublished manuscript and writes a reader’s report recommending whether or not to publish. Students meet in small groups with editors to discuss the editing process and methods of manuscript evaluation. In the magazine-digital editing seminar, students edit an article that is about to be published in a national magazine or on a website. Seminar sessions focus on developing effective ledes as well as editing for length and clarity.

WorkshopsStudents apply what they’ve learned in lectures during two hands-on workshops. These weeklong

workshops are intensive, collaborative simulations that require interaction with writers, agents, illustrators, and advertisers. Based on their particular areas of interest, students are assigned to a workshop group and take on specific job responsibilities. Teams of carefully selected mentors work with each group, facilitating discussion and providing guidance and professional advice. Students also have access to a computer lab equipped with sophisticated design software. In addition, groups work with custom-designed models for financial projections and up-to-date industry databases. At the end of each workshop, top publishing leaders carefully evaluate each group’s results, giving constructive criticism and real-world feedback. These workshops equip students with the practical knowledge, experience, and confidence needed to succeed in their careers.

Book WorkshopDuring the book workshop, each student group forms a hypothetical publishing company that develops six potential titles for publication. Students are responsible for determining the company’s editorial mission, coming up with book ideas, and putting together a final prospectus. They create marketing, publicity, and subsidiary rights plans for each book and present their titles to the class at a simulated rights auction. They design book jackets, set production specs, and use computer models to build financial projections for each title and for the publishing house as a whole.

Magazine-Digital WorkshopFor the magazine-digital workshop, student groups develop original concepts for hypothetical new publications. Each team finds underserved audiences, evaluates competitive titles and sites, and shapes the content and editorial voice of its magazine and the accompanying website. Students research story ideas and writers and establish regular features and departments. They target advertisers; propose strategies for promotion, circulation, and digital audience development; and set budgets. Designers create layouts that complement editorial content. The final results capture the look, feel, and tone of each magazine and website and include detailed long-term business plans.

2018 Book ProgramBook Keynote: Revering the First Amendment John Sargent, CEO, Macmillan Book IdeasBruce Tracy, Senior Editor, Workman PublishingWhere It All Begins: Middle Grade and Young Adult BooksWendy Lamb, VP and Publishing Director, Wendy Lamb Books, Penguin

Random HousePerspectives on College PublishingSarah Touborg, Executive Editor, W. W. NortonLindy Hess Memorial LectureSara Nelson, VP and Executive Editor, HarperCollinsAcademic PublishingNiko Pfund, President and Academic Publisher, Oxford University PressIndependent PublishingMorgan Entrekin, CEO and Publisher, Grove Atlantic, Inc.Getting the Word OutJonny Diamond, Editor in Chief, Literary HubPublicity and the BookKate Lloyd, Deputy Director of Publicity, Scribner, Simon & SchusterCreating Kokila: Celebrating DiversityNamrata Tripathi, VP and Publisher, Kokila, Penguin Random HouseJoanna Cárdenas, Editor, Kokila, Penguin Random HouseJasmin Ruber, Associate Art Director, Kokila, Penguin Random HouseSydnee Monday, Editorial Assistant, Kokila, Penguin Random HouseSmall Press PublishingMichael Reynolds, Editor in Chief, Europa EditionsHow to Read a ContractDorothy Boyajy, Contracts Director, Crown Publishing Group, Penguin

Random HouseWhat Are Subsidiary Rights?Kris Kliemann, President, Kliemann and Company ConsultingUnderstanding MarketingRuth Liebmann, Director of Account Marketing, Penguin Random HouseMatt Schwartz, VP of Digital Strategy, Penguin Random HousePublishing in CanadaDoug Pepper, President and Publisher, McClelland & Stewart, Penguin

Random House CanadaManaging EditorialKimberly Goldstein, Director of Managing Editorial, Simon & SchusterKristen Lemire, Managing Editor, Simon & SchusterThe Agents’ PanelSloan Harris, Literary Agent, ICM PartnersEsther Newberg, Partner, ICM PartnersAmy Williams, Founder, the Williams CompanyWhat Editors DoPeter Ginna, Freelance Editor and WriterBook Editorial SeminarNoah Eaker, Executive Editor, Flatiron Books, Macmillan

Whitney Frick, VP and Editorial Director, Dial Press, Penguin Random House

Paul Golob, Executive Editor, Henry Holt, MacmillanJulianna Haubner, Associate Editor, Simon & Schuster Victory Matsui, Editor, One World, Penguin Random House Asya Muchnick, VP and Executive Editor, Little, Brown, Hachette Book

GroupCourtney Young, Executive Editor, Riverhead Books, Penguin Random

House Abby Zidle, Associate Director of Marketing, Gallery Books, Simon &

SchusterThe AuthorTayari Jones, Bestselling Author of the 2018 Oprah’s Book Club Choice,

An American MarriageProductionErin Sommerfeld, Sales Associate, Coral GraphicsThe Publisher and the Agency: A Tale of Sub RightsCecilia de la Campa, Director, Subsidiary Rights, Writers HouseJennifer Powell, Director of Rights and Co-Editions, Scholastic, Inc.Profit and LossLisa Adams, Director, the Garamond AgencyThe Indie PressKate Gale, Co-Founder and Managing Editor, Red Hen PressPublishing on the West CoastChristina Amini, Publishing Director, Chronicle BooksInnovations in Publishing Brendan Cahill, VP, Penguin Random House LabsLynn Andriani, Food Editor, Oprah.comAlison Callahan, Senior Editor, Scout Press; Executive Editor, Gallery

Books, Simon & SchusterAlyssa Eisner Henkin, Senior Vice President, Trident Media GroupMatthew Polly, Bestselling AuthorChildren’s PublishingMolly O’Neill, Literary Agent, Root LiteraryMy Life in PublishingRobert Gottlieb, Editor at Large, Alfred A. Knopf, Penguin Random

HouseOn Becoming an Agent Steve Ross, Director, Book Division, Abrams Artists Agency

Book Workshop InstructorsLisa Adams, Director, the Garamond AgencyLeora Bernstein, Telemarketing Sales Manager, Simon & SchusterNicole Bond, Director, Subsidiary Rights, Hachette Book GroupEmily Clement, Executive Editor, Scholastic, Inc.Erin Curler, Editorial ConsultantSara Eisenman, Graphic DesignerSusan Ferber, Executive Editor, Oxford University PressMacKenzie Fraser-Bub, Founder, Fraser-Bub LiteraryGerard Helferich, AuthorAnna Knutson Geller, Foreign and Subsidiary Rights Director, the Book

GroupCourtney Lix, Editor, Island Press

Wendy Lamb Morgan Entrekin Jennifer Powell Tayari Jones Michael Reynolds Whitney Frick Michael Selleck Lucas Wittmann Ruth Liebmann Cecilia de la Campa

David Miller, President and Publisher, Island PressVanessa Moody, Design Assistant, Disney Publishing WorldwideJulie Mullins, Assistant Editor, Oxford University PressTeresa Nicholas, AuthorMolly O’Neill, Literary Agent, Root LiteraryEdward Orloff, Literary Agent, McCormick LiteraryJulia Pastore, Founder, Julia Pastore Editorial ServicesMolly Pieper, Assistant Marketing Manager, Penguin Publishing Group,

Penguin Random HouseRachel Rokicki, Director of Publicity, Crown Publishing Group, Penguin

Random HousePeggy Samedi, Production Manager, Knopf Doubleday Publishing Group,

Penguin Random HouseMichael Selleck, Retired Executive VP, Sales and Marketing, Simon &

SchusterWilliam Shinker, Retired Founder and Publisher, Gotham Books, Penguin

Random HouseMary van Akin, Associate Director of Publicity, Macmillan Children’s

Publishing GroupMelissa Warten, Editorial Assistant, Farrar, Straus and Giroux Books for

Young Readers, Macmillan

Book Workshop EvaluatorsWarren Bass, Former Executive Editor, Penguin Press, Penguin Random

HouseTimothy Bent, Executive Editor, Oxford University Press Andrew Blauner, Founder, Blauner BooksJohn Duff, Former Publisher, Perigee Books, Penguin Random HouseStephanie Frerich, Executive Editor, Simon & SchusterSarah Ketchersid, Senior Executive Editor, Candlewick PressEmily Loose, Freelance Editor and Publishing ConsultantJill Santopolo, Associate Publisher, Philomel Books, Penguin Random

HouseCampbell Wharton, Associate Publisher, Crown Publishing Group,

Penguin Random HouseGeorge Witte, Editor in Chief, St. Martin’s Press, Macmillan

2018 Magazine and Digital ProgramMagazine KeynoteCarol A. Smith, Vice President, Publisher, Harper’s BazaarDigital KeynoteDory Carr-Harris, Executive Editor, VICE Digital USThe EditorAdam Rapoport, Editor in Chief, Bon AppétitPodcastingLucas Wittmann, Chairman and Co-Founder, House of SpeakEasyMagazine-Digital Editorial SeminarNitsuh Abebe, Story Editor, The New York Times MagazineJeffery Gleaves, Digital Director, The Paris ReviewJazmine Hughes, Associate Editor, The New York Times MagazineChris Knutsen, Executive Editor, WSJ Magazine

Jeremy Price, Associate Editor, HeleoJanine Puhak, Associate Lifestyle Editor, FoxNews.comTaiia Smart Young, Founder, Smart Girl MediaCarl Swanson, Editor at Large, New York Publicity and Public RelationsAude White, Communications Manager, New York How Digital Product Is the Nexus of the UniverseMichael Liss, Senior Director of Project and Product Management,

New York PostCreating an EnvironmentErik Maza, Style Features Director, Town & CountryHow to Rock an Edit TestAntonia van der Meer, Former Editor in Chief, Coastal Living and Modern

BridePublishing Across PlatformsChristopher Cerf, Author and Award-Winning Composer and Producer Native Advertising Drew Amer, Director of Integrated Marketing, Hearst CorporationEditing at New YorkCarl Swanson, Editor at Large, New YorkOnline MagazinesKristi DiLallo, Founder and Editor in Chief, The Grief Diaries

Magazine-Digital Workshop InstructorsPaco Acosta, Director of Marketing and Analytics, Circulation

SpecialistsGabrielle Blitz-Rosen, Founder and CEO, Townhouse DigitalLynette Harrison Brubaker, Founder, Gemini 5.23Donna Bulseco, Managing Editor, Intima: A Journal of Narrative

MedicineTara Cox, Managing Editor, Rachael Ray Every DayWill Dana, Former Managing Editor, Rolling StoneLauren Doyle, Director of Digital Brand Partnerships, CNNIlsa Enomoto, Freelance Production ManagerByron Freney, Brand Strategy and Communications ConsultantEmily Hughes, Co-Founder, Loup DigitalJohn Korpics, President, John Korpics Design; Creative Director,

Harvard Business ReviewBrian Kroski, Chief Digital Officer, American Media, Inc.Kathryn O’Shea-Evans, Former Senior Editor, House Beautiful; WriterJames Reyman, Principal and Creative Director, Reyman StudioChris Rovzar, Editorial Director, Bloomberg Pursuits; Managing Editor,

Global LuxuryMichael Solomon, Editor, ForbesLifeSusan Soriano, Founder, Susan Soriano Communications, LLCTyler Stewart, Director of Digital Strategy, Galvanized Media

Magazine-Digital Workshop EvaluatorsDavid Foxley, Digital Editor, Architectural DigestMarina Garcia-Vasquez, Director of Community, VICE MediaLeslie Hendrickson, Freelance Editor, The Real DealCorby Kummer, Senior Editor, The AtlanticChanhtha Thach, Content and Marketing Consultant, CakeWorksJohn Thomas, Executive Vice President, Sussex Publishers; Publisher,

Psychology Today

Christina Amini Nitsuh Abebe Antonia van der Meer

Michael Liss Jazmine Hughes Adam Rapoport Chris Knutsen Dory Carr-Harris Carl Swanson Drew Amer

Career Planning and Placement

O ver the years, publishers have come to recognize the advantages of hiring applicants who possess the skills and knowledge gained

at the Columbia Publishing Course. The percentage of course graduates placed in publishing jobs each year is very high, often as much as 95 percent in the first year for students who stay in the New York City metro area. An afternoon career fair is held in New York the week after the course ends. Representatives from a wide range of book, magazine, and digital publishing companies meet with graduates to discuss employment opportunities. That same week, a reception for graduates and alumni is held at the home of the legendary author and former publisher Christopher Cerf and his wife, author Katherine Vaz. There, students have a chance to connect with the course’s active network of past graduates. During the course every effort is made to prepare students for entry into the job market. Small-group sessions are held on résumé and cover-letter writing. Students meet with the director throughout the

2018 CAREER RESOURCESRésumés, Cover Letters, and BiosJohn Duff, Former Publisher, Perigee Books, Penguin Random HouseJill Salayi, General Manager, Workman PublishingHR Experts PanelAnita Jain, Talent Acquisition Specialist, Oxford University PressAshley Orlando, Human Resources Recruiter, Hachette Book GroupElizabeth Thornton, Recruiter, Penguin Random HouseMiriam Yun, Human Resources Director, ICM PartnersAlumni PanelCeline Aenlle-Rocha, Marketing Coordinator, Oxford University PressCameron Chase, Subsidiary Rights Associate, Little, Brown, Hachette

Book GroupAmanda German, Sales Assistant, Workman PublishingErin Kibby, Marketing Assistant, Workman PublishingJake Lans, Associate Scout, Mary Ann Thompson AssociatesAvi Molder, Institutional Sales Coordinator, W. W. NortonMia Vitale, Agent’s Assistant, the Wylie AgencyWilliam Vogan, Former Editorial Assistant, Schwartz & Wade Books,

Penguin Random HouseKatie Zanecchia, Former Literary Agent, Ross Yoon AgencyOrientation PanelHanna Gibeau, Editorial Assistant, Ballantine Books, Penguin Random

HouseErica Gonzalez, Associate Editor, Random House, Penguin Random

HouseMaddie Jones, Assistant Editor, Henry Holt, MacmillanElisabeth Kingren-Hawkins, Sales Assistant, Children’s, Simon &

Schuster Mia Licciardi, Editorial Assistant, Scholastic, Inc.

y Doug Pepper discussing the lively publishing scene in Canada

> Students excitedly awaiting word of their book workshop groups

< Carol A. Smith, publisher of Harper's Bazaar, giving the magazine keynote address

x Lynn Andriani, Brendan Cahill, Alison Callahan, Alyssa Eisner Henkin, and Matthew Polly (all alumni) debating innovations in publishing

program to discuss career plans, interests, and goals. Faculty members are also valuable resources for those seeking information and advice. Recent graduates visit the course to share their job-seeking experiences as well as their experiences working in entry-level positions throughout the industry. While students are not guaranteed job placement, the course offers extensive job opportunities and support services to graduates. New job listings are posted frequently during the program and are available throughout the year. The wide-ranging network of course graduates provides students with access to individual companies and publications as well as information about specific openings and employment opportunities in general.

Who Should ApplyThe course is aimed primarily at recent college graduates, but other applicants are not discouraged. Many students have worked in publishing briefly and would like to broaden their understanding of the field or have decided to make a career change from an unrelated field. Because entry into the field of publishing is by no means restricted to those who want to work in an editorial capacity, the choice of college major has little bearing on

admissions decisions. Although most applicants have majored in English or other subjects in the humanities, many have majored in other disciplines, particularly art, history, economics, business, law, music, and the sciences. However, all applicants must have successfully completed the requirements for a bachelor’s degree by June of 2019. Students with a demonstrated interest in publishing have always gained the most from the course. Those who have held publishing internships or worked on high school or college publications are familiar with publishing’s long hours and constant deadline pressures. Those with bookstore, library, or office experience have skills and insights that publishers find valuable. Many types of interests and jobs—including volunteer work—can be considered related to publishing. For example, experience with photography, graphic arts, sales, and marketing can be good training. Applicants should know that the course does not emphasize instruction in journalism or creative writing. But applicants with writing experience who seek new ways to apply their skills within the world of publishing—as editors, publicists, designers, marketing and business managers, or publishers—are encouraged to apply. Applicants should note that the Columbia Publishing Course is a highly intensive six-week session, during which students are expected to attend classes and

y Emmy Award-winning writer and producer Christopher Cerf

< Student teams working on strategy

y The assistant director mingling with students after class

x Bruce Tracy of Workman Publishing explaining how editors come up with great book ideas

x Students networking—an integral part of the course

> Esther Newberg and Sloan Harris of ICM Partners talking about the challenges and joys of being literary agents

workshops every weekday morning, afternoon, and evening as well as on many weekends. As a result, students can expect little free time during the course.

Applications

Applications are accepted anytime after December 7, 2018. The following items must be received by Monday, March 4, 2019, to complete

the application process:

1. A completed application form (available at http://bit.ly/applycpc19)

2. A $55.00 nonrefundable application fee (payable by credit card)

3. A two-page personal statement and a short answer response (essay prompts for 2019 are given on the application)

4. Two to three letters of recommendation from employers and/or professors

5. Academic transcripts listing degree date or expected degree date from each undergraduate and graduate institution attended as a degree-seeking student

6. A current résumé or curriculum vitae

Interviews are not required, but information sessions are conducted at the career services offices of some colleges during the fall semester or first half of the spring semester; graduating seniors should check the course website to determine whether a visit to campus is planned. Prospective students visiting New York City before the March 4 deadline are welcome to make an appointment for a brief interview with the director, Shaye Areheart.

Applicants will be notified of admissions decisions on or before April 1, 2019. Those accepted are required to make a $1,000 nonrefundable deposit by May 1 to guarantee enrollment.

Advance AssignmentsIn preparation for the program, all students must complete advance reading and assignments. These assignments cover many of the topics to be discussed in lectures and are evaluated by publishing professionals. They are short, practical, and require students to perform tasks related to the publishing process.

FeesTuition & Workshops . . . . . . . $5,300Room . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 2,200Board . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 1,075

The mandatory board plan includes breakfast, lunch, and dinner on weekdays. Students living off campus will be assessed a $1,075 fee for the mandatory board plan. Limited financial aid is available. Aid applications can be downloaded from our website and must be submitted by March 4, 2019. Applications are evaluated by the scholarship committee, and notification of financial aid decisions will be sent after acceptance. Because of the short length of this course, federally funded grants and student loans are not available. If you require financial assistance, we suggest you explore direct-to-consumer private loans in addition to applying for the course’s modest financial aid fund.

y Shaye Areheart, director of the Columbia Publishing Course and a thirty-year veteran of Penguin Random House

> Successful in their publishing careers, alumni love to give back to the course

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> Students exploring story ideas at the magazine and digital workshop

x Publishing legend Bob Gottlieb sharing advice and wisdom