Columbia Gorge Community College 2014 Style Guide · 1 1/2” 3 1/2” Logo 2 3/4” Logo Size & Space Limitations SAFE ZONE | Columbia Gorge Community College’s logo must have

Columbia Gorge Community College

2014 Style Guide

COLUMBIA GORGE COMMUNITY COLLEGE STYLE GUIDE

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Columbia Gorge Community College LogoThe Columbia Gorge Community College (CGCC) logo is the primary branded mark that identifies the institution. The logo is used in all development, promotional, marketing, recruitment and outreach materials including, but not limited to, print, apparel and online communications.

The files provided to you on the shared drive via the marketing coordinator are the only files you should use for the logo. Under no circumstances should the logo be redrawn, reproportioned or modified in any manner. Elements of the logo should not be separated or repostioned. Do not use dropshadows, bevels, 3-D effects, annimation, emobsses, glows or outlines.

NOTE | Electronic files of the logo are available on the website at cgcc.edu/styleguide.

Primary vs. Secondary LogoThe primary logo is the vertical logo. The secondary horizontal logo may be used when the vertical logo does not fit and/or makes the piece unbalanced.

PRIMARY SECONDARY

Logo


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Logo Size and Space LimitationsSAFE ZONE | Columbia Gorge Community College’s logo must have sufficient visual space so as to not degrade the logo’s impact. The safe zone is the space surrounding the logo, which keeps it apart from any other text or graphics. Keep all other elements outside the logo’s safe zone. The safe zone is determined by height of the “C” in “Columbia”.

PAGE SIZEUp to–6” x 9”Up to–8.5” x 11”Up to–12x18”

SUGGESTED LOGO SIZE3/4”–1”1”–1 1/2”1 1/2”–2”

SIZE | Make sure to size the logo properly so it is legible. Below is a guide to help you determine size

3/4” 1 1/2”

Logo

1”

NOTE | These sizes are guidelines. You may reproduce the logo at any size in proper proportions.


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1 1/2”

3 1/2”

Logo

2 3/4”

Logo Size & Space LimitationsSAFE ZONE | Columbia Gorge Community College’s logo must have sufficient visual space so as to not degrade the logo’s impact. The safe zone is the space surrounding the logo, which keeps it apart from any other text or graphics. Keep all other elements outside the logo’s safe zone. The safe zone is determined by height of the “C” in “Columbia”.

PAGE SIZEUp to–6” x 9”Up to–8.5” x 11”Up to–12x18”

SUGGESTED LOGO SIZE1 1/2”–2”2”–2 3/4”2 3/4”–3 1/2”

SIZE | Make sure to size the logo properly so it is legible. Below is a guide to help you determine size

NOTE | These sizes are guidelines. You may reproduce the logo at any size in proper proportions.


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Color ConfigurationThe logo files for Columbia Gorge Community College’s logo are available in several different configurations—black, spot/pantone, CMYK/four-color process, RGB and white (for reversing out a dark background). Spot/pantone and CMYK/four-color process are for printed collateral. RGB is to be used for onscreen and web based material. Black and white can be used across all mediums. Each of these files will be organized by print or screen.

BackgroundsThe white/reverse logo is intended for use on colored backgrounds. It can also be used on photographs. To give contrast, use the black logo on light photographs and the white logo on dark photographs. Try to put the logo in an open space so that other visual elements don’t degrade the visual integrity of college’s logo.

Logo


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Tier LogosCustom tier logos combine the name of a department, center, institute or program with the college’s logo. They provide brand consistency and are intended for use when there isn’t another way to include the name of the department on a particular item, such as on a polo shirt or give-away item. Custom tier logos for products can be requested from the marketing coordinator.

Secondary Graphic ElementsThe tagline building dreams, transforming lives is to be used in partnership with the logo. It does not replace the logo nor is it attached to the logo. It can be used to enhance the brand and of printed and/or web pieces, but the logo must always be present somewhere on the piece.

NOTE | Use PT Serif or PT Sans Serif lowercase, italics and no period.

building dreams, transforming lives



Tier Logos & Tag-line

RENEWABLE ENERGY TECHNOLOGY

RENEWABLE ENERGY TECHNOLOGY


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The College SealThe seal signifies the official authority of Columbia Gorge Community College and is appropriately used in support of official college agreements, decisions, policies or other formal actions of the college. To insure the integrity of the seal, it shall not be used for informal, routine or promotional materials. The college seal is for the authentication, endorsement and verification of official school business documentation. It is not a logo and shall not be used in place of the CGCC logo. It is used only by specific written approval of the president. The following are typical documents that may be approved:

• Diplomas• Certificates• Official transcripts• College catalog• Commencement program• College website home page and headers• With special permission of the President

The seal may be used with or without the name of the college, and it should be reproduced from authorized printed sheets or electronic files provided by the marketing coordinator. Any use of the seal must be approved by the president.

Seal

PERMISSION USE ONLY


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Color PaletteIn order to have a consistent brand, Columbia Gorge Community College has set colors for our visual identity.

Primary Color PalettePurple is the primary college color. Green is used as a college-wide, general purpose accent color (e.g. Home, About, Faculty and Staff, MyCGCC).

Secondary Color PaletteThese colors are reserved for audience-specific communications (e.g. Future Students, Current Students, Business & Partners). Purple

PMS 7447CMYK: C: 76 M: 77 Y: 6 K: 18RGB: R: 90 G: 68 B: 122HEX#: 5A447A

COLOR SYSTEMS DEFINED PANTONE MATCHING SYSTEM (PMS) Color system used for print reproduction

CMYK, 4COLOR Four colors combined to create full-color print reproduction

C=Cyan M=Magenta Y=Yellow K=Black

RGB

Three colors combined for computer monitor full-color viewing

R=Red G=Green B=Blue

HEX A six-digit alpha numeric representation of color for use on the web, derived from RGB color values

GreenPMS 381CMYK: C: 20 M: 0 Y: 91 K: 0RGB: R: 179 G: 203 B: 72HEX#: B3CB48

Primary Color Palette Secondary Color Palette

BlackPMS Black 6CMYK: C: 50 M: 40 Y: 40 K: 100RGB: R: 0 G: 0 B: 0HEX#: 000000

Orange (Future Students)PMS 130CMYK: C: 0 M: 30 Y: 100 K: 0RGB: R: 233 G: 172 B: 7HEX#: E9AC07

Blue (Current Students)PMS 306CMYK: C: 75 M: 0 Y: 7 K: 0RGB: R: 6 G: 182 B: 233HEX#: 06B6E9

Burnt Amber (Business & Partners)PMS 179CMYK: C: 0 M: 79 Y: 100 K: 0RGB: R: 206 G: 92 B: 69HEX#: CE5C45

Colors


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PT Sans (sample)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_

PT Serif (sample)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_


Arial (sample)ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_


Font UseColumbia Gorge Community College’s official typefaces are the following: PT Sans, PT Serif, and Arial.

Consistent use of these typefaces enhances the integrated family look across all materials.

PT Sans

PT Sans is the official font for the college. This font is to be used whenever possible.

PT Serif

PT Serif may be used but should be used sparingly. Please contact marketing before using this font.

Arial

Arial is a generic font that is widely used across all plateforms. Use Arial when PT Sans is not available. For an example, if you plan on sending a document as an attachement to another person’s computer, use Arial as the primary font.

Columbia Gorge Fonts


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How to Download FontsGo to www.cgcc.edu/styleguide for the link to our font PT Sans. Click on the Download PT Sans.zip file. The download will begin.

NOTE | If you’re using Chrome, you’ll see it at the bottom of your browser. Firefox and Internet Explorer will bring up a window.

Click to open up the download. A folder will pop up that says PT Sans. Go into this folder. There will the be a list of files such as PTC55f. Open up the first file. A new window will appear that shows the font in different sizes. At the top left, click the install button.

Proceed to install all the TrueType font files. The fonts are now installed on your computer. You may have to close down any open programs and re-open them to see them in your font list.

click here

Columbia Gorge Fonts


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OverviewAssociated Press (AP) StylebookColumbia Gorge Community College (CGCC) generally refers to the AP Stylebook for written communications. CGCC-specific writing styles are defined below.

College NameSpell out Columbia Gorge Community College followed by (CGCC) the first time it appears on a page. Do not capitalize college when referring to “the college.” Capitalize “M” and “CGCC” and use lower case “y” when referring to MyCGCC.

Columbia Gorge Community College (CGCC) the college MyCGCC

Campus NamesThe Dalles Campus and Hood River-Indian Creek Campus

Spell out Hood River-Indian Creek Campus followed by (HR-ICC) the first time it appears on a page.

Hood River-Indian Creek Campus (HR-ICC)

Department/Committee NamesCapitalize department names (Human Resources) and committee names (Marketing Committee).

TitlesCapitalize formal titles only when they precede an individual’s name (President Toda).

If the title falls after a name, do not capitalize it (Dr. Frank Toda, president, attended the meeting).

If no name is referenced, do not capitalize the title (Please send copies to the chief academic officer).

Composition TitlesPut quotation marks around the names of all composition titles except books that are primarily catalogs of reference material (Webster’s New World Dictionary).

Composition Titles Include:BooksMoviesPlaysPoemsAlbum and songsRadio and television programsLectures and SpeechesWorks of art

AmpersandDo not use ampersands (&) when writing; always use “and.”

Exception: use ampersands in website navigation menus.

Certifications and Licenses Electrical Inspector’s License (Oregon), 2011 Oregon Inspector Certification (OIC), 2011

Teaching Certification (Oregon, Washington) ESOL Teaching License (Washington)

Columbia Gorge Writing Styles


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DatesSpell out months in dates.

January 5, 2013

Use the three letter form (without periods) in tabular material.

Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, Dec

Multiple Years

2013 - 14

Days of the WeekSpell out days of the week.

Abbreviate days of the week in tabular material.

Day Hours Mon 10 am - 5 pm Tue 10 am - 5 pm Wed 10 am - 5 pm Thu 10 am - 5 pm Fri 10 am - 4 pm Sat Closed Sun Closed

Education and DegreesOn faculty and staff profiles, list education/degrees in descending order according to level of degree.

Portland State Universtiy Master of Science in Counseling, 2008 Bachelor of Science in Social Science, 2001

Utah State University, Logan Utah Master of Science in BioMeterology, 1984

Utah State University, Logan Utah Bachelor of Science in Biology/Botany, 1971

Telephone Numbers (541) 555-5555, ext 123

(541) 555-5555 – Fax

(541) 555-5555 – Cell

Time9 am

10:30 pm

8:30 am - 5 pm

noon - 4 pm

Columbia Gorge Writing Styles

Documents

Columbia Gorge Community College 2014 Style Guide · 1 1/2” 3 1/2” Logo 2 3/4” Logo Size & Space Limitations SAFE ZONE | Columbia Gorge Community College’s logo must have