COLOURFUTURESTM 2020INTERNATIONAL COLOUR TRENDS

This ColourFuturesTM reference manual is and remains the property of AkzoNobel N.V. and is loaned on condition that it is used solely to specify products manufactured/or supplied by AkzoNobel N.V. (and other companies in the AkzoNobel Group) and on condition that it shall be returned to AkzoNobel N.V. on demand. The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given. We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour.AkzoNobel, the AkzoNobel logo, the flourish, Dulux Trade, and ColourFutures are the trade marks of the AkzoNobel group©. AkzoNobel 2019

AkzoNobel Decorative PaintsWexham Road, Slough, Berkshire SL2 5DS

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Dulux Trade Colour of the Year 2020 is called Tranquil DawnTM. It has an air of calm and clarity that perfectly reflects the mood of the moment. It’s a fluid and mutable shade so its effect changes, depending on the palette that it is used with, making it a beautifully versatile shade to incorporate in a wide range of colour schemes.

PALETTESWe have created four distinct paint colour palettes to support the Dulux Trade Colour of the Year. There are inspiring looks to suit every sector – from hotels to homes to healthcare – and the easy-to-use palettes provide a comprehensive set of on-trend complementary colours that will help specifiers around the world deliver impressive results, bringing to life their clients’ vision and meeting users’ needs.

COLOUR OF THE YEAR 2020

TRANQUILDAWN

THE EVOLUTION OF COLOUR TRENDS

AkzoNobel’s Global Aesthetic Center is committed to helping specifiers choose

the right paint colours for every project. Each year, AkzoNobel gathers a group of

top architects, designers, editors and analysts to its headquarters to share

their global trend knowledge. Our colour experts then use these insights to identify

the Colour of the Year and build four easy-to-use new paint palettes around it.

LAST YEAR2019 saw a new mood of change and

optimism. This led AkzoNobel to develop palettes around a warm, energising

honey tone that suggested permanence in residential projects, warmth in the

hospitality sector, focus within healthcare and dynamism for offices and education.

THE WORLD TODAY2020 is the start of a new decade, a

new dawn; a time of great possibility. Technology is transforming the way people

live with social media, mass production, digitalisation and robotics becoming part

of everyday life. But while technology brings many benefits, people are finding

it harder to focus and be present in the moment. They can become disconnected from their relationships, their food, their

sleep and their wellbeing in general. There is a desire to be more connected –

to other people, to the environment – and to be more creative, more playful.

In short, to be more human.

WHAT DOES THIS MEAN FOR COLOUR?In the face of ever-accelerating change,

people are contemplating their purpose and looking to reinvent themselves. They

want to make time and space for things that really matter. They crave a sense of

meaning in their lives and are looking for calm and clarity. This leads us to the airy, reflective tones of our Colour of the Year,

which is inspired by the morning sky.Above: our experts consider the trends that will influence the Dulux Trade colours for 2020

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CARE SPACES TO RECONNECT

Denim Drift™87BG 27/077

Pink Skies80YR 83/035

Chalk Dust10BB 83/017

Borrowed Blue90BG 72/063

Dune Grass45YY 53/151

Faded Damson90RR 64/036

Spiced Honey™00YY 26/220

Fossil Hunting65YY 71/071

Misty Mirror™30BB 62/044

COLOUR OF THE YEARTranquil Dawn™

45GY 55/052

The warm, soft neutrals and pale pastels of this palette can be used to create spaces for positive interactions. These shades help to create mood-boosting places where people can spend quality time on their own, with other people or engaging with the natural world – places that help boost physical and mental wellbeing.

MEANING SPACES FOR CONTEMPLATION

Earl Blue90BG 41/040

Pale Taupe00YY 63/024

Calm Clouds00NN 83/000

Cobalt Night30BB 05/022

Surrendered Skies88BG 62/005

Damson Dusk22YR 17/023

COLOUR OF THE YEARTranquil Dawn™

45GY 55/052

Snail Trail04BB 75/027

Chic Shadow™00NN 53/000

Storm Clearing62GG 31/016

The elemental shades of this palette can be used in places where people go to be free from distractions, pause and be in the moment. The collection of soft greys can be used to create awe-inspiring places that meet people’s desire for more meaning in their daily lives, aiding contemplation and opening them up to new levels of experience.

CREATIVITY SPACES FOR SELF-EXPRESSION

Chocolate Fountain52YR 12/212

Forest Shade50GY 13/136

Archive Papers90YR 55/051

COLOUR OF THE YEARTranquil Dawn™

45GY 55/052

Neptune Seas78GG 19/078

Dark Garnet48RR 08/146

Stable Gates91YR 08/025

Burnished Brass20YY 15/245

Sapphire Splendour46BB 08/059

Heart Wood™10YR 28/072

These rich, intense shades can be used in spaces designed to encourage people to be curious and creative. The combination of forest greens and earthy ochres in this palette provide an environment that blends the best of old and new, where people can explore different ways of doing things and find new ways of expressing themselves.

PLAY SPACES TO STIMULATE THE SENSES

COLOUR OF THE YEARTranquil Dawn™

45GY 55/052

Basically Black42BB 09/032

Bluebird Skies90BG 50/157

Rocket Fire34YR 23/583

White Cotton™30GY 88/014

Misty Morning™30BG 56/045

Citrus Zing50YY 51/519

Copper Blush™50YR 36/263

Ballerina Dance10YR 67/100

Violet Storm10RB 47/036

INTERIOR PALETTES

This vibrant palette helps to create spaces where people can let their imaginations run wild and take pleasure in real-time experiences. The unexpected combination of brights and chalky pastels provides a joyful antidote to the constraints of modern life and can bring transformative energy to educational buildings and workplaces.

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RESIDENTIAL

HEALTHCARE

EDUCATION

OFFICES

HOSPITALITY

HOW TRANQUIL DAWNTM AND THE PALETTES WILL BOOST MULTIPLE SECTORSTranquil DawnTM is a beautifully versatile shade that, as part of its four supporting palettes, can be used to transform any building – creating atmospheres that range from calm and contemplative to dynamic and collaborative.

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SPACES TO RECONNECT The soft blue and grey shades create a calming and restorative atmosphere, while the richer tones are suggestive of the natural world, evoking a sense of balance in spaces such as healthcare where the emphasis is on recuperation and wellbeing.

THE RESULT: This palette encourages compassion and calm, boosting human interaction and improving working relationships.

Denim Drift™87BG 27/077

Misty Mirror™30BB 62/044

Tranquil Dawn™45GY 55/052

CAREThis palette of gentle neutrals and pale pastels, framed by clean lines and pale woods help to create a reassuring and nurturing environment.

10 11Denim Drift™87BG 27/077

Chalk Dust10BB 83/017

1312Dune Grass

45YY 53/151Pink Skies

80YR 83/035Spiced

Honey™00YY 26/220

Tranquil Dawn™45GY 55/052

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PLAYThis joyfully unorthodox palette pares irreverent brights with paler pastels, punctuated by graphic black and white to energize and kindle a sense of optimism.

Basically Black42BB 09/032

Tranquil Dawn™45GY 55/052

Citrus Zing50YY 51/519

Rocket Fire34YR 23/538

Image by Mecanoo architecten

White Cotton™30GY 88/014

SPACES TO STIMULATE THE SENSES This palette of offbeat colour combinations playfully disrupts people’s expectations. Vibrant brights are offset by calming Tranquil DawnTM, which sits alongside chalky neutrals – and the look is tethered by black and white. The mood is vibrant and fun with colourful furniture and attention-grabbing murals and wall effects.

THE RESULT: This light-hearted, offbeat palette combination is able to disrupt people’s expectations, triggering the kind of spontaneity and free thinking most often rewarded by innovation.

16 17Citrus Zing

50YY 51/519Basically Black

42BB 09/032Rocket Fire

34YR 23/583Tranquil Dawn™

45GY 55/052

Nex

t Arc

hite

cts

18 19White Cotton™

30GY 88/014Citrus Zing

50YY 51/519Tranquil Dawn™

45GY 55/052Rocket Fire

34YR 23/583

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SPACES FOR CONTEMPLATIONIn a fast-paced, hectic world where robotics and artificial intelligence make people question their humanity, there is an increasing need to engage in real world experiences, to find calm and meaning. These elemental colours suggest raw, authentic materials such as linen, charcoal and stone, bringing tranquillity to residential projects, and a sense of serenity and harmony with oneself and the environment.

THE RESULT: These subtle, pale shades bring tranquillity to residential projects, providing a sense of calm that homeowners will appreciate.

MEANINGThe simplicity of this minimalism palette, offering up a subtly nuanced collection of crisp greys is supportive of our increasing desire for spaces promoting focus and clarity.

Tranquil Dawn™45GY 55/052

Chic Shadow™00NN 53/000

Surrendered Skies88BG 62/005

Storm Clearing62GG 31/016

22 23Calm Clouds

00NN 83/000Tranquil Dawn™

45GY 55/052Cobalt Night30BB 05/022

25Tranquil Dawn™

45GY 55/052Tranquil Dawn™

45GY 55/052Neptune Seas78GG 19/078

Stable Gates 91YR 08/025

CREATIVITYThis palette layers up rich, intense tones, including forest greens and earthy ochres that create a warm, cosy and inspiring atmosphere.

Stable Gates 91YR 08/025

Forest Shade62GY 13/316

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SPACES FOR SELF-EXPRESSIONThese heritage inspired; rich yet subtly muted shades provide a connection between the past and the way people live their lives today. These powerful hues create an intimacy that enables individuals to share stories and reconnect with who they are.

THE RESULT: Inspiring spaces that enable people to express themselves more freely and explore new ways of doing things, whether through social activities or creative pursuits.

Tranquil Dawn™45GY 55/052

Burnished Brass20YY 15/245

Forest Shade50GY 13/136

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The perfect match for professionals.With the NEW Dulux Trade Colour Sensor, scan a colour and get a Dulux colour match in seconds.

Visit Duluxtrade.co.uk/sensor for more information.

INSTANT COLOUR MATCHING WITH DULUX TRADE COLOUR SENSOR

Recognising the need to make paint colour specification more efficient at every stage of the design process, Dulux Trade have launched their new digitised colour tool providing highly accurate colour matches on demand.

This cutting-edge device, approximately the size of a 50 pence piece and weighing only 17 grams is able to tackle even the mostbespoke colour quests, whether the task is to identify an existing wall colour, to colour match an item from a cutting in a magazine, right through to picking up on themes in a client’s brand logo, the app will deliver the closest Dulux Trade paint colour.

Applicable for use in commercial spaces, from hotels to care homes and offices to hospitals, this time saving instrument offers additional functionality; as part of the tool’s colour assessment process, the technology automatically identifies the Dulux paint colour’s light reflectance value. This provides designers with a reliable guide for delivery of appropriate colour contrast on critical surfaces,coupling the requirement for beautifuland inclusive environments. The Dulux Trade Colour Sensor is available to purchase in store and online at Dulux Decorator Centre and other participating decorating merchants across the UK, with arecommended retail price of £150.