Colorado Takes The Lead

AGENDA TOPICSCurrent situationGirl Scouts and Boy Scouts Strategy A case for changeWhy Best In Show Pet TreatsNational 4-H Council asks Colorado to lead PilotReady To Go

CURRENT COUNTY SITUATIONBudget cuts begin to impact 4-H ProgramUncertainty related to impact of long-term budget cutsGrowing need for State and Counties to develop alternate source of income to support 4-H staff, program, recruitment, training and member participation

CURRENT CLUB SITUATIONMany ineffective fundraisers offered: candy bars, cookie dough, magazines, candles, calendars, wrapping paper and cookbooksProducts are not unique to 4-HPoor brand fit not consistent with 4-H program valuesLow return Low Participation Fundraising BurnoutThere are a few exceptions: some local fundraising products and activities benefit 4-H in respective counties e.g. vidalia onion sale, rib eye sale, homemade pie auctions, etc.

CURRENT SITUATION:FRAGMENTED APPROACH TO FUNDRAISINGDoes not harness the power of 4-H MembershipDoes not provide the related learning and skill developmental opportunitiesDoes not create public awareness and media coverage to promote the 4-H ProgramSome Clubs/Members spending their 4-H time on multiple fundraisers instead of doing 4-H Program

A BRANDED SOLUTION TO FUNDRAISINGGirl Scout Cookies - $750 million annuallyGirl Scout Cookie sale began formally in 1930sGirl Scouts now sell 200 million boxes annuallyPer girl average is well over 100 boxes per sellerAnnual Cookie sale creates opportunities for media coverage and awareness of Girl Scout ProgramBoy Scout Popcorn sale began in 1981 with a bucket of popcorn and seven Scout CouncilsOver $1 Billion raised to support Scouting Programs between 1981 and 2005

FUNDRAISING STRATEGYProvide leadership and tools that would EASILY, EFFICIENTLY and EFFECTIVELY meet the fundraising needs of County 4-H Agents, clubs, and members.Test the viability of a strategically planned, growth-oriented, youth-led, brand-relevant, high-quality, high-visibility, high-return fundraising program that would be conducted one time each year.Offer all clubs the opportunity to participate in an annual national fundraising event, while maintaining latitude for those Counties/Clubs with a successful long-term alternate sale/activity to continue with tradition.

Pet Treats Right for 4-H

Fit with 4-H BRAND Consistent valuesCompletely new fundraising product conceptUNIQUE opportunity to BRAND National 4-H Pet Treat SaleRight Price for high level consumer supportHigh-demand productEasy, Simple, Delightful, Rewarding

Impact Beyond Just $Learning Life Skills: Goal setting and TeamworkFinancial Literacy: Marketing and Financial PlanningInvolvement in Community Service ProjectsStrengthen Public Image & Awareness of 4-HIncreased Participation in 4-H ProgramsIncreased MembershipEliminate time and effort spent on ineffective fundraising activities

FUNDING for EACH LEVEL of 4-HALL packages $4.00 to consumer50% Fundraising Profit$1.50 to County$ .25 to County for Operational Expense(incentives, shipping, volunteer recognition)$ .25 to State ProgramProduct Cost: $2.00

COUNTIES UNITE!

READY TO GOBest In Show Pet Treats program is 4-H licensed and customer tested with POSITIVE RESULTSHigh-quality product made in the USACustom packaging reflects the wholesome image of 4-HMarket-tested varieties for maximum sales:3 Dog Treats2 Horse Treats1 Cat Treat

BEST IN SHOW PROVIDES THE KNOW HOW AND MATERIALSBest In Show provides the processes and systemsBest In Show provides the sales materials and formsBest In Show teaches you how to:Involve a small Volunteer Team to lead the annual pet treat effortShare Key Training Points that will help your entire team be successfulConduct a CONCISE pet treat sale for maximum effectivenessNo product purchase required upfront

EASY ONLINE REGISTRATIONCounty Extension Agents will register online at www.pettreats4youth.com/reg_form.htmAll materials will be mailed to the County Extension Agent upon registration

PROPOSED CALENDAR

PROPOSED CALENDAR

PROPOSED CALENDAR

PROPOSED CALENDAR

ALL COUNTIES SELECT COMMUNITY SERVICE PROJECT

POWERFUL 4-H IMAGES THROUGHOUT COLORADOMedia Plan posted on 4-H brand network and the Best In Show Pet Treats website

SUMMARYGrowing need for strategic, effective BRANDED fundraising product sale campaignWork together at one time, on one project, with one purposeEMPOWER Youth by providing important Life Skill and Financial Literacy development opportunitiesUNIFIED strategic effort can help GROW a RELIABLE revenue stream to benefit all levels of 4-HStrengthen public image of 4-H through promoting involvement in community service projectsIncrease awareness of 4-H

A WIN/WIN OPPORTUNITYFOR COLORADO 4-H

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