9
CONTACT ANDREA TO ADVERTISE: Andrea Kuskie 303-867-8244 [email protected] COLORADO OFFICIAL STATE VACATION GUIDE THE DEFINITIVE COLORADO VACATION-PLANNING TOOL The Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado, where they request a copy of the annual Official State Vacation Guide. iPAD VIRTUAL GUIDE DESIGNED TO INSPIRE & ASSIST PLANNING Inspiration: 32 pages of breathtaking photo spreads and statewide experiences. Travel Planning: Regional itineraries and business listings for all seven travel regions. CIRCULATION & DISTRIBUTION 550,000 annual copies are printed Direct Request from Consumers: 400,000 copies are mailed to visitors prior to their arrival in Colorado. Direct Request: Through COLORADO.com and 1-800-Colorado. Television Guide Requests: (RFI – Request for Information) View- ers with interactive TV systems can order a guide to be delivered directly to their home after viewing a Colorado commercial. Top 10 States: Texas, California, Florida, New York, Missouri, Illinois, Pennsylvania, Arizona, Ohio, Michigan In State: 150,000 copies are distributed at key locations: Denver International Airport, Colorado Welcome Centers and the rack program for the drive market ADDED VALUE Advertisers receive added value that includes digital exposure and leads. Virtual Guide: Available on COLORADO.com in 2012 74,912 visitors viewed 2,055,244 pages and spent more than 7.7 minutes reading the guide online. Viewers clicked on links 28,055 times (an impressive 1.365% CTR), creating valuable referrals to advertisers’ sites. iPad: More than 13,700 people downloaded the OSVG app in 2013. Leads: Our reader-response program drove more than 356,954 total leads to display advertisers in 2012. OUR AUDIENCE* *AJ Lerner Market Research AVERAGE HOUSEHOLD INCOME $75,000 MARRIED 78% AGE RANGE 61% are 45–64 years old VISITORS WHO LIVE IN A U.S. STATE OTHER THAN COLORADO 82% VISITORS WHO VISIT WITHIN 90 DAYS OF ORDERING A GUIDE 70% 550,000 COPIES

COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO OFFICIALSTATE VACATION GUIDE

THE DEFINITIVE COLORADO VACATION-PLANNING TOOLThe Colorado Tourism Office employs a robust, focused advertising campaign that drives potential visitors to visit COLORADO.com or call 1-800-Colorado, where they request a copy of the annual Official State Vacation Guide.

iPAD

VIRTUAL GUIDE

DESIGNED TO INSPIRE & ASSIST PLANNING❚ Inspiration: 32 pages of breathtaking photo spreads and

statewide experiences.❚ Travel Planning: Regional itineraries and business listings

for all seven travel regions.

CIRCULATION & DISTRIBUTION❚ 550,000 annual copies are printed❚ Direct Request from Consumers: 400,000 copies are mailed to

visitors prior to their arrival in Colorado. ❚ Direct Request: Through COLORADO.com and 1-800-Colorado. ❚ Television Guide Requests: (RFI – Request for Information) View-

ers with interactive TV systems can order a guide to be delivered directly to their home after viewing a Colorado commercial.

❚ Top 10 States: Texas, California, Florida, New York, Missouri, Illinois, Pennsylvania, Arizona, Ohio, Michigan

❚ In State: 150,000 copies are distributed at key locations: ❚ Denver International Airport, Colorado Welcome Centers and

the rack program for the drive market

ADDED VALUEAdvertisers receive added value that includes digital exposure and leads.

❚ Virtual Guide: Available on COLORADO.com in 2012 ❚ 74,912 visitors viewed 2,055,244 pages and spent more than 7.7

minutes reading the guide online. ❚ Viewers clicked on links 28,055 times (an impressive 1.365%

CTR), creating valuable referrals to advertisers’ sites.❚ iPad: More than 13,700 people downloaded the OSVG app in 2013.❚ Leads: Our reader-response program drove more than 356,954 total

leads to display advertisers in 2012.

OUR AUDIENCE*

*AJ Lerner Market Research

AVERAGE HOUSEHOLD INCOME

$75,000MARRIED

78%

AGE RANGE

61% are 45–64 years old

VISITORS WHO LIVE IN A U.S. STATE OTHER

THAN COLORADO

82%

VISITORS WHO VISIT WITHIN 90 DAYS OF ORDERING A GUIDE

70%

550,000COPIES

Page 2: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

ALIVE: SUMMER & WINTER TRAVEL MAGAZINES

With so much

deliciousness made

right around the corner,

even the least-foodie

among us are swerving

out of drive-thrus to

throw locally sourced

dinner parties.

[

OPP

OS

ITE

PAG

E: B

LAC

KBEL

LY C

ATER

ING

/LU

CKY

MA

LON

E P

HO

TOG

RA

PH

Y. T

HIS

PA

GE,

CLO

CKW

ISE

FRO

M T

OP

LEF

T: M

ESA

WIN

DS

FA

RM

& W

INER

Y; M

OU

NTA

IN G

OAT

LO

DG

E;

THE

LIVI

NG

FA

RM

; BLA

CKB

ELLY

CAT

ERIN

G/L

UC

KY M

ALO

NE

PH

OTO

GR

AP

HY.

Savor, Sample & Stay ALIVE

Colorado Farm Experiences

MESA WINDS FARM &

WINERY, HOTCHKISS

Wake up to the sight of dewy

peaches, apples, grapes and

cherries glistening in the sun. If

you’re up for it, pitch in around

the farm by prepping peaches

for pressing into wine or helping

with the grape harvest. You’ll

definitely want to make friends

with the resident flock of

babydoll sheep, who are as cute

as they sound, while they graze

among the orchards and “keep

the alleyways mowed.” Sit on

the tasting patio to sample the

fruit, literally, of Mesa Winds'

peach, rosé, pinot gris and pinot

meunier wines.

BLACKBELLY’S SUM-

MER DINNER SERIES,

VARIOUS LOCATIONS

Local foodie hero and “Top

Chef” alum Hosea Rosenberg

celebrates what’s in season

throughout the summer by

teaming up with farms around

the state for fancy farm dinners.

Each event’s menu is custom

crafted from what’s growing on

Blackbelly Catering’s own farm

(they raise pigs and lambs) as

well as the fruits and veggies of

the host farm. The table is set

amid the fields and accompanied

by Colorado summer’s cool

breezes.

FRESH & WYLD

FARMHOUSE INN &

GARDENS, PAONIA

A restored 1908 farmhouse with

mountain views is the setting

for the relaxing farm-to-table-

themed stay of your dreams.

Start with chef-prepared break-

fasts made with products grown

within a short radius of your

dining table. Then choose your

own adventure with cooking

classes that start in the garden

and farmstead classes in the

arts of cheese- and sausage-

making or quilting and weaving.

GUNNISON RIVER

FARMS, AUSTIN

Nestled along the Gunnison

River, this idyllic farm in the

tiny southwest town of Austin

has been growing some of the

state's best peaches for more

than 100 years. Guests are

welcomed for overnight stays in

the farm's historic cabins. When

the dinner bell rings, they gather

around the lodge's farm table for

a meal that might include lamb

or pork raised on the property

as well as veggies from the

garden. Spend afternoons on

the river with the farm’s expert

trout-fishing guides.

MEADOW LARK FARM

DINNERS, VARIOUS

LOCATIONS

Partnering with farms across

the state to showcase ingredi-

ents picked that morning, Mead-

ow Lark’s dinners take place

in the field amid tidy rows of

corn or cauliflower or meadows

packed with pumpkins on a table

set for 36. The evening kicks off

with an aperitif and an informal

tour of the farm. A troupe of

chefs prepare the meals on site,

supplementing with meat, eggs,

grains and breads sourced as

near to the table as possible.

MOUNTAIN GOAT

LODGE, SALIDA

This B&B settled in the Sawatch

Mountain Range boasts 19 acres

of rolling pastures home to the

“friendly and amusing” dairy

goats that make one of the inn’s

unique amenities possible —

guests are invited to participate

in cheese-making workshops on

chevre, mozzarella, feta, paneer

and even Greek yogurt. Whether

you want to make the cheese or

not, you will certainly sample

it at the farm breakfast, which

also includes Mountain Phoenix

coffee from the next town over,

free-range eggs and many other

local delights.

THE LIVING FARM,

PAONIAThe Living Farm has three ways

to get connected to the land. At

their Living Farm Cafe in town,

dishes show off the quality of

the ingredients with items like

goat eggrolls and fried green

tomatoes, baked mac and

cheese, and T-bone steaks. At

the adjacent farmers’ market,

fill a basket with locally made

jams, jellies, fruits and veggies,

honey, flowers, grass-fed beef,

pastured lamb, wool and yarn,

soaps and more. Educational

Backyard Seminars are offered

at the farm itself. The work-

shops include everything from

preserving your garden’s bounty

to gluten-free cooking, heritage

craft-making, wine appreciation

and panel discussions on fresh-

food preparation, solar energy Savor, Sample & Stay THE TASTY NEW SIDE OF COLORADO HERITAGE

Colorado farms and ranches are opening their barn doors to travelers looking for genuine experiences

that can include a range activities from cheese-making to picking dinner’s veggies, taking a sausage-making

class, enjoying a group picnic and shoeing horses to just a (delicious!) bed-and-breakfast stay.

By Hannah Brown

1-800-Colorado | Colorado.com

87

Through the open back of the amphi-theater, you can see tall bright blue delphiniums, bright black-eyed Susans or perhaps pink cosmos. In more than one ballet performance here, I’ve seen the male dancer pluck an actual flower from the garden and hand it to his female partner.

DANCE AT THE TOPA SEAT AT MOTHER NATURE’S STAGEEach year during the two-week Vail International

Dance Festival, on early August evenings, the sun dips into the Vail Valley, turning the surrounding Gore Range hillsides into a forested amphitheater of light. Hummingbirds whir above glimmering Gore Creek, which rushes beneath Vail Village’s landmark cov-ered bridge and alongside the town’s Swiss-inspired storybook homes and hotels. A steady exodus begins from the village around 6:30pm. If you follow the blanket-toting procession along the meandering creek-side trail, past the Betty

Ford Alpine Gardens, you’ll discover an unexpected place of reverence for these evening pilgrims.Inside the open-air Gerald R. Ford Amphitheater, the

dance world’s finest, famous and yet-to-be-famous take to the stage night after night for two weeks of dazzling dance traditions and surprises. Each year, I find myself among the devoted. I sit

impatiently in the audience before the festival’s popu-lar International Evening of Dance, too excited by the buzz around me to read the program, cursing myself for forgetting, yet again, to opt for warm tights, a pair of boots and a coat — instead of a summer dress and sandals — in the cool alpine air. >>

The Vail International Dance Festival brings the best and brightest

to Colorado for a grand tradition that’s taking on new life.

By Gwen Gray. Photography by Eric Gray.

50

1-800-Colorado | Colorado.com

FRO

M L

EFT:

CO

UN

TRY

JAM

, FLI

CKR

/WH

ITTL

Z; R

OC

KYG

RA

SS

. OPP

OS

ITE

PAG

E: T

HE

RID

E FE

ST.

ALIVE 3 Summer Staples[

POPULAR MUSIC FESTS

1 COUNTRY JAM: JUNE 19–22, 2014 Simply

put, this is four days of great

country music with a fun, high-

energy crowd. Considered by

many to be one of the biggest

parties around, this event, which

in 2014 will include headliners

Eric Church, Lady Antebel-

lum and Jake Owen, at times

resembles a massive singalong.

The campgrounds, set on the 240-

acre Country Jam Ranch outside Grand Junction, bring

to mind a giant

tailgate party, with beer-pong

tournaments, pool parties, limbo

contests and the most Daisy

Dukes west of the Continental

Divide. And now, for the very

first time, you can rent your

own personal Port-a-Potty

(though organizers suggest you

bring your own lock to fend off

would-be trespassers).

2 BRAVO! VAIL: JUNE 27–AUG. 2, 2014

There will probably be very few

beer pong tournaments at this

festival, which each year hosts

three of the world’s most ac-

claimed orchestras in the Gerald

R. Ford Amphitheater, cradled

by the pristine and awe-inspir-

ing Gore Mountain Range. In

this exquisite setting, The Dallas

Symphony Orchestra, The

Philadelphia Orchestra and the

New York Philharmonic perform

classic pieces, as well as jazz

and pops, over the course of six

weeks. There is also a series

of chamber music concerts, a

free concert series and several

performances held at private

homes.

3 ROCKYGRASS: JULY 25–27, 2014 This

homage to traditional bluegrass

is renowned for the bluegrass

greats that come to play each

year. Held on the banks of the

St. Vrain River in Lyons (billed

by NPR as the “Nashville of the

Rockies”), RockyGrass is a veri-

table who’s who of bluegrass,

having hosted the likes of Ricky

Scaggs, Doc Wat-son, Tim O’Brien and Alison Krauss. Headliners play the stage throughout the day,

while impromptu picking parties

dot the surrounding woods.

At night after the shows, the

campground is suffused with

the high-lonesome sound as

festival-goers dig out their in-

struments and meet up for some

neighborly picking and fiddling,

and Lyons itself becomes part

of the festival, with live music

pretty much everywhere.

OPEN-AIR MUSIC EXTRAVAGANZAS,

LOCAL BREW FESTIVALS &

WILD WEST RODEOS

Summer in Colorado brings endless blue skies, pleasant temperatures and sparkling, sunny days. It also signals the

start of a season jam-packed with events designed to take advantage of Colorado’s singular beauty. And while we

love any venture that gets us out of doors, three things really get us amped for the sunshine days ahead: music, beer

and rodeos. Read on for where to find some of biggest and best celebrations in the state.

SUMMER STAPLES3

4 THE RIDE FEST: JULY 12–13 With musicians like David Byrne, Drive-

By Truckers and Rodrigo y Gabriela, the rock-focused Ride Fest in Telluride

is quickly garnering a reputation for great bands. The two-day event kicks

off with a sunset concert in the Mountain Village, which connects to town

via a free gondola. The remaining concerts play all weekend at the Town

Park Main Stage. Bonus: Festival passes include access to various after-

hours shows around town as well as one free drink at each venue.

581-800-Colorado | Colorado.com 1-800-Colorado | Colorado.com

59

Summer 2014USE THIS ONE IF POSSIBLE

A O L O R A D O S U M M E R T R A V E L M A G A Z I N E

COLORADO.COM / 1-800-COLORADO

AL

IVE

: A C

OL

OR

AD

O S

UM

ME

R T

RA

VE

L M

AG

AZ

INE

– S

UM

ME

R 2

014

CO

LO

RA

DO

.CO

M / 1-8

00

-CO

LO

RA

DO

3SUMMER STAPLES OPEN-AIR CONCERTS,

BREW FESTIVALS & RODEOS

Travails of a Reluctant

Camper

7-Day Family Road Trip

5 Glorious Colorado Hikes

+SAVOR, SAMPLE & STAY: THE TASTY NEW SIDE OF COLORADO HERITAGE

*Miles works closely with Karsh/Hagan (the CTO’s agency of record) to build a subscription list; recipients will have the option to renew a free seasonal subscription. **Guide rates subject to change.

DRIVING OUT-OF-STATE VISITATIONThese seasonal magazines are designed to continue the conversation with potential guests and to encourage Official State Vacation Guide requests for further inspiration and trip planning.

2014 CIRCULATION❚ Summer: 57,000 (April)❚ Winter: 65,000 (September)

DISTRIBUTION*❚ Subscription: Consumers request to

receive the seasonal guides for free.❚ Direct Mail: A limited number are mailed

out-of-market to targeted demographics in key geographic areas.

❚ Top 10 States: Texas, Illinois, Missouri, Florida, California, Kansas, Oklahoma, Minnesota, Iowa, Wisconsin

RATES**

OSVG NET RATE

INSIDE BACK COVER $16,650

TABLE OF CONTENTS $16,000

FULL PAGE $14,650

2/3 PAGE $11,750

1/2 PAGE $9,650

1/3 PAGE $7,500

1/6 PAGE $5,300

SEASONAL NET RATE PER ISSUE

INSIDE FRONT COVER $2,000

INSIDE BACK COVER $1,945

BACK COVER $2,112

TABLE OF CONTENTS $1,889

FULL PAGE $1,723

1/2 PAGE $1,223

Seasonal Magazine Discount: OSVG advertisers receive a 10% discount

on the ALIVE magazine rates.

ASK US

ABOUT CO-OP

ADVERTISING

Page 3: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO BUSINESS & EVENT LISTINGS

COLORADO.COM

*Every Colorado tourism-related business is entitled to a free business or event listing on COLORADO.com. Rates are pro rated by quarter.

PRINT & WEBThe OSVG and COLORADO.com are trusted sources for comprehensive business and event listings that visitors depend on to plan their trip. Our featured listing program gives you premium exposure on relevant city and category pages.

WEB BUSINESS LISTINGSRobust Features: Paid listings receive additional features including: ❚ Top-tier sort ❚ Photos/videos ❚ Social media feed

Relevant Results: Multifaceted search filters provide users relevant results.

ANNUAL LISTING RATES & OPTIONS*Upgrade your listings in both print and web — and save.

RATESCHARACTER DESCRIPTION

PRINT

CHARACTER DESCRIPTION

WEB

PHOTO(S) ON WEB TIER SORT VIDEO VIRTUAL GUIDE SOCIAL MEDIA

PRINT & WEB $975 250 1,080 20 1 ✔ ✔ ✔

PRINT ONLY $500 250 — — — — ✔ —

WEB ONLY $600 — 1,080 20 1 ✔ — ✔

EVENT PRINT ONLY $300 180 — — — — ✔ —

FREE WEB LISTING Free — 270 1 2 — — —

FREE WEB EVENT LISTING Free — 540 6 — — — ✔

OSVG

LIST ON

RELEVANT

CITY AND

CATEGORY

PAGES

Page 4: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO WELCOME LEADS & DIRECT MAIL LABEL

COLORADO.COM WELCOME LEADS PROGRAMGrow your opt-in database with direct leads through COLORADO.com.

HOW IT WORKSCOLORADO.com visitors who request information from the state are directed to a confirmation page where they can elect to receive information from your business.❚ 60% of all COLORADO.com visitors who request information from the site also

elect to receive additional information from Colorado businesses.❚ Increase your email database to direct fulfillment of your guide or brochure.❚ Drive consumers to your site in the confirmation email.❚ Leads are emailed to you weekly.❚ Average annual leads per advertiser: 10,000

RATESAnnual: $5,000 per calendar year Per Lead: $5

GROWYOUR

DATABASE

DIRECT-MAIL LABELAdvertise on the mailing label that accompanies the guide when it is shipped directly to visitors who request it.❚ 100% share of voice❚ Target your offers and events

seasonally to our most qualified list.

Colorado Tourism Office

Official State Vacation Guide900 S. Broadw

ay, Suite 300Denver, CO 80209

PR

ST STDU

.S. PostageP

AID

Dallas, TX

Permit N

o. 2572

CRESTED BUTTE

CRESTED C O L O R A D O

(877)326-1469skicb.com

BUY 2 AIRLINE TICKETS, GET THE 3RD FREE*

*When you book your lodging and air package through

Crested Butte Vacations. Some restrictions apply

(877)326-1469

GET THE *When you book your lodging

and air package through Crested Butte Vacations.

*When you book your lodging

50505050505050505050505050505050YEARSYEARSYEARSYEARSYEARSYEARSYEARSYEARS1961 20112011201150505050an attitude

a joy for livinga welcoming spirit

celebrating 50 years with our own kind of light show

BUTTEness

Experience Colorado’s last great ski town at skicb.com/Butteness Phot

o: R

ayno

r Cze

rwins

kiPh

oto:

Ray

nor C

zerw

inski

ASPEN MOUNTAIN ASPEN HIGHLANDS BUTTERMILK SNOWMASS

NEW

*This is a flat-rate placement based on estimated monthly direct fulfillment. Reserved for Official State Vacation Guide display advertisers on a first-come, first-serve basis.

JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

OSVG DIRECT MAIL SINGLE $900 $1,200 $1,500 $4,500 $6,150 $4,800 $2,250 $4,500 $2,400 $450 $600 $300

OSVG DIRECT MAIL DOUBLE $1,800 $2,400 $3,000 $9,000 $12,300 $9,600 $4,500 $9,000 $4,800 $900 $1,200 $600

SEASONAL DIRECT MAIL SINGLE — — — $3,750 — — — — $3,750 — — —

SEASONAL DIRECT MAIL DOUBLE — — — $7,500 — — — — $7,500 — — —

RATES*

PROMOTEBY MONTH

Page 5: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO MONTHLY ENEWSLETTERS

OFFICIAL IN-STATE AND OUT-OF STATE MONTHLY ENEWSLETTER OF THE COLORADO TOURISM OFFICEHere is your chance to capture an already engaged audience. True fans of Colorado receive a monthly email with captivating articles and upcoming events. Target your message by season or align your business with relevant editorial coverage.

*2013 opt-in database; subject to change.

RATESQUANTITY AVAILABLE

IN-STATE RATE PER MONTH*

OUT-OF-STATE RATE PER MONTH**

FEATURED CONTENT FIRST ROW 3 $750 $2,250

FEATURED CONTENT SECOND ROW 3 $600 $1,845

BUTTONS 3 $450 $1,200

DATES

TOP 10 COUNTIES❚ El Paso❚ Arapahoe❚ Jefferson❚ Denver❚ Adams

❚ Douglas❚ Larimer❚ Weld❚ Boulder❚ Pueblo

TOP 10 STATES❚ Texas❚ California❚ Florida❚ New York❚ Missouri

❚ Illinois❚ Pennsylvania❚ Arizona ❚ Ohio❚ Michigan

IN-STATE OPT-IN DATABASE*

28,000FREQUENCY Monthly

OUT-OF-STATE OPT-IN DATABASE*

280,000FREQUENCY Monthly

SEPT2014

OCT2014

NOV2014

DEC2014

JAN2015

FEB2015

MAR2015

APR2015

IN-STATECONTRACT DEADLINE 7/30 8/27 10/1 10/29 11/24 12/31 1/28 2/25

IN-STATE DEPLOYMENT DATE 8/26 9/23 10/28 11/25 12/29 1/27 2/24 3/24

OUT-OF-STATE CONTRACT DEADLINE 7/31 8/28 10/2 10/30 11/25 1/1 1/29 2/26

OUT-OF-STATE DEPLOYMENT DATE 8/27 9/24 10/29 11/26 12/30 1/28 2/25 3/25

Buttons

Featured Content Second

Row

Featured Content

First Row

FEATURED CONTENTImage, headline and 115-character description

BUTTONImage and 60-character description

REACHOPT-IN

SUBSCRIBERS

Page 6: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO MONTHLY CUSTOM EMAIL BLASTS

MONTHLY IN-STATE & OUT-OF-STATE CUSTOM EMAILSReceive 100% exposure or collaborate with other businesses in our custom email program. Submit photos, copy and call-to-action, and we’ll blast your message out to our entire database, driving all inquiries to your site.

*2013 opt-in database; subject to change.

RATES

DATES

QUANTITY AVAILABLE RATE PER MONTH

IN STATE 2 $1,500*

OUT OF STATE 2 $7,000**

IN-STATE OPT-IN DATABASE*

28,000FREQUENCY

Monthly

OUT-OF-STATE OPT-IN DATABASE*

280,000FREQUENCY

Monthly

IN STATESEPT2014

OCT2014

NOV2014

DEC2014

JAN2015

FEB2015

MAR2015

APR2015

CONTRACT DEADLINE 1 8/5 9/9 10/7 11/4 12/7 1/6 2/3 3/10

DEPLOYMENT DATE 1 9/2 10/7 11/4 12/2 1/6 2/3 3/3 4/7

CONTRACT DEADLINE 2 8/12 9/16 10/14 11/11 12/14 1/13 2/10 3/17

DEPLOYMENT DATE 2 9/9 10/14 11/11 12/9 1/13 2/10 3/10 4/14

OUT OF STATESEPT2014

OCT2014

NOV2014

DEC2014

JAN2015

FEB2015

MAR2015

APR2015

CONTRACT DEADLINE 1 8/6 9/10 10/8 11/5 12/8 1/7 2/4 3/11

DEPLOYMENT DATE 1 9/3 10/8 11/5 12/3 1/7 2/4 3/4 4/8

CONTRACT DEADLINE 2 8/13 9/17 10/15 11/12 12/15 1/14 2/11 3/18

DEPLOYMENT DATE 2 9/10 10/15 11/12 12/10 1/14 2/11 3/11 4/15

100% SHARE

OF VOICE

Page 7: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

FREE

ADVERTISING

COLORADO.COM FORMATTED BANNER ADVERTISING

BANNER ADVERTISING PROGRAMLeverage our engaged audience with targeted and guaranteed exposure. Banner ads allow you to expand your reach and to target your message by audience and timeframe.

2013 HIGHLIGHTS❚ Banner ads on Colorado.com performed three times better than

the national average.❚ Reach a qualified audience that grew 50% in 2013, with: ❚ More than 6.1 million visitors ❚ More than 32 million paid banner ad impressions served

2014 RATES$18 CPM*❚ 2% discount on 100,000 impressions❚ 5% discount on 200,000 impressions

AD CHANNELS❚ Things to Do ❚ Attractions ❚ History & Heritage ❚ Scenic Attractions ❚ Dining & Entertainment❚ Outdoor Recreation ❚ ATVing/Four-Wheeling ❚ Camping & Hiking ❚ Hunting & Fishing ❚ Mountain & Road Biking ❚ Rafting ❚ Skiing & Snowboarding ❚ State & National Parks ❚ Many Others

❚ Events❚ Hotels & Lodging❚ Regions ❚ Denver Metro ❚ Front Range ❚ Northeast ❚ Northwest ❚ South Central ❚ Southeast ❚ Southwest

As the call-to-action for the state’s multi-million-dollar advertising campaign with an audience of more than 6 million people annually, the newly redesigned responsive COLORADO.com is the premier online travel-planning resource for Colorado travelers.

*Cost per thousand impressions ** Note: Site design subject to change

Got Print? Get Rewards.Advertisers with an integrated presence in the OSVG and on COLORADO.com qualify for the Customer Rewards Program. Nearly 33 million reward impressions were served in 2013.

CUSTOMER REWARDS PROGRAM

Formatted Banner

Advertising

Page 8: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO.COM SPONSORED CONTENT

SPONSORED CONTENT PROGRAM❚ Engage more than 6.1 million qualified annual visitors on Colorado.com

and drive additional organic traffic to your site with our sponsored content program.

❚ Leverage the expertise of our editorial team and grow content for distribution on your own site. Our editors will craft a custom article or video promoting a vacation experience in your destination.

PROMOTION OF YOUR CONTENT*❚ The article or video will remain live on Colorado.com one year.❚ It will be promoted in featured locations and via a leaderboard ad on

Colorado.com, both of which will link to your content.❚ You will own the content for distribution on your own site.

ANNUAL RATES SPONSORED CONTENT RATE

CUSTOM ARTICLE $4,000

CUSTOM VIDEO $7,500

*Note: Site and article design subject to change; article above for demonstration purposes only.

Custom Article

Custom Video

Page 9: COLORADO OFFICIAL STATE VACATION GUIDE · 2014-12-12 · USE THIS ONE IF POSSIBLE CONTACT ANDREA TO ADVERTISE Andrea Kusie 303-867-8244 Andrea.Kusiemilespartnership.com COLORADO

USE THIS ONE IF POSSIBLE

CONTACT ANDREA TO ADVERTISE:Andrea Kuskie 303-867-8244 [email protected]

COLORADO WELCOME CENTER DIGITAL ADVERTISING

DIGITAL ADVERTISINGShowcase your advertising message on a digital screen within the interior walls of highly trafficked Colorado Welcome Centers and reach more than 1 million annual visitors looking for information on where to eat, stay and play.

ABOUT COLORADO WELCOME CENTER VISITORS❚ 1,017,574 visitors in 2013❚ 72% have a household income of

$50,000 or higher

PROGRAM HIGHLIGHTS❚ 30-second spots❚ Advertisers may display a video (mp4 file),

or a slideshow of still photography (jpg files)❚ Aspect ratio: 1920 x 1080❚ Maximum of five advertisers in

rotation per center

ANNUAL RATES 2013

VISITOR STATS

RATE

ALAMOSA 30,733 $307

BURLINGTON 155,547 $1,555

CORTEZ 41,456 $415

DINOSAUR 27,635 $276

FORT COLLINS 76,430 $764

FRUITA 243,852 $2,439

JULESBURG 263,826 $2,638

LAMAR 28,222 $282

SILVERTHORNE 96,335 $963

TRINIDAD 53,538 $535

Artwork may be changed up to two times per year. No sound will be available on the TVs, so advertiser must have a very visual message. Note: Lodging properties may display a brochure while advertising at the Welcome Centers.

REACHMORE THAN1 MILLIONVISITORS