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The leaves aren’t the only thing changing….as the
cooler weather starts to move us indoors our
thoughts also start to change and we start thinking
about everything accomplished so far this year, as
well as get ready for the holiday season. The fall
issue of “Word on the Street” would like to remind
everybody of the upcoming holiday season events
and trainings. We provide some tips in each of the
points, mention some funding opportunities, but
most importantly--we want to congratulate all of
our Main Street communities for all the work
accomplished this year.
At this year’s Annual Downtown Colorado Inc.’s
Downtown Conference, Colorado Main Street
Communities won half of the 2012 Governor's
Awards for Downtown Excellence. Main Street staff
thanks you! Your hard work and dedication add
such value to the program and we appreciate all
you do! Congratulations once again to this year’s
winners.
Best Adaptive Reuse or Rehabilitation: City
Star Barn, Berthoud
Best Downtown Management Program
(population under 5,000): Cliffs Commercial
District, Silver Cliff/Westcliffe
Best Façade Program: Victor DREAM Façade
Improvement Project, Victor
Best Public Space Project: Downtown Bus
Shelters and Interpretive Project, Steamboat
Springs
Colorful Colorado Award: Rebuilding of
Gambles Store, Granby
As the holiday season gets underway, Main Street
staff looks forward to visiting Main Street
communities for year-end visits and to
helping you with your 2013 workplans. We
hope to have another successful year!
Stephanie Troller, Main Street Coordinator
Marc Cittone, Main Street Specialist
Colorado Main Street®
Word on the Street Fall 2012
Architect Jon Schler
and Town Manager
Jen Coates talk
during a recent Main
Street Resource
Team visit to our
newest Main Street
candidate, the Town
of Ridgway.
Contact Us
Colorado Dept. of Local Affairs Stephanie Troller Marc Cittone
1313 Sherman St, Ste 521 303.866.2369 303.866.6421
Denver, CO 80203 [email protected] [email protected]
http://dola.colorado.gov/mainstreet
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The Colorado Main Street® Program is funded in part by a generous grant from History
Colorado, the State Historical Fund.
Partner Profile: Colorado Rural
Development Council Michelle Alcott, CRDC
The Colorado Rural Development Council is a private, nonprofit organization committed to influencing positive
change in rural Colorado. We do this by advancing rural interests, listening to our constituents and responding to
their needs through collaboration, creative partnerships, and helping rural communities to access resources they
need to accomplish their own community visions. CRDC is committed to opening new doors of opportunity for
rural Colorado communities and businesses. We encourage and assist locally defined community
development by fostering creative partnerships, knowledge, communications and resources to effectively implement the community's vision.
Colorado Rural Development Council was formed in 1993 to address the needs of rural communities in our state.
One early focus of our efforts was the availability of telecommunications choices in rural areas. Our state's rural communities have seen a marked improvement in
data/voice access since the mid-1990s. Since that time the CRDC has become the dedicated voice of rural Colorado.
CRDC is one of only 28 Federally Recognized State Rural Development Councils that belong to the National Rural Development Partnership, and was created by Executive
Order by President George H.W. Bush in 1990. We are mindful that many rural development councils across our
country have faced difficult times. Recognizing that funding in these difficult times would be a challenge, the
CRDC board agreed to focus the organization’s energy in the last five years, on the successful execution of the
Colorado Entrepreneurship MarketPlace.
With the success of the Entrepreneurship MarketPlace, and the anticipation the event will continue for many
years, CRDC is now focusing on other programs to enhance the lives of those living in rural Colorado. We
plan to “hit the road running” in 2013 by visiting communities throughout Colorado, joining our many
partners such as the Colorado Department of Local Affairs, Downtown Colorado, Inc., and USDA-Rural Development, to name a few.
News from DOLA For more news, see the DOLA website.
Funding Received from the State Historical Fund
DOLA is pleased to have been awarded funding from the
State Historical Fund, History Colorado, to continue our
partnership to promote historic preservation in downtown
districts across Colorado through the Four-Point Main Street
approach.
Energy and Mineral Impact Funds Available
Governor Hickenlooper has announced the Energy and
Mineral Impact Assistance funding grant program is back.
DOLA anticipates awarding Tier 1 grants in February 2013
and Tier 2 grants in April 2013. Applications are available
online with a December 3 deadline. For more information
about the Energy Impact program please contact your DOLA
Regional Manager or go to our website.
DOLA Staff Participate in Downtown Assessments
DOLA Regional Managers and Community Development
Office staff participated in Downtown Assessments in Sterling
and Fruita, as well as a Main Street Resource Team in
Ridgway. Upcoming assessments are scheduled in Trinidad,
Silverton and Walsenberg. Assessments result in a 3-5 year
strategic plan for each community. To learn more about
Downtown Assessments and possible funding through USDA,
DOLA and OEDIT contact Downtown Colorado, Inc., Main
Street Staff, or your DOLA Regional Manager.
VISTA Available for Community Development
AmericCorps’ Volunteers in Service to America (VISTA)
program places volunteers in communities for 11-month
periods to build capacity for community development.
Interested organizations may work directly with AmeriCorps,
or in Colorado with the Western Hardrock Watershed
Team (www.hardrockteam.org).
DOLA Holds Land Use Planning Workshops
The Community Development Office offers workshops and
training on land use planning topics for planning
commissioners, elected officials, and staff. Topics include
‘Planning 101’, Creating a Sense of Place, Developing the
Comprehensive Plan, Updating the Land Use Code, Legal and
Ethical Issues, and more. Contact Tareq Wafaie,
303.866.3947, [email protected].
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Main Street Communities Recognized at
DCI Governor’s Awards
Colorado’s Main Street communities are on the move
with new public and private projects contributing to
revitalization. Several of these projects were
recognized at the Governor’s Awards ceremony when
downtown revitalization practitioners convened in
Golden for the Downtown Colorado, Inc. annual
conference:
Berthoud’s City Star Barn was recognized as the
Best Adaptive Reuse or Building Rehabilitation. The
former furniture store saw façade and interior
rehabilitation to house three new businesses: City
Star Brewery, Wishful Living and Happy Mango
Beads. These businesses are adding to downtown
vibrancy following the successful streetscape work of
the last two years.
Victor won Best Façade Program for the Paint and
Repair program, an effort of the Victor DREAM
Team. With the assistance of a local mine, Ashanti
Gold, DREAM Team volunteers designed historically
appropriate color schemes and implemented basic
repairs and painting to 8 façades, dramatically
improving the image of the district.
The Cliffs Commercial District (Silver Cliff and
Westcliffe) were recognized as the best management
program for towns under 5,000 population. The
Cliffs effort has brought the two towns together,
working collaboratively on promotions, events, and
grantwriting to Great Outdoors Colorado, among
other projects.
Steamboat Springs’ historical interpretive bus shelters were recognized as Best Interpretive Project.
The shelters are contemporary in design yet reflect the mining and ranching heritage of the community and tell
the important stories that took place around town.
Granby won the Colorful Colora-
do award with the rebuilding of
the Gambles store downtown.
With the completion of this pro-
ject, Granby’s Main Street district
has completed rebuilding and is
looking to a bright future with col-
laboration between the town, Main
Street stakeholders and the Cham-
ber Main Street program.
4
Selected Funding Opportunities
The National Trust for Historic Preservation provides
grants up to $10,000 for projects in Colorado. Deadlines
are Feb 1, June 1 and Oct 1. See
www.preservationnation.org.
State Historical Fund grants are awarded for acquisition
& development, education, and survey and planning work.
Applications for small grants (under $35,000) are due Oct 1,
2012. Applications for all grants will be accepted April 1,
2013. Historic Structure Assessment grants are available on
a rolling basis. See www.historycolorado.org/grants/grants.
Energy and Mineral Impact Fund applications are due
Dec. 3. Contact your DOLA Regional Manager or go to our
website.
ArtPlace has just launched its third grant round to support
creative placemaking in cities and towns across America.
Grants will be awarded to projects that involve arts
organizations, artists and designers working in partnership
with local and national partners to produce transformative
impacts on community vibrancy. Letters of Inquiry due
November 1: www.artplaceamerica.org/loi/
Colorado Dept. of Transportation (CDOT) routinely
provides funding to local communities through enhancement
funds, Safe Routes to School, and related programs, as well
as the Scenic and Historic Byways Program. Consult with
your area transportation planning departments or your
Scenic Byways management plan, and contact your regional
CDOT representative or Scenic Byways Coordinator
Lenore Bates at [email protected] or
303.757.9786.
Community Development Block Grant (CDBG)
funding is offered through DOLA’s Divisions of Housing and
Local Government, the Office of Economic
Development and International Trade (OEDIT), as
well as entitlement counties or communities. DLG’s
deadline is Dec 1; consult the individual websites for more.
USDA offers various grants for rural economic
development and related areas. See www.rurdev.usda.gov/
RD_Grants.html or contact Amy Mund at 720-544-2906 or
The Colorado Dept. of Public Health and
Environment (CDPHE) offers funding, revolving loans
and expertise in remediating environmental hazards. Contact
Barbara Nabors, 303.692.3393 or
[email protected]. The Colorado Dept. of
Labor and Employment (CDLE) also assists
communities in remediating abandoned gas stations.
Check out www.coloradocommongrantforms.org for
information on foundations accepting the Colorado
Common Grant application. And, of course, attend
Rural Philanthropy Days in your region to learn, network
and to shop your projects to potential funders!
Free Technical Assistance Available
Applications are now being accepted for Smart
Growth America’s 2012 free technical assistance
grants. Each year Smart Growth America offers free
assistance to local communities interested in building
stronger local economies and creating great neighborhoods.
These workshops will be awarded to a limited number of
qualifying communities.
Workshops available
Smart Growth America’s free technical assistance is available
in 12 types of one- or two-day workshops:
Implementing smart growth 101
Planning for economic and fiscal health
Regional planning for small communities
Sustainable land use code audit
Smart growth zoning codes for small cities
Complete streets
Walkability workshop/audit
Transportation performance measurement
Parking audit
Implementing transit-oriented development 101
Cool planning: local strategies to slow climate change
Using LEED-ND to accelerate the development of
sustainable communities
See http://www.smartgrowthamerica.org/technical-assistance/
free-annual-workshops for more information.
Berthoud Roots, by Susan Dailey and Eleanor Yates, decorates Berthoud’s
historic Lovejoy Grain Elevator. Photo: Berthoud Weekly Surveyor
Upcoming Entrepreneurship
Marketplace in Pueblo Provides
Resources for Business, Main Streets
The Colorado Rural Development Council (CRDC) is
preparing to host the Fifth Annual Colorado
Entrepreneurship MarketPlace in Pueblo on October 5th
2012. Attendees participate in information sessions and
learn of resources available in Business in Agriculture,
Business Development, Marketing, Finance, Community
Development and Technology. A Youth
Entrepreneurship MarketPlace has also been added to the
agenda on October 4th, expanding the program to include
rural middle and high school students.
The annual MarketPlace assists in growing rural
Colorado’s economy from within, and is recognized
throughout the state as the pivotal resource for emerging
entrepreneurs, as well as established entrepreneurs. It
has resulted in increased entrepreneurial activity, job
growth, and community growth and is used by
entrepreneurs at all levels. Since the First Annual
Colorado Entrepreneurship MarketPlace in October
2008, over 1,100 attendees have been given educational
opportunities and important resources to start their own
business and/or grow their current business.
The Colorado Rural Development Council invites you to
join us on October 5th. The cost to attend is only $30.00.
However, in partnership with Colorado Main Street
Communities, CRDC would like to extend a special
invitation to you, your business owners and local
partners. Register three (3) participants from your
community to attend either the Youth Entrepreneurship
MarketPlace on October 4th or the Adult
Entrepreneurship MarketPlace on October 5th and your
fourth (4th) registration is free. This is a great deal for
small business owners in your district, your Economic
Restructuring Committee, your local partners and you.
Registration includes your choice to attend any of the
information sessions, access to the exhibit hall that is host
to service providers to entrepreneurs, continental
breakfast, lunch, and a Taste of Pueblo reception following
the event. The day begins with a special keynote speech
from Mikal Belicove, who is an Entrepreneur Magazine
columnist, contributing writer & blogger, and co-author of
the Idiot’s Guide to Facebook..
Please visit www.ruralcolorado.org for more information
or to register. Questions may also be directed to Michelle
Alcott, CRDC Business Manager at 303.934.9117 or
Above: Scenes from last year’s marketplace in Pagosa
Springs. CRCD
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Holiday Season Events Calendar
October
October 5: Montrose - 1st Friday Art Stroll October 6: Montrose - Black Canyon Triathlon,
Oktoberfest, and Hunt Here Yard Sale
Berthoud - Oktoberfest
October 11: Lake City - Hunter’s Ball Oct. 12-14: Steamboat Springs - 4th Annual Sisters in
Steamboat Weekend
Oct. 19-20: Fruita - F-Town Gear Down Festival October 26: Granby - Trick or Treat Down Main
Street
October 27: Fruita - Truck ‘n Treat Lyons - Spooktacular Halloween Parade
and Downtown Trick-or-Treating
Montrose - Main Street Fall Fund Fest
November
November 1: Brush - Shop Brush 1st
November 2: Montrose - 1st Friday Art Stroll
November 6: Steamboat Springs - National Christmas
Tree Celebration
November 8: Montrose - Capital Christmas Tree and
Santa Visit
November 18: Lyons - Stone Cup Pie Bake Sale (Parade of
Lights Fundraiser) & Annual Pie Bake -Off
Nov. 29-30: Lyons - Lights in Sandstone Park
November 22: Lake City - Turkey Trot
November 23: Steamboat Springs - "Light Up the Night"
Community Tree Lighting
Montrose - Tree Lighting at the
Courthouse
November 23: Victor - Holiday Headframe Lighting begins
November 24: Steamboat Springs - Sweet Treats on Main
Street
Montrose - Small Business Saturday
December
December 1: Lyons - Holiday Parade of Lights and
Fireworks Show
Montrose - Parade of Lights
December 8: Fruita - Hometown Christmas Parade of
Lights
Lake City - Christmas in Lake City
Steamboat Springs - Merry Main Street -
Steamboat's 4th annual winter season
celebration in downtown Steamboat
Brush - Free movie for the kids at the
Sands Theatre
December 14: Montrose - Merriment on Main
December 15: Brush - Free movie for the kids at the
Sands Theatre, Shop Brush 1st Auction, and
Santa Party
Ridgway - Christmas in the Park event
6
Promotions Tips: Retail Events
Part of promoting downtown districts is finding out what other Main Street communities are doing. Let’s
take retail events for example. If you search the internet for “mains street retail events,” you will find a list of
events, ideas and activities from Main Street organizations all over the country. If you find an idea you
like and want more information, give the program manager a call. Main Street leaders love to share!
Our Colorado communities have a number of events
going on, from the customer-appreciation Lagniappe event and Ladies’ Only Sample Tour in Arvada to
chocolate-tasting events on Small Business Saturday.
Another resource is the National Main Street Center. One of the benefits of being a member is access
to member information. Have your membership number handy and go check it out. Here is a selection of what is
available on Retail Promotions: Ten Tips for Terrific Retail Promotions, The Hip Side of the Harbor , Digging
for Dollars, Christmas Planning in July, and Holiday Postcards. Set aside some time to get online and search for ideas for your next event!
Steamboat Springs Winter Carnival. Heidi Kerr-Schlaefer
Inaugural Santa Crawl. Main Street Steamboat Springs
Design Tips:
Thinking about Parking
This holiday season, consider that the day after
Thanksgiving – and before Small Business Saturday
– is often peak parking day for retailers. While
shopping centers are designed for single-use
parking, downtowns work on shared parking—the
same spot may be used by coffee shop patrons at
7 am, daytime office clients or shoppers, evening
diners, a resident at night, and worshipers on the
weekend. Here are a few tips:
Supply & Demand: Employees, consumers,
residents, and visitors all demand parking at
different times and durations. Keep in mind a
block or lot that is 85% occupied looks full.
Parking Management Strategies: Are short-
term spots in the most visible places along Main
Street, in front of retailers that need high
turnover? Are longer-term spots on side streets,
public lots, etc.? And don’t forget 15 minute
parking or loading zones for businesses that need
quick turnover- an ideal location is at blocks ends.
Wayfinding Signage: Consider your audience: passers-by,
local residents, or visitors. Signage should get people to your
downtown, to the right parking for their stay, and from there
to their destination.
Parking Information: Are up-to-date parking maps available
in businesses and online? Maps should indicate how long you
can park and if it’s free or paid.
Enforcement: Consider free “courtesy tickets” for first time
offenders, thanking them for visiting & providing a parking map.
Pedestrian Environment: Is the route from parking to
destinations clean, well-lit, free of obstacles (like pooling/
freezing water), and does it feel safe & interesting?
Angled Parking: On wider streets, consider angled parking –
which yields up to 60% more spots than parallel parking.
Policy & Zoning: How do your codes treat parking? Are
parking requirements a hindrance to new uses – such as
restaurants, offices, or housing? Is there an option to
contribute to shared parking rather than building on-site
parking? Do standards allow parking off of alleys?
Bicycles: Don’t forget bicycle parking. Ideally it is covered,
secure, in a visible place, and near bicycle routes.
Flexible Use of Parking Lane: Consider shaking things up
by season - replacing some parking with seasonal patios for
dining during the summer months.
Parking Costs: People might pay for what they value. An
employer may be willing to buy monthly passes to ensure
employees have secure all-day parking in your public lot.
Collaboration: You can work with CDOT – contact your
regional CDOT rep if Main Street is a state highway. Look for
success stories from other Main Street highways in Colorado.
Thanks to Robert Ferrin, City of Denver, for assistance.
7
Angled parking with well-lit
streetscape in Rifle helps serve
new development such as the
downtown movie theater.
Economic Restructuring Tips:
Pop-Up Businesses
Pop-Up businesses continue to create buzz and
attract crowds to commercial districts. Pop-up
businesses are an ideal way to fill vacant storefronts and
create retail activity during the holiday season or your
tourist season. They are an ideal way for a
businessperson to try out a concept, or a downtown
location. Looks like, recession or not, they're here to
stay. Why? Probably because they are low-overhead, low
-risk formats for addressing the gaps in your Main Street
product mix, but mostly because they are fun! Search the
Internet for lots of inspiring examples. Trend Hunter
Marketing compiled a photo essay of 26 ideas a couple of
years ago. Check it out here. Also see the Main Street
News article from December, 2010 here.
Bicycle parking need not cost your
program—this one is sponsored.
Wayfinding signage is critical.
Organization Tips:
Thinking about next year
Now that summer events and Oktoberfests are wrapping
up and the holiday shopping season is getting underway, it’s a great time to start thinking about next year’s goals and objectives for the organization. Remember it’s the
board’s role to set strategic direction and also oversee the budget. You may review the past year, how things
went, what is changing in the downtown business environment, and how healthy your organization’s
bottom line and sources of funding (public support, events, sponsorships, etc.) are. A board retreat is the
perfect time to set goals for next year so your committees run with work planning by January.
Down the Road:
Upcoming Education and Professional Development
Writing and Updating the Zoning
Ordinance
American Planning Association
Denver – Nov 7
www.planning.org
Making the Ask
Community Resource Center
Denver - Nov 13
www.crcamerica.org
DIDs Forum: Public and Private
Resources for Healthy Business Districts
Denver – Oct 10
www.downtowncoloradoinc.org
Downtown Institute: Economic
Restructuring
Downtown Colorado, Inc.
Lyons - Nov 27
www.downtowncoloradoinc.org
Succession Planning
Community Resource Center
Denver - Nov 28
www.crcamerica.org
Grant Seeking Clinic and Online Grants
Guide
Community Resource Center
Denver - Nov 28-30
www.crcamerica.org
Growing Your Individual Donor
Program
Community Resource Center
Denver - Dec 4
www.crcamerica.org
DIDs Forum: Planners’ Bottom
Line: Including Planners in Stage One
Denver – Jan 12
www.downtowncoloradoinc.org
Save the Date
Saving Places Annual Conference
Colorado Preservation, Inc.
Denver - Feb 6-8, 2013
www.coloradopreservation.org
National Main Streets Conference
New Orleans, LA – Apr 14-16
www.mainstreet.org
Colorado Brownfields Foundation
Annual Conference
Arvada – Apr 30-May 1
www.coloradobrownfields.org
Colorado Tourism Conference
Colorado Tourism Office
Steamboat Springs, Oct 10-12
www.coloradotourismconference.com
Colorado Association of Realtors
Annual Conference
Denver – Oct 14-16
www.coloradorealtors.com
Urban Land Institute Fall Meeting
Denver, Oct 16-19
www.uli.org/events
Design Workshop
Main Street Wyoming
Evanston, WY – Oct 20
www.wyomingbusiness.org
Get Grants
Community Resource Center
Littleton, Oct 23
www.crcamerica.org
Community Builders: The Business of
Creating Better Communities
Sonoran Institute
Glenwood Springs – Oct 25-26
www.sonoraninstitute.org/where-we-
work/central-rockies.html
Colorado Sustainability Conference:
Tools for Change
Catamount Institute
Colorado Springs, Oct 25-26
www.catamountinstitute.org
National Trust for Historic
Preservation
Annual Conference
Spokane, WA – Oct 31-Nov 5
www.preservationnation.org
Small Communities Workshop
Colorado Municipal League
Denver – Nov 1
www.cml.org
Mastering the Common Grant
Application
Community Resource Center
Denver - Nov 7
www.crcamerica.org
Ongoing Trainings
Small Business Development Center
Various workshops around the state
www.coloradosbdc.org/events.aspx
History Colorado
Events around the state
www.historycolorado.org/calendar
Congress for New Urbanism
Colorado Chapter
Events around the state
www.cnucolorado.org
Community Matters
Monthly conference calls
www.communitymatters.org
International Economic Development
Council
Various trainings around the nation
www.iedconline.org
Scheduled Trainings
Planning Out of Bounds
APA Colorado Annual Conference
Snowmass – Oct 3-6
www.coloradoapa.org
Historic Preservation Commission
Training
History Colorado
Aurora – Oct 5
RSVP at [email protected]
Young Entrepreneurship Marketplace
CO Rural Development Council
Pueblo – Oct 4
www.ruralcolorado.org
5th Annual Entrepreneurship
Marketplace
CO Rural Development Council
Pueblo - Oct 5
Housing NOW! Conference
Vail - Oct 9-12
www.housingcolorado.org
DIDs Forum:
Developers’ Bottom Line
Denver – Oct 10
www.downtowncoloradoinc.org
