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Color Psychology

Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

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Page 1: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Color Psychology

Page 2: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Color

•“meaningful constant for sighted people”•“powerful psychological tool”

▫Positive or negative effect•Applications

▫Logo design▫Web site design▫Book cover▫Package of a product▫And more…

Page 3: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color• Based on Western Hemisphere

▫Black▫White▫Gray▫Red▫Blue▫Green▫Yellow▫Orange▫Purple▫Brown

Page 4: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Black•Color of Authority and

Power,•Stability and Strength• Intelligence•Thinner appearance•Evil•Grief•A serious color that evokes

strong emotions▫Easy to overwhelm people

with too much black

Page 5: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - White

•Color of Purity,•Cleanliness•Safety of Bright light•Absence of color

(Neutrality)•Creativity•Compression of all colors in

the color spectrum

Page 6: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Gray

•Practical•Timeless•Middle-of-the-road•Solid•Too much: nothingness•Shade of gray – old age,

death, taxes, depression•Silver – giving a help hand

Page 7: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Red

•Good for drawing attention▫Attracts eyes

•Color of energy, movement, and excitement

•Not a good color to over-use•Symbol of life•Pink – love, giving,

romance, soothing

Page 8: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Blue

•Calming – Skies and Seas•Too much – cold, uncaring•Steadfastness•Dependability•Wisdom and loyalty

(uniforms)•Becomes more productive

Page 9: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Green•Color of growth, nature, and

money.•Another calming, soothing

color•Dark forest green is associated

with conservative, masculine, and wealth

•Envy, good luck, generosity, and fertility

•Peace, harmony, comfortable nurturing, support, and energy

Page 10: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Yellow

•Laughter, happiness, good times

•Brain releases seratonin which makes people more optimistic

•Too much – temper flare, dominant color

•Speeds up metabolism•Creativity

Page 11: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Orange

•Happy, energetic, warmth•Ambition•New dawn in attitude

Page 12: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Purple

•Wealth, prosperity, rich sophistication

•Simulates brain activity in problem solving

•Mystery, wisdom, respect

Page 13: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Psychology of Color - Brown

•Reliability, stability, and friendship

•Natural, organic

Page 14: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Basics on How to use colors together•Color Schemes:

▫Monochromatic▫Complimentary▫Triple

Page 15: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Monochromatic Color Scheme

•Use of single color in varying shades

Page 16: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Complimentary Color Scheme

•Colors that are directly opposite in the color wheel

•Warm color to Cool color▫Yellow – Purple▫Orange – Blue▫Red – Green

Page 17: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Triple Color Scheme

•Three colors side by side make harmonious combinations

•Examples:▫Yellow, Orange, Red▫Yellow, Green, Blue

Page 18: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Color Psychology

•It is very important to use this in web designing

•Good harmony of colors attract users•Bad mix of colors are displeasing to users

Page 19: Color Psychology. Color “meaningful constant for sighted people” “powerful psychological tool” ▫Positive or negative effect Applications ▫Logo design

Questions?