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Color Psychology
Color
•“meaningful constant for sighted people”•“powerful psychological tool”
▫Positive or negative effect•Applications
▫Logo design▫Web site design▫Book cover▫Package of a product▫And more…
Psychology of Color• Based on Western Hemisphere
▫Black▫White▫Gray▫Red▫Blue▫Green▫Yellow▫Orange▫Purple▫Brown
Psychology of Color - Black•Color of Authority and
Power,•Stability and Strength• Intelligence•Thinner appearance•Evil•Grief•A serious color that evokes
strong emotions▫Easy to overwhelm people
with too much black
Psychology of Color - White
•Color of Purity,•Cleanliness•Safety of Bright light•Absence of color
(Neutrality)•Creativity•Compression of all colors in
the color spectrum
Psychology of Color - Gray
•Practical•Timeless•Middle-of-the-road•Solid•Too much: nothingness•Shade of gray – old age,
death, taxes, depression•Silver – giving a help hand
Psychology of Color - Red
•Good for drawing attention▫Attracts eyes
•Color of energy, movement, and excitement
•Not a good color to over-use•Symbol of life•Pink – love, giving,
romance, soothing
Psychology of Color - Blue
•Calming – Skies and Seas•Too much – cold, uncaring•Steadfastness•Dependability•Wisdom and loyalty
(uniforms)•Becomes more productive
Psychology of Color - Green•Color of growth, nature, and
money.•Another calming, soothing
color•Dark forest green is associated
with conservative, masculine, and wealth
•Envy, good luck, generosity, and fertility
•Peace, harmony, comfortable nurturing, support, and energy
Psychology of Color - Yellow
•Laughter, happiness, good times
•Brain releases seratonin which makes people more optimistic
•Too much – temper flare, dominant color
•Speeds up metabolism•Creativity
Psychology of Color - Orange
•Happy, energetic, warmth•Ambition•New dawn in attitude
Psychology of Color - Purple
•Wealth, prosperity, rich sophistication
•Simulates brain activity in problem solving
•Mystery, wisdom, respect
Psychology of Color - Brown
•Reliability, stability, and friendship
•Natural, organic
Basics on How to use colors together•Color Schemes:
▫Monochromatic▫Complimentary▫Triple
Monochromatic Color Scheme
•Use of single color in varying shades
Complimentary Color Scheme
•Colors that are directly opposite in the color wheel
•Warm color to Cool color▫Yellow – Purple▫Orange – Blue▫Red – Green
Triple Color Scheme
•Three colors side by side make harmonious combinations
•Examples:▫Yellow, Orange, Red▫Yellow, Green, Blue
Color Psychology
•It is very important to use this in web designing
•Good harmony of colors attract users•Bad mix of colors are displeasing to users
Questions?