ColorMeaningByCulture

References:1. VankaPhD,Surya.InternationalColorGuide,Tektronix/Xerox.2. NicholsonPhD,Mary.GraphicDesign:PsychologyofColor.“Lesson13:ColorsandMoods,”BloomsburgUniversity,2001.3. Kyrnin,Jennifer.VisualColorSymbolismChartbyCulture.4. TheMeaningofColor5. PsychologicalEffectsofColor,CaliforniaStateUniversityStanislaus

Copyright(C)2012InternationalBusinessEdge!TM|GlobalizationGroup,Inc.

Western(European&NorthAmerican)

Eastern&Asian LatinAmerican

African MiddleEastern

SouthPacific Worldwide

Red

Danger,Love,Passion,Excitement,Sacrifice,Stop,Christmas(withGreen),PowerPartsofEurope:MasculinityCeltic:Death,Afterlife3Russia:Communism

Joy(withWhite)4,BridalColor3China:Celebration,GoodLuck,Happiness,LongLife,Summoning3India:Purity2Japan:Life

Mexico:Religion(withWhite)1

DeathNigeria:Wealth,Vitality,Aggression1SomeAreas:GoodLuckCôted’Ivoire&SouthAfrica:Mourning3

Egypt:Luck1

Iran:GoodFortune

Australia(Aboriginals):Land,Earth3

NewZealand(Maori):Nobility,Divinity1

Orange

Autumn,HarvestIreland:Protestants2TheNetherlands:Royalty(VeryPopular)3Ukraine:StrengthUnitedStates:Halloween(withBlack)

India(Hindu):Sacred(theColorSaffron)1Japan:Courage,Love

Egypt:Mourning

Yellow

Hope,Happiness,Cowardice,Weakness,Hazards,Taxis,Warmth3Germany:EnvyItaly:Summer

Ukraine:Hospitality,Benevolence

Sacred,Imperial2

China:Royalty,Nourishing3India:Commerce3

Japan:Courage

Mexico:Mourning

Ethiopia:Mourning1

SouthAfrica(Zulu):Wealth

Egypt:MourningSaudiArabia:Strength,Reliability

Green

EnvironmentalAwareness,Spring,NewBirth,Go,Christmas(withRed),St.Patrick’sDayFrance:NotaGoodColorforPackaging5Ireland:NationalColor,Catholicism2UnitedStates:Money

China:Exorcism,Infidelity(GreenHats),NotaGoodColorforPackaging5India:Islam2Japan:Life,High‐tech

NorthAfrica:CorruptionSouthAfrica(Zulu):Na

HolinessEgypt:NationalColor,Fertility,NotaGoodColorforPackaging5

Indonesia:ForbiddenColorMalaysiaandSomeAreas:Danger2

Military(OliveGreen)4

Violet&Purple

Royalty3 China:NobilityIndia:ReincarnationThailand:Mourning3

Brazil:Mourning

Egypt:Virtue1

ColorMeaningByCulture

References:1. VankaPhD,Surya.InternationalColorGuide,Tektronix/Xerox.2. NicholsonPhD,Mary.GraphicDesign:PsychologyofColor.“Lesson13:ColorsandMoods,”BloomsburgUniversity,2001.3. Kyrnin,Jennifer.VisualColorSymbolismChartbyCulture.4. TheMeaningofColor5. PsychologicalEffectsofColor,CaliforniaStateUniversityStanislaus

Copyright(C)2012InternationalBusinessEdge!TM|GlobalizationGroup,Inc.

Western(European&NorthAmerican)

Eastern&Asian LatinAmerican

African MiddleEastern

SouthPacific Worldwide

Pink

Feminine Marriage3

EastIndia:FeminineJapan:PopularwithBothGenders

Korea:Trust

SouthAfrica(Zulu):Poverty

White

Marriage,Peace,Purity,Hospitals,Holiness

Italy:DeathandFunerals(WhiteChrysanthemum)

Funerals3,Coldness,Sterility2

China:Death,Mourning3,Age,MisfortuneIndia:Unhappiness3,Death5,Rebirth

Japan:Mourning(WhiteCarnation)

Ethiopia:Illness,Purity1Nigeria:GoodLuck,Peace1SouthAfrica(Zulu):Goodness1

Zambia:Goodness,Cleanliness,GoodLuck

Egypt:Status1

Iran:Holiness,Peace1

NewGuinea:Prosperity1

Grey

Poverty,Plainness

PapuaNewGuinea:Mourning1

Black

Funerals,Death,Mourning,Formality,Rebellion

China:ColorforYoungBoys,Trust,HighQualityThailand:BadLuck,Unhappiness,EvilTibet:Evil

Peru:Mourning,FavoredColorforMaleClothing1

Ethiopia:Impure,Unpleasant1

Nigeria:Ominous

Egypt:Rebirth1Iran:Mourning

NewZealand:PatrioticNationalColor1

Australia(Aboriginals):ColorofthePeople

Brown

Earthy,Healthy3,PovertyUnitedStates:OftenaGreatlySuccessfulColorforFoodPackaging

India:Mourning4Colombia:Discourages

Colombia:DiscouragesSales4Nicaragua:Disapproval4

Australia(Aboriginals):ColoroftheLand3

Silver

Money,Stylish

Gold

Money,Success,HighQuality