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Color Basics. Technical Foundation I I Color Basics. Color Basics. Eye sees two types of process colors Additive Color Transmitted Light Subtractive Color Reflected Light. Purpose of Color. Convey Emotion Symbolization Create Reactions. Additive Process Colors. - PowerPoint PPT Presentation
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Color Basics
Technical Foundation I I Color Basics
Color Basics
Eye sees two types of process colors Additive Color
Transmitted Light Subtractive Color
Reflected Light
Purpose of Color
Convey Emotion
Symbolization
Create Reactions
Additive Process Colors
RGB/Red, Green, Blue Various brightness of red, green, blue Can use all painting/editing tools
in RGB images New documents default to RGB
Additive -RGB
Used in all electronic delivery CD or DVD delivery Web/Internet delivery Desktop presentation delivery
Subtractive Process Colors
CMYK/Cyan, Magenta, Yellow, Black Various brightness of cyan, magenta, yellow Black used to add depth/detail
Subtractive - CMYK
Used in all print delivery Computer printers Production printers
Offset, Gravure, Relief, Screen
Color Modes for Viewing Images Files
RGB
CYMK
Grayscale
Indexed Color
Grayscale Color Mode
256 shades of gray
Images produced using grayscale mode on scanners
Can use all painting/editing tools in grayscale images
Design Color Schemes
Monotone
Monochromatics
Analogous
Complimentary
Color Wheel
Monotone
Calm, quiet, understated class
Single neutral color Grays Beiges Taupes Off-whites
Monochromatics
Enhanced richness, emphasize subtle nuance
One color
Saturation or Brightness of color
Analogous
Harmony
3 neighboring colors on color wheel
Complimentary
Exuberance, attention
Balance, color enhancement, contrast
Cool and warm colors
Opposite colors on color wheel Primary and secondary
Digital Color Storage
Color depth: number of bits to pixel For monitors, scanners, printers, digital press
8 bit color = 256 colors or shades of gray
16 bit color = 65.5 thousands colors
24 bit color = 16.7 million colors
32 bit color = 4.3 billion colors