Colliers India Impact of Etailing on Brick Mortar Retail11092015

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    Impact ofe-tailing onbrick and

    mortar retailin IndiaA Whitepaper by Colliers International

    and Frost & Sullivan

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    Impact of e-tailing on brick and mortar retail in India 2

    Table of contents

    Introduction 3

    Real estate for organised retail-trends and developments

    4

    6Indian e-commerce industry: estimated to growto USD 56 billion by 2023

    7Emergence of e-tail

    7Growth drivers & challenges for e-tail in India

    8E-tail favourite investment avenue for PrivateEquity investors

    10Impact of e-tail on the retail sector

    11Response of brick and mortar retailers toonline retail

    13International scenario - Colliers view

    14Key emerging and future trends

    16Conclusion

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    A whitepaper by Colliers International and Frost & Sullivan 3

    Rapid proliferation of high-speed Internet and Internet-enabled smart devices has

    contributed to the expansion of online retail in India at more than 40 percent growth

    in FY 2013-14. In contrast, organised retail grew just 10-12 percent in the same

    period, while brick and mortar retail, as a whole, grew 6-7 percent. Capital value

    and retail rentals remained flat in Indias top seven cities in FY 13-14. Overall

    absorption declined and only 1.6 million sq ft of retail space was absorbed in Indiain 2014, down from 5.1 million sq ft in 2013. The entry of a number of high profile

    participants into the online retail field recently, along with an influx of private equity

    funds and investment from foreign venture capitalists, has resulted in a huge boost

    in funding that translated to tremendous sales growth in e-tail. Mall owners are

    currently, looking for a defense strategy to ensure the viability of their retail assets.

    However, as they say there is always an opportunity with a threat, it is observed

    that retailers are increasingly integrating both offline and online presence through

    different combinations of product presentation, payment, and delivery modules for

    their stores and digital platforms.

    This whitepaper aims to find out the recent trends in Brick and Mortar retail and

    online retail in India and aims to provide an insight into the future, along with a

    focus on the impact it had on real estate requirements.

    Introduction

    Online retail in India is expected to touch USD

    22 billion by 2018. Mobile internet users in Indiais expected to cross 300 MN by 2017 from 159

    million users at present, further aiding e-tail

    penetration.

    Source: Colliers International India Research, IBEF, Frost & Sullivan

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    Unorganised Retail

    Organised Retail

    Online Retail

    Consumer durables

    Home decor and furnishing

    Jewellery and watches

    Beauty care

    Footwear

    Books, music and gifts

    Foods and beverage

    Clothing and Textile

    92%

    33%

    20%

    18%

    10%

    8% 6%

    7.5%

    0.50% 3%

    2%

    Segment-wise break-up of the indian retail industry

    Exhibit 1: Indian retail industry - share of organised retail

    Break-up of organised retail

    Real estate for organised retail -trends and developments

    Impact of e-tailing on brick and mortar retail in India 4

    Although the retail sector in India is still dominated by the unorganised sector; the organised retail

    sector is growing steadily, though it has less than 10 percent share of the total sector. The countrys

    organised retail is still concentrated in cities, especially metros, mini metros, and top cities.

    Source: Colliers International India Research, IBEF, Frost & Sullivan

    The total existing stock in terms of Gross Leasable Area (GLA) in the 5 major cities currently stands

    at approximately 70 million sq ft. About 21 million sq ft is currently under construction, which is

    expected to become operational in the next 3 years.

    Indias retail industry is flourishing and accounts for 22 percent of the countrys GDP. In 2014, the

    market was worth USD 500 billion and is expanding at a CAGR of 15-20 percent. The Indian retail

    industry is considered the seventh largest retail market in the world. The penetration level of modern

    retail which is 8-10 percent currently is expected to increase six-fold from the current USD 27 billion

    to USD 220 billion in 2020.

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    Source: Colliers International India Research

    Brick & mortar space 2014 (million sq ft)

    15% YoY of average growth in brick & mortar space

    0

    5

    10

    15

    20

    25

    30

    Bengaluru Chennai Hyderabad Kolkata Mumbai NCR Pune

    Brick & mortar space 202OE (million sq ft)

    13.0

    6.5

    5.05.9

    7.2

    15.0

    18.8

    22.0

    28.4

    6.5

    8.2

    6.5

    8.2

    17.2

    Exhibit 2: Demand-Supply situation of Indian retail space requirements (completions / absorption in million sq ft)

    In 2014 very minimal new supply has come in to the market and developers have not shown miniscule

    interest in launching new retail projects. Some of the major changes that the industry started

    witnessing, is slower expansion of big pure players, with focus on profitability (reference Exhibit 3).

    Source: Colliers International India Research, Frost & Sullivan

    Slower pace of expansion

    by big, pure play retailers.

    Slowdown in consumption

    Focus more on profitability,

    less on expansion

    Uncertainty over FDI in

    multi-brand retail resulted

    in sectors slowdown in 2014

    Average space addtion in

    2014-15: 10-11 %

    (down from 13 % in 2013-14)

    Retailers to expand space at

    a lower rate in 2014-2015

    compared to 2013-14

    Concerns on rentals and efficiency.

    More and more offline retailers

    are going online

    Exhibit 3: Changes seen in the Indian retail industry

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    Impact of e-tailing on brick and mortar retail in India 6

    Rental appreciation in prime

    shopping markets of major cities like

    New Delhi and Mumbai

    Historically, low demand supply in

    India in 2015

    Global brands demanding prime

    locations to launch operations;

    quality spaces low in metro cities

    Out of 71.6 million sq ft of retail space

    available in the country, 12.6 million sq ft

    remained vacant in 2014

    In Delhi and Mumbai, availability of

    quality retail space is expected to

    remain tight in core areas

    Annual absorption decreased to 1.6

    million sq ft in 2014 compared to 5.1

    million sq ft in 2013

    Exhibit 4: Mixed outlook for malls in India

    So far we have not seen any major impact on rentals and capital value of retail malls. Goingforward we see a mixed outlook for malls in India, with global brands focusing on prime shoppingmarkets.

    The Indian e-commerce industry grew at a CAGR of 34 percent from 2009 until 2014touching US $16.4 billion.

    e-tailing is the fastest growing segment in Indian e-commerce at a CAGR of 56 percentover the same period (2009-2014).

    Foreign venture capitalists and private equity firms invested US $3.9 billion, led by Tiger

    Global, Sequoia, DST Global, Soft Bank, and Sofina.

    Global e-tailer Amazon has announced that it will invest US $2 billion in expanding itsIndian operations.

    Funds go mainly into customer acquisition, for back-end support, and service delivery.CAGR of 10 percent in digital payments from 2010 till 2014 helped e-tail. COD still accountsfor half of e-tail payments.

    Major Indian e-tailers in customer acquisition mode - e-tailers persist with discountsfor the fear of losing customers to rivals. It is not sustainable in the long run.

    Indian e-commerce industry: estimatedto grow to USD 56 billion by 2023

    Source: PWC

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    Emergence ofe-tail

    In India the e-tail revolution started officially around two to three years back. Ebay and Amazon werethe first ones to foray in to the market, with companies like Flipkart, Myntra and Snapdeal, etc. joiningthe online bandwagon recently. With their unique business models and perseverance, e-tailinggradually started taking off. The game changer that triggered the growth spurt was Cash on Delivery(COD) model, which facilitated a safe and convenient shopping experience for consumers. As percomScore data, Amazon India has received 23.6 million unique visitors, while the number was 23.5million for Flipkart and 17.9 million for Snapdeal in May 2015.

    Competition from e-tailers has been the major reason behind the slowdown of sales for majority of

    the bigger mall retailers. The e-tail business in India is expected to grow in the backdrop of fastgrowing internet penetration and developing infrastructure like payment and delivery systems.

    Apparels and accessories

    Healthcare

    Beauty and personal productsHome decor and furnishing

    Baby products

    Books

    Electronics

    Exhibit 5: E-tail revenue break-up (in %), 2014, India

    34%

    30%

    15%

    10%

    6% 3%

    2%

    Source: Internet and Mobile Association of India (IAMAI), Colliers International India Research, Frost & Sullivan

    Growth drivers & challengesfor e-tail in IndiaThe primary factors driving e-tail in India are increased internet penetration, convenience ofshopping, and discounts offered by these e-tail websites. Another major factor driving demand is thetransparency of price as consumers feel confident that they are getting the best value possible.There are websites, for example, buyhutke.com that do research for the customer and compareprices on all major e-tail sites. In addition, other customer reviews help in finalizing the product.

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    Impact of e-tailing on brick and mortar retail in India 8

    Exhibit 6: Drivers and challenges to e-tail penetration

    Low internetpenetration

    Cost of packagingand distribution

    Poor logistics andinfrastructure

    Discounts

    Convenience

    Technology

    Source: eMarketer, Colliers International India Research, Frost & Sullivan

    GROWTH DRIVERS CHALLENGES

    However, it is a debatable subject whether shopping online is derived more by convenience or bydiscounts offered. It is very early to say but it appears that discounts offered by e-etail companies isthe primary driver of this demand. Reportedly, all the major players, whether it is Flipkart orSnapdeal are bleeding cash. Other challenges are low internet penetration, less credit card users,poor logistics and transport infrastructure, COD especially last mile, etc. However, the scope ofinternet growth will have a positive impact on retailers volumes and market share, but the cost ofpackaging and distribution can erode profit margins. Retailers are under pressure to find the optimale-distribution model.

    E-tail has become the favourite investment destination for Private Equity (PE) investors, withcompanies such as like Flipkart, Amazon, and Snapdeal announcing some of the major investmentsin the last year. Tiger Global, Sequoia, DST Global, Soft Bank and Sofina were the key Venture

    Capitalists (VC)/PE investors. Research indicates that the sector has secured over USD 4.4 billioninvestment from VC/PE and internal funding. Refer to exhibit 7 for more details on some of therecent investments.

    E-tail favourite investment avenuefor Private Equity investors

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    Flipkart.com 3,151Accel India, Tiger Global, Naspers / ICONIQ Capital, DragoneerInvestment Group, Morgan Stanley Investment Management, Sofinaand Vulcan Capital, DST Global, Steadview Capital, Baillie Gifford,Greenoaks Capital, T. Rowe Price Associates, Qatar InvestmentAuthority

    Company Key investors Amount(million USD)

    1,468Alibaba, Foxconn, Softbank, Nexus Venture Partners, Indo-USVenture Partners, Bessemer Venture Partners, Ebay, IntelCapital,Kalaari Capital, Saama Capital, Temasek Holdings,Blackrock, Myriad, Premji Invest, Tyborne

    Snapdeal.com

    2009

    Total FundingReceived Since

    2011

    Exhibit 7: Recent Private Equity investments in e-tailing companies

    100British development finance institution CDC, and undisclosedinvestors

    Jabong.com 2012

    89Accel Partners, Mumbai Angels, NEA-IndoUS Ventures,IDG Ventures, Tiger Global, Premji Invest

    Myntra.com(Acquired by

    Flipkart in 2014)

    2007

    60Helion Venture Partners, Zodius Capital, Ascent Capital, andBessemer Venture Partners

    BigBasket.com 2011

    50Kalaari Capital, SAIF Partners, Steadview Capital, Ratan Tata,Tata Sons, Sequoia Capital and TR Capital

    Urbanladder.com 2012

    50Tiger Global Management, Lightspeed Venture Partners andMatrix Partners India

    Limeroad.com 2012

    46.5Zomato, Sequoia Capital, Tiger GlobalGrofers.com 2013

    36New Enterprise Associates (NEA), Valiant Capital, IDG VenturesIndia, Ventex Venture Holdings and SAIF Partners

    Firstcry.com 2010

    31Accel Partners, IVY Capital and Dragoneer, with participationfrom Kalaari Capital and Saama Capital, Ratan Tata, Portea Medical

    Bluestone.com 2011

    28Norwest Venture Partners, Bertelsmann India Investments (BII)Pepperfry.com 2012

    19.2Zodius Technology Fund, Khazanah Nasional Bhd, Unilazer Ventures,IDG Ventures India, Kalaari Capital

    Zivame.com 2011

    10Sequoia Capital and SAIF PartnersPepperTap.com 2014

    2.8IAN, Harvard Business Angels (India chapter)PrettySecrets.com 2012

    1.6Info Edge (India) LtdHappilyunmarried.com 2003

    Source: Secondary sources like e-newspapers, e-magazines etc.

    Note: Data compiled by Colliers International India Research

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    Impact of e-tailing on brick and mortar retail in India 10

    Impact of e-tail on theretail sector

    The primary impact of e-tail on the physical retail format is in 3 areas:

    1. Low growthAs physical retail sales stagnate and growth is lower than previous years, retail chains are forced toopen fewer stores. Even footfall during festive season has been reduced which is going in favour ofonline retail. As per secondary sources the retail revenue growth in 2014-15 has come down to 10to 11 percent from 13 percent in 2013-14.

    2. Diminishing margins

    Customers started demanding to match online prices for goods, particularly electronics are forcingretailers to sell at lower prices. Certain brands sell exclusively on the Internet via tie-ups with e-tailpartners, thereby denying offline retailers business.

    3. Reduced sales density

    Showrooming as a trend is on the rise resulting in footfalls not essentially translating into sales.For example : Online retail is rapidly penetrating the electronics segment, especially the cellphonemarket. As a result, South Indias largest brick and mortar cellphone retailer, UniverCell is nowlooking to shut the 380-store chain.

    SHOPPERS STOP WESTSIDE FUTURE RETAIL

    Space additions: Consolidated FootprintGrowth:

    Closed more stores than it

    opened in 2013

    Shut 16 Food Bazaar Stores in 2013it opened in 2013

    Reduced Operational Area

    by 0.15 Million Sq. Ft.

    2012-13 : 18.4%

    2011-12 : 48.5%

    2010-11 : 41.1%

    2012-13 : 2.5%

    2011-12 : 7.5%

    Exhibit 8: E-tail impact-reaction of retailers and realty suppliers

    Adoption of strategies to integratestores with their websites andtrying to make e-tailing a crucialmedium of sales.For example: Shoppers Stop.

    Demand for a regulatory authorityfor e-tailing sites in India withrespect to market practicesadopted.

    Indian landlords yet to be affectedsignificantly, unlike those inmature markets such as the USA.Landlords to persist without hikingrents owing to lesser margins ofbrick and mortar shops.

    In future, malls to focus onportfolios less affected by onlinerevolution: Gaming zones,

    multiplexes, hotel, food andentertainment, etc.

    R ES PO NS E BY R ETA IL ER S R ES PO NS E BY L AN DLO RD S

    Source: Frost & Sullivan

    Source: Colliers International India Research, Frost & Sullivan

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    Response of brick and mortarretailers to online retail

    Brick and mortar retailers are increasingly wary of the threats posed by the attractiveness of onlineretail. In mature markets, such as the USA, retailers such as Walmart in several cases, match theprices offered by their online rivals. It is observed that retailers are increasingly integrating bothoffline and online presence through different combinations of product presentation, payment, anddelivery across stores and the digital platform.

    1. Changes in the physical retail formats

    Exhibit 9: Impact of e-tail growth on newer demands in real estate

    E-fullfilment centers: Merchandise isstocked at large scale and picked up atitem levels. (Addition of 7.5-15 million sqft in the next three to four years)

    Parcel hubs and sortation centers (USD500-1000 million to be spent on logisticsfunction in the next three to four years)

    Parcel delivery centers: Last mile delivery tothe customer

    IT operation centers and administrative centers

    Source: Colliers International India Research, Frost & Sullivan

    Expected spending by e-tailersin India between 2017-2020

    USD 450-900 million(2-6 percent of revenue)

    USD 500-1,000 millionPhysical retailers to cut down onreal estate investments and storeexpansion plans

    Warehousing and sortation centers:

    Logistics Functions

    Brick and mortar shops are trying to differentiate themselves by providing a unique brandexperience to the buyers. Multisensory customer experiences, better customer reception, and betterrelationship management with customers are areas that can be facilitated better through brick andmortar channels. Stores with a physical presence play a huge role in brand building and will alwaysremain relevant. Certain national retail chains have recognized the importance of multiple deliverymodels and have strategised accordingly.

    2. Multisensory customer experience

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    Impact of e-tailing on brick and mortar retail in India 12

    Exhibit 10: Multisensory customer experience, redefining consumer experience

    Bettercusto

    merexperience

    Betterrelationshipmanagement

    Integratingt

    echnologyintostore

    Turning thestore intoa fulfillmentcenter

    In-storeexperienceunrivalled bye-tailcompetitors

    Betterattentionto customers

    Productexperiencezones

    Immediate andaccurate feedback fromcustomers

    Bettercustomer

    engagement

    Storesconnected toa centralguidancesystem,providing

    promotion andsupport

    Source: Frost & Sullivan, Colliers International India Research

    From a mall owners perspective, the mall ownership model has a bearing in successful adoption ofa new strategy. In the Indian market, most of the malls are strata sold to the investors. Multipleownerships are resulting in improper mall management and low occupancy. International brandsgenerally stay away from such malls. It is observed that it is difficult to change formats and tenantsin a strata sold model than in a developer owned mall. It is evident in India that malls owned bydevelopers like DLF, Unitech, Phoenix, etc. are faring better than strata sold malls because of bettermall management and control over tenant quality.

    Source: Colliers International India Research, Frost & Sullivan

    STRATA

    OWNED

    MODEL

    DEVELOPER

    OWNED

    MODEL

    Multiple owners, low occupancy

    No proper mall management, international brandsstay away from such malls

    Proper mall management-freedom to chose tenant

    Proper floor planning, attracts more internationalbrands

    No theme based or any special shoppingexperience

    Small scale developers built such malls

    Exhibit 11: Developer owned overtaking the strata owned malls model

    Established developers own such malls.Example: malls by DLF, Unitech, etc.

    Malls

    ownership

    models

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    International scenarioColliers view

    In China, landlords are considering more diversified retail trades that are associated withexperience such as food and beverages (F&B) and entertainment, in a bid to increase footfalls. Inaddition, more promotional activities such as art galleries and exhibitions are more acts of this kind.Some landlords are more willing to enter O2O, establishing webs for their properties, in the hope ofundertaking more online promotions on behalf of tenants and owners themselves. These kind ofowners include Wanda, COFCO and Yintai all quite well known in China.

    Hong KongMall operators in Hong Kong continue to utilize their designated home pages and internet platformsas an effective means to entice their customers especially the young generation to physical malls.We see a lot of collaboration between the mall operators and retailers in achieving this. For example,by teaming up with retailers, mall operators can issue e-coupons which are only available online.However, it can only be redeemed in designated shops within shopping malls. Events and jointpromotional activities with retailers have been lined up throughout the year and all event information

    is available online. Pop star shows can draw crowds too. Special invitations can be obtained onlinebut with limited seats available, tickets will be distributed by clicking onto certain internet links on thebasis of first click first serve. Supermarkets can be slightly scaled back and more spaces inshopping malls can then be allocated to tenants engaged in F&B and restaurants since these cannotbe replaced by any e-retailing. All the promotions and latest menu etc. will be made available onlineto facilitate visitors who want to dine out in shopping malls.

    Shopping center owners in Australia have embraced online shopping and the use of technology tobetter connect the digital shopper with physical shopping malls. The focus is very much on themulti-channel experience. Shopping centers are becoming digital hubs, which connect the product,the retailer and the building. Westfield for example, is targeting online shoppers with its SearchableMall, a website which helps shoppers find what they want in their local Westfield shopping centeror allows customers to purchase goods online. Facilitating click-and-collect and online order returnswithin shopping centers is also a priority, and is being catered for in new center design and tenancy

    fit outs.

    Australia

    China

    Source: Colliers International Research

    - Colliers International China Research

    - Colliers International Hong Kong Research

    - Colliers International Australia Research

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    Impact of e-tailing on brick and mortar retail in India 14

    Key emerging andfuture trends

    1. Logistics: The new retail for real estate

    The expanding e-tail industry, and a key role in it for third-party delivery firms, has triggered theUSD 50 billion Indian logistics sector to about 80 percent more growth this year, making it the fifthbest performing industry in India. The rapid emergence of e-tail has had an impact on industrialreal estate. Logistics and distribution properties are now being established at a fast pace acrossthe country in order to ensure pan India coverage. There has been a big shift in spending forfacilities from showrooms to logistics facilities, as demand for logistics and storage facilities are onthe rise. E-tail logistics models are different from traditional storebased logistics models, and willrequire fresh investments for the set up.

    Tie-ups by leading pure play brick and mortar retailers with e-tail giants in a market placearrangement will be an emerging trend in retail. This will be the way forward for those retailerswho want to benefit from the huge e-tailing growth pie, while maintaining their brick and mortaroperational characteristics. This way, the retailers can offload many of the operational risksassociated with online business to the pure play e-tail partner, while reducing IT investment costs.Jewelers in India, who have always played purely in the brick and mortar format, are now tying upwith e-tail giants like Flipkart, ebay, and Amazon to generate more orders.

    Multi-channel is making channel irrelevant. Retailers are increasingly recognising that there is noneed for maintaining channel exclusivity. Rather, having a presence across channels will help themconnect better with the customers. Brick and mortar retailers are expected to continue theirsignificance, while being supported by their own digital/online presence. The notion of channels willgradually erode and they will be integrated relentlessly.

    2. Tie-ups between pure play e-tailers and retailers

    3. Multi channel

    4. Click and collect

    In mature markets, click and collect is the fastest growing multi-channel retail format as it provides

    a simple solution to the last mile problem. It works well for all the players (customers, retailers, andlandlords). For example, for the customer it offers the convenience of being able to collect goods ata time that suits them. For the retailer, it means passing on some of the cost of delivery to theshoppers, as well as the opportunity to up-sell when that customer is in store. For landlords, clickand collect is a great footfall generator and can often mean the sale is attributed to that store, eventhough it is transacted online. However, click and collect also has logistical challenges for pure playretailers as they do not have a store network from which to offer collections. To mitigate thisproblem, many retailers have made alliances with small convenience retailers or post offices to offercollection points, or have set up collection lockers in shopping centers, on industrial estates or at

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    5. Enhanced delivery model

    railway stations. For example, Amazon collection points are now a common feature in UK shoppingcenters, while in Germany, it is reported that 90 percent of the population live within 10 minutes offree lockers operated by Deutsche Post DHL.

    In the US, click and collect is however not very popular because of the big difference in geography.The US is much larger and more sparsely populated than the UK, making distribution a challenge.Thus, super markets offer very short delivery times to compete with online shopping. But incompetition, e-commerce sites like Amazon offer same day delivery service in around 10 cities andEbay offers same day delivery service in San Francisco and New York in alliance with a number ofbig retailers.

    Exhibit 12: Learnings from international experience

    Click and collect model Order online and pick up in store (commonly known as click a collect)

    Enhanced delivery model Visit the store and get things delivered at home

    Multi channel

    Visit the store and order onlne via a kiosk or i-pad Visit the store and shop on the retailers website via mobile phones

    Visit the store and shop on another retailers website for a better price (also known as showrooming)

    Visit the store, compare prices via a barcode scanner and nd theproduct at another physical store at a lower price

    Source: Colliers International India Research, Frost & Sullivan

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    Impact of e-tailing on brick and mortar retail in India 16

    ConclusionOffline and online retail are likely to coexist in India in the future as well, and bothwill reinvent themselves to make shopping a more pleasurable experience.Omni-channel retail strategies will emerge more significant as retailers recognizethat customers want to shop at their will, in their way, and whenever they wantto. However, brick and mortar will remain the cornerstone for retail.

    Physical retail can be powerfully supplemented by digital retail and such will be

    the case in India in the near future. However, there are issues like poor supplychain infrastructure in the country that both retailers and e-tailers will have toovercome. Absence of clear e-commerce laws and lack of customer loyalty willbe challenges that the e-tailers are likely to face moving forward.

    Source list:

    IBEF (India Brand Equity Foundation)

    PWC

    IAMAI (Internet and Mobile Association of India)

    VCCircle

    trak .in

    Wikipedia

    Business Standard

    Economic Times

    Mint

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    visionary innovation that addresses the global challenges and related growth opportunities that willmake orbreak todays market participants. For more than 50 years, we have been developinggrowth strategies for the Global 1000, emerging businesses, the public sector and the investmentcommunity. Is your organization prepared for the next profound wave of industry convergence,disruptive technologies, increasingcompetitive intensity, Mega Trends, breakthrough best practices,changing customer dynamics and emerging economies?

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    Copyright 2015 Colliers International.The information contained herein has been obtained from sources deemedreliable. While every reasonable effort has been made to ensure its accuracy, we cannot guarantee it. Noresponsibility is assumed for any inaccuracies. Readers are encouraged to consult their professional advisors priorto acting on any of the material contained in this report.

    Frost & Sullivan takes no responsibility for any incorrect information supplied to us by manufacturers or users.Quantitative market information is based primarily on interviews and therefore is subject to fluctuation. Frost &Sullivan research services are limited publications containing valuable market information provided to a selectgroup of customers. Our customers acknowledge, when ordering or downloading, that Frost & Sullivan researchservices are for customers internal use and not for general publication or disclosure to third parties. No part ofthis research service may be given, lent, resold or disclosed to non customers without written permission.

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    Authors:

    Media Contact:

    Surabhi Arora

    Sachin SharmaManager

    Research | Colliers International [email protected]

    Sukanya DasguptaAssistant General ManagerMarketing & Communications | Colliers International India

    [email protected]+91 98118 67682

    Associate DirectorResearch | Colliers International [email protected]

    Deepa DoraiswamyAssociate DirectorInnovation & Knowledge Center | MENASA | Frost & [email protected]