Colliers GIS

MAPPING SAMPLE BOOK

Colliers GIS is a full service geographic

consulting and mapping group. We

provide cartographic, demographic,

and analytic products and services to

Colliers professionals, affi liates, and

partners; and directly to clients and

other companies.

Our mission is to make GIS more

accessible, valuable, and widely

utilized in order to positively impact

the real estate industry. We strive for

the highest quality, and emphasize

outstanding customer service en route

to accomplishing this mission.

This sample book contains a

representative collection of our

products. It is not intended to

demonstrate the full breadth or depth

of deliverables. Rather, it is meant

to convey a general understanding

of our content and quality, and serve

as a conversation piece to develop

custom solutions that meet your needs

and those of your client. If you are

interested, or have questions about

anything, in this book, please contact

Colliers GIS.

Map data and elements are not limited to any particular

category or type of map. All data can be combined,

layered, and displayed in countless ways to create

diff erent visual eff ects, diff erent analysis, and to convey

diff erent information. Any data with a geographic

component can be displayed on a map. Typically this data

can include, but is not limited to:

Base vector data – streets, freeways, political

boundaries, places of interest, etc….

Aerial or satellite photography

Demographic, psychographic (segmentation),

consumer expenditure, and business data

Business point data and related information

Traffi c counts and drive time / drive distance data

Real estate & economic market data

Any data supplied by you or your client

For Information Contact:

Cliff PlankNational Director of GIS & Mapping2390 E. Camelback RdPhoenix, AZ 85016602.222.5183cliff .plank@colliers.comhttp://www.colliersteams.com/gis

Real Estate Analysis 31 - 40

Employee / Employment Analysis 11 - 17 Site / Area Maps 2 - 10

Layouts, Templates, Color Palettes 41 - 42

Demographic Analysis 18 - 30

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’

is rather vague. While intended to

describe maps that show a site (or

sites), trade area, or market and their

surroundings; why wouldn’t any site

map that also included a demographic

layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis.

These maps describe an area, and

visually communicate what’s there, the

relationship between artifacts / locations

in the map view, and may allow the

reader to infer why or how answers

based on the data on the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

P. 2

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’

is rather vague. While intended to

describe maps that show a site (or

sites), trade area, or market and their

surroundings; why wouldn’t any site

map that also included a demographic

layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis.

These maps describe an area, and

visually communicate what’s there, the

relationship between artifacts / locations

in the map view, and may allow the

reader to infer why or how answers

based on the data on the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

BROCHURE MAP

Typically fi t within a brochure or fl yer,

and can be just about any size or

shape necessary to fi t within that page.

Brochure maps can potentially show

more information / data than shown

here, depending on the amount of room

available.

P. 3

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’

is rather vague. While intended to

describe maps that show a site (or

sites), trade area, or market and their

surroundings; why wouldn’t any site

map that also included a demographic

layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis.

These maps describe an area, and

visually communicate what’s there, the

relationship between artifacts / locations

in the map view, and may allow the

reader to infer why or how answers

based on the data on the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

COLLIERS LOCATIONS MAPS

These simple, yet commonly requested,

maps are intended to show Colliers’

presence / coverage regionally,

nationally, and globally. Often in

combination with a clients’ locations

or portfolio, these maps can be more

complex and informative by adding data

related to the locations such as practice

groups / capabilities, client SF or lease

expirations, etc...

P. 4

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’

is rather vague. While intended to

describe maps that show a site (or

sites), trade area, or market and their

surroundings; why wouldn’t any site

map that also included a demographic

layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis.

These maps describe an area, and

visually communicate what’s there, the

relationship between artifacts / locations

in the map view, and may allow the

reader to infer why or how answers

based on the data on the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

OTHER LOCATIONS MAPS

‘Location maps’ describes a broad range

of diff erent maps, generally simple, with

all kinds of diff erent data and ways to

display it. Client locations, available

properties, class A offi ce buildings,

comparable sales, and competition are

but a few examples.

This map shows potential relocation

opportunities within 10 miles based

on the client’s specifi cations, and

demonstrates the use of transparencies

over an aerial image.

P. 5

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’ is rather

vague. While intended to describe maps

that show a site (or sites), trade area,

or market and their surroundings; why

wouldn’t any site map that also included a

demographic layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis. These

maps describe an area, and visually

communicate what’s there, the relationship

between artifacts / locations in the map

view, and may allow the reader to infer

why or how answers based on the data on

the map

These maps can include a variety of data

and types. For example, a simple brochure

map with streets and a site arrow, an

amenities, competition, or available

properties map, a traffi c count and drive

time layer from a site; or a parcel map.

OTHER LOCATIONS MAPS

‘Location maps’ describes a broad range

of diff erent maps, generally simple, with all

kinds of diff erent data and ways to display

it. Client locations, available properties,

class A offi ce buildings, comparable sales,

and competition are but a few examples.

Colliers GIS has access to business

locations with information on estimated

employees and sales per location. This

map shows major employers (150

employees or more) within 5 miles, and

existing nearby hotels.

P. 6

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’ is rather

vague. While intended to describe maps

that show a site (or sites), trade area,

or market and their surroundings; why

wouldn’t any site map that also included a

demographic layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis.

These maps describe an area, and

visually communicate what’s there, the

relationship between artifacts / locations

in the map view, and may allow the reader

to infer why or how answers based on the

data on the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

OTHER LOCATIONS MAPS

‘Location maps’ describes a broad range

of diff erent maps, generally simple, with

all kinds of diff erent data and ways to

display it. Client locations, available

properties, class A offi ce buildings,

comparable sales, and competition are but

a few examples.

This map shows retail areas, outlined

in blue, with callout boxes and logos

specifying the major retails in each center.

Use of logos like this can be quite time

consuming. Plan ahead and anticipate

potentially several days for completion of

these requests.

P. 7

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’ is rather

vague. While intended to describe maps

that show a site (or sites), trade area,

or market and their surroundings; why

wouldn’t any site map that also included a

demographic layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis. These

maps describe an area, and visually

communicate what’s there, the relationship

between artifacts / locations in the map

view, and may allow the reader to infer

why or how answers based on the data on

the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

OTHER LOCATIONS MAPS

‘Location maps’ describes a broad range

of diff erent maps, generally simple, with all

kinds of diff erent data and ways to display

it. Client locations, available properties,

class A offi ce buildings, comparable sales,

and competition are but a few examples.

This is a simple site map demonstrating

the use of building footprints. Building

footprints are not available everywhere

and are acquired on an as needed basis.

If the data exists, we can usually download

it or arrange to have it purchased if

necessary.

P. 8

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’ is rather

vague. While intended to describe maps

that show a site (or sites), trade area,

or market and their surroundings; why

wouldn’t any site map that also included a

demographic layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis. These

maps describe an area, and visually

communicate what’s there, the relationship

between artifacts / locations in the map

view, and may allow the reader to infer

why or how answers based on the data on

the map

These maps can include a variety of data

and types. For example, a simple brochure

map with streets and a site arrow, an

amenities, competition, or available

properties map, a traffi c count and drive

time layer from a site; or a parcel map.

OTHER LOCATIONS MAPS

‘Location maps’ describes a broad range

of diff erent maps, generally simple, with all

kinds of diff erent data and ways to display

it. Client locations, available properties,

class A offi ce buildings, comparable sales,

and competition are but a few examples.

This use of logos is less time consuming

than placing them in callout boxes, but will

often include overlapping logos since the

logos are tied to their physical location, but

logos themselves are typically larger than

the actual location / site.

P. 9

Colliers GIS

MAPPING SAMPLE BOOK

SITE / AREA MAPS

The term ‘site map’ or ‘area map’ is rather

vague. While intended to describe maps

that show a site (or sites), trade area,

or market and their surroundings; why

wouldn’t any site map that also included a

demographic layer still be a site map.

Think of these as simpler maps, that

aren’t necessarily trying to enable the

reader to do any complex analysis. These

maps describe an area, and visually

communicate what’s there, the relationship

between artifacts / locations in the map

view, and may allow the reader to infer

why or how answers based on the data on

the map

These maps can include a variety of

data and types. For example, a simple

brochure map with streets and a site

arrow, an amenities, competition, or

available properties map, a traffi c count

and drive time layer from a site; or a

parcel map.

OTHER LOCATIONS MAPS

‘Location maps’ describes a broad range

of diff erent maps, generally simple, with all

kinds of diff erent data and ways to display

it. Client locations, available properties,

class A offi ce buildings, comparable sales,

and competition are but a few examples.

This map actually has a demographic

layer but is included in the locations

map section to highlight the use of

photographs, and other information in

callout boxes.

P. 10

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped

out by address zip code. Drive times

can be calculated for each employee

to each location. Drive times can also

be generated across an entire region,

without regard to any specifi c locations,

to show where the most employees

can reach in the least amount of time.

Employees can be categorized by any

number of factors, and an analysis can

be done to calculate the impact of real

estate decisions on labor force such

as relocation costs, potential employee

turnover, or total commute costs or

emissions of your labor force. You could

also use this analysis to reorganize /

relocate employees more effi ciently,

or add demographic data to identify

populations of potential labor force

based on employment type, education

level, or other factors.

Similar analysis could be done with

other data. For example, a company

could fi nd effi ciencies and savings

by optimizing the locations of their

production, warehousing, and

distribution facilities.

P. 11

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped

out by address zip code. Drive times

can be calculated for each employee to

each location. Drive times can also be

generated across an entire region, without

regard to any specifi c locations, to show

where the most employees can reach in

the least amount of time. Employees can

be categorized by any number of factors,

and an analysis can be done to calculate

the impact of real estate decisions on

labor force such as relocation costs,

potential employee turnover, or total

commute costs or emissions of your labor

force. You could also use this analysis

to reorganize / relocate employees

more effi ciently, or add demographic

data to identify populations of potential

labor force based on employment type,

education level, or other factors.

DRIVE TIME POLYGONS

Our software enables us to generate

polygons based on custom road / freeway

speeds around multiple sites. Any data,

in this case number of employees, can be

calculated for these polygons. Various

charts and graphs can be created from

this data to help visuallize employee

commutes to diff erent locations...

usually to analyze the impact relocation,

consolidation, or expansion may have on

the commutes of the labor force.

P. 12

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped

out by address zip code. Drive times

can be calculated for each employee to

each location. Drive times can also be

generated across an entire region, without

regard to any specifi c locations, to show

where the most employees can reach in

the least amount of time. Employees can

be categorized by any number of factors,

and an analysis can be done to calculate

the impact of real estate decisions on

labor force such as relocation costs,

potential employee turnover, or total

commute costs or emissions of your labor

force. You could also use this analysis

to reorganize / relocate employees more

effi ciently, or add demographic data to

identify populations of potential labor force

based on employment type, education

level, or other factors.

DRIVE TIME POLYGONS

Our software enables us to generate

polygons based on custom road / freeway

speeds around multiple sites. Any data,

in this case number of employees, can be

calculated for these polygons. Various

charts and graphs can be created from

this data to help visuallize employee

commutes to diff erent locations...

usually to analyze the impact relocation,

consolidation, or expansion may have on

the commutes of the labor force.

P. 13

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped out

by address zip code. Drive times can

be calculated for each employee to each

location. Drive times can also be generated

across an entire region, without regard

to any specifi c locations, to show where

the most employees can reach in the

least amount of time. Employees can be

categorized by any number of factors, and

an analysis can be done to calculate the

impact of real estate decisions on labor

force such as relocation costs, potential

employee turnover, or total commute costs

or emissions of your labor force. You

could also use this analysis to reorganize /

relocate employees more effi ciently, or add

demographic data to identify populations of

potential labor force based on employment

type, education level, or other factors.

CENTER OF ALL DRIVE TIMES

In addition to creating drive times around

sites, we can also create drive times from

regular intervals across an area and show

how many employees can drive in a given

time - the center of gravity of commutes.

This example shows this as a ‘heat layer’,

calculations for employees within drive

times from existing locations, and a

graph showing the impact on employee

commutes if all three locations were

consolidated down to any one.

P. 14

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped

out by address zip code. Drive times

can be calculated for each employee to

each location. Drive times can also be

generated across an entire region, without

regard to any specifi c locations, to show

where the most employees can reach in

the least amount of time. Employees can

be categorized by any number of factors,

and an analysis can be done to calculate

the impact of real estate decisions on labor

force such as relocation costs, potential

employee turnover, or total commute costs

or emissions of your labor force. You

could also use this analysis to reorganize /

relocate employees more effi ciently, or add

demographic data to identify populations of

potential labor force based on employment

type, education level, or other factors.

EMPLOYEES & LEASE

EXPIRATIONS

This map is part of a series used to

analyze a portfolio and create a multi-year

plan of consolidation and / or expansion of

locations to create operational effi ciency

and minimize turnover of employees in the

process. Pie charts are used to denote

groups of employees per locations, and

locations are themed by lease expiration.

P. 15

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped

out by address zip code. Drive times

can be calculated for each employee to

each location. Drive times can also be

generated across an entire region, without

regard to any specifi c locations, to show

where the most employees can reach in

the least amount of time. Employees can

be categorized by any number of factors,

and an analysis can be done to calculate

the impact of real estate decisions on labor

force such as relocation costs, potential

employee turnover, or total commute costs

or emissions of your labor force. You

could also use this analysis to reorganize /

relocate employees more effi ciently, or add

demographic data to identify populations of

potential labor force based on employment

type, education level, or other factors.

POTENTIAL LABOR FORCE

In addition to displaying a client’s existing

employees in a number of ways, Colliers

GIS has data describing the labor force in

fairly broad categories (such as Finance,

Insuarnce, Real Estate) down to the block

group level as in this example. This

map also demonstrates transparency

over an aerial, and pie charts showing /

categorizing existing employees per zip

code.

P. 16

Colliers GIS

MAPPING SAMPLE BOOK

EMPLOYEE / EMPLOYMENT

ANALYSIS

These maps are useful for analyzing a

relocation, expansion, or consolidation of

locations based on the distribution and

commutes of existing employees, and/or

the concentration and distribution of the

available labor pool.

Employee locations can be mapped

out by address zip code. Drive times

can be calculated for each employee to

each location. Drive times can also be

generated across an entire region, without

regard to any specifi c locations, to show

where the most employees can reach in

the least amount of time. Employees can

be categorized by any number of factors,

and an analysis can be done to calculate

the impact of real estate decisions on

labor force such as relocation costs,

potential employee turnover, or total

commute costs or emissions of your labor

force. You could also use this analysis

to reorganize / relocate employees

more effi ciently, or add demographic

data to identify populations of potential

labor force based on employment type,

education level, or other factors.

UNEMPLOYMENT

This is simply a map showing

unemployment in US. The source is

county level data from the Bureau of

Labor Statistics, and the heat layer is

an interpolation of those data points.

This map was actually part of a time

series animation showing the change in

unemployment each month over several

years.

P. 17

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands

of variables. The data is available at

multiple levels of geography (such as zip

code or county) down to the smallest

unit - the block group. Custom polygons

can also be populated with all of this

data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...),

retail trade and consumer expenditure

data, and segmentation data.

Segmentation data combines multiple

demographic and other variables to

create a new set of variables that

divides the population into relatively

homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is

available

Demographic maps can vary from

simple maps describing an area with

a single variable, to more complex

projects, multivariate modeling, trade

area generation, and predictive analysis.

P. 18

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census data,

and census derived current year and fi ve

year projections for thousands of variables.

The data is available at multiple levels of

geography (such as zip code or county)

down to the smallest unit - the block group.

Custom polygons can also be populated

with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

Block groups are a common way to

display demographic data, and often (but

not exclusively) a part of retail analysis.

Population, income, and daytime population

variables are among the more commonly

used.

P. 19

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also be

populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

Block groups are a common way to

display demographic data, and often

(but not exclusively) a part of retail

analysis. Population, income, and daytime

population variables are among the more

commonly used.

P. 20

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also

be populated with all of this data.

In addition to the raw demographic

data reported by the census, our

datasets include business summary

data (employees, businesses, sales,

etc...), retail trade and consumer

expenditure data, and segmentation data.

Segmentation data combines multiple

demographic and other variables to create

a new set of variables that divides the

population into relatively homogeneous

groups that exhibit unique tendencies

and behavior. This is particularly useful

for retail applications where existing

customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

Block groups are a common way to

display demographic data, and often

(but not exclusively) a part of retail

analysis. Population, income, and daytime

population variables are among the more

commonly used.

P. 21

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also

be populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

Block groups are a common way to

display demographic data, and often

(but not exclusively) a part of retail

analysis. Population, income, and daytime

population variables are among the more

commonly used.

P. 22

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also

be populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

Block groups are a common way to

display demographic data, and often

(but not exclusively) a part of retail

analysis. Population, income, and daytime

population variables are among the more

commonly used.

P. 23

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also

be populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

In addition to population and income, age,

ethnicity, education and other census

based demographic variables are often

employed in our maps and analysis. This

map shows children per county, and

children per charter school where they

exist, as a way to fi nd where opportunities

may exist to found or exand the base of

charter schools.

P. 24

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also

be populated with all of this data.

In addition to the raw demographic

data reported by the census, our

datasets include business summary

data (employees, businesses, sales,

etc...), retail trade and consumer

expenditure data, and segmentation data.

Segmentation data combines multiple

demographic and other variables to create

a new set of variables that divides the

population into relatively homogeneous

groups that exhibit unique tendencies

and behavior. This is particularly useful

for retail applications where existing

customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

TYPICAL DEMOGRAPHICS

Heat maps are simply a diff erent way

to display or visualize many diff erent

types of data. In addition to population

and income, age, ethnicity, education

and other census based demographic

variables are often employed in our maps

and analysis.

P. 25

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands

of variables. The data is available at

multiple levels of geography (such as zip

code or county) down to the smallest unit

- the block group. Custom polygons can

also be populated with all of this data.

In addition to the raw demographic

data reported by the census, our

datasets include business summary

data (employees, businesses, sales,

etc...), retail trade and consumer

expenditure data, and segmentation

data. Segmentation data combines

multiple demographic and other variables

to create a new set of variables that

divides the population into relatively

homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

CONSUMER EXPENDITURE DATA

Our database contains hundreds

of variables about expenditures on

various product and store types. These

expenditures are demand based variables

indicating where and how much

households are spending.

P. 26

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands

of variables. The data is available at

multiple levels of geography (such as zip

code or county) down to the smallest unit

- the block group. Custom polygons can

also be populated with all of this data.

In addition to the raw demographic

data reported by the census, our

datasets include business summary

data (employees, businesses, sales,

etc...), retail trade and consumer

expenditure data, and segmentation data.

Segmentation data combines multiple

demographic and other variables to create

a new set of variables that divides the

population into relatively homogeneous

groups that exhibit unique tendencies

and behavior. This is particularly useful

for retail applications where existing

customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

CONSUMER EXPENDITURE DATA

Our database contains hundreds

of variables about expenditures on

various product and store types.

These expenditures are demand based

variables indicating where and how much

households are spending.

P. 27

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also be

populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

CUSTOM VARIABLE ANALYSIS

Just showing demographics on a map only

scratches the surface of how this data can

be used. Combining and indexing data,

correlating it to sales, using demographic

and segmentation data to model a profi le

of a customer base, developing trade

areas, etc...are all ways to provide a more

robust analysis for clients, and can be

more useful in forming decisions than a

simple demographic map.

P. 28

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also be

populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

CUSTOM VARIABLE ANALYSIS

Just showing demographics on a map only

scratches the surface of how this data can

be used. Combining and indexing data,

correlating it to sales, using demographic

and segmentation data to model a profi le

of a customer base, developing trade

areas, etc...are all ways to provide a more

robust analysis for clients, and can be

more useful in forming decisions than a

simple demographic map.

P. 29

Colliers GIS

MAPPING SAMPLE BOOK

DEMOGRAPHIC ANALYSIS

Demographic data consists of census

data, and census derived current year

and fi ve year projections for thousands of

variables. The data is available at multiple

levels of geography (such as zip code or

county) down to the smallest unit - the

block group. Custom polygons can also

be populated with all of this data.

In addition to the raw demographic data

reported by the census, our datasets

include business summary data

(employees, businesses, sales, etc...), retail

trade and consumer expenditure data,

and segmentation data. Segmentation

data combines multiple demographic and

other variables to create a new set of

variables that divides the population into

relatively homogeneous groups that exhibit

unique tendencies and behavior. This is

particularly useful for retail applications

where existing customer data is available

Demographic maps can vary from simple

maps describing an area with a single

variable, to more complex projects,

multivariate modeling, trade area

generation, and predictive analysis.

CUSTOM VARIABLE ANALYSIS

Just showing demographics on a map only

scratches the surface of how this data can

be used. Combining and indexing data,

correlating it to sales, using demographic

and segmentation data to model a profi le

of a customer base, developing trade

areas, etc...are all ways to provide a more

robust analysis for clients, and can be

more useful in forming decisions than a

simple demographic map.

P. 30

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand this

data visually and concisely. Maps can

also help you identify trends and facts

within the data that might otherwise go

unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at the

individual building level.

P. 31

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand

this data visually and concisely. Maps

can also help you identify trends

and facts within the data that might

otherwise go unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at

the individual building level.

QUARTERLY BUILDING

STATISTICS

This map has taken individual building

data and displayed it as a heat map, in

this case simply showing concentrations

of industrial market inventory / square

footage. Submarkets are also shown,

with corresponding vacancy and

absorption labeled for the submarkets.

P. 32

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand this

data visually and concisely. Maps can

also help you identify trends and facts

within the data that might otherwise go

unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and market

statistics; but any property or economic

information can be mapped. Combinations

and correlations between these variables

can also be derived and mapped. The

data can be aggregated, summarized and

displayed at a national or market level, or

can be analyzed at the individual building

level.

QUARTERLY BUILDING

STATISTICS

A diff erent heat map, showing vacancy

in tracked industrial properties,

derived from individual building data.

Submarkets are color coded, semi-

transparently, by absorption. Individual

buildings are not shown in this example.

P. 33

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand

this data visually and concisely. Maps

can also help you identify trends

and facts within the data that might

otherwise go unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at

the individual building level.

QUARTERLY BUILDING

STATISTICS

Another heat map derived from

individual building data, this time using

apartment information. This map,

actually two maps within a single layout,

shows vacancy traend in Phoenix

apartments year over year.

P. 34

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand

this data visually and concisely. Maps

can also help you identify trends

and facts within the data that might

otherwise go unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at

the individual building level.

BUSINESS SUMMARY DATA

The thematic layer on this map shows

payroll /square mile at the block

group level. Our business summary

database has a wealth of information

on businesses, payroll, employees, and

sales of various, braod categories of

companies or industries. Also on this

map is a layer of data that is published

annually by the FDIC, in this case

showing total deposits per bank branch.

The idea was to correlate the two in

order to fi nd opportunities.

P. 35

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand

this data visually and concisely. Maps

can also help you identify trends

and facts within the data that might

otherwise go unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at

the individual building level.

BUSINESS SUMMARY DATA

This is the same map as on the previous

page, but showing the payroll data as a

heat map.

Our business summary database has

a wealth of information on businesses,

payroll, employees, and sales of various,

braod categories of companies or

industries. Also on this map is a layer

of data that is published annually by

the FDIC, in this case showing total

deposits per bank branch. The idea

was to correlate the two in order to fi nd

opportunities.

P. 36

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand this

data visually and concisely. Maps can

also help you identify trends and facts

within the data that might otherwise go

unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at the

individual building level.

BUSINESS SUMMARY DATA

This is another map in the series utilizing

payroll and FDIC data, with the addition

component of aggregate household

income per square mile. The assumption

here was to show total potential bank

deposits of businesses and households,

in combination with existing actual

deposits within banks. Correlations

obviously exists, and gaps in coverage

may represent opportunities.

P. 37

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand this

data visually and concisely. Maps can

also help you identify trends and facts

within the data that might otherwise go

unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at the

individual building level.

PORTFOLIO ANALYSIS

Many factors of a real estate portfolio can

be analyzed to help make decisions about

consolidation, relocation, acquisition, and

expansion; and the timing / prioritization

of these decisions to help form a

comprehensive strategy. In this case

the square footage of upcoming lease

expirations at the county level has been

used to generate this heat map.

P. 38

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand this

data visually and concisely. Maps can

also help you identify trends and facts

within the data that might otherwise go

unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at the

individual building level.

PORTFOLIO ANALYSIS

Many factors of a real estate portfolio can

be analyzed to help make decisions about

consolidation, relocation, acquisition, and

expansion; and the timing / prioritization

of these decisions to help form a

comprehensive strategy. In this case

the square footage of upcoming lease

expirations at the county level has been

used to generate this heat map.

P. 39

Colliers GIS

MAPPING SAMPLE BOOK

BUSINESS / REAL ESTATE

ANALYSIS

There is a vast amount of real estate

and economic statistics that are tracked

at the property and market / submarket

level on an ongoing basis. Maps are a

great way to simplify and understand

this data visually and concisely. Maps

can also help you identify trends

and facts within the data that might

otherwise go unrecognized.

Square footage, vacancy, absorption,

rental rates, unemployment, etc...are

commonly analyzed real estate and

market statistics; but any property or

economic information can be mapped.

Combinations and correlations between

these variables can also be derived and

mapped. The data can be aggregated,

summarized and displayed at a national

or market level, or can be analyzed at

the individual building level.

PORTFOLIO ANALYSIS

Many factors of a real estate portfolio

can be analyzed to help make decisions

about consolidation, relocation,

acquisition, and expansion; and the

timing / prioritization of these decisions

to help form a comprehensive strategy.

This example summarizes data at the

state level, showing leased square

footage, and lease expirations per state

per year in the pie charts

P. 40

Colliers GIS

MAPPING SAMPLE BOOK

Gradient Right BarSimple

Title BoxSpectrum Left Bar

P. 41

LAYOUTS, TEMPLATES,

PALETTES

Utilizing standard styles, colors, graphic

elements, and layouts helps to create

stronger branding and improve quality and

consistency from project to project and

across all markets. It also enables us to

produce more maps in less time.

Standards can evolve and expand over

time. Think of them as a starting point,

not a limitation, which can be customized

to meet the requirements of a particular

project.

LAYOUTS

A layout is an arrangement of several

graphic elements, including one or more

frames that contain a map. It is essentially

the fi nal product that is created. They

can be any size, such as a 3”x5” map to

be inserted into a brochure or fl yer or a

60”x40” poster. Common examples are

8.5”x11” or 11”x17” portrait or landscape.

Colliers GIS

MAPPING SAMPLE BOOK

Aerial / Raster Imagery Other BasemapsCity Thematics

Hot To ColdReds Other

P. 42

LAYOUTS, TEMPLATES,

PALETTES

Utilizing standard styles, colors, graphic

elements, and layouts helps to create

stronger branding and improve quality

and consistency from project to project

and across all markets. It also enables

us to produce more maps in less time.

Standards can evolve and expand

over time. Think of them as a starting

point, not a limitation, which can be

customized to meet the requirements of

a particular project.

MAP TEMPLATES & COLOR

PALETTES

The colors and styles used to depict

geographic information can contribute

signifi cantly to the aesthetic quality of a

map, and aff ect how the information on

a map is interpreted. Not all colors or

styles work equally well at all scales, in

all markets, or with all data.

We have defi ned base styles and colors

for our map layers and color palettes

that are setup for thematically mapping

diff erent data such as median income,

employment density, etc... We have

numerous color palettes in addition to

what is shown here.

As with our layout templates, consider

these standards to be starting points,

as a great deal of artistic license can

be employed in the creation of any map

while still mainting brand consistency.

Greens Heat Maps