Colliers 2013 North American Retail Outlook

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  • 7/29/2019 Colliers 2013 North American Retail Outlook

    1/11

  • 7/29/2019 Colliers 2013 North American Retail Outlook

    2/11p. | COllIERs INTERNATIONAl

    HIGHLIGHTS | 2013 OutlOOk | retail | nOrth america

    Further reecting a lackluster quarter, several o our indicators t

    came in lat or positive were less than stellar. The Chicago Fe

    National Activity Index (CFNAI) was essentially unchanged, with a

    reading at the end o Q, dropping below zero (indicating below-av

    age growth) in October beore rebounding to . in Decemb

    Personal incomes shot up .% in December, but only becau

    corporations responded to the threat o higher capital gains rates

    shiting dividend payments to . We dont expect that grow

    rate to be sustained, at least in the short term: The reversion o soc

    security taxes to .%, up rom the rom the .% collected during

    past two years, removes an estimated billion rom consume

    pocketsequivalent to the combined U.S. revenues o McDonald

    Amazon.com, and Costco. Although the handul o retailers that rep

    monthly sales turned in better-than-expected January results, re

    sales reported by the Commerce Department rose by only .%

    household spending adjusted to lower take-home pay.

    There was encouraging data, too. U.S. auto sales ended the ye

    at . million vehicles, up % rom , and the highest volum

    since . Chinas Q GDP growth came in slightly ahead o analysexpectations; rising household incomes there are expected

    contribute to domestic consumption/retail sales this year. Conditions

    Europe have eased somewhat in the past six months as Northe

    countries stepped up support or the European Monetary Unio

    resulting in sharply lower yields on -year Spanish and Italian bon

    Here in the U.S., with two more revisions to GDP, the advance

    number will likely be revised upward to be weakly positive, but w

    expect growth or H to come in at or below a % annualized ra

    THE u.s. HOusINg RECOVERy: ITs REAl THIs TIMERetail real estate has tracked in lockstep with the housing mark

    irst, with its collapse and since then along its painu

    uneven recovery. During the past year, we have observed consistenimproving trends in the housing market and now are condent that t

    sector is growing again. In its year-end housing wrap-up, Wells Fa

    noted that unlike other economic indicators (namely consum

    condence), residential transaction volume, housing prices, and per

    activity were not shaken by broader unease over the countrys s

    debate last all.

    Beginning in September , when the National Association o Ho

    Builders and First American launched their Improving Markets Ind

    (IMI), Colliers has looked to the IMI to quantiy the strengthening U

    residential market. We like the IMI because it aggregates metropolit

    area data on employment growth, home price appreciation, and sing

    amily permitting activity, and only lists a market as improving i all th

    trends have been positive or six months. The IMIs list o improv

    metro areas has grown out o months (see chart on ollow

    page), jumping rom at the end o Q to in Q .

    February , the IMI hit a record level: metro areas, and or t

    rst time, every state in the country has at least one market represent

    This broad-based housing recovery bolsters our more positive outlo

    or retail sector perormance. In mid- we pointed

    strengthening year-over-year home goods sales compsrepor

    irst by specialty retailers Williams-Sonoma, Bed Bath & Beyo

    ECONOMIC RECAP

    During the ourth quarter o , U.S. national attention turned

    sharply to the so-called scal cli and the potentially devastating

    impact its simultaneous budget cuts and tax changes could have on

    the countrys uneven economic recovery. Although Congress agreedto a basic deal at the absolute last minute (read: New Years Eve),

    public worry over what-i scenariosmost o them badintensied

    through the all and peaked in mid-December, just as the holiday

    season was in ull swing. As a result, despite continued improvement

    in the housing and employment markets, only our o Colliers twelve

    Bellwether Economic Indicators trended higher or the quarter.

    Sources: Trepp, National Restaurant Association, Fitch, Commerce Department, Citibank,National Federation o Independent Businesses, Autodata*Colliers projection; data not yet available

    Chicago Fed National Activity Index (CFNAI)

    GDP U.S.

    GDP Hong Kong*

    GDP Germany

    NFIB Small Business Optimism Index

    NRA Restaurant Performance Index

    Citibank Economic Surprise Index (U.S.)

    CMBS retail delinquencies (% of total)

    National Unemployment Rate

    Retail sales growth (Commerce Dep't)

    Personal Income (% growth)

    Auto sales (annualized pace in millions)

    TREND VERSUS

    PRIOR QUARTER

    BEllwETHER ECONOMIC INdICATORs

    Surprisingly solid U.S. retail sales and business investment could not

    oset sharply lower ederal deense spending, which led to the Gross

    Domestic Product (GDP)s irst quarterly contraction (an -.%

    advance reading) since Q . Germany bucked the Eurozone

    recession or most o the year, but its advance Q reading came in at

    -.% as domestic rms deerred or cancelled planned investments in

    response to a slowing global economy. The Restaurant Perormance

    Index dropped below its threshold level or expansionary

    activityin October and remained there or the rest o the quarter. The

    Citibank Economic Surprise Index (CESI) tracked a volatile path in

    beore turning negative late last month, indicating that more

    economic reports are coming in below consensus estimates.

  • 7/29/2019 Colliers 2013 North American Retail Outlook

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    HIGHLIGHTS | 2013 OutlOOk | REtAIl | nORth AmERIc

    COllIERs INTERNATIONAl | p

    Other Top rental markets included San Francisco (./PS

    San Jose/South Bay (.), Miami-Dade County (.), aLong Island (.). The burgeoning technology industry

    positively impacting real estate undamentals throughout the entBay Area. As companies expand hiring, employees will dema

    more apartments and more amenities, in some instances creatinewly viable commercial corridors that will add desperately needretail inventory. For the country, we are projecting a slight eros

    in rental rates or Q due to post-holiday shake-out and stoclosings announcements, which will pressure landlords to ren

    marginal tenants in place rather than ace store closures.

    In , nearly million square eet o shopping center space ca

    online nationwide, with a dozen markets contributing nearly one-ho this total. O those twelve, only ourWashington, D.C., Oaklan

    East Bay, and New Yorks Westchester County and Long Islandcobe considered Core, as the strongest perormers includMinneapolis-St. Paul (nearly , SF), Dallas (+, S

    Orlando (+, SF), and Denver (+, SF). We expect tpattern o delivery to continue in as secondary markets bene

    rom ) continuing improvement in housing trends, as evidencedtheir concentration in the IMI data cited earlier; ) employment growin manuacturing centers such as Ohio, Michigan, and Pennsylvan

    ) the expansion o the Energy sector, not just its impact in powhouse markets such as Houston (see photo above) but the potential

    available spaces in metropolitan Honolulu. Increasing internatio

    tourist countspassenger traic hit a new record high or t

    rst three quarters o especially rom Asia, are driving dema

    or goods and services in Waikiki. A number o high-proile re

    developments are progressing, including General Growth Properti

    expansion plans or the Sears pad at Ala Moana Center, Taubm

    Centers International Market Place in Waikiki, and Hughes mixed-u

    master-planned development in Kakaako.

    Pier , and more recently by home improvement giant Home Depot

    as anecdotal evidence that households were prioritizing spending

    on their primary residences. That observation has now been picked

    up by a broader section o sector analysts and Wall Street. Estimates

    vary on how much the average new home sale or multiamily move-in

    generates in retail sales, but our research colleagues on the residential

    side suggest a one-month rent or mortgage payment as a reliable

    proxy. To capitalize on move-in spending potential, opportunistic

    retailers would be well advised to prioritize merchandising and

    inventory adjustments: Our department store sources have noticed

    more rapid sell-throughs o small appliances and home dcor items

    taking place in at stores in hot multiamily submarkets. We project

    that housingboth retail spending and the impact o higher employmentin construction-related positionswill contribute around basis

    points to GDP growth. The strength o the U.S. market also

    presents an attractive opportunity or oreign housewares and

    urniture brands; we wouldnt be surprised to see some new retailers

    rom Europe or Asia look at U.S. expansion in the coming year.

    CURRENT CONDITIONS

    What ollows is an overview o shopping center operating results

    or Colliers U.S. retail markets, along with a short discussion o a ew

    key trends weve been tracking this quarter that are impacting our

    national outlook.

    The average nationwide rental rate ended the year at ./PSF,

    essentially at compared with Q and down . (-.%) rom Q

    . Retail sector momentum continues to accelerate in the Hawaii

    market, which again led the country with an asking rental rate o

    ./PSF, up % year-over-year. Corresponding vacancy rates

    dropped a stunning basis points, rom .% to .%, reecting

    heated competition among retailers to secure one o the limited quality

    0

    50

    100

    150

    200

    250

    300

    125

    Sep

    2011

    1223

    3041

    76

    98 99 101 100

    80 84 80

    99 100

    125

    201201

    242

    259

    Nov

    2011

    Jan

    2012

    Mar

    2012

    May

    2012

    Jul

    2012

    Sep

    2012

    Nov

    2012

    Jan

    2013

    # of Improved Markets

    NAHB/FIRsT AMERICAN IMpROVINg MARkETs INdEx

    Source: National Association o Home Builders

    Continued on pag

  • 7/29/2019 Colliers 2013 North American Retail Outlook

    4/11p. | COllIERs INTERNATIONAl

    HIGHLIGHTS | 2013 OutlOOk | retail | nOrth america

    uNITEd sTATEs | sHOppINg CENTER MARkET sTATIsTICs

    MARkETINVENTORy*

    dEC , (sF)NEw supplyyTd (sF)

    uNdERCONsTRuCTION

    (sF)

    VACANCy RATEdEC , (%)

    VACANCy RATEdEC , (%)

    yTdABsORpTION

    (sF)

    QuOTEd RENTdECEMBER , (us$psF)

    y-O-y CHANIN RENT (%

    Atlanta, GA 142,642,479 301,224 71,178 14.9 14.5 1,004,274 12.72 (2.60)

    Bakerseld, CA 9,216,143 30,937 30,934 9.4 9.1 72,233 14.00 (6.85)

    Baltimore, MD 45,713,525 270,616 51,363 8.2 7.8 514,444 18.74 1.02

    Birmingham, AL 27,124,520 14,641 - 13.7 13.3 175,272 8.59 (7.03)Boise, ID 12,974,068 8,260 18,098 11.7 11.2 29,784 12.00 2.65

    Boston, MA 87,564,315 296,267 - 7.0 6.5 549,034 15.50 2.51Charleston, SC** 15,241,053 - - 9.2 7.3 - 15.46 (1.02)

    Charlotte, NC 52,055,791 292,300 5,177 11.6 12.0 (75,789) 13.23 0.92

    Chicago, IL 160,237,068 83,795 507,000 12.3 12.2 (96,599) 15.18 (3.19)

    Cincinnati, OH 35,677,375 16,865 - 12.8 13.0 550,102 10.59 (8.31)

    Cleveland, OH 60,308,591 80,028 15,700 13.6 13.0 (23,543) 10.37 (2.17)

    Columbia, SC 15,034,748 - - 9.1 9.3 51,121 10.50 (2.87)

    Columbus, OH 32,265,903 63,713 124,437 12.2 11.1 317,941 11.73 (6.68)

    Dallas/Ft. Worth, TX 150,748,809 470,171 135,093 14.2 12.8 2,193,546 13.32 1.83

    Denver, CO 72,675,061 414,564 25,416 9.6 9.4 934,929 13.86 0.14

    Detroit, MI 72,425,516 107,287 20,400 15.6 15.4 439,827 12.39 (0.56)

    Fresno, CA** 24,786,257 53,732 550,000 12.5 12.8 104,842 13.47 (0.88)

    Ft. Lauderdale-Broward, FL 48,509,366 161,708 - 9.9 9.0 478,726 17.52 0.69

    Green Bay, WI 6,663,720 9,200 - 14.1 13.4 121,319 9.63 (3.70)

    Greenville/Spartanburg, SC 29,480,691 10,500 63,800 9.4 10.4 (54,870) 8.93 0.00

    Hartord, CT 42,749,225 159,792 35,200 8.4 8.5 389,672 13.21 (0.83)Hawaii** 22,322,081 148,799 338,515 6.0 4.0 301,649 4043 16.4

    Houston, TX 140,973,923 62,305 n/a (39,354) 13.7 14.03 2.18 (0.57)

    Indianapolis, IN 40,132,558 29,373 - 11.9 11.4 261,316 11.61 (2.19)

    Jacksonville, FL 38,930,678 179,657 - 12.1 11.8 203,795 12.70 (5.01)

    Kansas City, MO-KS 39,252,023 57,218 - 14.2 13.3 421,636 11.95 (0.91)

    Las Vegas, NV ** 44,201,964 195,000 - 12.1 10.7 825,682 16.32 (1.45)

    Little Rock, AR 15,150,399 - - 8.8 7.9 26,415 10.59 9.97

    Long Island, NY 53,283,765 314,562 42,300 5.0 5.2 192,661 23.35 (2.30)

    Los Angeles - Inland Empire, CA 86,905,414 216,979 83,334 11.5 11.9 117,503 16.94 (7.48)

    Los Angeles, CA 153,552,916 184,752 139,139 6.8 7.3 (479,475) 22.41 (0.49)

    Louisville, KY 28,334,804 70,778 26,607 11.7 10.4 57,603 10.97 (5.67)

    Memphis, TN 30,725,425 175,825 14,080 13.0 14.4 259,481 10.84 (0.82)

    Miami-Dade County, FL 46,696,510 167,581 48,505 5.5 4.8 476,517 23.55 6.51

    Milwaukee, WI 34,307,099 413,803 5,300 11.9 11.6 574,712 11.42 0.26

    Minneapolis, MN ** 43,032,294 679,960 475,916 7.7 7.5 639,543 15.48 (5.84)

    Nashville, TN 29,814,913 60,200 - 9.7 12.0 (363,765) 12.95 (2.41)

    New Jersey - Northern 92,198,983 63,200 42,800 10.0 9.9 41,862 19.53 0.41

    Oakland/East Bay, CA 40,769,545 413,797 132,002 6.1 6.2 402,499 21.04 0.14

    Oklahoma City, OK 27,158,626 6,580 4,000 10.4 9.5 197,605 9.75 (0.71)

    Omaha, NE** 26,814,996 55,520 18,554 11.6 11.0 463,727 11.91 2.06

    Orange County, CA 62,659,926 79,771 - 6.9 7.2 (92,527) 22.70 0.09

    Orlando, FL 63,333,415 416,855 - 11.5 11.9 250,641 13.86 (7.17)

    Palm Beach County, FL 35,269,323 8,092 163,252 10.2 9.5 314,166 16.42 (4.48)

    Philadelphia, PA 152,177,247 341,178 101,087 9.7 10.0 58,874 14.33 (1.10)

    Phoenix, AZ 104,240,834 212,894 92,132 16.4 15.5 1,880,491 13.66 (2.43)

    Pittsburgh, PA 32,233,140 225,851 39,400 6.6 5.7 463,288 11.45 (4.02)

    Portland, OR 35,292,265 22,250 - 8.2 9.4 (288,077) 16.28 (5.24)

    Raleigh/Durham/Chapel Hill, NC 38,477,861 69,323 53,424 9.1 9.0 151,025 14.67 (6.68)

    Reno, NV 13,993,317 - - 13.3 14.6 (47,829) 14.89 (3.12)

    Richmond, VA 29,725,934 148,442 20,400 11.0 11.6 (91,220) 13.12 (4.65)

    Sacramento, CA 50,888,619 25,500 3,800 13.7 13.5 387,637 16.25 (4.19)San Diego, CA 53,768,846 222,355 190,383 7.6 7.4 501,993 20.28 (1.79)

    San Francisco, CA 9,439,743 - - 4.0 3.8 6,227 26.27 (4.12)

    San Jose/South Bay, CA 30,557,493 145,522 - 6.3 6.5 121,572 26.15 1.87

    Savannah, GA 7,455,973 - - 8.8 9.2 (95,728) 14.48 (0.28)

    Seattle/Puget Sound, WA 57,974,052 359,259 235,000 10.3 9.1 1,047,510 17.80 (1.87)

    St. Louis, MO 55,502,603 114,417 57,500 11.0 11.1 287,666 12.02 (4.98)

    Stockton, CA 19,445,085 - 158,000 10.9 9.9 238,299 15.15 (2.82)

    Tampa/St Petersburg, FL 87,575,353 127,200 24,232 10.8 10.6 270,517 13.07 (1.58)

    Washington, DC 81,568,273 465,749 387,305 7.5 6.9 708,954 22.25 0.09

    West Michigan** 32,212,073 28,500 - 17.4 17.4 30,171 9.32 0.43Westchester County, NY 50,646,091 382,794 515,299 6.9 6.8 387,829 19.34 3.04

    TOTAls 3,283,090,606 9,737,441 5,066,062 10.4 10.1 18,776,502 15.28 (0.01)

    * Community and Neighborhood Centers | ** Select Colliers ofces track their own retail market data. | Sources: CoStar, Colliers Research

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    HIGHLIGHTS | 2013 OutlOOk | REtAIl | nORth AmERIc

    COllIERs INTERNATIONAl | p

    Our periodic monitoring o retailers mobile interaces and dedicatedapps over the past year revealed more user-riendly platorms.

    Although we dont have complete detail on how companies invested

    their development spend, its obvious that executives prioritized mobile

    initiatives which, or some irms, meant addressing internal

    conidence issues regarding actual or perceived lack o mobile

    technology knowledge that may have paralyzed previous decision-

    making. As a result o this collective investment, mobile remains

    extremely well positioned to grow both in absolute volume and as a

    percentage o total retail sales. By , eMarketer predicts that

    mobile revenues could come close to quadrupling rom their

    volumes (see chart above).Continued on pag

    new boomtowns to emerge near shale and natural gas reserves

    and ) the opening o the expanded Panama Canal, which willreorganize the existing hierarchy o U.S. port cities. Well discusssecondary markets again later in this report when we reveal our

    Trends to Watch.

    MOBIlE dEVICEs gRAB HIgHER ONlINE MARkET sHAREMobile devices impact on retail sales, which barely registered two

    years ago, spiked dramatically in . O the + billion in online

    sales reported by comScore, between % and % (depending on

    the source) were transacted over a mobile device. Several actors

    are converging to aid the rapid ascent o mobile as a tool or both

    product research and retail transaction activity. First, increasing

    penetration o mobile devices has created a signiicantly larger

    market o would-be shoppers: Wireless Intelligence, the GSM

    Associations research arm, estimates there are million mobile

    devices currently in use by a U.S. subscriber base o million.

    Second, the surge in applications sotware development has trans-

    ormed usage patterns: Citi Research recently reported that % o

    mobile technology activity is non-communications usage. Traditionalsmartphones small screens hinder users ability to navigate complex

    websites and view products easily. Enter the phablet: a smart-

    phone with a larger screen that blends phone and tablet (and

    its a word that makes us smile every time we say it).

    0 5

    20

    40

    60

    80

    100

    10

    15

    20

    25

    Total Volume ($ Billions) % of Total E-commerce Sales

    2011 2012 2013* 2014* 2015* 2016*

    gROwINg MOBIlE E-COMMERCE REVENuEs

    Source: eMarketer | *projected

    sElECTEd RETAIlERs OpENINg + u.s. lOCATIONs IN

    RETAIlER CATEgORy EsT. OpENINgs

    Aaron' Home -

    Avance Ato part Ato -

    Atozone Ato

    Be Bath & Beon (a concet) Home

    Bet B Mobie Home

    Bi lot diconter

    Bao wi win Retarant

    Carter' seciat

    Car' seciat -

    Chiote Fat Foo -

    CVs dr -

    dic' sortin goo Hobb

    doar genera doar

    dnin' dont Fat Foo - (net)

    Fami doar doar

    Five Beo seciat

    Foot locer/la Foot locer seciat

    Franceca' seciat

    Hibbett sort Hobb -

    Homegoo Home (net)

    Jo. A. Ban seciat -

    Mcdona' Fat Foo

    Mattre Firm Hoin Home

    Michae Hobb -

    O'Rei Atomotive Ato (net)

    Qoba Fat Foo -

    panera Fat Foo -

    pe Bo Ato

    pia Ht Fat Foo (net)

    Ro store (a) diconter

    sa Beat Hoin seciat -

    starbc Fat Foo *

    sherin-wiiam seciat -

    Tractor s Mic. -

    uta seciat

    urban Otftter (a bran) seciat

    Vitamin shoe seciat

    wamart (a) diconter -

    wareen dr -

    *Extrapolating rom stated corporate objective to open 1,500 new locations in next fve year

    Source: PNC Research, Colliers Research, company reports

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    6/11p. | COllIERs INTERNATIONAl

    HIGHLIGHTS | 2013 OutlOOk | retail | nOrth america

    uNITEd sTATEs | RETAIlER REpORT CARd

    RETAIlER

    MOsT RECENT

    REpORTINgpERIOd

    % CHg IN y-O-y

    sAlEs (MOsT

    RECENT QTR)

    % CHg IN

    y-O-y sAlEs

    (pREVIOus QTR) COMMENTs OuTlO

    dEpARTMENT sTOREs

    Belk Q3 2012 5.8 4.9 converting 15 more stores to agships through remodels and enhanced premium brands

    Dillard's Q3 2012 5.0 3.0 strength in men's apparel, men's and women's accessories; managing expenses well

    JCPenney Q3 2012 (26.1) (21.7) store trafc ell 12%; corporate promotions strategy still conusing customers

    Macy's Q3 2012 3.7 3.3 stronger-than-expected quarter with strength in men's, home, and select women's apparel

    Nordstrom Q3 2012 10.7 4.5 ull-line stores +11.2%, Rack +8.1%; will launch six pop-up shops in February

    Neiman Marcus Q1 2013 5.4 7.9 company now sells online in 100 countries; ne jewelry outperorming

    Saks Fith Avenue Q3 2012 3.3 4.7 signicant investment in Project Evolution, their omnichannel systems platorm

    Sears (U.S.) Q3 2012 (1.6) (2.9) new pricing and promotions strategies helping sales o appliances, apparel

    The Bon Ton Q3 2012 1.9 0.1 narrower net loss; managing clearance goods more closely; announced two new stores

    AuTO

    Advance Auto Parts Q4 2012 (1.9) (1.8) BWP acquisition closed December 31, improves competitive positioning in the NortheastAutoZone (U.S.) Q1 2013 0.2 2.1 higher new car sales beginning to weigh on results, especial ly or merchandise

    O'Reilly Auto Parts Q4 2012 4.2 1.3 proessional business growing aster than Do-It-Yoursel; comps grew on higher avg. ticket

    Pep Boys Q3 2012 (2.7) at dropped CapEx by $5 million by pushing planned new store openings into 2013

    dIsCOuNTERs

    Big Lots (U.S.) Q3 2012 (4.6) (1.9) extensive 2013 ocus on remerchandising; insider trading probe o ex-CEO continues

    Costco (U.S., with/excl. uel) Q1 2013 7.0 / 6.0 6.0 / 6.0 planning 5% square ootage growth globally in 2013;

    Dollar General Q3 2012 4.0 5.1 heightened competition; plans increased investments in price to drive sales volume

    Dollar Tree Q3 2012 1.6 4.5 higher trafc driving sales; continuing to add coolers/reezer cases to stores

    DSW Q3 2012 6.3 4.2 trafc, conversion, units per transaction all up in Q3; increased FY 2012 earnings guidance

    Family Dol lar Q1 2013 6.6 5.4 consumables as a percentage o total sales increased nearly 400 basis points, to 73.9%

    Fred's Super Dollar Q3 2012 (2.5) (1.0) trafc, sales trended up in last month o quarter; gaining traction with Pharmacy

    Kohl's Q3 2012 1.1 (2.7) Citi downgrade ollowing a challenging holiday season

    Ross Q3 2012 6.0 7.0 or the quarter, juniors perormed best; southwest Texas and Florida led regionally

    Sam's Club (U.S., excl. uel) Q3 2013 2.7 4.5 continued investment in pricing; testing programs to accelerate membership income

    Target Q3 2012 2.9 3.1 opened two more City Targets; strong results rom Credit Card divisionTJ Maxx Q3 2013 7.0 7.0 $200M Sierra Trading post acquisition provides them an established ecommerce position

    Tuesday Morning Q2 2013 5.6 1.7 stronger-than-expected customer response to Nov./Dec. sales events

    Walmart (U.S.) Q3 2013 1.5 2.2 positive sales comps across all regions o the country and merchandise categories

    gROCERy

    The Fresh Market Q3 2012 5.6 8.0 expanded into Caliornia: rst store opened in Oct.; expecting West Coast to drive growth

    Harris Teeter Q1 2013 2.5 3.0 cautious outlook or FY 2013 but continued expansion in Washington DC metro area

    Kroger (excl. uel) Q3 2012 3.2 3.6 record Q3 EPS; wil l bui ld, expand, or relocate 50 stores during calendar year 2013

    Roundy's Q3 2012 (3.6) (3.3) reduced quarterly dividend; Chicago-area stores holding up well against competition

    Saeway (total / excl. uel) Q3 2012 0.2 / 0.1 1.9 / 0.8 sales at, but management team predicting market share gains during the next year

    Supervalu (Retail ood) Q3 2013 (4.5) (4.3) sale o ve brands removes several weak perormers rom corporate balance sheet

    Weis Markets Q3 2012 (1.7) 0.4 hit unavorable YoY comp with higher Northeast storm-driven sales in September 2011

    Whole Foods Q1 2013 7.2 8.5 opening 11 new stores in FY 2013, including rebranding o six Johnnies Foodmasters

    HOBBy

    Barnes & Noble (retail) Q2 2013 (2.9) 4.6 gaining traction with third-party Nook distribution, but warned o uture store closings

    Best Buy (U.S.) Q3 2013 (4.3) (3.2) at holiday comps; customers appear to be delaying purchases ahead o product launches

    Cabela's Q4 2012 12.0 3.9 record Q4 earnings; comp sales growth driven by sales o guns and ammunition

    Dick's Sporting Goods Q3 2012 5.1 2.9 expanded testing o ship-rom-store program; launched mobile app in Q3

    GameStop (global) Q3 2012 (8.3) (9.3) strong launches o Madden 13, Borderlands 2 couldn't oset declines in hardware business

    hhgregg Q3 2013 (9.7) (8.8) shiting product mix away rom video, electronics to appliances, urniture, tness equip.

    Ofce Depot (N. America) Q3 2012 (4.0) (6.0) within next ve years, chain will downsize or relocate 500 stores to mid-size ormats

    OfceMax (retail) Q3 2012 (2.6) (1.8) merchandise mix changes benetting margins; Ofce Depot merger speculation

    PetSmart Q3 2012 6.5 7.0 signicantly raised FY earnings guidance ater another strong quarter

    Staples (N. America) Q3 2012 (1.0) (2.0) investing in new product lines; will triple online assortment to nearly 100,000 SKUs

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    uNITEd sTATEs | RETAIlER REpORT CARd (CONTINuEd)

    RETAIlER

    MOsT RECENT

    REpORTINgpERIOd

    % CHg IN y-O-y

    sAlEs (MOsT

    RECENT QTR)

    % CHg IN

    (y-O-y sAlEs

    pREVIOus QTR) COMMENTs OuTlO

    Aaron's (corporate-owned) Q4 2012 4.6 6.5 Black Friday promotion, immediate delivery with no payment until Jan., drove record resultsBed Bath & Beyond Q3 2012 1.7 3.5 executives continuing to hint at longer-term international expansion plans

    Home Depot (U.S.) Q3 2012 4.3 2.6 acquisition o U.S. Home Systems (kitchen/bath reacing) wil l improve ulllment

    Lowe's (U.S.) Q3 2012 1.8 (0.2) more eective promotions management drove outperormance in cabinets/appliances

    Pier 1 Q3 2013 7.9 6.1 35% o online orders picked up in-store; hal o calendar '13 CapEx going to e-commerce

    Williams-Sonoma, Inc. Q3 2012 8.5 7.4 hol iday sales up 4.8% year-over-year; planned expansion into Australia in early 2013

    pHARMACy

    CVS Q4 2012 4.0 4.3 raised 2013 guidance; MInuteClinic revenue up 38% or the quarter; +226 bps market share

    Rite Aid Q3 2012 (1.5) at company celebrates its 50th anniversary in 2013; CapEx to increase 20% on add'l remodels

    Walgreens Q1 2013 (8.0) (8.7) growth platorm ocused on wellness, global expansion, and emphasis on community health

    spECIAlTy AppAREl

    American Apparel (incl./excl. online) Q3 2012 20.0 / 21.0 16.0 / 14.0 overall and online sales up; inventory efciency improving

    Ann Taylor Q3 2012 4.0 4.7 opened rst Canadian store; has begun to ull online orders in stores

    The Buckle Q3 2012 2.4 (0.8) men's merchandise, private label goods trending higher as a percentage o sell-throughs

    Destination Maternity Q1 2013 1.9 2.7 Q1 revenue lower; opened its rst 12 leased departments in BuyBuy Baby

    The Gap (all) Q3 2012 6.0 6.0 Gap N.America (+7.0%), Banana Republic (+6.0%), Old Navy (+9.0%), international (-3.0%)

    H&M Q4 2012 at at online investments, new brand launch weighed on Q4 prots

    Hot Topic Q3 2012 0.1 3.9 CFO resigned; Torrid rebranding drove signicant (+190 bps) improvement in gross margin

    Limited Brands (al l) Q3 2012 5.0 8.0 Victoria's Secret earned record operating prot in Q3; La Senza business stabil izing

    Men's Wearhouse Q3 2012 9.5 4.4 comps moved higher on promotional activity, which drove higher units sold

    Zumiez Q3 2012 3.7 9.5 cut Q3 earnings guidance based on weak sales in Europe

    REsTAuRANTs

    Applebee's Q3 2012 2.0 0.7 chain is ully ranchised; Q3 results reected higher average check, lower trafc

    BJ's Restaurants Q3 2012 2.3 4.4 comps gain on new loyalty program, bartender education to drive crat beer sales

    Bloomin' Brands Q3 2012 3.6 2.4 all our core chains comped higher; raised FY guidance or revenues and earnings

    Bob Evans Q2 2013 1.0 1.0 corporate ocus on restaurant updates; post-"reresh" locations lit sales 5%, ROI 20%

    Brinker Int'l (system-wide) Q2 2013 0.9 2.7 Chili's gained market share during holidays; Maggiano's achieved 12th qtr o comp growth

    Bualo Wild Wings (owned) Q4 2012 5.8 6.2 high chicken wing costs continued in Q4; multi-year partnership with NCAA or March Madness

    Burger King (U.S./Canada) Q4 2012 3.7 1.6 U.S./Canada led global growth in Q4; 55th Anniversary Whopper(R) promtion drove trafc

    Cheesecake Factory (total) Q3 2012 2.5 1.7 Cheesecake (+2.9%) with increases across the U.S. and across dayparts

    Chipotle Q4 2012 3.8 4.8 7.1% comp sales growth or 2012; 165-180 new restaurants planned or 2013

    Darden (Basic/Specialty) Q2 2013 (2.7) / 0.7 (0.3) / 2.2 all three chains comped lower: Olive Garden (-3.2), Red Lobster (-2.7%), Longhorn (-0.7%)

    Denny's (system-wide) Q3 2012 0.4 0.8 guest trafc down, but customers willing to trade up to higher-priced limited oerings

    Domino's Q3 2012 3.3 1.7 new store redesign will accommodate higher percentage o carryout purchases

    Dunkin' Donuts (U.S.) Q4 2012 3.2 2.8 strategic development and investment aimed at increasing ranchisee protabili ty

    Einstein Noah Q3 2012 0.2 1.3 company opted to recapitalize itsel ollowing a strategic review process last all

    Jack in the Box (system-wide) Q4 2012 3.1 2.8 quarter sales growth nearly 2x the QSR sandwich segment average; gaining market shareKona Grill, Inc. Q3 2012 0.2 2.3 operating margins remain near the top o their peer group

    Krispy Kreme (company stores) Q3 2013 6.8 5.4 increased FY 2013 outlook; predicted double-digit earnings growth or FY 2014

    McDonald's (U.S.) Q4 2012 0.3 1.2 reocusing marketing message on value oerings, new products (Fish McBites)

    Mimi's Ca Q2 2013 (5.6) (3.3) $50 million sale to French operator o multiple ca brands should drive ops efciencies

    Panera Bread Q4 2012 5.1 6.2 th consecutive year that earnings grew 20%+; 2013 investment in marketing, catering

    Papa John's (N. America) Q3 2012 5.0 5.7 raised FY 2012 earnings and sales comps guidance; hurricane expected to boost sales

    Qdoba (system-wide) Q4 2012 0.4 2.1 looking to urther dierentiate rom competitors by elevating catering business

    Ruby Tuesday, Inc. Q2 2013 0.3 1.9 new CEO; closing 13-unit Marlin & Ray's chain; looking to expand Lime Fresh

    Ruth's Hospitality

    Ruth's Chris Q4 2012 5.4 5.9 3-year growth above 20%; signed agreement to open ranchised locations in China

    Mitchell's Fish Market Q4 2012 3.4 4.6 higher trafc (+5.4%) compensated or a lower average check

    Starbucks (Americas) Q1 2013 7.0 7.0 execs cited "robust" holiday trafc; one in 10 U.S. adults received a Starbucks git card

    Yum! Brands (U.S.) Q4 2012 3.0 6.0 both Taco Bel l and P izza Hut expanding into rural areas and with smaller units

    * Sources: Company Reports, Colliers Research

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    estate pipelines, but also detailed investment in their service and onl

    platorms. And dollar stores expansion counts are roughly in l

    with , although shrinking margins and some slowdown in com

    growth indicate that the segment may be maturing. We continue

    monitor the dollar stores perormance and their merchandising sh

    toward ood and daily needsand its impact on traditional supermarke

    CANAdIAN ECONOMy slOws IN Q,AwAITs HIgH-pROFIlE RETAIl OpENINgs

    The Canadian retail sector continues to expand and demonstra

    broad-based health, although the pace o retail sales growth h

    slowed considerably since but or some exceptional regio

    markets. Despite recent layo announcements rom Best Buy/Futu

    Shop (closing stores), and Sears (which closed several stor

    last year), employment markets remain robust and consumers a

    generally conident in their uture spending ability. We expect th

    when Canadas ull-year retail sales data are released later t

    month, they will relect a national growth rate o approximat

    % even as spending slowed considerably in H ollowing

    airly strong Q/Q. Looking ahead to , continued rock-bottointerest rates will support automobile purchases, as is also occurr

    in the U.S., but higher household debt levels and slowing consum

    condence will aect discretionary sales.

    Our projected % retail sales increase in masks signiica

    regional variations. Ontario and Quebec still represent well mo

    than hal o Canadas billion total retail sales. The natu

    resource sector will continue to spur Alberta and Saskatchewa

    nation-leading sales growth, albeit at rates o only % over

    Development activity will likely continue, i not at the torrid pace o

    last ew years. I the Canadian dollar weakens on strengthening U

    jobs and housing markets, its posit ive impact on Central Canad

    vitally important manuacturing sector could prop up national statistby compensating or at sales growth on the coasts.

    Canada has never experienced as much interest rom U.S. a

    international retailers and developers as it has in the last three yea

    Even i the Canadian dollar weakens, U.S. companies continue to vi

    the Canadian market as an attractive investment opportunity. Targe

    + Canadian stores will begin to open next month; the compa

    announced a partnership with iconic retailer Roots to stock limite

    edition product. Meanwhile, Walmart will expand its Canadian netwo

    to stores by investing million in construction and oth

    costs. Nordstroms -store Canadian rollout wont begin until late

    at earliest, but it will be a barometer o the national ret

    economy and the depth o demand in Canadas luxury market.

    Finally, Canada will see its rst true outlet malls north o the bord

    as Simon Property Group, Tanger, and other established outlet dev

    opers establish Canadian partnerships and stake claims in ma

    markets. Colliers is aware o approximately outlet malls in th

    planning stages, including two competing projects in the Toronto me

    and two in Vancouver. As with most retail developments, must-hav

    anchor tenants are the limiting actor or growth. Multiple cente

    proposed in markets are intensiying competition as developers vie

    secure retailers limited commitments.

    Spent more than planned

    Spent what they planned

    Spent less than planned

    No data

    Sample Size:

    105 companies

    7%28%

    25%

    41%

    RETAIlER CApITAl ExpENdITuREs, plANNEd VERsus ACTuAl

    Source: Company -Ks and earnings reports, Colliers Research

    BAlANCINg REAl EsTATE, supply CHAIN INVEsTMENTsWithin the context o omnichannel integration, retailers have

    undergone a signicant shit in mindset. Gone, or the most part, are

    deensive attitudes and tur wars between e-commerce and

    brick-and-mortar operations, even i growth achieved by the ormer

    comes at the expense o the latter. The retail industry has inally

    recognized that to stay relevant, it must ully embrace and invest in amultichannel strategy. Incremental revenue gains achieved by early

    adopters o this attitude, such as Walmart, Macys, and Nordstrom, only

    urther emphasize the point. Nevertheless, in an environment still

    dened by the cost-conscious consumer, companies remain ocused

    on thoughtul investment and where best to allocate each incremental

    dollar o their Capital Expenditures (CapEx) budgets. These investment

    choices orce constant reevaluation o how best to balance real estate

    and distribution/ulllment within corporate strategy.

    Last spring, Colliers proprietary analysis o planned retailer

    CapEx illustrated dramatically improved executive condence: % o

    our sample set ( o companies) increasing their budgets year-

    over-year, and % o companies by more than %. Comparingplanned to actual expenditures in , though, revealed a more

    tempered execution. We acknowledge that we dont yet have complete

    results: Less than hal o our tracked companies released results

    beore we had to nalize this report. However, based on a combination

    o year-end comments and extrapolating trends rom the end o Q,

    we estimate that more than % spent less than they initially allocated

    or the calendar year, with one-quarter o companies pulling back on

    spending by more than %. We suspect that much o the decrease was

    tied to the slowdown in the economy: Pep Boys, or example, disclosed

    that it was pushing back some planned openings into .

    Advance disclosures or 013 CapEx have generally been much less

    detailed than what we received last year. Large-scale store openings

    announcements (see chart on page 5) are concentrated in the Quick-Serve

    and Restaurant categories (Dunkin Donuts, Cheesecake Factory, and BJs

    Restaurants all investing more in new stores), home urnishings (Bed Bath

    & Beyond, HomeGoods, Mattress Firm, and Sherwin-Williams), and

    specialty stores such as Francescas and Urban Outftters that ocus on

    accessories. All our major auto supply chains disclosed signifcant real

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    MExICOs RETAIl INVENTORy CONTINuEs TO ExpANdMexicos economic stability, which continued during

    the second hal o , is reected in current consumer condence

    levels; Decembers reading o was the years highest. Consumers

    upbeat attitudes have been demonstrated through the upward trend in

    retail sales. During rom through mid-, specialty stores

    recorded the largest cumulative growth rate, .%, ollowed by super-markets at .% and department stores at .%.

    Mexicos shopping center inventory, as measured by Gross Leasable

    Area, has grown by % since (see chart below), and currently

    contains shopping centers larger than , SM (, SF).

    Power centers and ashion malls are the ormats most oten preerred

    by developers. Retail projects are ocused on bringing luxury brands

    and leading ashion companies to high-end malls. The trend toward

    planning and construction o mega-projects such as Va Vallejo and

    Centro Comercial Nuevo Sur has begun.

    Retailers and developers remain condent doing business in Mexico,

    judging rom retail development and redevelopment pipelines. Colliersis tracking shopping centers under construction, with a total net

    leasable area o , SM. All but ive o these are ground-up

    developments. eighteen shopping centers opened in , including

    Town Center Rosario, a ,-SM power center in Azcapoltzalco and

    anchored by Walmart and Sams Club, and Plaza El Dorado, a

    ,-SM ashion mall in Boca del Rio, Veracruz and anchored by

    Liverpool and grocer Chedraui Select. For , Colliers is projecting

    total shopping inventory to grow by .% and to reach a level o nearly

    million square meters.

    During Mexico received large amounts o domestic and oreign

    investment: USD . billion in Q alone. This trend is expected

    to continue. Mexican retailers are also paying closer attention totechnology as consumers use devices to purchase products.

    FUll-YEAR OUTlOOk

    NINE TRENds TO wATCHIn addition to the improving U.S. economy, and t

    spillover eects which that are expected to lit the re

    sector, heres what well be watching this year.

    1MORE pART-TIME wORkERsThe retail industry is acing personnel challenges

    it restructures customer service and selling programs to uncti

    seamlessly across multiple channels. Even or companies with exce

    tional reputations in brick-and-mortar customer service, expand

    into e-commerce means an accelerated pace o transactionsa

    dealing with customers who hold omnichannel to the same standa

    as they do established in-store programs. As the majority

    e-commerce inrastructure platorms are still in their inancy, there a

    ar more places or customers to slip through the cracks. We expect t

    retailers, as they continue to invest in systems upgrades, will optmitigate risk by adding more employees in both customer-acing a

    back-ofce unctions. Restaurant operators are also being pressur

    to prioritize service improvements and protect market share

    patrons continue to scrutinize discretionary spending. Throughout

    sector this should translate into more part-time employees.

    2TAx REFORM FEARs dRIVE sAlETRANsACTION VOluME, CAp RATEs

    The prospect o a year-end increase in the U.S. capital ga

    tax rate motivated sellers and made Q a record-breaker or re

    investment sales. Real Capital Analytics reported that total transact

    volume reached . billion, up % rom , with individual as

    sales driving most o the December surge. The newly adopt% capital gains rate, up rom %, is unlikely to materially imp

    investors willingness to dispose o propertiesyet. As the tax reo

    debate expands this year, though, the prospect o an addition

    increase could launch another period o renzied dealmaking and th

    i implemented, bring transaction activity to a standstill, especially

    combined with signicant changes to exchange rules. Extre

    cap rate compression over the past two years illustrates the imp

    that lack o both quality inventory and yield-generating alternativ

    had on pricing and transaction velocity, especially in the single-tena

    net lease space. Investor demand or retail product has becom

    an impetus or new development, just to create inventory that c

    then be sold. In addition to the prospects o higher uture taxes,

    specter o higher interest rates (given the coming change in FedeReserve leadership) should move a broader cross-section o selle

    o the sidelines.

    3BRICk-ANd-MORTAR RETAIlERsREEVAluATE sHIppINg pROgRAMs

    Free shipping on purchases and returns began as a servi

    dierentiator, but it has evolved into a cost o doing business or

    retailers, especially brick-and-mortar chains looking to neutral

    operational cost advantages enjoyed by pure-play online rms. Wh

    retailers gain in customer loyalty, though, they sacrice in margins. C

    0

    100

    200

    300

    400

    500

    5

    10

    15

    2007 2008 2009 2010 2011 2012 2013*

    # of Centers Total Square Meters (Millions)

    MExICO sHOppINg CENTER INVENTORy

    Source: Colliers Research | *projected

    9

    Continued on page

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    IN-sTORE FulFIllMENT: AlTERNATIVE TO sHIppINg?Brick-and-mortar retailers also have the option o expanding

    in-store ulllment in lieu o risking potentially unpopular changes to

    ree shipping programs. Walmart, Ann Taylor, Macys, and Pier are

    among those experimenting with these programs that, in bringing

    customers back into stores to pick up their orders, provide opportunitiesor incremental sales o in-store (and potentially higher-margin)

    merchandise. Eective execution requires signiicant technology

    investment to link sales and inventory tracking between distribution

    centers and store locations, actored against predictive analyses o

    customer buying patterns to better predict where specic merchandise

    might be needed. Aside rom cost savings at the company level, the

    uture real estate impact o in-store ulillment could be signiicant.

    Retailers that succeed with ulillment programs could eectively

    repurpose sections o their existing sales oor without needing to reduce

    their ootprint, mitigating landlords downside risk rom vacancies.

    Research estimated in October that ree shipping reduced gross

    margins by up to basis points or the companies it covers.

    Whats more, these estimates dont take into account January increases

    by UPS, FedEx, and the U.S. Postal Service in shipping rates or

    ground, air, and less-than-truckload reight. As we said in our Q

    report, it would be disastrous or retailers to eliminate ree shipping

    customers would revoltbut executives comments in recent earnings

    calls suggest there wont be too many sacred cows in their quest to

    rein in costs. Future program tweaks might include placing limits on

    the amount o merchandise that can be returned without a penalty,

    or raising the order dollar value that qualiies or ree shipping.

    Another benet o more careully managed shipping programs: ewer

    raudulent returns, which the National Retail Federation estimates

    currently cost U.S. retailers . billion annually.

    NEw, BlENdEd ROlEs FOR CORpORATE ExECuTIVEAs brick-and-mortar retail real estate companies rebuild th

    organizations to operate multichannel selling platorms, the ne

    changes could come in the executive suites. Traditional corpora

    structures house separate divisions or real estate, marketi

    management, inormation/technology, and merchandising (

    retailers). As e-commerce/internet initiatives gained strategimportance in recent years, CEOs irst responded by reassign

    or promoting an existing executive to ocus on what may still ha

    been viewed as a niche business. Saks Incorporateds Februa

    announcement that it is ormally tasking its senior executiv

    with broader cross-channel responsibilities, and adjusting their tit

    accordingly, is the rst o many corporate adjustments we expect t

    year. More broadly, were also looking or realignments in leaders

    o real estate versus online operations as more retailers combi

    divisional sales reporting.

    6 sMAllER pROTOTypEs ExpANd ANd EVOlVESmaller prototype stores will continue to open in

    more leases come up or renewal and companies rationalize reestate operations. While much has been made in the past several ye

    o the impact on real estate (inventory returned to market, difcu

    re-leasing marginal spaces), less attention has been paid to how w

    retailers are executing in these new, smaller spaces. Did they make

    correct merchandising decisions? As we toured smaller prototyp

    o existing box retailers this year, we were struck that the mo

    successul onesCity Target, to name onedid not end up be

    signicantly smaller than the parent chains existing ull-line ootpr

    Thereore, shopkeeping unit (SKU) rationalization didnt need to

    dramatic: it could avoid a massive product overhaul and the risk t

    would accompany it. Looking at other chains that did launch w

    signiicantly smaller prototypes, though, we were less comorta

    with the execution. Too oten, square ootage downsizing can turn ian exercise in cost analysis: stock the store with only the most protaSKUs rather than conduct a thoughtul internal debate on how best

    reinvent a retail brand in a smaller space. Well see how the perorman

    o these smaller stores diverges in the coming year, especially as t

    marketplace provides more opportunities to evolve: Some big box cha

    that originally announced smaller prototypes (, SF to , SF) a

    now moving right into testing o even smaller spaces, , to , SF.

    Source: ICSC

    5

    4

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    |

    COllIERs INTERNATIONAl

    Union Street, Suite

    Seattle, WA TEl +

    FOR MORE INFORMATION

    Ann T. Natunewicz | Manager

    Retail Research | USATEl +

    EMAIl [email protected]

    James Smerdon | Vice President, Director

    Retail Consulting | CanadaTEl + EMAIl [email protected]

    Flavio Gmez Aranzubia | ManagerMarket Research | Mexico

    TEl + ()

    EMAIl [email protected]

    CONTRIBuTORs

    KC Conway

    EMD, Market Analytics | USA

    Jennier Macatiag

    Graphic Designer | USA

    ofces in countries on continentsUnited States:

    Canada: Latin America:

    Asia Pacic: EMEA:

    $1.8 billion in annual revenue

    1.25 billion square eet under

    management

    Over 12,300 proessionals and sta

    400+ Retail proessionals in68 U.S. Ofces

    Copyright Colliers International.

    The inormation contained herein has been obtained rom sourcesdeemed reliable. While every reasonable eort has been made toensure its accuracy, we cannot guarantee it. No responsibility is

    assumed or any inaccuracies. Readers are encouraged to consulttheir proessional advisors prior to acting on any o the materialcontained in this report.

    Accelerating success.

    OuTlETs, OuTlETs, OuTlETsDuring the early days o the economic recovery, outlet projects were among the ew

    ground-up retail projects palatable to risk-averse lenders. Higher sales productivity did, and still

    does, make retailers more receptive to paying higher rents, and consumers surging demand or

    value-priced product suggests continued opportunity or sector growth. Late marked

    the beginning o the surge in outlet center openings. Within the U.S. and Canada, we have

    conrmed nine projects that will open in , with an additional three dozen announced orrumored (and more than hal o that total slated to open during the next months). Even with

    this deep pipeline, retailers expansion plans are robust enough to suggest a shortage o inventory

    and uture demand or even more space. How many o the proposed outlets will actually get built?

    I they all open, how many will perorm well? Time will tell, especially in markets such as Toronto,

    Charlotte, and St. Louis, where multiple projects are competing ercely or the same set o tenants.

    8 FOREIgNERs sTIll THE u.s.It remains one o our avorite analogies: The U.S. is the cleanest shirt in the laundry

    with respect to real estate investment. The concentration o quality assetsapproximately % o

    the world commercial inventory according to Prudential Real Estate Investorsas well as the

    U.S.s sae haven status will continue to comort oreign investors and attract capital this year.

    Overseas investors, even those ocused on capital preservation, are moving away rom Treasuries

    and arther out onto the risk curve. Sovereign wealth unds have stepped up, led by NorwaysNOK. trillion (USD billion) Government Pension Fund Global, which announced beore the

    holidays that it would begin investing in U.S. real estate: one-third o its ve percent target or the

    asset class. Gr anted, its rst commitment, announced last week, was or Core ofce space (a .

    billion deal with TIAA-CREF), but we see retail as a viable recipient o sovereign unds seeking

    partial interest in trophy assets either as an acquisition or a recapitalization opportunity with a

    good partner.

    9 INCREAsEd COMFORT wITH sECONdARy MARkETsSavvy investors recognized improving macroeconomic trends during , but the markets

    risk-averse nature diverted the lions share o U.S. retail investment capital to Core markets despite

    their record-low yields. During our meetings with institutions last year, we heard many o them

    express interest in non-core marketsonly to cite the execution challenge (especially or those

    representing oreign capital) o coaxing investors away rom the top ve or ten U.S. cities with well-understood market undamentals. Since Colliers began tracking secondary markets more than

    months ago, we have tracked their accelerating improvements in housing and employment relative to

    Core markets. Aided in some areas by business-riendly corporate tax policies, strong secondary

    markets are becoming the economic growth engines that lit the perormance and prospects o local

    real estate, especially or retail space which is so dependent on employment and consumer spending.

    This well-dened shit in risk-reward tradeo is creating attractive yield potential on develop-to-core

    strategies or the acquisition o higher-vacancy properties. We project a signiicant increase in

    secondary market investment, rom both domestic and oreign capital, in , especially given uture

    interest rate risk and increasing pressure being placed on institutions to deploy capital ater years o

    conservative investing.

    CONClUSION

    Even as the economy improves, the retail real estate sector remains vulnerable to shocks

    that aect both consumer and investor sentiment. However, the slow recovery rom the

    , while it damaged aspects o the sector, also let behind as its survivors rms primed

    to outperorm: they better understand what dierentiates them in the eyes o their customers and

    know how they must operate to compete eectively. We expect process renement and brand

    evolution to continue throughout the retail sector as competition intensies, continuing to

    marginalize weak perormers and reward those with the vision and condence to innovate.

    7