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10/18/2016
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College Support via Text Messages
October 19, 2016Presenters: Don Yu and Ben Castleman
Don YuDirector, Better Make Room
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The First Lady wants to help students get to and through
their postsecondary education.
Inspired by her own experience as a first-generation
college student, First Lady Michelle Obama wanted to
help more young people go to and graduate from
college.
In 2014, she started Reach Higher, an initiative for
families, schools, and communities to support all
students in pursuing rewarding postsecondary
opportunities; and in 2015, she announced the Better
Make Room campaign to directly reach underserved,
college-aspiring youth.
Now, Better Make Room has launched . It’s a
free tool created by education experts that walks
students all the way through the college process, from
applications to graduation and beyond -- all through
texting.
Preparing the next generation for what’s
through guidance, advice, and encouragement.
Like a college-support genie in students’ pockets, Up Next
sends text-based messages about things like applying for
college, filling out the FAFSA, and paying back student loans
after graduation.
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Like a college-support genie in students’
pockets, Up Next sends text-based
messages about things like applying for
college, filling out the FAFSA, and paying
back student loans after graduation.
Who is for?
High school seniors will be guided through their college
search, FAFSA completion, and college applications.
Current college students will get advice on the
transition to college, making use of campus resources,
and FAFSA renewal.
College grads will learn how to make informed loan
repayment decisions.
Parents & school counselors can access all this great
information, too.
Like a college-support genie in students’
pockets, Up Next sends text-based
messages about things like applying for
college, filling out the FAFSA, and paying
back student loans after graduation.
So what kind of support can
students get?
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Many students will also get free,
one-on-one college advising via
text message from real-life
college advisors working for four
college advising partner
nonprofits.
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And, as you’ll learn more about in the rest of
today’s webinar, it’s effective.
So, how do students sign up?
Students, parents, and
counselors can sign up by
texting “COLLEGE” to 44044anytime.
Then we’ll ask you a series of
short questions that help us
gather your info and tailor your
tips, advice, and
encouragement.
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CALL TO ACTIONGet your students signed up for Up
Next! It takes less than 10 seconds to
text in, it’s free, and it works.
Better Make Room can provide additional resources
and tools to help you get the word out! Contact Don at
Behavioral insights for scalable, sustainable solutions in education: The impact of text messages as nudges
Ben CastlemanAssistant Professor, University of Virginia
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My motivation
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Going forward: new channels
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Going forward – more from mobile
Going forward: Big Data + Behavioral
ScienceReal-time FAFSA
completion updates
Required summer
tasks
Courses to complete
a degree
Nudges to use
academic supports
Targeted growth
mindset messaging
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Going forward: Beyond traditional
education
Q & A