MISSION AND VISION STATEMENTS

MISSION STATEMENT

“Profitable growth through superior customer service, innovation, quality and commitment.”

VISION STATEMENT

"To be the company that best understands and satisfies the product and service needs of our customers globally."

QUALITY POLICY

“Quality is really a matter of keeping a promise; the promise is product that meets specifications at reasonable cost and to deliver it on time the promise to back up our product with reliable and reputable service.”by chandresh group

They reaffirm their commitment for providing reliable Quality Products and Services through.Using latest Technologies in the field.Carry out extensive market research to find more advanced technologies in the field.Use of Prime Quality raw materialsDefined Quality Control process at each stage of manufacturing to achieve excellence.Continues improvement in quality to achieve Customer satisfactionUp gradation of Human resource through Training and Motivation, for continual improvement.Attracting the best talents available to strengthen our team.

THEY HAVE A VERY VARIED CLIENT LIST WHICH GOES AS FOLLOWS:

A)   Govt. & Semi Govt. Departments

(B)   Chemical, Pharmaceutical, Fertilizers & Cement Industries

Western Railways,ONGC Ltd.,Gujarat Electricity Board,Maharashtra State Electricity Board,Gujarat High Court,Gujarat State Electricity Corporation Ltd.,Jaipur Vidyut Vitran Nigam Ltd.,Chennai Port Trust,Baroda Municipal Corporation,Ahmedabad Municipal Corporation,Nagpur Municipal Corporation,BEST,Gujarat Mineral Development Corporation,Kerala Electricity Board,Jawaharlal Nehru Port Trust,Metro Railways,Food Corporation of India,Bharat Petroleum Corporation Limited,GWSSB,GETCOGMDCAirport Authority of India

Adani Wilmar Ltd.,Torrent Pharmaceuticals Ltd.,Hindustan Zinc Ltd.,Nirma Limited,Asian Paints Limited,Sanghi Industries Ltd.,Ultratech Cement, Metrochem Industries,Zydus Cadila,Intas Pharmaceuticals,Riddhi Siddhi Gluco Biols Ltd.,Lupin Limited,Micro Inks Limited,Doshion Limited,Gujarat NRE Coke Limited,Gokul Refoils & Solvents Limited,Asian Paints India Ltd.,Colgate Oral Care,Unichem PharmaCOSMOS TabletPfizer Pharma, AurangabadPfizer Pharma, DelhiPfizer Pharma, MumbaiRatio Pharma, GoaJMD Oils Pvt. Ltd.Parle G GroupAdi Finechem Ltd.Wockhardt Ltd.GHCL

      

(C) Engineering Industries (D) Textile Industries

ABB Ltd.,Volt amp Transformers Pvt. Ltd.,Transformers and Rectifiers (India) Ltd.,

Reliance Industries Limited,Arvind Mills Ltd.,Alok Industries Ltd.,Gujarat Ambuja    Cotspin Ltd.,

BHEL,Bajaj Electricals Ltd.,L & T (ECC),Reliance Energy Ltd.,Electrotherm Ltd.Videocon Industries Ltd.,McNally SayajiInger-soll Rand India Ltd.,Dresser Rand, JMC Projects,Crompton Greaves Ltd.,Garrison Engineer,Sintex Industries Limited

Ashima Ltd.,Oswal Industries Ltd.,Arvind Polycot,Gujarat Ambuja Exports Ltd.

   

   

(E)   Critical Applications & Communications Sector

(F)   Steel and Power Industries

Nuclear Power Corp. of India Ltd.,Department of Telecommunication,ISRO,Institute of Plasma Research,Bhabha Atomic Research Centre,Reliance Communications,Bharti        Airtel,Idea Cellular (Aditya Birla Group),VSNLNTPC

SAIL,Welspun Guj. Stahl Rohren Ltd.,Noida Power, DelhiAdani Power, MaharashtraAdani Power, RajasthanAdani Power, GujaratEssar GroupBhushan Steel & AlloysJindal Iron and Steel Company,Ratnamani Metals & Tubes Ltd.,Saw Pipes Ltd.,Brihan  Maharashtra Steel Ind. Ltd.,Lloyds Steel Industries Ltd.,Torrent Power,Welspun Power and Steel Ltd.,PSL LimitedPacific Pipes RPG Group,Jindal Saw Pipe,Neco Group of Industries,The Madras Aluminium Company Ltd.

   

   

(G)   Public Utilities (H)  Real Estate and Builder Groups

Adani Port Limited,PantaloonsReliance RetailL&T Techno Park

Lodha Builders, MumbaiAdani ShantigramSafal GroupHeritage Group

Karnavati ClubKidney Hospital (Civil Hospital),Adani Petronet (Dahej) Port Pvt. Ltd.,Patan University, GujaratGujarat UniversitySabarmati River FrontAMC Dental College, KhokhraGujarat Cancer Hospital, AsarwaBhumiraj Constructions,Navneet Ltd.,Cimcom Software (India) Pvt. Ltd.,Gujarat High Court

Bhumiraaj Builders, MumbaiSavvy InfrastructureKSL Builders, MumbaiGala BuildersNeelkanth Builders, MumbaiD.B Reality, Mumbai

   

   

(I)   Ceramic Industries (J)   Export Orders

Asian Granito India Ltd.,Bajaj Tiles, Euro Ceramics Ltd.,Akash Ceramics Ltd.,Italia Ceramics Ltd.,Oracle Granito Ltd.,Specific Ceramics Ltd.,Akik Tiles Ltd.,Regent Granito India Ltd.,Pelican Grani Marmo Pvt. Ltd.,Cera Sanitaryware Ltd.

We have also supplied outside India to countries like U.A.E., Kenya, Nigeria, Uganda, Iraq, South Africa, Sudan etc.

 

METHODOLOGY

APPROACH (quantitative v/s qualitative)

1. Goal or Aim of the ResearchThe primary aim of a Qualitative Research is to provide a complete, detailed description of the research topic. Quantitative Research on the other hand focuses more in counting and classifying features and constructing statistical models and figures to explain what is observed.

My research was aimed at qualitative research i.e. first; I had collected descriptive data regarding various advertising agencies and their services in Ahmadabad.

2. UsageQualitative Research is ideal for earlier phases of research projects while for the latter part of the research project, Quantitative Research is highly recommended. Quantitative Research provides the researcher a clearer picture of what to expect in his research compared to Qualitative Research.

Once the agencies were spotted, I contacted them and arranged a meeting. After the meeting I expected certain price quotes by various agencies and that was included in quantitative approach.

3. Data Gathering InstrumentThe researcher serves as the primary data-gathering instrument in Qualitative Research. Here, the researcher employs various data-gathering strategies, depending upon the thrust or approach of his research. Examples of data-gathering strategies used in Qualitative Research are individual in-depth interviews, structured and non-structured interviews, focus groups, narratives, content or documentary analysis, participant observation and archival research.On the other hand, Quantitative Research makes use of tools such as questionnaires, surveys and other equipment to collect numerical or measurable data.

For gathering the data I used both qualitative and quantitative method. Under Qualitative method I used the strategy of In-depth interviews of various advertising agencies and for collecting the data I met some architects and consultants and for that I prepared a questionnaire in advance.

4. Type of Data The type of data collected was qualitative as it was descriptive and graphically reprenteted.

5. ApproachMy study was primarily subjective in approach as it seeks to understand human behavior and reasons that govern such behavior. Thus, I adopted qualitative approach.

SOURCES OF DATA

The data collected was mostly primary in nature I.e. First I found out some of the advertising agencies through various sources as just dial, yellow pages, Google etc.

METHOD OF DATA COLLECTION

Once the advertising agencies were spotted down, I contacted them and we arranged a meeting so that things can be discussed well.Likewise, I met some 8-10 agencies and than collected all the data related to the project.

Journey

It started with the introduction of the company, the product, background of the company and the working environment.Initial days were all about knowing and understanding the product i.e. wires and cables their utility in the market, studying the market conditions, knowing their competitors and analyzing them.

The first week included the introduction and interaction with all the employees. Second week included studying the market and the competitors and their stratergies and the basic difference between the competitors and Chandresh cables. I was asked to prepare a

complete report highlighting the differences and the market study. It took me two days to prepare the report.

The competitors studied included Polycab, Finolex, RR Kable, Havels, Relicab etc.

The basic differences jotted by me were:

POINT OF DIFFERENCE CHANDRE

SH CABLEHAVELS

FINOLEX POLYCAB

1.ESTABLISHMENT

1986 1956

2.INTRODUCTION IPO

3.PRODUCTS Limited Huge WIDE Wide

4.diversfication In different fields like textile, telecom

In same field as in same family of electric appliances

Different industries

Same brand name variety of products and this has made to invest in latest technologies.

5.csr activites Doing but Not mentioned

Good focus and it gives company a good name in the eyes of customers.

Not mentioned Not much focus

6.quality and timely product

Believes in high quality and in timework.

Believes in high quality and in time work

Believes in high quality and in time work

7.clients Govt. & Semi Govt. Steel,cement, various Various

Departments,Chemical, Pharmaceutical, Fertilizers & Cement Industries,engeenering,Textile,steel,real estate etc.

Power,oil&gas,Epc contractors etc

businesses and direct customers also.

Once I was through to the company and its people I was asked to prepare an office organsisation chart. The chart I prepared was as follows:

After knowing the company and its product well, I was assigned the project of hammering their brand image in the market.

I was asked to assume that I have been allotted Rs5 lakhs . Using this budget I have to prepare a business proposal of branding for the company.

My project started with finding out various Advertising agencies in Ahmadabad. I did the research via Google and with the help of their HR manager.

Than I listed down all the activities they were involved in for branding till now. Than I contacted various agencies and some even came for a meeting.Various agencies I listed down were,1.STARLINE ADVERTISING2.KUMBH DESIGN3.AJIT ADS4.PURNIMA ADVERTISING5.HIREN ADVERTISING6.VIVID ADVERTISING

The issues discussed during the meetings were related to what all practices the company is following till date and what all are its requirements in future. Firstly, I explained the agencies the product of the company and than asked if they can provide me with some innovative ideas for branding. During the second meeting I asked them for the best price quotes and likewise the project was carried down.The Branding project also included promotional activities. Gifting was at its centre. I contacted various gifting agencies in Ahmadabad and asked them to come with their products. Likewise I met 2-3 agencies and finalized the gifts at the initial stage. Than, the gifts finalized by me were discussed with my director and than again a meeting was held and finally my director finalized the gifts.Coming back to my main project, the advertising agencies came back with their quotes and further I negotiated and prepared a final proposal. And the proposal was than presented to the boards.

The proposal was like:

BUSINESS PROPOSALFORCHANDRESH CABLES LIMITED

EXECUTIVE SUMMARY

First jotting down various agencies and than contacting them and getting their best price quotes carried the project down.

VARIOUS ADVERTISING AGENCIES

1.STARLINE ADVERTISING2.KUMBH DESIGN3.AJIT ADS4.PURNIMA ADVERTISING5.HIREN ADVERTISING6.VIVID ADVERTISING

Proposal -1

Alloted budget- 500000Period-2/3 monthsAgency for Branding-Purnima advertising

1.Advertising on National Channel-AAJ TAK, UTV, IBN7Covering Ahmadabad and North GujaratTotal cost-2 lacs approx

2.Advertisment through Radio+ CSR-RADIO MIRCHITotal cost-3 lacs approx 3. Sun pack boardsAll over Ahmadabad, around placement of 500 boardsTotal cost-Rs 25000 (500 * 50)

Actual budget- Rs 5,25000

Proposal-2

Alloted budget- Rs 500000Actual budget- Rs 413000

1. Sun pack boardsAll over Ahmadabad, around placement of 1000 boardsTotal cost-Rs 50000 (1000 * 50)

2. Advertisement in RadioRadio city3000 sec/monthcost-10sec/Rs 500Total cost-1500003.Bus sheltors(15*2000)Total cost- Rs 300004.Hoardings. Vijay Cross Road : Size 20 x 15 Rs. 40000/-2. Gandhi Road: Size 20 x 10 Rs.15000/-3. Express highway exit at Ahemedabad : Size 40 x 20 Rs. 50000/-4. Gandhidham Highway: Size 20 x 10 Rs.3000/-

5. Led screen- Rs 75000 (1 month)

The above proposals were presented to my directors.Proposal-1 was absolutely rejected. But proposal-2 was accepted to some extent.Under Proposal-2 I was asked to give orders for Sunpack boards. For this purpose I contacted the concerned person and asked him to show me some samples. After, the approval of the samples an order was placed for the same.

Old advertising stratergiesAdvertising through bus sheltors.3-4 HoardingsNewspaper advertismentPromotional activity of gifting

Latest Stratergies Adopted

Along with it I was allotted one other project of creating a database of all their clients.

FUTURE

Expanding the market to HT cables.

FINDINGS

The company will have opportunities to increase distributors and retailers and increase its sales.

The demand of Chandresh cable ltd is higher than any other cable of company in the market for industrial cable.

Most of respondents are not satisfied with Credit term, cost due to less margins than competitors.

The sale of company is very low compare to other company. The company provide low margin to the House wire distributors and

retailers. The efficiency of company on delivery schedule is moderately time

Company should increase the advertisement.

RECOMMENDATIONS.

The company should increase the production and sales force for proper delivery of the product.

The company should better margin to the retailers. The company should increase Advertisement, Media, etc. Provide more discounts, better promotional schemes, etc. to

motivate retailers for selling the product. The company should established more distribution channel in

AHMEDABAD.

CONCLUSION

And also company has opportunity to leadership position in market of industrial cables & wires.

Finally company should increase the advertisement in local area through the wall painting, hoarding, billboard etc. and also make sure that proper marketing in terms of salesman, which increase the awareness of product as well as sale and also help in compete with other brands of wires and cables.