COLLEGE GOAL SUNDAY

A College Access Program

How We’ve Grown

• 18 states plus the District of Columbia

• Seven additional states will implement in 2006

• Nine states have submitted planning grants for 2007

• Currently working with states for 2008 implementation

The Application Process

• Preliminary Planning Application– Identifying: task force members, local funders,

need for program, outreach strategies

• Site visit and training

• Completed Planning Application– With budget of up to $4500

• Implementation Grant Application– With budget of up to $170,00 for three years

Strengthening Outreach

• Outreach strategies– Inclusion of TRiO, GEAR UP, NCAN, Adult

Education, High School Guidance– Outreach Strategies working group – Piloting of Pathways to College Network’s

College Access Marketing Toolbox

College Access Marketing and Outreach Strategies

• Benefits– Decreases PR/marketing costs– More effective in reaching the target

population– Strengthens everyone’s program– Expands resources, both financial and staff– Increase provision of services– Reach larger number within populations

College Access Marketing

• Spitfire Strategies – Review of literature and on messaging and

media for CGS’s target population– Effective messages and media based on

research– Developing PR/Communications Toolkit for

states– Summit/training workshop for CGS states– Consultation for new CGS states

Target Population

• Outreach Strategies Working Group– Relationships with students and families– Understanding of traits and environments– Understanding of barriers to higher education

• College Access Marketing – Based on research– Eight steps to develop messages and delivery

Fundraising

• Capital Development Strategies– Comprehensive development plan for

sustainable national fundraising program– Funding support to sustain growth and

longevity– Establish processes and procedures to

cultivate, engage, and steward prospects and donors

– Develop fundraising toolkit for states– Fundraising consultation services

Evaluating College Goal Sunday

• Strengthen the evaluation process– Hired Institute for Higher Education Policy

(IHEP)– Partnered with National Association of State

Student Grant and Aid Programs (NASSGAP)– Streamlined the evaluation forms used in

state programs

Support Services

• Listserv

• College Goal Sunday Connections

• Financial Aid and FAFSA training through Mapping Your Future

• Consultation for CAM and Fundraising

• Director of College Goal Sunday Operations

Leveraging Resources

• College Goal Sunday National Advisory Committee– NCAN– TRiO– GEAR UP– NACAC– Pathways to College Network– Three College Goal Sunday states

Expanding Partnerships

The MASFAA Region:• 5 states already active participants Illinois, Indiana, Michigan, Missouri and Ohio

• 2 states beginning in 2006 Minnesota and Wisconsin

• 2 states not yet participating Iowa and West Virginia

Key Components ToProviding Access

•Determine your target audience•identify high-need population•outline demographic areas of this audience•keep up with changing demographics

Key Components to Providing Access Cont’d

• Develop a layered media plan

• Utilize research information to determine most effective tools for your target audience

• Understand the

“Sender/Message/Channel/Receiver” concept

Sharing Ideas???• What works?

• What does not work?

• Partnerships?

• Outreach?

• Questions?

Contact Information

Marcia E. Weston

Director of College Goal Sunday Operations

National Association of Student Financial Aid Administrators (NASFAA)

1129 20th St., N.W., Suite 400

Washington, DC 20036-3453

(202) 785-0453, ext. 111

(202) 785-1487 (fax)

westonm@nasfaa.org

Judy Cantoni

Assistant Vice President and

Market Manager

U.S. Bank Student Banking

3926 Valley View Lane

Cape Girardeau, MO 63701

800-242-1200 ex. 5092

(573) 332-0092

(573) 332-0096

judy.cantoni@usbank.prserv.net