The Admin AwardsTM is a unique celebration that recognizes administrative excellence in nine award categories, including the program’s most prestigious award, The Colleen Barrett Award for Administrative Excellence, which elevates the professional who embodies the “spirit” and proficiency of nationally renowned (former) admin, Colleen Barrett, President Emeritus of Southwest Airlines, who over the course of her four decade career climbed from secretary to President and COO of the legendary, award winning airline. Colleen personally presents this coveted award at the awards gala.

THE ADMIN AWARDS

WAS HANDS DOWN, THE

BEST BUSINESS EVENT I’VE

EVER ATTENDED.

— Don BraunPresident, Hall Financial

DID

YOU K

NOW

? The Inspiration for

The Admin Awards is

the Founder’s Mother,

Jeannette Castellano,

a career admin, who

recently retired her

position as full-time

corporate receptionist

just shy of her

80th birthday.

AWARD CATEGORIES INCLUDE:*

*Typically nine award categories are presented at each awards gala and vary slightly from market to market.

While The Admin Awards is a competition, at its heart it’s a celebration of every administrative professional and an event that executives attend alongside their finalist, who truly value this unique opportunity to show their appreciation both tangibly and publicly.

THE PROGRAM WAS EXTREMELY WELL

EXECUTED, WITH EVERY DETAIL COVERED. EVEN

BETTER WAS THE SENSE OF APPRECIATION AND

CELEBRATION THAT FILLED THE ROOM. YOU ARE SUCH A VISIONARY! THE ADMIN AWARDS IS A FABULOUS

IDEA THAT SHOULD TRANSLATE BEAUTIFULLY TO EVERY MAJOR MARKET

ACROSS THE COUNTRY. CONGRATULATIONS ON A

WONDERFUL EVENT.

— Cara McDaniel, SVP, Human Resources and Leadership

Development, Texas Capital Bank, Leadership Award Sponsor

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The Loyalty Award

The Rookie of theYear Award

Administrative Excellence in Healthcare Award

The Leadership Award

The Community Champion Award

The Big Idea Award

The Spirit Award

The Office Manager of the Year Award

The Above the Call Award

The Achiever Award

The Colleen BarrettAward for Administrative Excellence

IN 2012 WE BELIEVED THAT AN AWARD PROGRAM RECOGNIZING ADMINISTRATIVE ASSISTANTS WAS LONG OVERDUE. SO WE CREATED ONE.

Colleen Barrett, President Emeritus, Southwest Airlines & Herb Kelleher, Founder, Southwest Airlines at The 2015 Dallas Admin Awards

Cisco Chairman, John Chambers, reacts as his long-time administrative professional, Debbie Gross, learns she won The Colleen Barrett Award for Administrative Excellence

OF FINALISTS ARE ACCOMPANIED BY THEIR EXECUTIVE COUNTERPARTS TO THE ADMIN AWARDS GALA.

98% 5

WE’RE PROUD.

ON

AVE

RAG

E,

100% is comprised

of 40% administrative professionals

and 60% executives

and co-workers.

80%+ EXCELLENT

YEARSOF GROWTH

THE ADMIN AWARDS NATIONAL EXPANSION OVERVIEW

PORTLAND

BOSTON

EXISTING

LOS ANGELES

SAN FRANCISCO

SILICON VALLEY

SAN DIEGO PHEONIX

ST. LOUIS

CHICAGO

DENVER

FORT WORTH DALLAS

HOUSTON

ATLANTA

MIAMI

MINNEAPOLIS / ST. PAUL

ORANGE COUNTY

OF EVENT ATTENDEES RATE THE ADMIN AWARDS AS EXCELLENT–VERY GOOD

THE ADMIN AWARDS GALA

SEATTLE

NEW YORK

WASHINGTON D.C.

PHILIDELPHIA

BALTIMORE

THE FOLLOWING JOB TITLES ARE REFLECTED IN THE ADMIN AWARDS COMMUNITY:CEO, CFO, COO, CMO, CHRO, President, Vice President, Director, Managing Director, Partner, Executive Assistant, Administrative Assistant, Office Manager, Office Administrator

DALLAS - 685 Attendees (Year 5)

FORT WORTH - 550 Attendees (Year 3)

SILICON VALLEY - 485 Attendees (Year 1)

DENVER - TBD

HOUSTON - TBD

SAN FRANCISCO - TBD

FUTURE

Debbie Johnson,

Executive Assistant to

John Killian, Chief Credit

Officer of Comerica

Bank, learns she won

The Colleen Barrett

Award at the 2014

Dallas Admin Awards

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THE ADMIN AWARDS DELIVERS A POWERFUL AUDIENCE OF BUSINESS LEADERS AND THEIR INFLUENTIAL ADMINISTRATIVE STAFF FROM SMALL BUSINESS TO FORTUNE 500 – REPRESENTING COMPANIES FROM A WIDE VARIETY OF INDUSTRIES.

A SNAPSHOT OF PARTICIPATING COMPANIES

®

ADMIN AWARDS PARTNERSHIP EXPOSURE TIMELINEThe Admin Awards offers a 12 month integrated marketing platform designed to provide meaningful exposure and have maximum impact for our partners that seek a powerful audience of business leaders and their influential administrative staff. We believe that opportunities to interact and engage with others is a critical component to the success of this program which is reflected in the meetings and events marketing vehicles embedded throughout the program as seen below.

MAY JUNE JULY AUGUST

PRINT SOCIAL MEDIAONLINE EMAIL BLASTS MEETINGS & EVENTS

A D M I N AWA R D S A N N UA L CA M PA I G N S N A P S H O T

★ Admin Awards Gala ★

Social Media Promotion

Thank You Event for Program Sponsors, Judges, Board Members and Winners

SEPTEMBERAPRIL OCTOBER NOVEMBER

OCTOBER AUGUST JULY JUNE APRILMAYNOVEMBER

Call for Nominations - Email Campaign Inclusion Digital EventRecap Inclusion

Call for Nominations Print Advertising in local Business Journal

Cheers to Nominees Cocktail Reception Digital Invitation Inclusion

Cheers to Nominees Cocktail Reception

Attendance & Exposure

Run of Site Advertising on AdminAwards.com/market

Admin Awards Advisory Board Meetings

Congratulations Finalists eBlast

SEPTEMBER

Jana Clemans, Pioneer Natural Resources, Winner of the Community Champion Award, Dallas, 2015

Fort Worth Mayor, Betsy Price, with the Nine 2016 Fort Worth Admin Awards Winners

Al-Husain Madhany Winner of the Rookie of the Year Award, Silicon Valley Admin Awards, 2016

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PARTNERSHIP OPTIONS SEE HANDOUT FOR MARKET SPECIFIC DETAILS AND PRICING

TITLE SPONSORSHIP You (Almost) Own It (1 Max) $30,000 – $40,000 Varies by Market

The most valuable commodity an event has is its name. For one sponsor only, The Admin Awards will identify this beloved program and brand with the name of its Title Sponsor – a powerful opportunity for the right partner. The Title Sponsor’s name will be included in all marketing and promotion and everywhere The Admin Awards is mentioned, and includes on-stage participation at the award gala. Additionally, The Admin Awards’ collaborative spirit is designed to help meet the business objectives of our Title Sponsor and business partner through a robust offering of benefits and the creation of new ones designed to meet the unique needs of our Title Sponsor.

PRESENTING SPONSORSHIP (1 Max) $20,000 – $30,000 Varies by Market

The Admin Awards will identify one business partner as the Presenting Sponsor of The Admin Awards. The Presenting Sponsor’s name will be included in all marketing and promotions and anywhere The Admin Awards is mentioned, and includes on-stage participation at the awards gala. Additionally, the Presenting Sponsor introduces and co-presents The Colleen Barrett Award for Administrative Excellence alongside Colleen Barrett. A robust offering of meaningful program benefits designed to help a company meet its business objectives is among the many things that make The Admin Awards a more effective sponsorship choice for our Presenting level partner.

AWARD LEVEL (8 Max) $9,500 - $12,500 Varies by Market

Marketing Departments love the Award level sponsorship opportunity because in addition to benefit rich marketing exposure, it also includes on-stage presentation of one of nine Admin Awards by a key executive representing their company.

ADMIN ADVOCATE (Unlimited) $5,500 – $7,500 Varies by Market

Everyone loves the Admin Advocate level sponsorship for its flexibility in offering options that include combinations of two tables of 10 at the awards gala, an ad in the local business journal and/or additional exposure through months of marketing to The Admin Awards community – we work together to select the benefits that you need most!

NOMINEES COCKTAIL RECEPTION SPONSORSHIP OPPORTUNITIES (3 Max)

Up to three local companies have the opportunity to serve as sponsors of the Cheers to Nominees cocktail reception, honoring all program nominees alongside their supervisors and other nominators.(1) Presenting Cocktail Reception Sponsor $9,500 (2) Co-Sponsors of Cocktail Reception $5,500

CUSTOMIZED PROGRAMSDon’t see a package that quite meets your existing needs? The Admin Awards has the ability to customize benefits that will have the greatest impact on your business and create an activation strategy designed to meet your specific business objectives.

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PARTNERSHIP BENEFITS TIT

LE

SPON

SORS

HIP

PRES

ENTING

SPON

SORS

HIP

AWARD

LEV

EL

SPON

SORS

HIP

ADM

IN A

DVOC

ATE

SPON

SORSH

IP

PRE-AWARDS LUNCHEON MARKETING ACTIVITIES (7 months prior to the event)Unique opportunity to brand Admin Awards with company name (i.e. “The XYZ Company Admin Awards”)Company logo included below Admin Awards logo everywhere it appearsIndustry exclusivity (within sponsorship level)Company recognition in all digital marketing communications including email blasts and Adminawards.comWrite up on Premier Sponsor page of adminawards.com/marketCompany inclusion in local business media print advertisingRepresentation at monthly advisory board meetingsOpportunity to host monthly advisory board meetingsPromotion on social media channels Opportunity to notify �nalists in person at their company location of advancement to �nalist stage in Admin Awards programUse of Admin Awards Proud Sponsor Logo

COCKTAIL RECEPTION FOR NOMINEES AND SUPERVISORS (2 months prior to the event)Welcome opportunity from the podium. Only sponsor to speak during opening remarksCompany inclusion in “Cheers to Nominees” electronic invitationSpeaking opportunity to “toast” nominees Company inclusion on “Cheers to Nominees” cocktail reception signage (if applica-ble)Access to cocktail reception RSVP list prior to the event upon requestInvitations to the nominees cocktail reception Sponsor ad inclusion in the digital cocktail party recap distributed to all event attendees

AWARDS LUNCHEON EXPOSUREOpportunity to potentially emcee the Admin Awards luncheonOpportunity to contribute opening remarks at Admin Awards luncheonOpportunity to introduce Colleen Barrett or Southwest Airlines Representative for Presentation of the CBA AwardOnstage presentation of one of the nine Admin Awards (subject to availability) Onstage presence manning the award table and co-facilitating ra�e drawings during prize breaks with emceeTable of 10 at awards luncheon with logo table signage and table goodies with premium table location Opportunity to sponsor and provide volunteers for the purse ra�eCompany inclusion in check-in signageLogo inclusion on electronic signage showcasing nominees and sponsorsAbility to put preapproved marketing message or goody on attendee seatsAbility to play 60 second preapproved video during lunch breakCompany name inclusion on one Admin Awards branded swag item chosen by AA Ability to provide an item for the goody bag (subject to approval)Ability to provide a prize item during the event ($500 minimum value, subject to approval)Sponsor acknowledgement from the podium by Admin Awards sta�Recognition in the event program

POST AWARDS LUNCHEON EXPOSURE

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1 1 8 UNLIMITED

Pamela McDonald, Executive Assistant to Micky Pant, CEO of KFC, celebrates alongside table guests at The 2014 Dallas Admin Awards

Lighthouse for the Blind of Fort Worth celebrates Donna Miller, Executive Assistant and 2014 Fort Worth Admin Awards program finalist

Flex employees pay tribute to their 2016 Silicon Valley Admin Awards finalists during the video tribute opener at the gala

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WOW.

PUT US DOWN FOR NEXT YEAR. TRULY PROUD TO BE ASSOCIATED WITH A QUALITY ENERGIZING EVENT LIKE THIS.

— Kevin M. Pailet, Regional Senior Vice President, Marsh & McLennan Agency LLC Known Locally as Prescott Pailet Benefits, Community Champion Sponsor

A+ FIRST CLASS EVENT.

— Cheryl Wiggins, Ryan

I CANNOTSTOP TALKINGABOUT IT

T H E E V E N T W A S S O A M A Z I N G

IT WAS BY FAR AN AWARDS LUNCHEON PUT TOGETHER BY “WOMEN” FOR “WOMEN.” EVEN THOUGH I RECOGNIZE WE HAVE MEN IN OUR W O R K S P A C E N O W A N D D O I N G S O V E R Y EFFECTIVELY. EVERYONE LOVES MY AWARD... IT IS ALL THEY CAN TALK ABOUT… LOVE THE COLOR, THE STYLE, EVERYTHING ABOUT IT SAYS, “AWESOME.” THANKS AGAIN, I CANNOT WAIT UNTIL NEXT YEAR’S EVENT. I GUARANTEE IT WILL BE TWICE THE SIZE!

I just want to compliment you all on

a WONDERFUL job you did with the

Admin Awards. As an administrative

assistant, it is most encouraging to

see so many companies and

individuals lift up their support

staff. So often our role is looked

down upon. So thank you for the

encouragement and praise and

special event you had specifically

for this group of individuals.

The welcome, the funny video and

music, tasty food and awesome

prizes and awards – all were

FABULOUS!

I look forward to next

year’s celebration.

— Annie Dawson, MarketWave

WHAT A TRULY OUTSTANDING EVENT. WE ARE SO PROUD TO BE A PA R T O F I T AGAIN THIS YEAR.

– Gus Pellizzi, President, Perks & Provisions, Spirit Award Sponsor

T H I S E V E N T W A S

INSPIRATIONAL

and so humbling... it was my pleasure to support and assist in acknowledging the

tremendous efforts of the “real” CEOs of every business...

Administrative Assistants.

— Sammie Sherrell, Corporate HR Manager, RadioShack Corporation,

Award Level Sponsor

What can I say that hasn’t already

been said about this phenomenal

event? The Dallas Admin Awards

was a huge success and you all

did a marvelous job. Give yourselves a

huge pat on the back!! I AM HONORED

AND GRATEFUL I was given an

opportunity to be a part of this project.

I have no doubt that each Admin

Awards going forward will be as

wonderful, if not better. Please thank

your team for all their hard work

because we, the Admins,

appreciated it very much!

— Anissa Hall, KFC

TO SEE SO MANY COMPANIES

REALIZING THE VALUE OF

THE STAFF THAT SUPPORTS US

TO BE ABLE TO DO WHAT WE

DO! I KNOW I MIGHT FIRE

MYSELF BEFORE I LET MY

ADMIN GO, SHE MAKES ME 10

T I M E S M O R E E F F I C I E N T ! ! !

— Colleen Affeldt, CEO,

Orbitas ECR

ALL THE ATTENDEES ALWAYS SAY THAT THIS

AWARD PRESENTATION THAT THEY ATTEND EACH

YEAR. THE GOODIE BAGS

ARE PACKED FULL AND

MUCH APPRECIATED. — Deb Purvin, Texas Capital Bank,

Leadership Award Sponsor

YOU ALL DID REALLY GOOD.

— Brenda Carpenter, Executive Assistant, Dean Foods Company

SO EXCITING

WONDERFUL

EVENT

IS THE BEST

For more information visit www.AdminAwards.comor email Info@AdminAwards.com

Celebrating Administrative Excellence.

– WILLIAM THACKERAY