Collective management in the text and image based sphere

Individual management• Contractual agreements between rightholders

• Licence or assignment• Mutual responsibilities• Royalties• Buy-out

o Economic rights

Broad aims of RROs • License collectively

o What is impracticable individuallyo What rightholders prefer collectively

• Activitieso Licensingo Collection and distributiono Compliance and education

• Market driven solution• Legal access to © content

Establishing an RRO• Incorporation

o Rightholder initiativeo Statutory recognition

• Mission o Uphold authors’ and publishers’ interestso Legitimate use through licensing o Distribution to appropriate rightholderso © education and promotion

• International recognition

Briefly introducing...

Directing an RRO• Rightholders elect Board

o Policy• Directors

o Fiduciary Duty of Care• Board and Executive

o Strategyo Operations

• Authority to operateo Types of mandate/authorityo Opt in / out

RROs in contextMusic and drama• Compare radio

o Licensing by sectoro Sampling/large data volumeso Micro payments to rightholders

• Contrast RROso Rightholders ownership and control o Individual and collective licensing/ administration

Q: Who and what?•ENPA •FIPP•EVA •FIT•EWC •Icograda•FAEP •IFJ•FEP •IPA

•STM

A: International rightholder bodies in membership of IFRRO

•European Newspaper Publishers’ Association

•International Federation of the Periodical Press

•European Visual Artists •Federation Internationale des Traducteurs

•European Writers’ Council •International Council of Graphic Design Associations

•European Federation of Magazine Publishers

•International Federation of Journalists

•Federation of European Publishers •International Publishers Association•International Association of Scientific, Technical & Medical Publishers