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PRESENTED TO Science of Team Science Conference 2018
PRESENTED BY Anita Williams WoolleyAssociate Professor of Organizational Behavior and TheoryCarnegie Mellon University, Tepper School of Business
COLLECTIVE INTELLIGENCE IN SCIENTIFIC TEAMSMAY 2018
© 2018 ANITA WILLIAMS WOOLLEY
Teams in the U.S. Intelligence Community
OPERATION MALEDICTA:
TARGET 2 --SEABROOK
2
© 2017 ANITA WILLIAMS WOOLLEY
EXPERTISE DIVERSITY
3
-1
-0.8
-0.6
-0.4
-0.2
0
0.2
0.4
0.6
0.8
1
Generalists Subject Matter Experts
*PE
RFO
RMAN
CE
Woolley, Gerbasi, Chabris, Kosslyn & Hackman, 2008
*p < .05, two-tailed
© 2018 ANITA WILLIAMS WOOLLEY
Visual
Verbal
Quantitative
Spatial g
The “g-FACTOR” for individuals
4
© 2018 ANITA WILLIAMS WOOLLEY
A “C-FACTOR” for teams? Motivation
Individualability
Resources
Opportunity C
5
© 2018 ANITA WILLIAMS WOOLLEY
A “C-FACTOR” for team performance
Woolley, Chabris, Pentland, Hashmi & Malone, Science, 2010
TASK 1
TASK 2
TASK 3
TASK 4
TASK 5
.32*
.36*
.72**
.57*
.69*
Video Game Score.51**
Average IQ
.08
Collective Intelligence
6
© 2018 ANITA WILLIAMS WOOLLEY
Predictive Value of CI and Individual Intelligence
0.6
0.4
0.2
0.0
0.1
0.3
0.5
Study 1:Video game
Study 2:Architectural design
Collective Intelligence
Average Member Intelligence
Maximum Member Intelligence
GRO
UP
PERF
ORM
ANCE
Woolley, Chabris, Pentland, Hashmi & Malone, 20107
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
SMARTGROUPS
GROUP SA TISF ACTION (r = -.07)
COH ESION (r = -.12)
MOTIVA TION (r = -.01)
NOT
8
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right Goals
Right People
Good Collaboration
9
© 2018 ANITA WILLIAMS WOOLLEY
Women and Collective Intelligence
Error bars: 95% confidence interval
ALL MALE
MAJORITY MALE
50/50 MAJORITY FEMALE
ALL FEMALE
-0.50
Avg CI
0.50
1.00
1.50
2.00
TEAM GENDER COMPOSITION
MEA
N C
OLL
ECTI
VE IN
TELL
IGEN
CE
10
© 2018 ANITA WILLIAMS WOOLLEY
Social Perceptiveness
Playful Comforting Irritated Bored
“Reading the Mind in the Eyes” Baron-Cohen et al., 2001
© 2018 ANITA WILLIAMS WOOLLEY
Social Perceptiveness
Playful
Comforting
Irritated
Bored
“Reading the Mind in the Eyes” Baron-Cohen et al., 200112
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right People
Right Goals
Good Collaboration
Social Perceptiveness
13
© 2018 ANITA WILLIAMS WOOLLEY
Team Size
“Understaffed” versus “Overstaffed”
Teams that are too large . . .
– . . . Have more “social loafing” problems
– . . . Experience greater coordination loss
– . . . Provide fewer opportunities for each individual to contribute
© 2018 ANITA WILLIAMS WOOLLEY
Distribution of Participation
0
10
20
30
40
50
0 1 2 3 4 5 6 7 8
Perc
ent o
f tot
al a
cts
Source: Shaw, M. E. (1981). Group dynamics: The psychology of small group behavior, 3rd Edition. New York: McGraw-Hill: 170. Reprinted with permission.
© 2018 ANITA WILLIAMS WOOLLEY
What Kind of Diversity Matters?
SURFACE-LEVELDIVERSITY
DEEP-LEVELDIVERSITY
Observable characteristics that lead to the creation of social categories (gender, race, etc.)
Underlying differences in perspectives, opinions, information, and values (religion, political affiliation, professional training, etc.)
16
© 2018 ANITA WILLIAMS WOOLLEY
Top Brain, Bottom Brain
Top Brain, Bottom Brain: Harnessing the power of four cognitive modes by Stephen Kosslyn and Wayne Miller (2013)
Top Brain
Bottom Brain
17
© 2018 ANITA WILLIAMS WOOLLEY
Cognitive Styles
Object Visualization
Verbalization
Large : BigTriumph: ___________ (1) Small (2) Success (3) Lose
Spatial Visualization
18
© 2018 ANITA WILLIAMS WOOLLEY
Cognitive Styles
Verbalization Spatial Visualization
Object Visualization
19
© 2018 ANITA WILLIAMS WOOLLEY
Cognitive Style Diversity & CI
Aggarwal, Woolley, Chabris, & Malone, under review
4.00
2.00
.00
-2.00
-4.00
.00 10.00 20.00 30.00 40.00
COGNI TIVE
DIVERSI TY
CO
LL
EC
TIV
E
INT
EL
LIG
EN
CE
20
© 2018 ANITA WILLIAMS WOOLLEY
Contingency Variable: Task Type
Exploration and Innovation
Efficiency and implementation of known solutions
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right People
Right Goals
Good Collaboration
Social Perceptiveness
Cognitive Diversity
22
© 2018 ANITA WILLIAMS WOOLLEY
Goals must be …
Clear
Specific
Challenging
© 2018 ANITA WILLIAMS WOOLLEY
The Importance of Clear Purpose
"It's OK to spend a lot of time arguing about which route to take to San
Francisco when everyone wants to end up there, but a lot of time gets wasted in such arguments if one person wants
to go to San Francisco and another secretly wants to go to San Diego"
-Steve Jobs
(Eisenhardt, Kahwajy & Bourgois, HBR 1997 p. 80)
© 2018 ANITA WILLIAMS WOOLLEY
Challenging Goals
Goal Difficulty and Task Performance
Easy Moderate Difficult Impossible
Task
Per
form
ance
Goal Difficulty
Intensityand
PersistenceMaximized
© 2018 ANITA WILLIAMS WOOLLEY
Specifying Means vs. EndsENDS
SPECIFIED?
MEANSSPECIFIED?
UNFOCUSED OUTCOME FOCUSED
PROCESS FOCUSED
MICRO MANAGEMENT
NO
YE
S
YESNO
26
© 2018 ANITA WILLIAMS WOOLLEY
Process- vs. Outcome Focused Teams
PROCESS-FOCUSED TEAMS
OUTCOME-FOCUSED TEAMS
emphasize schedule, tasks, roles first
subordinate outcomes to process
emphasize desired outcomes first
subordinate process to outcomes
27
© 2018 ANITA WILLIAMS WOOLLEY
Creative Team Performance
Woolley, A.W. (2009)28
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1
Unfocused Process-focused Outcome-focused
Perf
orm
ance
© 2018 ANITA WILLIAMS WOOLLEY
Commission of Errors
Aggarwal & Woolley, 2013
30
32
34
36
38
40
42
44
46
48
High Process Focus Low Process Focus
Erro
rs
29
© 2018 ANITA WILLIAMS WOOLLEY
When is Each Desirable?
Planning is important for both, it’s the nature of the planning that changes!
PROCESS FOCUSED OUTCOME FOCUSED
When task requires: Impartiality Error prevention Comprehensiveness
Examples: Audits Carrying out scientific studies Jury trials
When task requires: Innovation Insight Identifying priorities
Examples: Finding a research question Crafting new strategy Product development
30
© 2018 ANITA WILLIAMS WOOLLEY
0
0.5
1
1.5
2
2.5
Spatial-Spatial Spatial-Object Object-Object
Cognitive Diversity and Process Focus
*p<.05
Aggarwal & Woolley, 201331
© 2018 ANITA WILLIAMS WOOLLEY
Strategic Orientation and Process Focus
Woolley, Bear, Chang & DeCostanza, 2013
3.3
3.4
3.5
3.6
3.7
3.8
3.9
Offense Defense
32
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right People
Right Goals
Good Collaboration
Social Perceptiveness
Cognitive Diversity
33
Balancing Process and Outcome Focus
© 2018 ANITA WILLIAMS WOOLLEY
CI and Communication
Uneven distribution in speaking turns negatively predicts c
Sociometric Badge
Woolley et al., 201034
© 2018 ANITA WILLIAMS WOOLLEY
Better groups chat moreBetter groups participate more equally
Communication Online
Engel, Woolley, Jing, Chabris & Malone, 201435
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right People
Right Goals
Good Collaboration
Social Perceptiveness
Cognitive Diversity
36
Balancing Process and Outcome Focus
High Level and Equality of Communication
Integration
© 2018 ANITA WILLIAMS WOOLLEY
Expertise Diversity & Integration
-1.25
-0.75
-0.25
0.25
0.75
1.25
NoExercise
IntegrationExercise
NoExercise
IntegrationExercise
Generalists Subject Matter Experts
*
*PE
RFO
RMAN
CE
Woolley, Gerbasi, Chabris, Kosslyn & Hackman, 2008
*p < .05, two-tailed
37
© 2018 ANITA WILLIAMS WOOLLEY
SEQUENTIALINTERDEPENDENCE X
PRODUCT
P1 P2 P3
POOLED INTERDEPENDENCE
GROUP MEMBERS
xPRODUCT
Interdependence
Swimming
American Football
Efficiency
Accuracy
Adapted from J. Thompson, 196738
RECIPROCALINTERDEPENDENCE
P1 P2 P3
Basketball
Integration
© 2018 ANITA WILLIAMS WOOLLEY
What undermines integration in teams?
Functional Silos
Too many team assignments
Unclear who is on the team
Faultlines
39
© 2017 ANITA WILLIAMS WOOLLEY
French
Singaporean
Sales
Engineering
Paris SingaporeParis Singapore
Different on 1, 2, 3 dimensions
Something to keep an eye out for:Faultlines
Similar on 1, 2, 3 dimensions
GeographicCultural Linguistic Temporal Technological Organizational
GeographicCultural Linguistic Temporal Technological Organizational
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right People
Right Goals
Good Collaboration
Social Perceptiveness
Cognitive Diversity
41
Balancing Process and Outcome Focus
High Level and Equality of Communication
Integration
© 2018 ANITA WILLIAMS WOOLLEY
Answer: Yes, a great deal
Do Key Ingredients Matter?
70+% 50+%
International study of 120+ senior leadership teams
Empirical study of 64 analytic teams in six intelligence
agencies
STUDY
PERCENT OF PERFORMANCEVARIATION CONTROLLED
(Hackman & O’Connor, 2004 ) AND (Wageman, Nunes, Burruss, & Hackman, 2008) 42
© 2018 ANITA WILLIAMS WOOLLEY
60-30-10 Rule
60% of a team’s effectiveness is determined by conditions that can be put in place before the team even convenes
30% is determined by activities that go on at the team’s launch meeting
10% is determined by what the leader does after the team is already underway with its work
Hackman, 2011
© 2018 ANITA WILLIAMS WOOLLEY
Study: A Simple Surgery Checklist Saves Lives
44
© 2017 ANITA WILLIAMS WOOLLEY
EXAMPLE: LOCKHEED SKUNK WORKS
© 2018 ANITA WILLIAMS WOOLLEY
What Leads to Smart Groups?
Right People
Right Goals
Good Collaboration
Social Perceptiveness
Cognitive Diversity
46
Balancing Process and Outcome Focus
High Level and Equality of Communication
Integration
© 2018 ANITA WILLIAMS WOOLLEY
Key Conclusions
Collectives are characterized by a stable level of intelligence
Leaders can lay the groundwork for a team to succeed even before their very first meeting
RECRUIT THE RIGHT MIX OFPEOPLE
CLEARLY AND CORRECTLY SPECIFY THEGOAL
SET NORMS AND STRUCTURE WORK SO THAT TEAM ACHIEVES A HIGH LEVEL OF
INTEGRATION
To create the conditions for CI to develop, leaders must:
47
THANK YOU!Anita Williams [email protected]
48
© 2017 ANITA WILLIAMS WOOLLEY
REFERENCES Aggarwal, I., & Woolley, A. W. (2013). Do you see what I see? The effect of members’ cognitive styles on team processes and performance. Organizational Behavior and
Human Decision Processes, 122, 92–99. Aggarwal, I., Woolley, A. W., Chabris, C. F., & Malone, T. W. (under review). Learning how to coordinate: The moderating role of cognitive diversity on the relationship
between collective intelligence and team learning. Baron-Cohen, S., Wheelwright, S., Hill, J., Raste, Y., & Plumb, I. (2001). The “Reading the Mind in the Eyes” Test revised version: a study with normal adults, and adults with
Asperger syndrome or high-functioning autism. The Journal of Child Psychology and Psychiatry and Allied Disciplines, 42(2), 241–251. Engel, D., Woolley, A. W., Jing, L. X., Chabris, C. F., & Malone, T. W. (2014). Reading the mind in the eyes or reading between the lines? Theory of mind predicts collective
intelligence equally well online and face-to-face. PLoS ONE, 9(12), e115212. http://doi.org/10.1371/journal.pone.0115212 Hackman, J. R., & O’Connor, M. (2004). What makes for a great analytic team? Individual vs. team approaches to intelligence analysis. Washington, DC: Intelligence
Science Board, Office of the Director of Central Intelligence. Thompson, J. D. (1967). The Structure of Complex Organizations (pp. 29–43). Harmondsworth: Penguin Books. Wageman, R., Nunes, D. A., Burruss, J. A., & Hackman, J. R. (2008). Senior Leadership Teams: What it takes to make them great. Boston, MA: Harvard Business School
Press. Woolley, A. W. (2009). Means versus ends: Implications of outcome and process focus for team adaptation and performance. Organization Science, 20, 500–515. Woolley, A. W. (2009). Putting first things first: Outcome and process focus in knowledge work teams. Journal of Organizational Behavior, 30, 427–452. Woolley, A. W., Aggarwal, I., & Malone, T. W. (2015). Collective intelligence and group performance. Current Directions in Psychological Science, 24(6), 420–424. Woolley, A. W., Gerbasi, M. E., Chabris, C. F., Kosslyn, S. M., & Hackman, J. R. (2008). Bringing in the experts: How team composition and work strategy jointly shape
analytic effectiveness. Small Group Research, 39(3), 352–371. Woolley, A. W., Bear, J. B., Chang, J. W., & DeCostanza, A. H. (2013). The effects of team strategic orientation on team process and information search. Organizational
Behavior and Human Decision Processes, 122(2), 114–126. http://doi.org/10.1016/j.obhdp.2013.06.002 Woolley, A. W., Chabris, C. F., Pentland, A., Hashmi, N., & Malone, T. W. (2010). Evidence for a collective intelligence factor in the performance of human groups. Science,
330 (6004), 686–688.
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