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Collaboration Over Time. Will Hunter Jake Jordan. Introduction. Creativity is a long and arduous process Even the brightest historical minds failed – often Be proud to be a failure. The Origin of Species. Interesting analogy as ideas occur much like evolution - PowerPoint PPT Presentation
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Collaboration Over Time
Will HunterJake Jordan
Introduction
• Creativity is a long and arduous process• Even the brightest historical minds failed –
often• Be proud to be a failure
The Origin of Species
• Interesting analogy as ideas occur much like evolution
• Darwin took thirteen years to design his theory
• We learn that creativity takes time
Learning from Failure
• Great creators are also colossal failures• Darwin, Einstein, Benjamin Franklin all had
miserable failures• Ex: Darwin’s theory of monads, Einstein’s
refusal to acknowledge quantum theory
Historiometry
• Method for testing creativity• In all facets, most people are uncreative and
the majority of creativity is with the few• Nobel Laureates and successful inventing firms
use failure as a measure for success, valuing ‘quantity’ over ‘quality’
Connecting the Sparks
• Conceptual transfer – using analogies to replace similar strains in ideas
• Conceptual combinations – using two discordant ideas to make one sensible one
• Conceptual elaboration – using one idea in the extreme to make a new idea
• Ad-hoc conceptualism – using ‘random’ categories to class seemingly unconnected things
The Power of Visual Imagery
• Uses the power of vision to spark ideas• Picking visuals from many options forces brain
to think around the normal patterns• Having pre-conceived notions of ideas
hampers creative thought
In Memoriam
• Studies show creativity takes ten years to become streamlined for an individual
• A ‘good’ success-to-failure rate is 1:10• Great creativity comes from melding many
ideas, both good and bad
Question (Actually, Imperative Statement)
• Name two of the four ‘Connecting the Spark’ categories for innovation and describe each with a sentence.