COLLABORATING FOR CONSERVATION CORPORATE ENGAGEMENT

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[ COVER ] A guanaco herd on

the Patagonian steppe.

[ RIGHT ] Steeple Jason Island,

owned and maintained by

WCS off the coast of Argentina,

hosts the world’s largest

black-browed albatross colony.

The Wildlife Conservation Society

saves wildlife and wild places worldwide.

We do so through science, global

conservation, education, and

the management of the world’s largest

system of urban wildlife parks, led by

the flagship Bronx Zoo. Together these

activities change attitudes toward nature

and help people imagine wildlife and

humans living in harmony. WCS is

committed to this mission because it is

essential to the integrity of life on Earth.

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Near the southern tip of Chile, a global company and a conservation organization are saving wildlife. There, an extraordinary wild landscape has been conserved through a partnership between Goldman, Sachs & Co. and WCS. Together, we have secured the Karukinka reserve, a 1,200-square-mile protected area on the island of Tierra del Fuego. The reserve includes the world’s southernmost old-growth forest. It is a rare ecosystem where three different wetland systems come together with unique species such as magellanic woodpeckers and guanacos. Goldman Sachs has established an endowment to ensure continued stewardship of the reserve. Such cooperation between businesses and conservation organizations is vital, as we strive to protect wildlife and wild places from ever-increasing threats.

With leadership and results dating back to 1895, WCS has evolved into the world’s most comprehensive wildlife conservation organization. Our conservationists and wildlife veterinarians are on the ground in more than 60 countries, in many cases for decades. Our five wildlife parks in New York City reach more than 4 million visitors, 3,000 teachers, and 100,000 students each year. From Southeast Asia to Central Africa, we conduct cutting-edge disease investigations and work to prevent the transmission of pathogens between wildlife, livestock, and humans. The additive strength derived from our parks, our field conservation work, and our global health network is unparalleled. With our Bronx Zoo headquarters in New York City, WCS is well positioned to engage with companies whose products, values, and operations align with science-based conservation goals.

WCS is proud of our corporate relationships. They come in different forms: strategic philanthropy, marketing and sponsorship, and oper-ational engagement. Such collaborations have helped us achieve real results, such as securing the southern hemisphere’s largest beech forests; protecting nearly one-third of all tropical coral species threatened with extinction; and creating alternative livelihoods that supplant the incentive to poach elephants, gorillas, and lions in sub-Saharan Africa.

We look forward to working with your company to save wildlife and wild places. Together, we can improve the state of the Earth for future generations.

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CORPORATE PHILANTHROPY

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OUR PARKS

WCS’s four zoos and aquarium comprise the world’s largest urban complex of wildlife parks. Our cutting-edge exhibits attract people in the millions to the Bronx Zoo, Central Park Zoo, Prospect Park Zoo, Queens Zoo, and New York Aquarium each year. The purpose of the parks is manifold. They connect visitors to nature and serve as hubs for environmental education, as facilities for per-petuating endangered species, and as research centers for wildlife health and international conservation.

WCS researchers in New York City exchange insights with their field colleagues that benefit wildlife at the parks and in the wild. Zoo-based research has aided vaccina-tion efforts in African wild dogs, helped monitor jaguars in Guatemala, and provided optimal nesting grounds for maleos, an endangered bird species, in Indonesia. Our thoughtfully designed exhibits ensure that the connection between the parks and the field is ever present for our guests. In the Bronx Zoo’s Congo Gorilla Forest, visitors can direct their admission fee to support the WCS field-work of their choice in western Africa. So far, the exhibit has raised more money for field conservation than that of any other zoo. More broadly, our parks’ combined focus on research, education, and action exemplifies WCS’s unified approach to conservation. With more than 1,300 species and interactive exhibits spread over 308.5 acres, our parks serve as an informal science classroom for visitors and students.

WCS works closely with corporate partners to build philanthropic initiatives that deliver clear conservation and education outcomes. Our partners turn to WCS knowing their philanthropic investment will generate measurable returns, including brand equity, customer loyalty, and employee satisfaction.

Opportunities for philanthropic engagement reflect the breadth of WCS’s mission in New York City and around the world, including science education programs for underserved youth, workforce development initiatives that advance green jobs, innovative capital projects at the Bronx Zoo and New York Aquarium, global conservation programs designed to save wildlife and wild places in the world’s most threatened land and seascapes, and global health initiatives aimed at reducing disease transmission between wildlife, livestock, and humans.

We work with our corporate partners to educate others about conservation through a range of channels that include media outreach, newsletters, events, in-park presence, websites, member/patron outreach, and naming opportunities.

CORPORATE PHILANTHROPY HAS EVOLVED TO BECOME MORE STRATEGIC, EFFECTIVE, AND CONNECTED TO A COMPANY’S VALUES.

National Grid, an international energy delivery company, supplies electricity and natural gas to customers in Massachusetts, New Hampshire, New York, and Rhode Island. Serving millions of customers in New York and New England, National Grid is committed to giving back to the community and to preserving the environment. By supporting WCS science-focused educational programs at the New York Aquarium, Queens Zoo, and Prospect Park Zoo, National Grid addresses both of those priorities. This collaboration is a part of National Grid’s Engineering Our Future Initiative to encourage young people to study science, technology, engineering, and math.

[ LEFT ] Teen docents supported by National Grid help visitors to

WCS’s New York Aquarium learn about their local seascape.

National Grid is committed to supporting initiatives that inspire youth to pursue science, technology, engineering, and math skills in the communities we're proud to serve. WCS’s unique math and science programs engage students in an interesting, fun way. This partnership directly supports National Grid’s Engineering Our Future Initiative, giving students the opportunity to choose engineering as a career choice.

— Ken Daly, National Grid President for New York

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As a company that has long recognized the importance of preserving the natural environment, we are very proud to have supported research by WCS that is helping to protect the Patagonian landscapes and seascapes and the rich biodiversity that exists within them.

— Seiei Ono, President and CEO of Mitsubishi International Corporation and President of the Mitsubishi Corporation Foundation for the Americas

National Grid’s multi-year commitment will support the docent program at the New York Aquarium and the Conservation Math presented by National Grid program at the Aquarium, Queens Zoo, and Prospect Park Zoo. The docent program helps New York City youth learn important natural science and ecological principles. It develops positive attitudes toward wildlife while promoting environmental awareness among aquarium visitors. Conservation Math lessons incorporate literacy and math skills, using animals to teach biology and help students understand the importance of conserving natural resources.

[ OPPOSITE ] Volunteers

participate in clean-up

activities in the Bronx

River along WCS’s

Mitsubishi Riverwalk.

For almost two decades before the International Whaling Commission’s moratorium on whaling in 1986, WCS was already at work in coastal Patagonia, conducting research on, and protecting, the southern right whale. Over the ensuing decades, WCS has made important wildlife discoveries and helped create pro-tected areas along the Argentine coast. This resonated with the mission of the Mitsubishi Corporation Foundation for the Americas to preserve the global environment and pursue sustainable development.

Mitsubishi decided to support WCS’s work on the Patagonia coast with a multi-year grant that allowed us to take on the management of two new marine protected areas and the protection of the largest parrot colony in the world. This support was instrumental in the creation of the Golfo San Jorge Marine Park, home to some of the region’s rarest and endangered seabirds and Patagonia’s only breeding colony of southern giant petrels.

The foundation also supported an effort to protect and make accessible a portion of the Bronx River in New York City through the

creation of the Mitsubishi Riverwalk, adjacent to WCS’s Bronx Zoo.

Mitsubishi has enabled WCS to improve ecosystem management in the biologically diverse coastal regions of Argentina and has contributed to the recovery of marine birds and mammals. Further, it has helped revitalize the Bronx while fulfilling Mitsubishi’s commitment to support local communities working toward conservation solutions.

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ALIGNING CONSERVATION AND BUSINESS SOLUTIONS

A humpback whale breaches

in the Gulf of Guinea on the

western coast of Central Africa.

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At WCS, we leverage scientific knowledge, field-based experience, and strong local relationships to help companies understand and mitigate their impacts on biodiversity and the environment. A range of companies have joined with WCS to address operational issues, leading to improved conservation outcomes. For example, we have worked with mining companies to define best practices and to design tools for biodiversity-sensitive resource extraction. We have worked with energy companies to design strategies that support wildlife and improve livelihoods for some of the world’s poorest communities. We work with companies to develop approaches that help species, systems, and communities thrive.

These collaborations achieve much more than simply helping a company to become ecologically responsible. In landscapes and seascapes across the globe, they deliver practical business solutions that also contribute to conservation.

ALIGNING CONSERVATION AND BUSINESS SOLUTIONS

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The Gulf of Guinea, off the coast of West Africa, is in one of the world’s most active oil exploration and production (E&P) regions, generating more than 6 percent of Earth’s oil. The area is also home to productive ecosystems and rich marine biodiversity, including resident and migratory marine mammals and turtles. Many of these marine spe-cies are endangered or threatened. Some are endemic to the Gulf of Guinea and found nowhere else in the world. Whales make long-distance migrations to these coastal and offshore waters, while dolphins use particular coastal habitats year-round. Female marine turtles depend on the region’s beaches for nesting and nearshore waters for feeding and resting before returning to the beach to lay more eggs.

Offshore E&P activities, along with the development of onshore facilities supporting them, have the potential to impact these species and their habitats. Industry operators are required to develop and implement plans to mitigate such impacts. Some companies take further steps to protect species and their habitats, particularly when there are endangered species or sensitive habitat concerns.

Angola LNG (ALNG) is a project developed jointly by Sonangol, the national oil company of Angola, Chevron, and other shareholders BP, ENI, and Total, to liquefy and export natural gas from the offshore oil fields, as a commercial alternative to the flaring or reinjection of gas associated with oil production. As a part of the implemen-tation of its Biodiversity Action Plan, ALNG asked WCS to assist in its development of a better understanding of the

PRAGMATIC RELATIONSHIPS WITH THE BUSINESS COMMUNITY ARE ESSENTIAL TO PROTECT WILDLIFE AND WILD PLACES.

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[ OPPOSITE ] An olive ridley sea

turtle laying her eggs on the

shores of Mayumba National

Park, Gabon. She was later

fitted with a satellite tag that

showed her movement south

into the waters off Angola.

presence of marine species in the project area, as well as the identification of potential programs to protect key species and the habi-tats that might be affected by the construction and operation of the project. WCS brought to the collaboration a history of working on conservation issues in the region, along with important expertise in conservation science, training, and education.

WCS applied its unique regional and species-related expertise to develop high-quality scientific information on key marine species, to identify important habitats, and where appro-priate, to jointly implement protective solutions. WCS provided both baseline and in-depth information about whales, dolphins, West African manatees, sea turtles, and the poten-tial risks and impacts they face. Additionally, ALNG worked with WCS on recommendations for conservation actions, mitigation of threats, and longer-term monitoring initiatives for these iconic species in this area of northern Angola.

Our mission to save the world’s biodiversity and educate the next generation of

conservationists cannot be accomplished in isolation. Collaboration with the private

sector is critical. Through tailored, pragmatic partnerships, we can accomplish both

conservation and business goals.

— WCS Exec. V.P. for Global Resources Bertina Ceccarelli

WCS surveyed the ocean-facing beaches of Angola’s Sereia Peninsula (near the mouth of the Congo River), producing a better un-derstanding of the overall use of the area by marine turtles. It found leatherback, olive ridley, and green turtles using these beaches and coastal waters. In collaboration with ALNG, WCS staff designed a community-based

monitoring and conservation program focused on the physical safeguarding of sea turtles and their nests, as well as education of the local community about the importance of preserving the marine turtle population. WCS staff ran the Project Sereia Turtle Management Program during the first two years of the project, after which ALNG staff took responsibility for the program and continue to manage it today. The turtle management program has successfully reduced the threat of predation and poaching to three species of marine turtles on the Sereia Peninsula.

The collaboration between WCS and ALNG has achieved important goals for both organiza-tions. For ALNG, it has provided valuable information based on which the company has developed and implemented important additional practices that are protective of biodiversity. ALNG has encouraged the national government to designate the area across the Sereia Peninsula as a nature preserve to prevent additional impacts to biodiversity in the area as the population of the nearby city of Soyo grows. WCS is continuing to work in the Gulf of Guinea by collaborating on a new project with Chevron and its partners aimed at better understanding the presence, abundance and behaviors of whales in an area where there are offshore operations. Information resulting from this work will contribute to WCS’s long-term whale conservation efforts.

For WCS, working with Chevron and ALNG provides the opportunity to have physical access to areas that might otherwise be difficult to reach and to collaborate with industry on ways to protect marine animals. Through this joint effort, both organizations can take pride in their work to advance conservation science and contribute to broader regional conservation of these species.

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MARKETING AND SPONSORSHIP OPPORTUNITIES

A sea lion shows its artistic

side during animal enrichment

activities sponsored by

Benjamin Moore at the

Prospect Park Zoo.

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Our work around the world has resulted in visibility internationally and in the United States. We have a unique global wildlife health capability that serves both wildlife conservation and human public health. In a recent survey, WCS was ranked among the top 100 Nonprofit Brands in the USA. Another large-scale survey by the consulting firm Insights confirmed the power of the WCS brand as an authoritative, trusted voice on conservation. In the dozens of countries in which we work, our voice is equally trusted and often more powerful in delivering science-based con-servation outcomes.

Each year, WCS's New York City wildlife parks attract more than 4 million visitors, most from the greater New York region. Overall media coverage is impressive. In 2010, broadcast earned media was valued at $11.1 million, reaching more than 246 million viewers. CNN, Fox News, ABC, CBS, NBC, National Geographic Channel, Discovery Channel, National Public Radio, and many other networks regularly feature stories about WCS. Print media coverage reaches a total of 259 million while online media have recorded close to 30 billion hits in one year. Together, print and online exposure was valued at nearly $20 million in 2010. The New York Times, Wall Street Journal, New York Daily News, USA Today, Washington Post, National Geographic magazine, and dozens of other major publica-tions frequently run articles about our work abroad and in our parks.

Further, we are developing strong social media communication channels. With well-coordinated websites and several

MARKETING AND SPONSORSHIP OPPORTUNITIES

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direct marketing mechanisms reaching more than half a million consumers, we have a far-reaching digital program delivering messages efficiently across the globe.

In addition to offering park-based event and exhibit sponsorship opportunities, WCS works with global companies to develop a range of marketing opportunities. Conservation and the environment are important to con-sumers. Throughout our network, we can help companies present conservation-themed products and services to a dedicated constituency. Our partnerships reflect our mission and values and are selected for their alignment with our conservation goals.

WCS STANDS ALONE AMONG CONSERVATION ORGANIZATIONS: WE LEAD A ROBUST GLOBAL CONSERVATION PROGRAM AND THE WORLD’S LARGEST NETWORK OF URBAN WILDLIFE PARKS.

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Corporate Membership and Employee Engagement

Our Corporate Membership Program provides a way for companies to support WCS's conser-vation and education mission while giving their employees access to our zoos and aquarium. Membership benefits include free admission to our parks on designated dates and discounted access to our event and catering facilities. Additionally, volunteer opportunities are developed to allow member employees to engage directly in conservation activities.

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In 2005, Fisher-Price was on the hunt for partners who could help provide surprising and delightful play solutions and services for families with young children when they least expect it but most need it. Zoos – including WCS's – were identified as perfect strategic partners, allowing Fisher-Price to market its brand in unique ways to families of young children.

At WCS, the partnership was brought to life through various touch points at the Bronx Zoo, including the sponsorship of Grizzly Goodies Corner, a kid-friendly picnic and dining area adjacent to the grizzly bear exhibit, and the Little People Discovery Stage. In addition to supporting these permanent features, Fisher-Price also hosts special play events and character appearances at the Bronx Zoo. The partnership expanded in 2011 to include support for the WCS Run for the Wild, a 5-kilometer run/walk through the Bronx Zoo and New York Aquarium that has attracted over 8,500 participants. The partners continue to work together to immerse consumers in the magic of childhood at every possible opportunity.

Curators have pioneered enrichment activities for our animals in our zoos and aquarium to ensure stimulating environments. WCS enrich-ment efforts have become the gold standard in the industry. Benjamin Moore & Co. supports this program, allowing animals to exercise their physical, social, and mental skills through chal-lenges and activities.

Animal enrichment programs are but one way that Benjamin Moore works with WCS. One of the nation’s leading paint manufacturers, Benjamin Moore also partners with us on programs targeting wildlife protection and education. The company sponsors the WCS Run for the Wild and supports Science Jump Start, a program providing hands-on opportunities for students to learn science at the Bronx Zoo. Tailored to each grade level, Science Jump Start serves kindergarten through 12th grade, using the zoo as a living classroom, with our animals and naturalistic habitats providing a laboratory.

Benjamin Moore is committed to ensuring that its operations have the least possible impact on the environment. Its zero-VOC Natura paint was named a Top 10 Green Building Product by BuildingGreen. Given Benjamin Moore’s commitment to the environment, a partnership with WCS was a perfect fit with the company’s philosophy. Benjamin Moore's employees con-nect directly with WCS and our mission through volunteer activities and other opportunities. The company’s support is featured on websites and marketing materials.

The diversity of species and their success on this planet is essential to humankind’s survival. Benjamin Moore believes everyone has a responsibility to be a thoughtful steward of animals and their habitats. We support WCS in its wildlife conservation efforts, its pioneering programs such as animal enrichment, and its ongoing educational outreach.

— Denis Abrams, Chairman, CEO and President, Benjamin Moore & Co.

[ OPPOSITE ] Children enjoy a

special day of play sponsored

by Fisher Price at WCS’s

Bronx Zoo.

[ INSET ] Benjamin Moore and

Fisher Price are two of many

corporate sponsors for WCS’s

annual Run for the Wild.

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OUR CONSERVATION FOOTPRINT

Where We Work Landscapes

Seascapes

Countries

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WCS Priority Landscapes & Seascapes

24 Gran Chaco – Brazil, Bolivia & Paraguay

25 Pantanal – Brazil

26 Andean Patagonia Steppe – Argentina

28 Bernardo O'Higgins – Chile

30 Karukinka – Chile

31 Grand and Steeple Jason Islands – Falkland Islands

AFRICA

32 Cross River – Cameroon & Nigeria

33 Central Cameroon – Cameroon

34 Ndoki – Congo

36 Gabon Forest – Gabon

37 Bateke – Congo & Gabon

38 Salonga – DRC

39 Boma-Jonglei – South Sudan

40 Kidepo – South Sudan & Uganda

41 Ituri – DRC

42 Greater Virunga – DRC, Rwanda & Uganda

43 Murchison – Uganda

44 Nyungwe – Rwanda

45 Tarangire – Tanzania

46 Ruaha – Tanzania

47 Zanzibar Forest – Tanzania

49 Luangwa – Zambia

50 Southern Highlands – Tanzania

52 MaMaBay – Madagascar

55 Kavango-Zambezi (KAZA) TFCA – Angola, Botswana, Namibia, Zambia & Zimbabwe

56 Great Limpopo TFCA – Mozambique, South Africa & Zimbabwe

ASIA

57 Bamyan Highlands – Afghanistan

58 Gilgit Baltistan – Pakistan

59 Pamir Mountains – Afghanistan, China, Pakistan & Tajikistan

60 Eastern Steppe – Mongolia

61 Amur/Heilongjiang Forests – China & Russia

62 Chang Tang – China

63 Northern Forest Complex – Myanmar

64 Central India Tiger Landscape – India

65 Western Ghats – India

67 Nam Et-Phou Louey – Lao PDR

68 Northern Annamites – Lao PDR & Vietnam

69 Tenasserims – Thailand

70 Northern Plains – Cambodia

71 Tonle Sap Floodplain – Cambodia

72 Eastern Mondulkiri Forests – Cambodia

74 Gunung Leuser, Sumatra – Indonesia

75 Endau-Rompin – Malaysia

76 Bukit Barisan Selatan, Sumatra – Indonesia

78 Batang Ai/Lanjak Entimau – Malaysia

79 Bogani Nani Wartabone, Sulawesi – Indonesia

MARINE

1 Beringia – USA, Canada & Russia

10 New York Seascape – USA

14 Glover’s Reef – Belize

16 Miskito Coast – Nicaragua

27 Patagonia Coast – Argentina

29 Patagonia Coast – Chile

35 Congo Basin Coast – Congo, Gabon & Equatorial Guinea

48 Kenya Coast – Kenya

51 Nose Be – Madagascar

53 Antongil Bay – Madagascar

54 Toliar Barrier Reef – Madagascar

66 Bangladesh Coast – Bangladesh

73 Aceh-Weh – Indonesia

77 Karimunjawa – Indonesia

80 Halmahera/N. Sulawesi – Indonesia

81 New Ireland – Papua New Guinea

82 Vatu-i-ra – Fiji

NORTH AMERICA

2 Arctic – USA

3 Northern Boreal Mountains – Canada

4 Crown of the Continent – USA & Canada

5 Klamath-Siskiyou – USA

6 Lost River Sinks – USA

7 Greater Yellowstone Ecosystem – USA

8 Ontario’s Northern Boreal – Canada

9 Adirondacks – USA

11 Southwest Borderlands – USA & Mexico

LATIN AMERICA & THE CARIBBEAN

12 Zapata Swamp – Cuba

13 Maya Biosphere Reserve – Guatemala

15 Bosawas – Nicaragua

17 Caura River Watershed – Venezuela

18 Central-Western Andes – Colombia

19 Andean-Amazon Piedmont – Colombia

20 Greater Yasuni Landscape – Ecuador

21 Greater Samiria – Yavari Landscape – Peru

22 Piagaçu-Purus – Brazil

23 Greater Madidi-Tambopata Landscape – Bolivia & Peru

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PHOTO CREDITS cover: Julie Larsen Maher/WCS; inside cover:

Graham Harris; pages 2-5 (3): Julie Larsen Maher/

WCS; page 6: Tim Collins/WCS; page 9: Sara

Maxwell/University of California, Santa Cruz;

pages 10-17 (4): Julie Larsen Maher/WCS;

back cover: Julie Larsen Maher/WCS

FOR MORE INFORMATIONRenee Ring

Director

Corporate Relationships

Wildlife Conservation Society

2300 Southern Boulevard

Bronx, NY 10460 USA

Tel: +1-718-741-1629

Fax: +1-718-364-7963

rring@wcs.org

[ INSIDE BACK COVER ] A chimpanzee in the forest

of Uganda. Throughout Africa, WCS works to

minimize the impact of human activity on

chimp habitat.

[ BACK COVER ] An adult savannah elephant on the

move in Uganda. Across Africa and Asia, WCS

seeks solutions to human-elephant conflict while

confronting the killing of elephants for the illegal

ivory trade.

Wildlife Conservation Society Bronx Zoo, 2300 Southern Boulevard, Bronx, New York 10460718.220.5100

www.wcs.org

WCS