MARKETING WITHTRADITION & INNOVATION

©2014 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office Is Independently Owned And Operat-ed. Coldwell Banker and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the

offerings of other real estate brokers. We are happy to work with them and cooperate fully.

At Coldwell Banker Koetje Real Estate, we know what it takes to sell a home in today’s market. Focusing and de-voting time to what works in today’s market is what will sell your home.

Consumer behavior is much different now than it ever was before. Google recognizes this trend and gave it the name of ZMOT, or the “Zero Moment of Truth.” The idea is that consumers are no longer showing up, in our case, to the real estate office or an open house to get information. They are doing research ahead of time, then coming to us for help processing what they find.

According to the 2012 NAR research on the Digital House Hunt, the most common source that is not a digital source-that home buyers go to, is is a real estate agent (67%). It used to be that prospective buyers would go to sources, such as the newspaper, but this is simply not the case any-more. Studies show that 73% of people using offline sourc-es, “rarely or not at all” refer to a newspaper or magazine and only 6% use it frequently (see chart below).

We focus on what works As of last year, real estate related searches have grown 253% over the past four years. According to the 2013 NAR “Profile of Home Buyers and Sellers,” 92% of Home Buyers searched online during the home buying process, while less than 1% found their home from print advertising.

There is a variety of devices that people use in the digital search for their home. People are using: general searches in Google; consumer websites; social media; Video (such as YouTube); and mobile applications. These searches are conducted by devices such as desktops, tablets, and smart

phones. Coldwell Banker Koetje Real Estate utilizes all of the techniques needed to get your home in front of buyers.

• 69% of new home buyers who take action on a real estate brand website begin with the search “Oak Harbor homes for sale” in a search engine.

• 52% of actions on a real estate brand website come di-rectly from local search on a search engine

• 89% of new home shoppers use a mobile search engine at the onset and throughout their search.

• 77% of first time home buyers drove by a home they viewed online.

• 68% of new home shoppers use mobile applications at the onset and throughout their search.

• 70% of video usage purpose for home shoppers was to tour the inside of a home. Leading at 51% is YouTube.

It’s not just the younger generations:• 75% of senior home buyers go online to search for a home. 30% first learned about the home they eventually purchased online.

Coldwell Banker Koetje Real Estate has top-notch SEO websites, invests in consumer websites, provides single property websites for your home, utilizes the tradition-al advertising, presents your home in tours, has our own company mobile application, and is on top of the game when it comes to social media. Your home will be seen. We focus on what counts! Putting your home in front of buyers!

The World of Digital

CBKoetje.comWhidbeyRealEstate.com

92 % of home buyers use the internet in their home buying process. Coldwell Banker Koetje Real Estate understands the importance of being present in the internet world. We have two, top-notch, SEO (search engine optimization) targeted websites:

CBKoetje.comWhidbeyRealEstate.com.

When searching “homes for sale” on the in-ternet, both of Coldwell Banker Koetje Real Estate’s websites show in the top searches. We want to ensure that your home will be found. Content is continually added to the websites, to ensure good SEO.

Mobile Enabled:Both of our websites are mobile enabled so that the potiential home buyer can search for homes using a smart phone or tablet. Websites that are not mobile enabled make it hard for the user to navigate through the websites - our’s is simple and easy to read!

Property Search:Someone is looking for a home like your house, and our website makes it easy to � nd!

� e Property Search feature of this website is used to search all home and property listings for sale in Oak Harbor, WA. Our Property Search program is updated hourly, to ensure the visibility of your home to potential buy-ers.

Directly on the home page, prospective buy-ers can input their search criteria by city, zip, MLS, bedroom and bathroom speci� cations,

minimum price and maximum price with our quick search feature.

� e quick search feature is great, but there is a way for buyers to search in greater detail. � ese speci� cations allow for serious buyers to � nd your property as their perfect invest-ment! Buyers are able to search, in addition to those already listed, by: property type, land, commercial, residental, farm, manu-factured, condos, multi-family, area, county, city, neighborhood, price, open houses, bank owned, timeshare, common property fea-tures, year built, acreage, home style, water front - and so much more! Featured Listings/ New Listings:Our websites include a featured and new listings section for Whidbey Island homes and properties for sale on Whidbey Island and the surrounding areas. Your home could be one of these listings to grab the eye of that buyer who is looking for a home like yours!

Realty Watcher:� e website has a feature called, “Realty Watcher” to ensure that those looking for a home like yours will know right away! Re-alty Watcher allows prospective buyers to get email noti� cations when their Whidbey Island dream home or property becomes available- your house will be the dream home to a buyer!

Company WebsitesYour home will have it’s own single property website!

Coldwell Banker Koetje Real Estate makes sure that your home is displayed in the best way possible. Potential buyers will be direct-ed to your home’s own single property web-site from a variety of locations, such as social media, emails, etc.

Inside your home’s property website, you will � nd a number of di� erent tools that present your home in the best light.

� e main page that people are directed to will feature: the address; a still, main photo and beside it, rotating photos of your home - that are professionally taken; the price of the home; how many bedrooms and bath-rooms there are; the square footage; and a description of the home. O� to the side are options to “follow this home,” and to sched-ule a viewing/showing of your home.

Along the top of your home’s single property website are tabs that navigate the potential buyer through the site:

• Features: include the property type, lot size, year built, roof type, property subtype, MLS #, whether or not the home is new contruc-tion, and what rooms are included.

• Photos: a slideshow of the home’s interior, exterior, and other photographs, if available.

• Maps: � e Google Map location of your home.

• Schools: � e option to search by high-school, middle school, or elementary, via Google Maps, based on the location of your home.

• Print Brochure: � e ability to download and print your home’s brochure.

• Local Video Tour: For prospective buyers to learn about the community.

• Market Video Report: For prospective buy-ers to learn about Whidbey Island’s local housing market.

Single Property Websites

Your home will have it’s own single property website!

Coldwell Banker Koetje Real Estate makes sure that your home is displayed in the best way possible. Potential buyers will be direct-ed to your home’s own single property web-site from a variety of locations, such as social media, emails, etc.

Inside your home’s property website, you will � nd a number of di� erent tools that present your home in the best light.

� e main page that people are directed to will feature: the address; a still, main photo and beside it, rotating photos of your home - that are professionally taken; the price of the home; how many bedrooms and bath-rooms there are; the square footage; and a description of the home. O� to the side are options to “follow this home,” and to sched-ule a viewing/showing of your home.

Along the top of your home’s single property website are tabs that navigate the potential buyer through the site:

• Features: include the property type, lot size, year built, roof type, property subtype, MLS #, whether or not the home is new contruc-tion, and what rooms are included.

• Photos: a slideshow of the home’s interior, exterior, and other photographs, if available.

• Maps: � e Google Map location of your home.

• Schools: � e option to search by high-school, middle school, or elementary, via Google Maps, based on the location of your home.

• Print Brochure: � e ability to download and print your home’s brochure.

• Local Video Tour: For prospective buyers to learn about the community.

• Market Video Report: For prospective buy-ers to learn about Whidbey Island’s local housing market.

Single Property Websites

Home Staging: We want to help you sell your home fast, ef-fectively and for the right price. Staging the home to sell is someting that our well sea-soned, Whidbey Island, expert agents know how to do.

You will receive recommendations on home staging to help with the selling process. Po-tential buyers like to imagine the yard, exte-rior and interior of the home as their own, rather than see it as someone elses’ home already. Recommendations on decorations, placement of furnature, curb appeal, and much more will be provided to help achieve this presentation.

Professional Photos:Traditionally, photos of a home help draw in potiental buyers. Coldwell Banker Koetje Real Estate understands the importance of eye catching photos.

Professional photos will capture your home’s positive features and will look stunning when promoted online, as well as the tradi-tional method - in print.

Your home will look immaculate and desir-able to buyers, an association with our help!

Not only will you receive the home staging advice from our agents, that will help with the visual appeal of the photos, but a check-list will be provided for you before the pho-to shoot. � is checklist will help guide you to what needs to be done for a hassel-free shoot.

For Sale SignsIn front of your home will be a Coldwell Banker Koetje Real Estate “For Sale” sign. � e sign is a traditional method, for those who are driving around to catch the eye of a passer-by, but is also helpful for those that are searching for the home via, mobile de-vice, map, GPS, or whatever the method may be, to see your home stand out and be easy to � nd!

FlyersA � yer will be created that highlights your home. � e � yer distribution will work to your home’s advantage via several di� erent methods of delivery. � e � yer can be pre-sented to other agents, on the possibility that they have buyers in the market for a home like yours; via the � yer boxes on the for sale signs, so as to be a reference a� er catching their eye; or electronically.

Coldwell Banker Koetje Real Estate takes the traditional � yer and adds a QR code that can be scanned, via a mobile device, and direct-ed to the home’s single property website.

Traditional Advertising

At Coldwell Banker Koetje Real Estate, we use traditional methods to advertise your home, as well as incoorporating new innovative ways. Hitting all aspects of marketing is what we do best.

When marketing a new home, Coldwell Banker Koetje Real Estate understands the importantance of presenting new listings to other agents. Connecting with other agen-cies and other members of the team is a fantastic opportunity for exposure for buy-ers who are already looking for a home that meet the criteria of your home’s new listing. We have two di� erent tours that our agency particpates in, an MLS tour and O� ce Tours.

O� ce Tours:Your home will be presented to other bro-kers in our o� ce, not only by description, or by the professional photos, but also by a tour. Our o� ce takes the time to go out and see every new listing so that we are informed about what is on the market.

� e listing broker will show the home to everyone on the tour. Highlights about the property, and answers to any questions will be given during the tour. � e advantage of

the O� ce Tour, is exposure to professionals who are in the process of � nding the perfect home for buyers.

MLS Tours:� e MLS tours allow Coldwell Banker Koetje Real Estate to show your home o� to other brokers on the island, other than those associated with our company.

� e MLS tours allow us the same opportu-nities that the o� ce tours do, but on a wider spectrum. Your home will reach a broader audience of realtors that have prosepective buyers, who may be looking for a home or property matching the speci� cations of yours. � ese are great tools that are har-nessed and are e� ective in marketing!

Tours

Home Exposure to the Professionals

We Are Mobile!

At Coldwell Banker Koetje Real Estate, we understand that in today’s society, being mo-bile is key!

Our websites are mobile enabled, so that the site will automatically format for use on any smart phone or other smart device. We wanted to take our mobility one step further, to make your property even more accessible than it already is, with our innovative tech-nology.

With the Coldwell Banker Koetje Real Estate mobile app, those actively searching for a home like yours will find your listing! We have taken home search to a whole new level. The application is very user friend-ly, and more convenient for the potential homebuyer than looking in a newspaper or for “for sale signs” when driving by a home. With tools at their fingertips, a guided GPS navigated tour will lead buyers to your home.

The application displays your home in a number of different searches:

Find Closest Homes: Your home will be displayed to those who are using the application, via a GPS locator system. The application pinpoints the loca-tion of the user and displays your listing via a

list, map or photo, for those who are within the vicinity of your home.

Advanced Searches: Allows the user to search for homes by area, type, price, bedrooms, bathrooms, home size, lot size and distance. This will draw se-rious potential buyers to your home. Your house is someone’s new dream home, and we want your home’s specifications to be easy to search for!

Once your home is displayed and clicked on in the application; the user is able to learn some more about your home. There are photos of your home to scroll through, the listing details of your property, as well as: a property description, interior and exterior features, utility and building information, and information about the neighborhood and schools!

Once the user has seen your home, with the click of a button they can contact our office, save as a favorite in their phone, receive GPS navigation to the home for a quick outside view, or send it to someone whom they would like to also look at the home.

Mobile Application

Facebook: Your home will have a personalized virtual tour, created by our in-house Marketing Di-rector, to be directly uploaded to Facebook. Within the virtual tour, there will be in-structions to follow to direct potential buy-ers to your home’s individual landing page.

Coldwell Banker Koeje Real Estate max-imizes the visability of the posts for your home, by studying and montoring the trends of Facebook tra� c for our demo-graphics. Visibility will also be maximized by the “sharing” and tagging of your homes post.

Pinterest: Your home will have a photo, or compila-tion of photos, or video to be displayed on Coldwell Banker’s Pinterest account. Since Pinterest is a very visual social network, some text may be included about a highlight of a room/or of the home. Your home’s in-dividual landing page will be linked to the photo that is posted on the Pinterest Board.

Twitter: Photos of your home will be posted via tweets, to lead back to the landing page for your home. Maximum exposure of your home will be reached with trending hashtags, to meet the audience for the buy-ing market.

Google Plus:Description and links to your home’s in-dividual landing page will be displayed on Coldwell Banker’s Google Plus account. Your home will be one click away!

ISSUU: Every month, Coldwell Banker Koetje Real Estate produces a company exclusive prop-erty guide. Only those who list with the

company will have their home displayed in the issue. ISSUU is the social network-ing platform that we use to electronically publish the property guide. � is interactive property guide allows a reader to click on your home’s link, to be directed to the ind-vidual landing page.

� e Property Guide is distributed to every hotel in town, the Chamber of Commerce, four company branded distribution boxes located in high tra� c areas, via social net-works and email blasts.

YouTube: Coldwell Banker Koetje Real Estate has its own personal Youtube channel where all homes will have a home video tour upload-ed. � e home video tours are generated by our company system that generates a ple-thra of advertising templates that are easy and e� ective.

Not only are these videos uploaded to Coldwell Banker Koetje Real Estate’s Page, but on Coldwell Banker’s “On Location” Youtube channel. � is Youtube channel al-lows people to search for homes within a speci� c area, to watch virtual tours, learn about the neighborhoods and much more.

Home Featured Inside

Whidbey Island Property Sneak Peek

JUNE/JULY 2014

360.675.5915415 SE Pioneer Way, Oak Harbor

www.CBKoetje.cominfo@cbkoetje.com

Koetje Real Estate

360.675.2271

380 SE Pioneer Way, Oak Harbor

www.WhidbeyIslandRents.com

info@koetjerentals.com

Serving Whidbey Island Since WWII

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