67 Integrated Report 2018

Sales COP billion

EBITDA COP billion

1.850

1.6601.682

228

57

1.9921.678

209

55

103

1.824

243

1,3%

17,5%

0,1%

1,9%

CAGR

CAGR

CAGR

CAGR

of Grupo Nutresa’s total sales

of Grupo Nutresa’s ebitda.

The Cold Cuts Business represents The sales in Colombia represent

The international sales represent The Cold Cuts Business represents

2018

20182018

2018

2016

2016

2016

2016

2017

2017

2017

2017

Total Sales Sales in Colombia

International Sales

0,4% 1,8% 8,6%

12,3% 11,5% 12,2%

0,9% -2,8% -1,7%Price

Margin

Volume

20,6%

9,1%

90,9%

20,2%

Relevant aspects from 2018

8.913TOTAL

Local

(Direct employees, indirect employees and apprentices)

Women 24,5%

86,9%13,1%International

Men 75,5%

EmployeesMost innovative product

Diego Medina LealPresident Part of Grupo Nutresa since 199757 years old

COLD CUTS nutresa

Pietrán’s Veggie Burger and Veggie Bites. Products with a high level of innovation in relation to other

products of vegetable origin in the market. Within three months after

being launched, these products accomplished a market share of 53%

in the category of vegetable-protein products.

1,4%

1,3% 1,1%*

-1,1%4,4%*

6,7%

8,8% 4,8%-4,6%

(Direct employees and apprentices)

USD million

Growth percentage

Growth percentage

Growth percentage

Growth percentage

We carried out activities to increase the flexibility in the production models and the agility in our response to the market needs.

We executed an effective management of the portfolio of brands and products in Colombia. Zenú shapes and leads the growth of the category; Ranchera gen-erates experiences centered on “Mundo Ranchera” (Ranchera world); Pietrán provides healthy alternatives; and Rica and Cúnit offer accessible options with a good cost-benefit ratio.

We increased the beef exports from Colom-bia by 16% in terms of total tons exported. Based on a study conducted by Kantar, our Blue Ribbon and Berard brands in Panama were classified by the consumers as num-ber one and two, accordingly. Additional-ly, we expanded our distribution, directly reaching 5.500 customers.

We continued to work on the update of the Go to Market model with the aim of main-taining the excellent customer service levels, fully completing its implementa-tion in Colombia.

We analyzed the meat sourcing chain jointly with the World Wildlife Fund (WWF), including the identification of risks, improvement opportunities and tools to manage and deal with them.

of the total business unit sales

of the total business unit sales

*Excluding Venezuela since October of 2016

*Excluding Venezuela since October of 2016

34,5%*2,6%

68

Performance of the Business Units

33,1%Pork

13,2%Beef 8,5%

Packaging material

7,6%Poultry and Turkey Other 37,6%

(includes directlabor, IMCs andother raw materials)

Direct presence in

1

1

6,2%

2,9%

3

Cold CutsLong Shelf Life

Other

78,6%7,1%

14,3%

Market share in Colombia

Main categories Raw materials and other

Cold Cuts

71,0%

-1,2%

Long Shelf Life

91,2%

-0,8%Variation

countries

Maintaining a competitive position by looking for efficiencies and impro-vements to the proces-ses across the entire supply chain, incorpo-rating a demand-driven operating model.

Implementing the hand-book of good sustaina-bility practices in our beef and pork sourcing processes.

Continue strengthening our brands by develo-ping more vegetable protein alternatives and healthy solutions, and by creating new portfolio alternatives for each one of the consumer moments.

Increasing our presence in international markets with the strengthening of our brands in Panama, the export of mus-hrooms to Central Ame-rica and the Caribbean, and the export of fresh meats to the Middle East and Russia.

Outlook for 2019

Central America

Venezuela

Other countries

(% of total sales )

Leyend

90,9%

9

Colombia

Presence of our main brands

% of the Business Sales

Production facilities

Brands with sales over USD 50 Million

[GRI102-2]