Cola Demand Survey

Kenji, Tom, Ed

The Survey

• The following information was collected from 58 people via the use of survey sheets.

• This information was collected by students.

Effects of Price Changing

Price Quantity

0.45 165

0.99 93

2.68 30

3.99 12

Cola Demand Curve

Effect of Branding

Several factors influenced the surveyed when buying Cola

• These are: Flavour, Price, Advertising and Quality.

• 17 of the surveyed thought that sweeter Cola was of worse quality to other Colas.

• 13 people thought that cheaper brands were of lesser quality.

• 2 people thought that specific brands (Pepsi and Pams) were of lesser quality.

Effect of Complements

• Some of the surveyed bought Cola to complement their Fast Food purchases.

• 19 of the surveyed bought Cola with their meal, either as a standalone product or included in the deal.

• 11 people did not buy Cola with their Fast Food.

Healthy Food and Drink Trends

• The surveyed were asked about their purchase of Cola over the last 10 years.

• 19 of the surveyed decreased their quantity of Cola purchased due to healthier drinking trends.

• 3 of the surveyed were not swayed by healthier drinking trends

• 5 of the surveyed increased their quantity of Cola purchased due to increased income.

Effect of Income on Cola

• The surveyed were asked if they would reduce their Cola purchased if their income was halved.

• 21 people would decrease their Cola purchased for more important items.

• 5 would decrease their Cola purchased for more money to buy healthier food.

• 8 people would not change their Cola purchases.

Summary

• In summary, many factors influenced the surveyed on their Cola purchases.

• The price influenced people the most on which brand of Cola they purchased.

• Colas that are too sweet were unattractive to the buyer.

• Most buyers have decreased their purchasing over Cola in the last 10 years due to healthy drinking trends.