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COCA COLA FOOTBALL CARNIVAL
An Interspeed Presentation
Diamond Class
• Diamond Standard of Execution• People: minimum 15,000• A Carnival of Football, Coca-Cola,
Food and Brazil
Diamond Class
Diamond Class: Experience
The Entrance• Welcome
band party
Premises activity• Games• Food &
Beverage• Face painting• Quiz Booth• Souvenir
shop
Stage Activity• Theme
Dance• Band
Performance• Fire Spinning• On Screen
Quiz
Match Screening• Match
Screening• AV
Showicase
Diamond Class Event Flow
Diamond Class: Venue and Premises Experience
Diamond Experience: The entrance There will be a catchy entrance decorated on traditional Brazilian theme and Football world cup 2014
Diamond Experience: Games
• There will be different games for the audience like juggling, balancing and goal shot in small goal post etc.
• The games will be arranged in the stalls
• Those games will be played before the screening and in the half time
• Winner will be given gifts.
Diamond Experience: Food and Beverage
• There will be two stalls of foods and beverage in the venue to serve our audiences.
• No beverage will be allowed without coke
• All the stalls will be branded with coke theme and logo.
Diamond Experience: Souvenir Shop
There will be a souvenir shop which will be selling T shirt of different teams, footballs, trumpets, posters of start footballers etc
Diamond Experience: Face Paintings
• There will be face painting arrangement for the audiences.
• Audiences can paint their favorite country’s flag on their face.
Diamond Experience: Quiz Booth
• A quiz booth will be set up where individual can come and take a quiz card.
• If the audience can give the right answer he will be given a small gift like wrist band
Diamond Experience: Photo Booth
Photo booth for the fans
Diamond Class: Stage Experiences
Full Field Layout
Diamond Experience: Dance
A dance performance will be done based on Brazilian Samba dance
The performer will be dressed like traditional Brazilian samba carnival.
Diamond Experience: Fire Spinning A fire spinning performance will be done by professional to make the event more colorful
Diamond Experience: On Screen Quiz and Video playback
• An interactive quiz session will be arranged for the audiences.
• Quiz questions will be shown in the big screen
• Audience will sms the right answer.• The right answer will be shown in the
big screen through video play back of that particular match moment.
• Prizes will be given to the random winners.
Diamond Experience: Concerts Different star singers and bands will perform in the venue before the match to cheer up the audiences
Line up:• Fuad ( 1
show only)• Nemesis• Rupom• Mehrab• Kishore• Liza
Diamond Experience: Program Flow
Event entrance: Welcome through drum beats
Stall experiences
Samba themed dance
Fire spinning
Quiz on stage
Band show
Samba themed dance
Match screening
During the stall experiences, Avs on previous world cups, trophy tour etc will be played on screen
Match Momentum
• To engage the audiences more effectively and cheer them up we will catch the momentum of match.
• Brazilin drums and trumpets will be played during match time whenever an exciting moment will come or a goal will be given.
Audience Engagement
• To engage the audience more effectively we will find out the most creatively dressed audience and give a gift to that person.
• We will announce this activity in our pre communication before the event so that audience can dressed up creatively.
Diamond Class: Locations and Venue
• 2 location in Dhaka (Abahani Field / Kalabagan Field / Dhaka University Field / BUET Field)
• 1 in Chittagong ( Outer Stadium )• Venue will be decorated and
facilitated to serve the diamond class audiences properly.
Diamond Class: Media Communication
• To reach out our TG we will do media communication before and during match days.
• RJ Endorsement
Diamond Class: HR and Logistics
• A 15 person BP team will be deployed
• Adequate back up electricity will be provided through generators
• Rain cover will be on the LED screen• Adequate fire safety and security
measures will be taken
Gold Class
• Gold Standard of Execution• People: 1000-5000• TG: 18-25 years• Mostly Scholl, college and University
students
Gold Class
Gold Class: Experience
Gold Experience: Games
• There will be different games for the audience like Goal shot in small goal post, Football Juggling competition etc.
• The games will be arranged beside the main screen.
• Those games will be played before the screening to gather and cheer up the local crowd.
• Winner will be given gifts.
Gold Experience: Quiz Booth
• A quiz booth will be set up where individual can come and take a quiz card.
• If the audience can give the right answer he will be given a small gift like wrist band
Gold Experience: Photo Booth
Photo booth for the fans
Gold Experience: Beverage Arrangement
A coke fridge will be set up to sell beverage to the crowd
Gold Venue Setup
Gold Venue Setup
Gold Venue Setup
Gold Venue Setup
Gold Venue Options
Barisal1st Beals Park,vip Road,bsl2nd Hatem Ali College Ground,bsl3rd Barisal Staduam,bsl
Khulna1st Jatishongo Shishu Park2nd Hadiz Park3rd Golmoni Shishu Park
Rajshahi1st Satalight Town High School Field2nd Riverview High School Fild3rd City Vhabon Field
Rangpur1st Police Lines Ground2nd Stadium3rd Cricket Garden Ground
Sylhet1st Sylhet Stadium Outdoor Field2nd Sreehattra Sanskriti College3rd Sylhet Under Keene Bridge
Chittagong1st Sadinota Complex Ex Zia Complex2nd M A Aziz Stadium3rd Engineers Institution Of Bd
Cox's Bazar 1st Cox's Beez2nd Jale Park Field
Silver Class
• Silver Standard of Execution• TG: Mass People Nearby• E&D outlets, Youth Club, NGO,
Resident Association• Bottler’s Execution
Silver Class
Silver Class: Experience
Silver Experience: Brand Promoter
• We will provide brand promoter for supporting the event
Silver Experience: Beverage Support and Branding
• Free Drinks support• Branding
Thank You