Coke-CSR Group5 SectionC

8/11/2019 Coke-CSR Group5 SectionC

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Group 5Ankit Saklani, 13P125

AshimaTayal, 13P130

Jain himanshu Hemant, 13P143

Kaushik trilok Nihalani, 13P148

Rattanpreet Singh, 13P161

Shashank Shukla, 13P166


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ABOUT COKE

Worlds largest beverage companyWorlds most valuable and

recognizable brandsaConsumers in more than 200

countriesLargest distribution systemMore than 1.8 billion beverage

servings a dayRanks among the worlds top 10

private employersc

We are a global business tha

local scale in every communitbusiness

With an enduring commitme

sustainable communities, ourfocused on initiatives that redenvironmental footprint, sup

healthy living, create a safe, i

environment for our associatethe economic development o

communities where we opera

CSR Focus ArGeneral Info


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2020 VISION & CSR Policy


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BUSINESS LINKEDCAUSES


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GLOBAL COMMITMENTS TO HELPFIGHT OBESITY

Offer low- orno-caloriebeverageoptions in

every market

Providetransparent

nutritioninformation,

featuring calorieson the front of allof our packages

Help get peoplemoving bysupporting

physical activityprograms in everycountry where we

do business


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SOCIAL CAUSES


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COMPREHENSIVE EMPOWERMENT ANDENTREPRENEURSHIP PROGRAM

five-year $1billion

commitment todiversity in a

comprehensiveempowerment

andentrepreneurshipprogram for the

U.S

Increasedspending withminority- and

women-ownedbusinesses

increasedmarketing

investmentsto strengthen

local retailersand

entrepreneurs

Increasedopportunitiesfor minority

financial

institutionsand

businesses


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IMPROVE LIVES OF AFRICAN WOMAND GIRLS

$6 million dedicated to water and sanitation partnerships

Aimed at improving the lives of an estimated 250,000 women and girls onthe African continent

Will provide at least 2 million people with access to safe drinking waterand sanitation by 2015,

Impact on women and girls in African countries including Algeria, Kenya,Liberia, Morocco, Nigeria, Rwanda, Sierra Leone, South Africa, Swaziland,Tanzania, Tunisia, and Uganda

WHO estimates that African women and children spend up to 40 billionhours collecting water each year


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EKOCENTER

To Deliver safe DrinkingWater and Basic

Necessities to RuralCommunities

Provide safe drinkingwater to communities

through the Slingshotwater purification

system

Will place between1,500 and 2,000 units in

the form ofEKOCENTERs by 2015

Women andentrepreneurs from

local communities willbe recruited to operate

each EKOCENTER

Each EKOCENTER will tailored mix of product

resources that may inc safe drinking wat

sustainable energ wireless commun

refrigerated vacc health education and other functio

to jump-start entrepreopportunities and comdevelopment

ill l d th j t

l i ti t idi


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Coca ColaCompany

Coca Cola

Company& DekaR&D

IBM

IDBMcCann

health

NRG

Qualcomm

Technologies

UPSwill lead the project,

selection, installation

maintenance of each

will

watwel

infra

contribu

busines

funding and implementat

EKOCENTER placemen

develop consumer-focused health and

sanitation programs and messaging forcommunities receiving an EKOCENTER

official energy partner for

EKOCENTER, providing solar

panels and battery storage

Will provide guidance on

the inclusion of wirelesscommunications

technologies,

serve as a logistics partner, providing

technical expertise on global operations

and deployment of EKOCENTER

EKOCENTER

PARTNERS


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LGBT RIGHTS

As early as 2001 started providing healthcare benefitsto same-sex domestic partners of its U.S.-basedemployees

Have extended the program to include equalemployment opportunity policies and equalemployment benefits as well

Employees will be able to sign up for the program

during the Companys normal benefits enrollmentperiod

Received a top rating of 100 percent from the HumanRights Campaign for our performance regardingworkplace policies for lesbian, gay, bisexual andtransgender associates

The Human Rights Campaign (HRC) is the largestLGBT civil rights organization in the U.S


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THE PARADOX


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THE ASPARTAMECONTROVERSY


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OBESITY CHARADE


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OBESITY CHARADE


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WAY FORWARD

AcknowledgeClaims

Companyshould

acknowledge

legitimateclaims of

adverse socialimpact

because oftheir business

activities

IdentifyFocus areas

Focus areasfor CSR should

be those

where thecompanyhampers

social, healthand

environmentalwell-being

IntegratedMarketing

plan

Integratedmain-stream

and CSRmarketingplan which

are notdiametricallyopposite toeach other

CredibleReporting

Providecredible

messages by

backing upyour

statementswith

appropriatefacts and

figures


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BUSINESS BENEFITS

Greater Awareness

Customers oftenquestion thecompaniesmotivations forengaging in corporateresponsibility

activities or had a verylimited understandingand didnt find thempersonally relevant

Differentiate yourBusiness Products

80% of Canadians saythey are willing to paymore for productsproduced in a sociallyand environmentallyresponsible manner

Earned Media

earned media canprovide freeadvertising to helpbuild public awarenessof your company as agreen and socially

responsible brand being highlighted as a

green brand on primetime TV when similaradvertising would costhundreds ofthousands of dollars

Act

Willstrowithstakimpcom

builpartenginiti


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THANKYOU

Documents

Coke-CSR Group5 SectionC