Cohen Annual Report FINAL

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    Indulge 2013 Annual Report

    You Deserve A

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    Contents

    Foreward......................... 02

    Company Summary....... 05

    To Our Shareholders...... 07

    Financials....................... 08

    Secret Recipe................. 10

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    Taking A Bite Out Of The Competition

    It is with great pleasure that I

    present our annual report or theyear o 2013, which displays all othe sugary success oIndulge Bakery.

    Indulge Bakery is a amily ownedbakery that stems rom three

    generations o bakers. Our historyo tradition, culture and know-howmakes us a bite above the rest inthe industry!

    Indulge takes pride in being youraround the corner bakery. As a

    three generation strong company,we are pleased to in orm

    - Chelsea VenaPresident and Chie Executive Ofcer

    2 | CEO Letter

    our consumers that we arestill growing and increasingincome each year. 2013 was anexceptionally delicious year, with ahuge spike in revenue in the naltwo quarters. Indulge is the homeo resh baking with emphasison our customers as they always

    come frst!

    Concluding, I would like to saya very big thank you, to all o you,the riends o Indulge Bakeries, whotrust and believe in our quality obakery goods and who make this

    dream come true! Thank you ortrusting us!

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    2013 has truly been one o great

    success. We have seen such growthin our bakeries, employees and in the

    company overall.

    Indulge has expanded on all o our

    recipes, bringing more delicious treats

    to consumers. Our primary market

    consists o the typical parents andother amily oriented members. As o

    now, Indulege has two main bakeries;

    one in Syracuse, NY and one in

    Manhattan, NY. With our great success

    over the past year, we have begun to

    considering opening more bakeries

    within the Tri-State area.

    Ater another great year, Indulge has

    ound itsel in a great position or the

    coming year, anticipating growth and

    continued success.

    A Year of Sweet Success

    Company Summary |5

    First Quarter:

    Our rst quarter started a little bumpy, but pickedup around the valentines day season. Overall sales

    started down rom the previous quarter, however we

    anticipated this drop rom the beginning.

    Second Quarter:

    Indulge gained momentum over the spring season.

    We reported net earnings o $50 million, up rom the$25 million in the rst quarter.

    Third Quarter:

    In the summer months, Indulge has always

    encountered an unusual spike in revenue. This year

    in particular, we ound an enormous spike in August,

    increasing our sales by 17%.

    Fourth Quarter:

    Our services have been in such a large demand

    over the past year that Indulge decided to open our

    unique dessert catering line, which had not been

    projected to begin until 2014.

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    6

    -President and CEO, Chelsea Vena

    Sometimesall you need to do IS

    letyourself

    LIVE A LITTLE.

    INDULGE.

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    2013 was a year o signifcant growthand success or Indulge Bakeries. As athree-generation strong bakery, we have areputation to stick to, which we believe wehave held together.

    Although several actors contributed to theyears outstanding results, the most importantactor was an unyielding drive among ourpeople to simply make our company betterregardless o the barriers they may ace. Thisdrive helped create a successul executiono essential marketing plans. As a result, wemade substantial progress in realizing theull value o our brands in the marketplaceeven as we enhanced our operations andimproved service to our customers.

    To Our Favorite Desserts

    To The Shareholders|7

    Along with a successul marketing strategy,we made progress in the plans or openinganother bakery in Manhattan along withlaunching our newest division, dessertcatering. With these expansions, Indulgehopes to continue growing and progressing

    with the same speed each year to ollow.

    This year was one o hard work and well-earned success or Indulge Bakeries. Overthe course o 2013, we raised our net worth,and began plans or expanding our bakeryinto the tri-state area. A special thanks to ouremployees or their hard work, our customersor their loyalty, and our shareholders ortheir constant support. We look orward tocontinued sweet success in 2014.

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    8 | Financial Summary

    An Abundance o Cookies

    TotalRevenue(in

    millions)

    09 10 11 12 13

    $546

    $706

    $551

    $751

    $805

    NetIncome(inmillions)

    09 10 11 12 13

    $50.6

    $80.2

    $67.3

    $90.3

    $97.5

    Sales(inmillions)

    Quarterly Stats Q1 Q2 Q3 Q4Number o Product Sales 330,150 400,043 504,503 503,493

    Number o Special Orders 250,003 349,493 569,403 578,394

    Number o Catering Orders N/A N/A N/A 405,504

    T

    otalCompanyCosts

    49%Supplies

    26%Employee

    Salary

    11%Expansion

    13%Other

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    Financial Summary |9

    Cash and Cash Equivalents $ 278,277

    Receivables 926,353

    Prepaid Expenses and Other Assets 1,298,281

    Investments 21,229,932Fixed Assets, net 1,345,323

    Intangables, net 2,394,392

    Total Assets: $ 27,481,558

    Assets

    Accured Expenses $ 2,902,026

    Short-Term Borrowing 2,800,000

    Deerred Income 3,895,130

    Deerred Rent 746,815

    Pension Liability 2,989,042

    $ 13,333,013

    Liabilities and Net Assets

    Unrestricted $ 4.067,537

    Total Liabilites and Net Assets 4,067,537

    Total and Net Assets: $ 17,400,550

    Net Assets

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    10 | Secret Recipe

    A Secret Recipe Just For You

    Ingredients

    Directions

    3 cups all-purpose four1 teaspoon baking soda2 teaspoons hot water1/2 teaspoon salt2 cups semisweet chocolate chips1 cup chopped walnuts (optional)

    1 cup butter, sotened1 cup white sugar1 cup packed brown sugar2 eggs2 teaspoons vanilla extract

    1. Preheat oven to 350 degrees F (175 degrees C).

    2. Cream together the butter, white sugar, and brown sugar untilsmooth. Beat in the eggs one at a time, then stir in the vanilla.

    Dissolve baking soda in hot water. Add to batter along with salt. Stirin four, chocolate chips, and nuts. Drop by large spoonuls ontoungreased pans.

    3. Bake or about 10 minutes in the preheated oven, or until edgesare nicely browned.

    Makes 4 Dozen

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    Our Sweet Sta

    Alan R. AndrewsVice President

    Corporate Controller

    Carlos E. MejiaVice President

    Development

    Margaret R. Bath

    Senior Vice President

    Quality and Technology

    Paul T. NormanSenior Vice President

    Research

    Mark R. BaynesSenior Vice President

    Chie Marketing Ocer

    Todd A. PenegorVice President

    Advertising

    Gary H. PilnickSenior Vice President

    Security

    Brad J. DavidsonVice President

    Corporate Development

    Brian S. Rice

    Vice President

    Fincancial

    Samantha A. GoldVice President

    Catering

    Julie P. RosenbaumVice President

    In-Store Promotion

    Chelsea S. DissingerVice President

    Recipe Innovation

    Alicia F. MackVice President

    Corporate Expansion

    Jay L. GoldmanIn Store

    Francine P. Colon

    In Store

    Carly J. SitzerIn Store

    James K. ShollIn Store

    Michael L. LibbingIn Store

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    336 Comstock AveSyracuse, NY 13210

    T: 516. 509. 6362E: [email protected]

    @indulgebakerywww.indulge.com