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Cognitive IoT and The Economy
of Things
Anthony Behan, June 2016
1
What is Cognitive IoT?
IBM Watson IoT
Cognitive computing is characterized
by systems that can
Cognitive systems are not explicitly programmed.
IBM Watson IoT
Programmable systems
thrive on prescribed.
scenarios
This rigidity is not well adapted for IoT
applications, which generate
unstructured, real-time or sensitive
personal data.
IBM Watson IoT
Cognitive computing provides our best opportunity
to fully exploit the IoT because at its heart
Cognitive IoT is unlocking the 88% of IoT data that’s not acted on today.
IoT is a data challenge
IBM Watson IoT
Make sense of the combination of the full set of IoT data, unstructured dark
data, external data such as weather and social, and enterprise data. Then
apply cognitive computing to find patterns, make correlations and unlock the
full value of IoT data.
Cognitive brings five fundamentally
new characteristics to the IoT.
IBM Watson IoT
Deep human engagement
Increasingly nuanced customer
interactions are based on a
contextual understanding of
customer behaviors.
1.
Cognitive brings five fundamentally
new characteristics to the IoT.
IBM Watson IoT
Extended expertise
The data from billions of connected
devices expands the knowledge
that base cognitive systems can
access to advise experts and
practitioners.
2.
Cognitive brings five fundamentally
new characteristics to the IoT.
IBM Watson IoT
Products and services
infused with cognition
Where code and data go, cognition
can follow, allowing IoT products
and services themselves to become
cognitive.
3.
Cognitive brings five fundamentally
new characteristics to the IoT.
IBM Watson IoT
Cognitive processes
and operations
Cognition allows IoT processes and
operations to understand and
reason, then act autonomously to
optimize.
4.
Cognitive brings five fundamentally
new characteristics to the IoT.
IBM Watson IoT
Enhanced exploration
and discovery
The data from IoT devices creates
a feedback loop that provides
insight into previously unseen
patterns.
5.
11
The Commodity Dystopia of the M2M Model
Connectivity Services
Coffee Co Commerce Apps
BMW Telemetry
Apps
The State of the Art: Connecting Things. Billions of Things
$1 per car $1 per payment terminal
Smartphone Integration
Orchestration Services
Cognitive IoT: Getting Coffee for Joe
$1 per car $1 per payment terminal
$0.20 per order
Coffee Co Commerce Apps
BMW Telemetry
Apps
Seamless, Transparent Integration
DA
TA
DATA D
ATA
OR
DER
S SECU
RITY
P
AY
MEN
TS
DATA
TELCO
RETAIL
BANKING
PA
YM
ENTS
AD
S
DA
TA
SERVICES & DIAGNOSTICS
ADVERTISING PAYMENTS & WALLETS
DA
TA
SUP
PO
RT
SER
VIC
ES
COMMS LOC
AL
SERV
ICES
DA
TA
LOGISTICS
CAR HIRE CAR SVCS
Every ecosystem participant is both a buyer and a seller, of services and data, a consumer and contributor of value. What will your business orchestrate?
IBM Watson IoT
Cognitive computing is essential
in realizing the full potential of the Internet of Things.
Thank You!