Presenter

Chad GoehringCEO - CoFission

• Quick Introduction: Players & Process• The Way It Works• Marketing Services• Training Offering• Next Steps

How CoFission Keeps Your Company’s IT & Marketing

Team Impact Low?

No Extra Load on IT No Extra Load on IT or Marketing Departmentsor Marketing Departments

• CoFission hosts all technology including: Web servers, email servers, video streaming servers and even domain servers when needed. No added load for IT.

• All current agent web properties can be left intact and utilized for cross marketing with CoFission portals

• CoFission does all postings, email pushes, social syndications – no added load for marketing departments

• Compliance – all sites are compliant with RESPA and CoFission will implement any corporate compliance requests quickly and effectively.

• Marketing Directives: CoFission will work to comply with all corporate marketing directives such as logo use, colorizations, etc.

• CoFission marketing requires no IT infrastructure from our clients at all. • IT support may be needed in some cases for domain issues or possible integration

of current corporate IDX solutions but online in a minimum capacity.

The Way It WorksThe Way It Works

• CoFission is a third party marketing company• Two types of Clients: Marketers & Advertisers• Marketers = Real Estate Agents & Brokers

Receive digital marketing services, vetted service providers for their network & marketing training services.

• Advertisers receive ads on all CoFission provided digital properties, links to landing pages/sites, access to network agents, mentions on all trainings and educational offerings

The Way It WorksThe Way It Works

• Marketers/AgentsSign an agreement that allows CoFission & it’s affiliated partnership groups to sell advertising on CoFission provided digital marketing properties

• Revenue from ad sales allow agents to pay for their marketing services in full each month

• AdvertisersAgree to advertise for a price per month

The Way It WorksThe Way It Works

• Agents/Marketers agree to give advertisers networking access to build a working relationship and potentially earn trust and business

• There are NO OTHER requirements• Keller Williams Classic is welcome to

introduce recommend key partnerships as Advertisers for the program (controlling the sponsor pool)

Core SponsorsCore Sponsors

Other Sponsors Announced Soon:Title, Insurance, Moving Company, Carpet Cleaning, Credit Repair, Landscaping, Printing, Painting, Computer Repair, Staging, Home Maintenance, Etc.

Pressing Digital Marketing Issues For Agents

• Technical Walls• Concept: Easy and Free• Time Constraints• Cost Speculations vs. realities• Lack of actual planning and training• Confusion – What’s new… Everything• Agents are not necessarily great

marketers

Which ToolsActually Work?

Engaging Content

Tools of Engagement“The Non-

negotiables”

Understanding the MarketingUnderstanding the Marketing• Agents Receive: Digital marketing services –

Done for You!• Includes:

Marketing portal/websiteWebTV Show Posted (2x per mo)Email Newsletter (2x per mo)Custom Articles Posted (2x per mo)1 Social Media Post Per week - contentAccess to post, send newsletters, post to

social media.

Understanding the MarketingUnderstanding the Marketing

• FAQs:How exactly does the digital

marketing work?

How It Works

• WebTV Show • This show offers topical content that follows the

calendar of life events. (example: Black Friday Deals, Best Local

Restaurants)• The content of our WebTV show is value driven

to insure that it has good value to your audience. (not real estate focused)

Type of Content- WebTV

• Develop the creative behind every WebTV episode• Research Hot Topics for your audience• Produce TV Episodes around each Topic• Post it to your Personalized Marketing Portal• Send out an email newsletter announcement • Syndicate to all of your Social Media Profiles

“This is all Done For You”

Our Marketing Team:

Type of Content- Newsletter

Agents receive 1

Newsletter Per mo. To

their database

========

VideoVideo• Online video users are expected to double

to 1.5 billion in 2016. (Cisco)• Online video now accounts for 50 percent of all

mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

• Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)

• 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

Social MediaSocial Media• 83% of B2B marketers invest in social media to

increase brand exposure; 69% to increase web traffic; and 65% to gain market insights. (Social Media Today)

• Social media marketing budgets are projected to double in the next five years. (SocialTimes)

• Last year, 68% of Americans using social networks said that none of those networks had an influence on their buying decisions. This year, just 36% said that there was no influence.

Email MarketingEmail Marketing• Email is still the most commonly used form of

digital communication in the world!• 44% of email recipients made at least one purchase last year

based on a promotional email. (Convinceandconvert.com) • 72% of B2B buyers are most likely to share useful content

via email. (Earnest Agency) • 40% of B2B marketers rated the leads generated by email

marketing as high quality. (Software Advice Survey) • For every $1 spent, $44.25 is the average return on email

marketing investment. (Experian)

Engaging Content

Tools of Engagement“The Non-

negotiables”

HowHelps Keller Williams ClassicRealty Agents to Overcome

the Obstacles!

CoFission Provides 4 Key Tools That Correspond to the

4 Tools of Engagement

Marketing Portal

Social Syndication

Email Newsletters

WebTV

2 Additional Custom 2 Additional Custom Developed Industry Developed Industry

ArticlesArticles• Industry Focused• Well researched• Well written• Non-competitive• Expertise

Custom Articles - Social Media

Twice Per Month

Putting it TogetherPutting it Together• Customized Marketing Portal – works alongside

connects to all other agent portals• 2 WebTV Content episodes posted to your

Marketing Portal each month• 2 Email Newsletters each month• WebTV Posts pushed to Social Media• 2 additional custom industry articles posts per

mo.• Analytics to demonstrate engagement value• Ability to Post your own content

The Creative ProcessThe Creative Process• Keller Williams Classic will have final approval

and creative input on all creative digital marketing elements including:

• Portal design• WebTV Show: Name, Title Sequence, Ad

Elements, Theme Music, etc. • Additional training topics for CoFission to

provide to KWC agents

Done For YouDone For You

While You’re Pushing Paper… Your Marketing is getting done!

While You’re Showing Homes… Your Marketing is getting done!

While You’re at the Doctor with your kids… Your Marketing is getting done!

While You’re on Vacation… Your Marketing is getting done!