Upload
others
View
3
Download
0
Embed Size (px)
Citation preview
Coffee Varieties & Terms | Menu Adoption Cycle | Nov 2018
inceptionfine dining, mixology, earliest stage
adoptiontrendy restaurants + specialty grocers
proliferationchain restaurants + mainstream grocery
ubiquityfind it just about anywhere
barrel aged
cuban
tasting flights
coffee mocktails
air roasted
butter/bulletproof
micro roasting
cortado
espresso tonic
nitrocafe con leche
cafe au lait
fair trade
french press
macchiato
small batch
sustainable
single origin
cold brew
flat whitepour over
iced/hot americano
mochaccino
locally
coffee cocktailsroast specified
organic
house blend
country of origin
frappuccino/shake
french roast
iced coffee
iced/hot mocha
decaf
brewed
arabica
espresso iced/hot latte
iced/hot cappuccino
MENU PENETRATION % of US restaurant menusthat feature
Varieties:Coffee instant chartsource: Datassential MenuTrends™
28.6%28.2%
20.9%14.6%
9.5%7.3%
6.2%3.8%
3.3%2.9%2.9%2.7%
2.4%1.9%1.7%
1.4%1.4%
1.1%
EspressoCappuccino
LatteIced coffeeAmericanoCold brewMacchiato
Cafe mochaDouble espresso
Cafe au laitIced latte
Thai iced coffeeIced mocha
Iced cappuccinoVietnamese
FrappeCortado
Cafe con leche
Menu Penetration
4-Year Trend
Espresso 28.6% +9%
Cappuccino 28.2% +6%
Latte 20.9% +24%
Iced coffee 14.6% +20%
Americano 9.5% +42%
Cold brew 7.3% +356%
Macchiato 6.2% +33%
Cafe mocha 3.8% +3%
Double espresso 3.3% +26%
Cafe au lait 2.9% +6%
Iced latte 2.9% +53%
Thai iced coffee 2.7% +0%
Iced mocha 2.4% +43%
Iced cappuccino 1.9% -7%
Vietnamese 1.7% +44%
Frappe 1.4% +54%
Cortado 1.4% +218%
Cafe con leche 1.1% +22%
$3.00
$3.25
$3.25
$3.25
$3.29
$3.39
$3.50
$3.50
$3.60
$3.95
$3.99
$4.00
$4.00
$4.00
$4.00
$4.19
$4.45
$4.50
$4.75
$0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00
AMERICANO
CAFE CON LECHE
ESPRESSO
ICED COFFEE
CAFE AU LAIT
BASE SIZE
MACCHIATO
THAI ICED COFFEE
CORTADO
ICED LATTE
ICED CAPPUCCINO
LATTE
CAPPUCCINO
VIETNAMESE
COLD BREW
CAFE MOCHA
ICED MOCHA
DOUBLE ESPRESSO
FRAPPE
Median Price of Coffee Drinks Across all Restaurant Segments
Iced & Blended Coffee | Menu Adoption Cycle | Nov 2018
inceptionfine dining, mixology, earliest stage
adoptiontrendy restaurants + specialty grocers
proliferationchain restaurants + mainstream grocery
ubiquityfind it just about anywhere
chicory
sparkling coffee
horchata
pecan
mexicanherbs & spices
small batch
texture/(cold foam fog)
americano
breakfast starch inspired
butterscotch
almond
coconut
condensed milk
sustainable/fair trade
organic
cold press
creme brulee
macchiato
maple
cold brew
soy milk
thai
nut milks
vietnamese
nitro
pumpkin
dark chocolate
salted caramel
dessert-inspired
cookie inclusions
caramel syrup/drizzle
frappucino/shake
roast specified
candy inclusions
white chocolate
hazelnut
peppermint
marshmallow
skinny
country of origin
iced coffee
vanilla
whipped topping
iced mocha
cinnamon
caramel iced latte
iced cappuccino
Hot Coffee | Menu Adoption Cycle | Nov 2018
inceptionfine dining, mixology, earliest stage
adoptiontrendy restaurants + specialty grocers
proliferationchain restaurants + mainstream grocery
ubiquityfind it just about anywhere
turkish
butter/bulletproof
air roasted
chicory
cortadomicro roasting
coffee mocktails
tasting flights
activated charcoal
spicy
cuban
fair trade
french press
cafe con leche
cafe au lait
macchiato
small batch
white chocolate
pour over
dessert-inspired
single origin
nut milks
almond
americano
flat whitemochaccino
locallycoffee cocktailscountry of origin
organic
hazelnut
pumpkin
roast specified
house blend
cinnamon
salted caramel
marshmallow french roast
caramel
mocha
vanilla
decaf brewed arabica
espresso
latte
cappuccino
MENU PENETRATION % of US restaurant menusthat feature
Types/Flavors:Coffee instant chartsource: Datassential MenuTrends™
24.8%13.0%
7.1%6.5%
5.7%3.8%
3.0%2.7%
2.1%2.1%2.0%2.0%
1.8%1.7%1.7%
1.5%1.2%1.2%1.2%1.1%
DecafMochaVanilla
ChocolateCaramelOrganic
HazelnutCinnamon
FlavoredHouse blend
AlmondDark roastPremium
ColombianWhite chocolate
Fair tradeGourmet
French roastPumpkinMexican
Menu Penetration
4-Year Trend
Decaf 24.8% +2%
Mocha 13.0% +17%
Vanilla 7.1% +28%
Chocolate 6.5% +29%
Caramel 5.7% +34%
Organic 3.8% +36%
Hazelnut 3.0% +5%
Cinnamon 2.7% +40%
Flavored 2.1% -5%
House blend 2.1% +2%
Almond 2.0% +95%
Dark roast 2.0% +37%
Premium 1.8% +10%
Colombian 1.7% +25%
White chocolate 1.7% +20%
Fair trade 1.5% +31%
Gourmet 1.2% -23%
French roast 1.2% +6%
Pumpkin 1.2% +63%
Mexican 1.1% +63%