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D I G I T A L A N A L Y T I C

Sales Partnerships Design

Marketing Growth Communications

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- Google Analytics

- Yandex Analytics

- Data Segment

- Audience Segment- Tracking Conversion (Form, Click button, Event A

- Top Conversion Path - Multichannel

- Data Exchange

- Ad technology

- Ad network- Google Adwords Editor

- Facebook Ad Power Editor

- Plan media

- Digital Account Executive

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7/25/2019 Coffee Talk DMA - HN - 18 Yen Lang (1).Compressed

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SOURCE - CAMPAIGN - MEDIUM

CONTENT - TERM

UTM TRACKING

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ALL-TRAFFIC

SOURCE/MEDIUM

ACQUISITION

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IN-MARKET

SEGMENT

AUDIENCE

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SITE CONTENT

LANDING PAGES

BEHAVIOUR

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SEGMENT

TRAFFIC

DATA

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7/25/2019 Coffee Talk DMA - HN - 18 Yen Lang (1).Compressed

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SEGMENT

AUDIENCE

DATA

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SEGMENT

AUDIENCE

DATA

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SEGMENT

TRAFFIC

DATA

SEGMENT

AUDIENCE

DATA

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FORM - LEAD

BUTTON - EVENT

TRACKING

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TOP CONVERSION

PATH

MULTICHANNEL

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7/25/2019 Coffee Talk DMA - HN - 18 Yen Lang (1).Compressed

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CLICK MAP

YANDEX

MULTICHANNEL

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SCROLL MAP

YANDEX

MULTICHANNEL

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WEBVISOR

YANDEX

MULTICHANNEL

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CONVERSION

YANDEX

MULTICHANNEL

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AD TECHNOLOGY

AD EXCHANGE

DATA EXCHANGE

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EXCHANGE

DATA

SOLUTIONS

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EXCHANGE

AD

SOLUTIONS

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PLANNING

MEDIA

DIGITAL ACCOUNT

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Q&A

THANKS

DIGITAL MARKETING AGENCY - DMA - HANOI

SPEAKER: THNH LONG - OSTS VIETNAM

SUPPORT: QUANG HUY - MIX DIGITAL

DATE: 19/06/2016

COFFEE TALK - DIGITAL ANALYTICS