COFFEE SHOP SURVEY
AGE: GENDER: ( M \ F ) OCCUPATION:
1. What is the average duration you spend in a coffee shop? 15
minutes: 30 minutes: 45 minutes: One hour: One-and-a-half hours:
More than two hours: 2.How much money do you spend per visit?3. How
often do you visit coffee shops?(Frequency of visit)a. Once
/weekb.Once/monthc.Once/three monthsd.Occasionaly
4.Name a few coffee outlet in indore that you frequently visit
in order of preference5. Which among the following coffee outlets
do you prefer in terms of ambience (Options/others(specify))6.What
do you like about your preferred
outlet?a.Seatingb.Musicc.Lightd.Wi-Fi
1. Which is your favorite coffee shop in Indore? Where is it
located?2. What are the purposes of visiting the coffee outlet?
Just for the meal Gathering Relaxation Study Reading Others
3. Do you prefer large, national chain coffee shops or small,
privately owned coffee shops?
4. On a scale of 1 - 5 (5 being the highest) how important are
the following qualities to you when choosing a coffee shop?Brand1.
Range of product offering A. coffee B. side orders2. Price3.
Convenient location of coffee outlet4.
Ambiencea.Seatingb.Lightc.Music5. Service a. Speed b. Quality6.
Additional services a. Wi-Fi b. Laptop/mobile charger 1.
Atmosphere/Ambience 2. Variety of coffee flavors 3. Quality of
coffee beans4. Noise Level5. Speed of services6. Convenient
locations7. Spacious environment8. Enjoyable atmosphere9. Price10.
Quality of Coffee11. Wi-Fi accessibility12. Friendliness of
workers
13. To what extent would following promotions influence you to
purchase coffee? Loyalty card Free voucher Early bird discount
Membership discount Set meals14. What is the reason for you to
remain or switch over to other brand (as the situation of the
above)?Theirs products are the same to you (Product
Differentiation, Price Differentiation , Service Differentiation,
Ambience Differentiation)Their products are unique to
youConvenient15. What products would you like to see in a coffee
shop? 16. Who do you drink coffee with?(Friends/Family/Alone)17. Do
u like a changing ambience or the one u visited before ?
18. How could coffee shops improve itself for you?
