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1 Coffee Market Outlook 15 th Asia International Coffee Conference Ho Chi Minh City, Vietnam 7 9D b 2009 International Coffee Organization - www.ico.org 7-9 December 2009 Néstor Osorio Executive Director ICO composite indicator price Monthly: January 2000 to November 2009 130 140 150 70 80 90 100 110 120 US cents per pound International Coffee Organization - www.ico.org 30 40 50 60

Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

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Page 1: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

1

Coffee Market Outlook

15th Asia International Coffee ConferenceHo Chi Minh City, Vietnam

7 9 D b 2009

International Coffee Organization - www.ico.org

7-9 December 2009

Néstor Osorio

Executive Director

ICO composite indicator price Monthly: January 2000 to November 2009

130

140

150

70

80

90

100

110

120

US

cent

s pe

r po

und

International Coffee Organization - www.ico.org

30

40

50

60

Page 2: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

2

ICO group indicator pricesDaily: 1 October 2008 to 30 November 2009

210

220

230

240

100

110

120

130

140

150

160

170

180

190

200

US

cent

s pe

r po

und

International Coffee Organization - www.ico.org

50

60

70

80

90

Colombian Milds Other Milds Brazilian Naturals Robustas

World ProductionCrop years 2000 to 2009

113.4

122.6

115.9

111 2

129.1

118.9

128.1123.0-125.0

120

140

107.9104.7

111.2

60

80

100

mil

lion

bag

s

International Coffee Organization - www.ico.org

0

20

40

2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09* 2009/10*

Page 3: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

3

Total production in 2008/09

Africa11% Asia&Oceania

13%Colombia

7%

Vietnam14%

7%

International Coffee Organization - www.ico.org

Central America + Mexico

14%South America4%

Brazil37%

Production by type of coffee Crop year 2008/09

Robusta49.539%

International Coffee Organization - www.ico.org

Arabica78.661%

Page 4: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

4

Production in VietnamCrop years commencing 1990 to 2009

19.3

18.1

17.518

21

6.9 7.0

11.6

14.9

13.1

11.6

15.2

14.213.5

16.5

9

12

15

mil

lion

bag

s

International Coffee Organization - www.ico.org

1.4 1.3

2.3

3.03.5

3.9

5.7

0

3

6

1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009*

Production: 10 leading producers 2008/09 (Volume in 000 bags - % of world production)

Brazil 45 992 36.8

Vietnam 18 500 14.4

Indonesia 9 350 7.5

Colombia 8 664 6.9

Mexico 4 650 3.7

India 4 372 3.5

Ethiopia 4 350 3 5

International Coffee Organization - www.ico.org

Ethiopia 4 350 3.5

Peru 3 872 3.1

Guatemala 3 785 3.0

Uganda 3 200 2.6

Page 5: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

5

Total exports to all destinationsCalendar years 2000 to 2009*

86.8 87.885.6

87.584.9

88.1

93.3 93.595.7

90

95

100

105

83.584.9

35

40

45

50

55

60

65

70

75

80

85

mil

lion

bag

s

International Coffee Organization - www.ico.org

0

5

10

15

20

25

30

35

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009*

Value of coffee exportsCalendar years 2000 to 2009*

15.316

18

8.2

5 4 5.6

6.9

9.3

10.8

12.8

13.6

6

8

10

12

14

billi

on U

S do

llars

International Coffee Organization - www.ico.org

5.4 5.2

0

2

4

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009*

Page 6: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

6

World consumption Calendar years 2000 to 2009

112 8

118.5 119.0122.6

127.1130.0 132.0

120

140

104.7109.0 110.5

112.8

60

80

100

mill

ion

bags

International Coffee Organization - www.ico.org

0

20

40

2000 2001 2002 2003 2004 2005 2006 2007 2008* 2009*

Estimated consumption in 2008: 10 leading markets by volume

(in million 60-kg bags)

USA 21.7

Brazil 17.9

Germany 9.6

Japan 7.1

Italy 5.9

France 5.1

International Coffee Organization - www.ico.org

Russian Federation 3.7

Spain 3.5

Indonesia 3.3

United Kingdom 3.1

Page 7: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

7

Consumption per capita: top 10 leading markets by volume

(in kg (green equivalent) per year)

Finland 12.6

Switzerland 9.1

Norway 9.0

Sweden 8.3

Iceland 8.3

Denmark 7.7

International Coffee Organization - www.ico.org

Germany 7.0

Estonia 6.9

Austria 6.5

Bosnia & Herzegovina 6.2

World consumption in 2008(in million 60-kg bags)

Africa6.95% Asia&Oceania

20.115%15%

Central America + Mexico

4.84%

Europe50.139%

International Coffee Organization - www.ico.org

North America25.820%

South America22.217%

Page 8: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

8

World coffee consumption Evolution 2000 – 2008

(in thousand 60-kg bags)

A l2000 2008*

Annual growth (%)

Traditional markets 63 377 68 584 0.88

Producing countries 25 604 35 855 3.81

International Coffee Organization - www.ico.org

Emerging markets 15 744 25 565 5.53

WORLD TOTAL 104 725 130 004 2.43

World coffee consumption: Traditional markets Evolution 2000 – 2008

(in thousand 60-kg bags)

A l2000 2008*

Annual growth

Total 63 377 68 584 0.88European Community 38 005 39 867 0.53

Germany 8 770 9 554 0.96Italy 5 149 5 937 1.60France 5 402 5 154 -0.52

International Coffee Organization - www.ico.org

Spain 2 991 3 485 1.71United Kingdom 2 342 3 067 3.04

USA 18 746 21 652 1.61Japan 6 626 7 065 0.72

Page 9: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

9

World coffee consumption: Producing countries Evolution 2000 – 2008

(in thousand 60-kg bags)

2000 2008*

Annual growth

(%)Total 25 604 35 855 3.81Brazil 13 075 17 526 3.31Indonesia 1 664 3 333 8.03Mexico 1 189 2 200 7.08

International Coffee Organization - www.ico.org

Ethiopia 1 642 1 833 1.23India 938 1 518 5.50Others 7 098 9 444 3.22

World coffee consumption: Emerging markets Evolution 2000 – 2008

(in thousand 60-kg bags)

Annual growth

(%)

Emerging markets 15 744 25 565 5.53

Russian Federation 1 863 3 716 7.97

Algeria 1 779 2 118 1.96

Ukraine 179 1 733 28.71

K R bli f 1 246 1 665 3 28

2000 2008*

International Coffee Organization - www.ico.org

Korea, Republic of 1 246 1 665 3.28

Australia 832 1 145 3.61

China* 859 940 1.01

Others 8 986 14 248 5.26

Page 10: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

10

Opening stocks in exporting countriesCrop years 2000/01 to 2008/09

55.154.0

52.7

60

48.3

41.2

37.1

28.3

25.3

17 320

30

40

50

mill

ion

bags

International Coffee Organization - www.ico.org

17.3

0

10

2000 2001 2002 2003 2004 2005 2006 2007 2008

Inventories in importing countries End of June: 2000 to 2009

23

25.9

25

30

15.5

18.8 18.7

21.1 21.1

23.5

19.5

22.2 22.1

10

15

20

5

mill

ion

bags

International Coffee Organization - www.ico.org

0

5

Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09

Page 11: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

11

Outlook 2009/10: Supply 1

Production costs Production costs

– Steady growth in recent years

– Prices of main inputs(fertilizers + petrol) oscillating

International Coffee Organization - www.ico.org

– Labour costs remain high

Outlook 2009/10: Supply 2

Influence of exchange rates:In co ntries ith e change rates linked to the– In countries with exchange rates linked to the US$, price to producer has kept pace with recovery since 2004

– Vietnam: benefits of exchange rate linked to US$ off-set by high inflation 5% devaluation in Nov/2009

International Coffee Organization - www.ico.org

in Nov/2009

– In countries with flexible exchange rates (esp. Brazil and Colombia), appreciation of local currency in relation to the US$ reduces benefit of higher coffee prices since 2004

Page 12: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

12

Outlook 2009/10: Demand 1Traditional markets

58% of world consumption p

Changes in consumption habits

(downtrading):– From outside the home to at home

– Greater demand for lower-priced brands

International Coffee Organization - www.ico.org

Impact on total volume of consumption likely to be limited

Outlook 2009/10: Demand 2Producing countries

26% of world consumption Stable domestic prices

Impact on total volume of consumption likely to be limited

International Coffee Organization - www.ico.org

Page 13: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

13

Outlook 2009/10: Demand 3Emerging markets

18% of world consumptionp

Vulnerabilities:– Coffee continues to be considered a luxury item

– Devaluation of local currencies vs. US$ increases price to consumer

M i k ( l t

International Coffee Organization - www.ico.org

– Macro-economic weaknesses (unemployment, lack of credit) can reduce demand

Impact on total volume of consumption still uncertain

Outlook 2009/10: Prices

Short term:– Low production in Colombia and Central AmericaLow production in Colombia and Central America

increased differentials for Washed Arabicas

– Market strongly influenced by exogenous factors (stock markets, exchange rates)

Medium term:– Market influenced by expectations regarding Brazilian

International Coffee Organization - www.ico.org

production for 2010/11

Page 14: Coffee Market Outlook - International Coffee Organizationdev.ico.org/news/vietnam_1209.pdf · India 938 1 518 5.50 Others 7 098 9 444 3.22 World coffee consumption: Emerging markets

14

World Coffee ConferenceGuatemala, 26-28 February 2010

International Coffee Organization - www.ico.org

g g{tÇ~ çÉâ

International Coffee Organization - www.ico.org

www.ico.org