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Coffee and Flavored Syrup
STATE OF C-STORE COFFEE
“While c-stores lose on quality,” Mark DiDomenico, director of business development for Chicago-based Datassential said, “they win with these customers on convenience and customization.” -cspnet.com
At 22%, c-stores rank behind doughnut stores (36%), coffeehouses (35%) and quick-serve restaurants (24%) on a combination of coffee elements, including taste, temperature, freshness and levels of service. -cspnet.com
% OF FOODSERVICE SALES % of Hot Beverage Sales
2013 2014 % Change 76.80% 77.30% 0.50%
Gross Margin % 2013 2014 % Change 55.12% 55.92% 0.80%
60% of Americans drink coffee daily and 34% drink gourmet coffee products daily -NACS State of the Industry Report- 2014
-NACS State of the Industry Report- 2014
CUSTOMIZATION More than half of
consumers surveyed reported that customization is highly important in creating good value.
Hot beverage stations that feature a variety of coffee and tea flavors, creamer options and syrup pumps allow endless combinations for consumers that want to personalize their morning cup of coffee.
“Customization is an increasing aspect of consumers’ food and beverage expectations,” - Melissa Abbott, senior director of culinary insights for The Hartman Group, Bellevue, Wash.
“From Coke’s Freestyle machine with over 100 choices to the millennial desire to try a new beverage every week, we see no sign of this desire for personalization abating.”
-CSNews.com
-CSNEWS.COM
CONSUMERS UNDERSTAND THE IMPORTANCE OF SELECTION:
• 41% of consumers reported that they would be more likely to purchase hot beverages from convenience stores instead of restaurants or other foodservice outlet if the c-store offered a variety of flavored creamers.
• 37% of consumers would be more likely to purchase hot beverages from convenience stores if there were more syrups and add-ins available.
• 44% would visit c-stores over other foodservice outlets if there were a variety of milk products offered.
-CSPnet.com
The increasing variety of formats and flavors in the U.S. retail coffee market has proven effective at luring younger consumers to the beverage
FLAVOR SEASONALITY
Dunkin’ Donuts gained 27% of revenue in Q4 2013, when it sold Red Velvet and Salted Caramel seasonal flavor. -Bloomberg.com
-CSNews.com
KEY TAKE-AWAYS
Customization is key
Grasping the new generation of coffee drinkers
Millennials love to do things their way, meaning flavors they want
People want ever-changing flavors to fit their moods and the seasons
Seasons becoming more of a lifestyle identifier on all aspects of life including beverage selection
FLAVORS INCLUDE
Caramel
Hazelnut
Mocha
Cinnamon
Almond
French Vanilla
Sugar-free Caramel
Sugar-free French Vanilla
2016 SEASONAL FLAVORS
Pumpkin Spice
Butterscotch
Salted Vanilla
Cinnamon Roll
Crème Brule
Honeysuckle
Peppermint Mocha
GROWING GOURMET
Eden Gourmet has QUADRUPLED its sales of our delectable coffee and tea syrups in the past 3 years.
GROWING GOURMET
Eden gourmet has over DOUBLED the amount of offerings in the line, including seasonal and even coffee toppers to spice up the experience
EDEN GOURMET WILL BRING YOUR STORE INTO THE WORLD OF
CUSTOMIZATION AND GRAB THE NEW GENERATION OF COFFEE
DRINKERS.