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Don Semmler February 11, 2015

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Discu

1. You have committed to a prosperous and exciting career in hospitality. Where d

Where will you finish?

2. What is the definition of a mainstream hotel? Who are the legacy hotel compani

they make money?

3. What makes a high design, high experience, or lifestyle hotel different from mahotels? Name your favorite lifestyle hotel.

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Discu

4. What is a high return hotel? If you were going to own a hotel and invest every p

owned What hotel brand would you choose?

5. How do large hotel companies derive the power to fill guest rooms? Is there a w

perform the these giants?

6. What is one of the most dominant requests customers have been asking for fromhotels…Hint…big companies know it, but…

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• Hilton Garden Inn

•  Aloft

• Hyatt Place• Courtyard by Marriott

• Residence inn

 High Return

 Low Experience

 Low Return

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• Hilton Garden Inn

•  Aloft

• Hyatt Place• Courtyard by Marriott

• Residence inn

 High Return

 Low Experience

 Low Return

• Marriott

• Hilton

• Westin• Hyatt

• Sheraton

• Omni

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• Hilton Garden Inn

•  Aloft

• Hyatt Place• Courtyard by Marriott

• Residence inn

 High Return

 Low Experience

 Low Return

• Marriott

• Hilton

• Westin• Hyatt

• Sheraton

• Omni

• W

•  Andaz

•

 Ace• Edition

• Kimpton

• Morgan Hotels

• Ritz Carlton

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• Hilton Garden Inn

•  Aloft

• Hyatt Place• Courtyard by Marriott

• Residence inn

 High Return

 Low Experience

 Low Return

• Marriott

• Hilton

• Westin• Hyatt

• Sheraton

• Omni

• W

•  Andaz

•

 Ace• Edition

• Kimpton

• Morgan Hotels

• Ritz Carlton

•  Andell Inn

• Managed

• Marriott Systems• Joie De Vivre

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 High Return

 Low Experience

 Low Return

• Kimpton by IHG

•

Edition by Marriott•  Andaz by Hyatt

• Curio by Hilton

•  Autograph by Marriott

• Moxie by Marriott

• Canopy by Hilton• Centric by Hyatt

Large Hotel Companies Chase Dif

•  AC Hotels by Marriott

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1. If you want to be irreplaceable you must be different—

Coco Chanel 

2. Decide what you do and what you do not do for customers.

— Apple, Steve Jobs, Tim Cook. Southwest.

3. Really learn the business and operational excellence will make you wealthy. MRI brain rese

4. Lateral or Vertical skill set. Job or ownership? Start investing.

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 Andell Inn Guest Satisfaction

Intent to Recommend:

Overall Satisfaction:

Design & Décor:

Maintenance & Upkeep:

Lobby Area:

Pool Experience:

Comfort of Bed:

Room Cleanliness:

Staff Service:

Intent to Consider Brand:

#1

#3

#1

#1

#1

#1

#1

#1

#7

#209

+20.6

+20.7

+38.0

+31.9

+29.4

+24.6

+24.1

+21.2

+11.3

+3.6

Points above Brand AverageBrand Ranking

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Kiawah Named #1 Island in America

Conde Nast 2014

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Rec

the

of

Livi