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Founded by Kevin Rose◦ CEO – Jay Adelson
Officially launched December 5, 2004
Rank: 186 according to Alexis.com
Revenue: 8.5 Million (2008)
Advertising: Banner ads and referrals
About Digg.com
Introduced the voting system, which allows users to “Digg” or “bury” articles.
“Digg” - a positive vote, adds to score which controls where is ranks among other posts
“Bury” - a negative vote does not effect score◦ Enough negative votes deletes the post
More About Digg
Social News Website – users post stories that are ranked based on popularity
◦ Users of Digg can follow one another and build personal profiles according to interests, etc (much like facebook)
◦ Users can vote on other users posts or comments by either “digging” or “burying”
◦ Other users can post comments, which are also ranked based on popularity
Social Media Integration
Digg can be followed using other social media accounts such as Facebook, Twitter, Google +, etc.
Digg allows other social media site users to follow Digg, who may be interested in current topics that are popular of relating interest to the user
In July, 2008 Google offers Digg $200 Million◦ After Google withdrew their offer, Digg entered 3rd party
funding & received $28.7 million from investors, to move offices to accommodate for more staff
Social Media Integration
Digg is offered as an app for Android or iPhone
First site to introduce the voting system, although several copycats exist.
Various categories exist, where you can search by category or search all categories-Business –Entertainment –Gaming –Lifestyle -Offbeat -Politics –Science -Sports –Technology-World News
What Makes Digg Unique?
