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Slide: Usability - Is it a matter of perception?
UsabilityIs it a matter of perception?
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Sapo Codebits // 13 November 2010 Célia Leocádio
Slide: Usability - Is it a matter of perception?
DisclaimerAll of the ramblings contained in these slides and the speech that follows it may be affected by my soon to be mommy hormones and should not be taken too seriously.
In case you like it and agree I advise you to take a pregnancy test, just as precaution.
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Slide: Usability - Is it a matter of perception?
UsabilityIs it a matter of perception?
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Sapo Codebits // 13 November 2010 Célia Leocádio
Slide: Usability - Is it a matter of perception?
Yes!
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Thank you so much for your
time
look into my eyes, not around my eyes
and repeat:AWSOME
Slide: Usability - Is it a matter of perception?
Oh wait, there’s a couple more things
I’want to say
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Slide: Usability - Is it a matter of perception?
Background Check
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Webdesigner @ NovabaseI design & code backend
Interfaces for the bastards who live of our tax money.
Yep, you guessed it:Public Administration
Slide: Usability - Is it a matter of perception?
And...Freelancer (retiring...)
Cat loverSuburban Housewife
Workaholic (retiring too)CSI Addict (Vegas only)
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Slide: Usability - Is it a matter of perception?
What is?Usability is the degree to which something - software, hardware or anything else - is easy to use and a good fit for the people who use it.
It is a quality or characteristic of a product.
It is whether a product is efficient, effective and satisfying for those who use it.
It is the name for a group of techniques developed by usability professionals to help create usable products.
And, it is a shorthand term for a process or approach to creating those products, also called user-centered design.
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Slide: Usability - Is it a matter of perception?
Aaaaand....
A Buzzword
But not a vain one, although used very abundant, and redundantly to justify...
All sorts of mistakes and black holes
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Slide: Usability - Is it a matter of perception?
We bring it on...
When the site is ugly
When the product does not sell well
Seo & bullshit metrics are not getting us good numbers.
Overall underperforming
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Slide: Usability - Is it a matter of perception?
Yet we fail...
Does the site content matters?
Is the product usefull, any good? People want it?
SEO pundits can go to hell...
Did you define goals? Realistic ones?
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Slide: Usability - Is it a matter of perception?
Because It´s all about
• Content
• Purpose
• Needs
• Users
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She meant Stakeholders
Slide: Usability - Is it a matter of perception?
Who?
Let me name a few:
Your manager
Your project manager
Your technical director
The programmers
Who ever sees you working on the design
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Slide: Usability - Is it a matter of perception?
Oh Wait...the client:
Your manager
Your project manager
Your technical director
The programmers
Who ever sees your design
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Slide: Usability - Is it a matter of perception?
And the user?
Oh, he will get the chance to see it!
When we lauch
When we deploy
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Slide: Usability - Is it a matter of perception?
Sooooo....
• Perception remember?
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Slide: Usability - Is it a matter of perception?
Yeah, about that...Perception is one of the oldest fields in psychology. The oldest quantitative law in psychology is the Weber-Fechner law, which quantifies the relationship between the intensity of physical stimuli and their perceptual effects. The study of perception gave rise to the Gestalt school of psychology, with its emphasis on holistic approach.
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Slide: Usability - Is it a matter of perception?
Say what???
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Slide: Usability - Is it a matter of perception?
Sorry.
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Immediate or intuitive recognition or appreciation, as of moral, psychological, or aesthetic qualities; insight; intuition; discernment.
Also referred as awareness, sense, recognition
Slide: Usability - Is it a matter of perception?
Humm.. I see
It is acquired
It is knowledge
It’s a matter of taste (>Flash sites anyone?)
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Slide: Usability - Is it a matter of perception?
Usability + Perception
You have no access to the user
Personas, Roles, Polls, metrics
Time
Budget
The stakeholders myriad of inputs
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Slide: Usability - Is it a matter of perception?
You call the shots
Perception plays a key role
Your perception, based on knowledge and rules (yeah they are important too)
User’s perception (Oh, I haz mind reader?)
Purpose and goals
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Slide: Usability - Is it a matter of perception?
Simply ask yourself the questions
Do they get it?
If you are asking for user input, giving information, Terms & Conditions, Contacts...
Do they see it?
The big download button, the login, the obvious link, the Signup...
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Slide: Usability - Is it a matter of perception?
Simply ask yourself the questions
Do they like it?
Marketing, campaigns, e-commerce, online apps...
Can they do it?
Accessibillity, forms, e-commerce, online apps,
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Slide: Usability - Is it a matter of perception?
By asking yourself
You HAZ mind reader, you get to be a profiler
You are obvious biased by your own involvement
You gain more knowledge
But yes, you will fail sometimes.
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Slide: Usability - Is it a matter of perception?
Usability testing
It’s a buzzword (the guerrilla one)
There is no time. Mockups have to be ready in 3 days.
You can’t afford it!
Tweaks are part of business (ongoing cash flow)
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Slide: Usability - Is it a matter of perception?
At the end of the dayPerception does matter and its your main tool of trade.
It’s your biggest asset and you should invest in it
Added value to your work and should be developped.
Whithout you are screwed. Go make Flash websites.
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Slide: Usability - Is it a matter of perception?
Referenceshttp://en.wikipedia.org/wiki/Perception
http://www.useit.com/alertbox/20030825.html
http://www.upassoc.org/usability_resources/about_usability/what_is_ucd.html
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Slide: Usability - Is it a matter of perception?
Game OverInsert Coin!
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Slide: Usability - Is it a matter of perception?
ThanksQuestions?
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@cleocadio
