Coca-Cola When it comes to mass marketing, perhaps no one does it better than Coca-Cola. Coke is the most popular and best-selling soft drink in history. With an annual marketing budget of nearly $3 billion and annual sales exceeding $30 billion, the brand tops the Interbrand ranking year after year. Today, Coca- Cola holds a current brand value of $68 billion and reaches consumers in over 200 countries, making it the best-known product in the world.
Coca-ColaWhen it comes to mass marketing, perhaps no one does it
better than Coca-Cola. Coke is the most popular and best-selling
soft drink in history. With an annual marketing budget of nearly $3
billion and annual sales exceeding $30 billion, the brand tops the
Interbrand ranking year after year. Today, Coca-Cola holds a
current brand value of $68 billion and reaches consumers in over
200 countries, making it the best-known product in the world.
