PowerPoint Presentation
OverviewCoca-Cola came into light in May 1886Atlanta pharmacist,
John Pemberton developed, patented, used the name Coca-ColaCoined
his first slogan delicious and refreshing
Considered as the worlds largest drinks company
Conducting business in more than 200 countriesMakes money by
supplying concentrates, beverage bases and syrups to bottling
partners worldwide.
Product PortfolioOffers more than 500 brandsSparkling beverages:
Coca-cola, Fanta, Sprite, Coke Zero, Diet CokeEnergy drink: Burn
and monsterJuice beverage: MaazaTea beverage: NesteaSports drink:
PoweradeWater brands
RequirementsAbundant supply of pure quality waterProper waste
water treatment plantAbundant supply of fructose corn syrupPool of
skilled and cheap labourSpace for the plant, an office and a
dwelling place for the expatriatesTax exemption for exporting
manufacturing equipment, saccharin and acesulfame potassium
(Nutrinova Nutrition Specialties & Food
Ingredients-Germany)Extensive distribution network
