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7/26/2019 Coastal Development Wonsan Region/DPRK
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Development ideas
for
coastal areas.
Ktenas Panagiotis
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Academic background in
International
Relations, Economics,
Urban Planning, Marine
engineering
Currently employed in
Maritime Industry
Serial Entrepreneur
(failed a hundred
times!)
Founding member andmarketing director on
Triple-A
A little about me
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Tourisms
Benefits
currency
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Tourisms
Benefits
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Global
Trends
Global trends and how do they
affect Wonsan case
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Global
Trends
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Global
Trends
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Global
Trends
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Global
Trends
-an increasing vertical and horizontal
consolidation
of large tour operators/providers
-can ecotourism and
sustainable
tourism be the
way forward?
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Global
Trends
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Global
Trends
Ministry of Tourism in Greece tourism is not anymore a
product or a service, but shall be a
holistic
experience
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Global
Trends
Can DPRK
benefit
from existing trends?
What are the
comparative advantages
vis-
-vis other
tourist destinations?
DPRK proximity to CHINA can be a significant plus. There is also
a global trend for young Europeans/Americans to travel to
places that are untouched from global influences. Case of
Cuba.
State few.
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Main
Actors
Main actors in the backstage of
marine tourism development
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/1/
Land use development
decisions for tourism
which are made by
governments at the
national and/or local
level.
/2/
Real estate
development
industry, mostly
private sector-
speculation? No long
term investment?
/4/
Tourism consumers
and consumer
demanddemand
drives development
/3/
Tourism operators such
as hotel chain and
cruise lines
Actors of coastal
Development
Main
Actors
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Main
Actors
Customer/
Tourist
Travel
agent Travel
package
go to whosells
preparedby
Travel operator/
inbound/outbound
Which is the role
of internet
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Types of investments
FDI
(Foreign Direct Investments),
state funds, microfinance, hedge funds
What about profits? Reinvestment- supporting different phases
of touristic development or use in promoting different public
projects?
PROBLEM: Partners and investors might be unwilling to
participate due to the fear of being blacklisted.
SOLUTION?:An institution of global status guaranteeing that
profits return just to tourism
Main
Actors
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Which development actorsdo you believe that are more
relevant to DPRKcase?
Are there international financial institutions that can facilitate
above development? Government responsibility in
infrastructuredevelopment andland use planning?
Remember that coastal/marine tourism is a
capital intensive
and can be
high risk investments
.
Main
Actors
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What do the main actors appreciate much?
Main
Actors
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Well you know, there are two things
Main
Actors
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Main
Actors
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Main
Actors
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Main
Actors
legal framework
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Ok, I know these were three
Main
Actors
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What is the legal framework of SEZ?Is it well articulated openly and clearly to potential
investors?
Is it available online in English?
Is there a webpage of Ministry of Tourism with all
relevant data uploaded?And what about data? Are they accurate based on
proper statistical analysis/ Do they have a historical
depth such as trends to be obvious?
Tax? Work salaries?
Main
Actors
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Dangers
HiddenDangers andsafeguards
in marine tourism projects
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Not well planned tourism development can
result to serious impacts to the society and
environment.
Real cases worldwide:
-negative effects on habitat integrity and
increased threat to vulnerable species (ex. coral
reefs)
-land erosion/degradation due to clearing out
littoral forest and anarchic infrastructure
development
-water pollution, algae blooms, usually because
of raw sewage coming from hotels and solid
waste
-natural resource consumption
-employee housing, schools, sewage treatment
and transportation.
-over-developed tourist resorts, resulted into
loosing their initial appeal
We are looking to develop HEALTHY
marine tourism
Dangers
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leakage
(profits from services provided in the
destination country leak out to
developed countries)//usually relevant
to cruise industry
We are looking to develop HEALTHY
marine tourism
Dangers
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balance
We need balance between cruise
tourism development and the older,
well established land-based, stayover
tourism
We are looking to develop HEALTHY
marine tourism
Dangers
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short term relationship?
coastal residential tourism
development is that it is often more
about real estate speculation than long
term investment
The case of marinas and golf courses
We are looking to develop HEALTHY
marine tourism
Dangers
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short term relationship or local
partnerships/part 2
businesses shall generally be owned
by locals or by long term foreign
residents who have an investment in the
host country and are more inclined to
think and act in ways that promote long
term social and environmental
sustainability.
We are looking to develop HEALTHY
marine tourism
Dangers
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Which do you believe might be
the hidden dangers behind
Wonsans tourist development?
Specify Wonsans peculiarities.
We are looking to develop HEALTHY
marine tourism
Dangers
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Case Study
Tanzania as a case study
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Case Study
ets see the map
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Case Study
Tanzania
Lets see few photos
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Case Study
Tanzania
Lets see few photos
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Case Study
Tanzania
Climate
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Case Study
Tanzania
Tanzania as a case study.
Tanzania is very close to the equator so its climate is different
from that of DPRK (equatorial winter dry).
It is an interesting case study because it managed to combine in
tourist packages marine (Zanzibar/marine parks) and land
attractions (national parks for safari/Kilimanjaro). Something
similar can happen to DPRK.
The vast majority of tourists visit Zanzibar AND a "northern
circuit" of Serengeti National Park, the Ngorongoro
Conservation Area (NCA), Tarangire National Park, Lake Manyara
National Park, and Mount Kilimanjaro.
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Case Study
Tanzania
Tanzanias slogan and marketing.
Tanzania: The Land of Kilimanjaro
and Zanzibar
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Case Study
Tanzania
Tanzanias success.
-sun-and-safari tourism products integrating famous wildlife
parks and coastal destinations into ten-day or two-week
itineraries.-high-priced, low volume ecotourism model
-World Bank invested heavily in creation of national parks,
protected areas, infrastructure, and support for community-
based and small enterprise development, in mid 90s.
-leading tour operators have formed alliances with Tanzanian
firms to represent them for ground services
-USAID project in Tanzania has trained village women to
establish their own enterprises and increase handicraft sales to
tourists.
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Case Study
Tanzania
Tanzanias success.
-Cruise Indian Ocean Association has been formed to
promote cruise tourism throughout the broader region.Cruise tourism is a component of coastal tourism
industries in Tanzania (particularly Zanzibar).
-Great future potential for further expansion is a MUST
-Macroeconomic growth seems to be good expanding
annually almost 6%, tourism being also a driver ofabove growth
-tourism being 17% of GDP in Tanzania
-Piracy and lack of infrastructure, as well as distance
from source markets???can be an issue
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Wonsan
case
Can Wonsan
become DPRK Riviera, aworld
class tourist city?
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Wonsan
case
-Goals?-
A
healthy
development of tourism-respect of
environment, social, and economic preconditions on
coastal and marine areas
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Wonsan
case
Climate? Comparison lets say with Greece
DPRK
GREECE
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Wonsan
case
Climate? Comparison lets say with Greece
DPRK
GREECE
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Wonsan
case
Climate? Comparison lets say with Greece
DPRK
GREECE
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Wonsan
case
Climate?
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Wonsan
case
Climate
Even if DPRKs climate isnt as temperate (Mediterranean) as the
one in Greece, still opportunities do exist for marine tourism to
expand.
We have to take under consideration the climate and the micro-
climate of the region in order to establish a better understandingof what might succeed or not.
The adjacency of Wonsan to coastal front and mountains can be
a bonus for a full season tourism.
Can you share more about regions climate?
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Wonsan
case
Geomorphology & Infrastructure in place?
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Wonsan
case
Geomorphology & Infrastructure in place?
Kalma peninsula which projects 5 km into the bay from
the south protects Wonsan harbor from waves coming
from the east. Which are the prevailing winds in the
region? Can they be exploited for touristic purposes?
Existing harbors draft is of crucial importance for
cruise shipping. (7m or more?) Can harbor facilitate
larger vessels? Are smaller launch boats available to
the region?
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Wonsan
case
Geomorphology & Infrastructure in place?
Is there proper infrastructure in place, with specialemphasis to port connections? How Wonsan is
connected domestically and with the rest of the world?
The crucial role of nearby KULMA airport and existing
road connections to the capital.
Existing mapping of beaches and adjacent coast
depths- based on beach synthesis/morphology,
different means of touristic development shall be
applied. A sandy beach with enough depth/width
might be more suitable for development.
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Wonsan
case
Finding the right spot
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Wonsan
case
Legal framework/environment
No need to overstate that legal clarity is a mustfor any
investment to take place in tourism industry. Existing legal
framework for SEZ?
Any investor even if investment has to do with construction of a
hotel- has a business horizon of 25 years. An investment of such
duration, makes any investor to show due diligence of
countrys macroeconomics and economic and political stability.
Freedom of movement and safety of tourists shall also be of
paramount importance and consideration.
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Wonsan
case
More questions to answer
Which are to your understanding the competitive advantages for
Wonsan region , in relation to other touristic places in the
broader region?
Are there any other touristic attractions nearby? What about Mt.
Kumgang? Think about other tourist activities, such as mountain
marathons, trekking, and cycling. Creating touristic packages
that have an eco friendly label.
Which countries are the most probable candidates to support
tourism in Wonsan? Past experiences?
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Wonsan
case
Have you ever wondered ?
That one of DPRK and Wonsans competitive
advantages is remoteness and uniqueness?
A cultural and political uniqueness which result into a
mysterythat US/European/Japanese tourists will bewilling to pay handsomely in order to
Discover ?
Strengths Weaknesses
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Wonsan
case
Pristine Environment
Excellent Hospitality
Cultural Uniqueness
Currency ratio- labor cost
Morphology-adventure tourism
Huge potential for further
development
Architecture-Boulevards-Parks
Underdeveloped infrastructure (roads,
electrical grid, communications,
marinas, etc)
Clarity of legal framework
Experience and knowledge on tourism
management
Lack of funds
Detailed master plan in tourism and
establishment of DMOs
(state/regional/local level)
Climate
e-technologies
Marketing
Opportunities
Global trends of tourismExpanding middle class in China
Ecotourism as a magnet to pristine
environments
Unique experience
Domestic tourism of short duration
Medical-Athletic-Conference tourism
Threats
New high quality low cost touristicdestinations- competition
Existing sanctions and isolation
Safety and Security Concerns
Global economic recession
Coordination and execution of
investments in tourism
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Soft development
projects
Low Cost
marine tourism projects
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Soft development
projects
Beach
development
Water sports-
activities
Air sports-activities
Under Water sports-activities
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Soft development
projects
Beach Development
I. Umbrellas with sunbeds
II. Beach bars
III. Beach volleyball and beach tennis courts
IV. Auxiliary facilities (docks, life-guard towers, etc.)
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Soft development
projects
Beach Development- things to remember
I. Beach width
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Soft development
projects
Umbrellas-Sunbeds Configurations
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Soft development
projects
Umbrellas-Sunbeds Configurations
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Soft development
projects
Umbrellas-Sunbeds Configurations
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Soft development
projects
Beach Bar
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Soft development
projects
Beach Volley Courts
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Soft development
projects
Water Sports-Activities
I. Man powered
II. Motor powered
III. Wind powered
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Soft development
projects
Man-powered Water Sports-Activities
I. Water parks
II. Swimming
III. Water polo
IV. Canoe-kayak
V. Pedal boat, sea buggyVI. Surfboard
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Soft development
projects
General Guidelines for Water Parks
I. Max area occupied = 1500 sq. m.
II. The floating leisure articles must be anchored
III. Able to operate at winds of 5 bofors
IV. Depth required = 0.5m-2m
V. The area has to be fenced and marked with buoys
VI. The water toys have to be taken onshore during the night
VII. In case of large volume they remain in the water, but they
need a light
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Soft development
projects
Aqua Volley Courts
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Soft development
projects
Inflatable Water Parks
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Soft development
projects
General Guidelines for Man-powered Crafts
I. Do not use when the weather conditions are adverse
II. Do not use during the night
III. Safe operating distance = up to 500m from the shore
IV. Use life vests
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Soft development
projects
Canoe Kayak
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Soft development
projects
Pedal Boat Sea Buggy
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Soft development
projects
Aqua Bike
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Soft development
projects
Surf
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Soft development
projects
Motor-powered Water Sports-Activities
I. Water-ski, Wakeboarding
II. Towable tubes, seats, rings, etc.
III. Jet-skiIV. Hovercrafts
V. Power surf boards
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Soft development
projects
General Guidelines for Motor-powered Crafts
I. Do not use on rocky beaches
II. Do not use during the night
III. Equipped with quick-stop system when man overboard
IV. Engine remote stop system with a range of 1 km
V. Use a floating dock or a buoy for mooring
VI. When transiting there, use a marked water corridor of 7-15m width witha speed of less than 5 kt
VII. Distance from the shore to operate
>200m from the buoys indicating swimmers area
>300m from the swimmers area when there are no buoys
Speed < 5kt within a distance of 500m from the shore when there
are no swimmers
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Soft development
projects
Modular Floating Docks
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Soft development
projects
Water Ski
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Soft development
projects
Towable Water Toys
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Soft development
projects
Jet Ski
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Soft development
projects
Power Surf Board
Soft development
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projects
Wind-powered Water Sports-Activities
I. Wind surfing
II. Sailing
Soft development
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projects
Wind Surf
Soft development
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projects
Air Sports-Activities
I. Kitesurfing
II. Parasailing
III. Fly board
Soft development
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projects
Kite surfing
Soft development
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projects
Parasailing
Soft development
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projects
Soft development
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projects
Underwater Sports-Activities
I. Scuba diving
II. Snorkeling
III. Seascooters
IV. Submarine tours
Soft development
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projects
Scuba Diving Snorkeling
Soft development
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projects
Sea Scooters
Soft development
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projects
Submarine Tours
Soft development
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projects
Which of the above can be implemented in Wonsan
and Why?
Have you considered :
Climate-Morphology of Wonsan
Expected tourists and their needs (domestic-
international)
Initial investment and ROI
Legal framework
~pause & DISCUSSION~
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Future?
Wonsans
future and ideasto proceed.
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Future?
Which of the below measures, do you believe
that can facilitate marine tourism in Wonsan?
/1/formulate a state tourism policy
/2/establish a well defined business
framework
/3/ funding based on microfinance of small
tourist projects/4/ proper training of locals
/5/collaboration with outside providers, for
exchange of knowledge/ experience
/6/ establish a clear land use planning
/7/private-community tourism joint ventures
/8/investment forum on Wonsan
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Future?
A destination marketing organization (DMO)
or convention and visitors bureau (CVB) is an
organization that promotes a town, city,
region, or country in order to increase the
number of visitors. It promotes the
development and marketing of a destination,
focusing on convention sales, tourism
marketing, and services.
Such organizations promote economic
development of a destination by increasing
visits from tourists and business travelers,
which generates overnight lodging for a
destination, visits to restaurants, and
shopping revenues and are typically funded by
taxes.
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Future?
As tourists multiply, a critical mass might be
achieved from which point and later on it will
be self promoted.
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Future?
The way forward
A master plan of development shall be issuedthat will take under consideration all
parameters that have been discussed plus a
feasibility study and environmental
assessment. Urban planning shall be done on
central governmental level, and must include
land planning, dwelling houses building,
sewage treatment, telecommunications
improvement/internet, power/electrical
facilities, tourist facilities, transforming
Wonsan into a central node of tourist
connection.
An icon city
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One last thing
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Marketing in tourism
industry is extremely
important
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Can Wonsans tourist slogan be?
A socialist utopia on earth
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Or, how about
Be adventurous Wonsan, an
unspoiled land
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Lets do tourism together