1. A Public Relations Campaign for West Virginias Coal IndustryI AM COAL

2. The Concept The story of coal as told by the individuals who livesdepend on the use of coal. Each person tells their own story in 30 second TV spotswe can trace the story of coal from the coalfield to theliving room, from the load out to the local grocery. This campaign personalizes and humanizes the industryand supplements and extends both the Friends of Coaland Faces of Coal campaigns. It can actually bridge thetwo existing campaigns. It can counter DIRECTLY the attempts todepersonalization of the industry by anti-coal extremists. Lets look at a sample message.. 3. IM A FATHER 4. IM A HUSBAND . 5. IM A LITTLE LEAGUE COACH. 6. IM A MINISTER . 7. IM A NEIGHBOR. 8. IM A FRIEND . 9. I AM COAL .