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COACH INC. (COM)
INTRODUCTION Coach is a publicly traded organization that has built its
reputation on constructing quality and durable handbags and accessories. Coach is an organization that represents stability and permanence, performance driven, and consistently seeking new ways to improve weak areas of their business structure. Coach has been in existence for 73 years, a company demonstrating aggressiveness and longevity. Because we live in a competitive society, having the ability to embrace change and remain competitive is the foundation of remaining an industry leader. Coach exemplifies all these aspects.
COACH (COH) HISTORY Established in 1941 as a family-run
workshop in a Manhattan Loft 1946 Miles Cahn joins the Company 1950 Miles runs factory for owners 1960 the addition of cowhide purses
to the production process and the invention of Coach trademark and the buyout in 1961
Late 1970’s and Early 1980’s The company began direct marketing by starting a mail-order business and the opening up the first specialty store
1985 The sell of Coach Inc., to Sara Lee Corporation for 30 million and expansion of the product line
1988 The company begins expanding internationally in England and Japan
1989 Sales reach 100 million, five times more than 1985
1992 Addition of outerwear and luggage to product line
1999 The company enters into e-commerce
2000 Coach becomes a publicly traded organization
2004 Coach exceeds 1 billion in Sales 2008 Coach begins a major expansion
into China
www.Business Essentials.com
COMPANY PROFILE Coach Inc, a marketer and a Global leader of high-quality accessories, is
currently transforming and reorganizing Coach to become more aggressive in the selling of apparel, and a global lifestyle organization, because of the importance of staying competitive, and to adapt to consumer preferences.
Coach is an organization that has no limits “Coach Distribution strategy is multi-channel. “As of July 2013, there were over 500 coach stores in North America, over 400 directly operated locations in Asia, and 20 in Europe.
Coach also operates e-commerce websites in the United States, Canada, Japan, and China with informational websites in over 20 other countries. Coach has built a strong presence globally through Coach Boutiques located within select department stores and specialty retailer locations in North America, and through distributor- operated shops in Asia, Latin America, the Middle East, Australia, and Europe.”
Coach Operations are mainly through third party vendors and independent contractors to sustain their enormous clientele and uphold efficiency.
MISSION STATEMENT
“Coach seeks to be the leading brand of quality lifestyle accessories offering classic, modern American styling”
VALUESThe Brand is Our Touchstone
Customer Satisfaction is Paramount Integrity is Our Way of Life Innovation Drives Winning Performance Our Success Depends on Collaboration
SWOT
Internal Origin (attributes of theOrganization)
External Origin(attributes of the environment)
(
StrengthsImprovement in
Profitability Indicators
Healthy Liquidity Positions
Broad Product Portfolio
Distribution Networks
Weaknesses
Revenue Concentration US
OpportunitiesBusiness Expansion
InitiativesStrategic AcquisitionsGrowth Prospects: E-
Retail
ThreatsCompetitive Environment
Changing Consumer Preferences
Counterfeit Goods Market
Rising Manpower Costs
REVENUE
2010 2011 2012 20130
1000000
2000000
3000000
4000000
5000000
6000000
Series 1Column1Column2
www.Hoovers. com
COACH OF NEW YORK
www.coach.com
EMPLOYEE RELATIONS
•In the Coach environment, all departments work together interdependently towards the same goal.•“It has always been our belief that the Coach Brand is driven by the power of our people: Strong, talented and dedicated employees who share our vision, believe our brand, strive for excellence, bring sense of pride and ownership to their work, and embrace the qualities we value at Coach: •Passion, Tenacity, Optimism, Inquisitiveness, Flexibility, Collaboration, A focus on winning performance, A belief in the boundless opportunities of Coach”•Currently, 18000 employees globally.
PayBase Salary, Bonus, Stock,
Stock Options
Health InsuranceMedical, Dental, Vision, Prescription, Health Care
Flexible Spending Account, Employee Assistance Program
Financial ProtectionLife Insurance, Dependent Life Insurance, Accidental Death &
Disembursement Insurance, Business Travel Accident, Short-term and Long-term Disability,
Dependent Care Flexible Spending Account
Employee ExtrasCoach Product Discount, Tuition Assistance Program, Matching
Gift Program, Employee Referral Bonuses, Technology
Discounts, Transit Program Discounts, Entertainment,
Travel & Shopping Discounts
Savings & Retirement Plans401 (k) Savings Plan, Profit-
Sharing Plan, Employee Stock Purchase Plan
Paid Time OffVacation, Holidays, Sick Time
EXECUTIVE OFFICERS
EXECUTIVE CHAIRMAN CHIEF EXECUTIVE OFFICER
www. Coach.com
MANAGEMENT STRUCTURE
Executive ChairmanLew Frankfort
Executive Vice President,
Corporate Affairs,General Counsel and
SecretaryTodd Kahn
Executive Vice President,
Human Resources
Sarah Dunn
Executive Vice President and
Chief Financial Officer
Jane Nielsen
Board of Directors
Chief Executive Officer
Victor Luis
HANDBAG AND APPAREL
www.coach.com
COMPETITORS Dooney & Bourke Kate Spade Michael Kors
COMPETITOR ANALYSIS
DEBT RATIO INTEREST COVERAGE
Debt Ratio0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
1.47
1.03
0.19
1.66
CoachKate SpadeMichael KorsIndustry Average
Interest Coverage0
100
200
300
400
500
600
700643.5
27.2
413.4
7.72
CoachKate SpadeMichael KorsIndustry Average
COMPETITOR ANALYSISCURRENT RATIO NET RECEIVABLE TURNOVER
Current Ratio0
1
2
3
4
5
6
7
2.87
1.46
6.02
3.49CoachKate SpadeMichael KorsIndustry Average
Net Receivable Turnover0
5
10
15
20
25
22.05
12.0113.11
10.4
CoachKate SpadeMichael KorsIndustry Av-erage
COMPETITORS ANALYSISGROSS PROFIT MARGIN PRICE EARNINGS PER SHARE
Gross Profit Margin0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%71.81%
57.40%59.89%
56.11%
CoachKate SpadeMichael KorsIndustry Average
Price Earnings Ratio0
10
20
30
40
50
60
14.22
53.19
44.16
22.47
CoachKate SpadeMichael KorsIndustry Average
COMPETITOR ANALYSIS
INVENTORY TURNOVER OPERATING PROFIT MARGIN
Inventory Turnover0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
2.68 2.66
3.85
1.39
CoachKate SpadeMichael KorsIndustry Average
Operating Profit Margin
-4
-3.5
-3
-2.5
-2
-1.5
-1
-0.5
0
0.5
1
0.3
-3.6
0.3 0.3
CoachKate SpadeMichael KorsIndustry Average
WOMEN AND MEN SUNGLASSES
STATE OF INDUSTRYThe economy is currently stable but consumer confidence is still below average.
“If you are an owner of Coach, you’re working with a company very good at innovating and understanding their customer and doing research around who their customer is, “said Leah Endalkatchew, an analysts at Ariel investments, which purchased more than a half-million shares of Coach in February despite the company’s poor second-quarter results ‘Coach has done a really good job of expanding its brand internationally, and there’s still a lot of growth left to gain,’ she added.”
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
Series1
www.Morningstar Market Price $44.65 5/1/2014
MEN’S WALLET AND WATCH
WOMEN’S PERFUME AND TRAVEL BAG
CONCLUSION AND RECOMMENDATIONS Coach has been in existence for 73 years representing integrity, longevity and
stamina. After conducting an extensive research paper on Coach Inc, and a business analysis, Coach has a reputation for excellence in their industry. Because we live in a competitive society, having the ability to embrace change and remain competitive is the foundation of remaining an industry leader. Coach is an organization that is governed around principles, philosophies, rules and regulations that direct their operations. Coach developed these guidelines because of the importance of informing their employees, suppliers, and joint partners of who they represent as an organization, their goals and mission of Coach as an Organization. In my opinion, after taking numerous business courses and gaining knowledge of what it takes to be a successful and competitive organization, Coach represents a company that possesses these features, a reputable, competitive, and successful organization, therefore, no recommendations is necessary.
REFERENCES www.coach.com/ managementparadise.com en.wikipedia.org www.coach.com/international