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Amy Jo Kim, Ph.D.
Co-Founder & Creative Director
Shufflebrain Partners
shufflebrain.com
Creator & Head Coach
Getting to Alpha
getting2alpha.com
Amy Jo Kim co-founder, Shufflebrain
we specialize in
early-stage design & innovation
The Sims eBay
Rock Band Covet Fashion
Nine Timeless Design Strategies (2000)
1. Define and articulate your Purpose
2. Build flexible, extensible gathering Places
3. Create meaningful evolving Profiles
4. Design for a range of Roles
5. Develop a strong Leadership program
6. Encourage appropriate Etiquette
7. Promote cyclic Events
8. Integrate the Rituals of community life
9. Facilitate member-run Groups
Nine Timeless Design Strategies (2000)
1. Define and articulate your Purpose
2. Build flexible, extensible gathering Places
3. Create meaningful evolving Profiles
4. Design for a range of Roles
5. Develop a strong Leadership program
6. Encourage appropriate Etiquette
7. Promote cyclic Events
8. Integrate the Rituals of community life
9. Facilitate member-run Groups
is for EnthusiastsStage 1: Discovery
Discovery
What is this? Is it for me? What’s the value proposition?
is for EnthusiastsStage 2: Onboarding
Discovery
Onboarding
How do I start getting (& giving) value? What do I need to learn?
is for EnthusiastsStage 3: Habit-building
Discovery
Onboarding
Habit-Building
What pulls me back repeatedly? What am I getting better at?
is for EnthusiastsStage 4: Mastery
Discovery
Onboarding
Habit-Building
Mastery
What skill am I building? How can I leverage that?
GAME: a system in which players engage in an
artificial conflict, defined by rules, that results in a
quantifiable outcome** Source: Rules of Play
GAME: a structured experience with rules
and goals that’s fun to play together** Source: The Player’s Journey
Console market share shrinking –growth is in mobile & PCs
Source: Digi-Captial Global Games Investment Review
93% of kids 8-13 play games online
Source: M2 Research
Source: Inside Facebook
fastest-growing Facebook demographic is women 55+
1. Compete with the System
2. Shared Resources, Outcomes & Goals
3. Inter-dependent Roles
Design for Collaboration
1. Compete with the System
2. Shared Resources, Outcomes & Goals
3. Inter-dependant Roles
4. Cooperative Social Gestures
Design for Collaboration
1. Compete with the System
2. Shared Resources, Outcomes & Goals
3. Inter-dependant Roles
4. Cooperative Social Gestures
5. Non-Zero Stats & Spotlights
Design for Collaboration
Team Co-op
Dan Cook
@danctheduck
Michael Molinari
@OneMrBean
Chelsea Howe
@manojalpa
Amy Jo Kim
@amyjokim
Sandie Richards
@sandierichards
shout-out to my co-conspirators